Apple today released a new iPhone 6s advertisement focusing on the 3D Touch feature of the device. In the 30 second spot, several 3D Touch gestures are shown off in apps like Safari and Messages, while a voiceover explains how Peek and Pop work in an approachable, humorous way.
The video covers using Peek gestures to check flight tracking from a flight number, preview a post in Instagram, check a map for a restaurant in the Messages app, preview a link in the Mail app, preview songs in the Music app, and more. Actor Jamie Foxx appears in the ad using 3D Touch to access his newest album, "Hollywood: A Story of a Dozen Roses."
This is iPhone 6s. Not much has changed, except it feels different. Now you press lightly to peek and deeper to pop. It changes how easily you can peek a flight, check a post, search for dinner - ooh, you guys are going to love that place. You can find a getaway easier - Yeah, go there. And find music easier - wait, are you listening to your own song? So pretty much everything you do feels different and that's what's changed.
The video ends with the tagline Apple's been using for the iPhone 6s: "The only thing that's changed is everything."
Aside from videos that debuted on the day the iPhone 6s was released, the new 3D Touch video is the first iPhone 6s ad spot that Apple has introduced so far. In addition to being uploaded to YouTube, the video has also been added to Apple's website alongside the two other iPhone 6s videos that are available.
Top Rated Comments
love the ad, love my iPhone 6s but not 3D touch...
Same here, one big problem with 3D touch is that most of the time it just doesn't register, so if the fail rate is significant, I'd rather just tap which is far more predictable that it'll open. The other problem with 3D touch for peeking at emails/websites, is that your finger is in the middle of the screen, so 'peeking' is annoying because of the obstruction of your finger.it feels like it should be a key feature, however I always find myself tapping on anything instead of using 3D touch. it's faster. (and yes you can still see flight informations, places on map, etc..)