Apple Shares New iPhone 6s Ad Focused on 3D Touch
Apple today released a new iPhone 6s advertisement focusing on the 3D Touch feature of the device. In the 30 second spot, several 3D Touch gestures are shown off in apps like Safari and Messages, while a voiceover explains how Peek and Pop work in an approachable, humorous way.
The video covers using Peek gestures to check flight tracking from a flight number, preview a post in Instagram, check a map for a restaurant in the Messages app, preview a link in the Mail app, preview songs in the Music app, and more. Actor Jamie Foxx appears in the ad using 3D Touch to access his newest album, "Hollywood: A Story of a Dozen Roses."
This is iPhone 6s. Not much has changed, except it feels different. Now you press lightly to peek and deeper to pop. It changes how easily you can peek a flight, check a post, search for dinner - ooh, you guys are going to love that place. You can find a getaway easier - Yeah, go there. And find music easier - wait, are you listening to your own song? So pretty much everything you do feels different and that's what's changed.
The video ends with the tagline Apple's been using for the iPhone 6s: "The only thing that's changed is everything."
Aside from videos that debuted on the day the iPhone 6s was released, the new 3D Touch video is the first iPhone 6s ad spot that Apple has introduced so far. In addition to being uploaded to YouTube, the video has also been added to Apple's website alongside the two other iPhone 6s videos that are available.
Popular Stories
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model.
Subscribe to the MacRumors YouTube channel for more videos.
Heal...
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services.
Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year.
If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk.
The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
During its WWDC 2025 keynote, Apple said that 13...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices.
Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year.
Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles.
There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below.
CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve).
The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo.
In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
