Apple Shares New iPhone 6s Ad Focused on 3D Touch
Apple today released a new iPhone 6s advertisement focusing on the 3D Touch feature of the device. In the 30 second spot, several 3D Touch gestures are shown off in apps like Safari and Messages, while a voiceover explains how Peek and Pop work in an approachable, humorous way.
The video covers using Peek gestures to check flight tracking from a flight number, preview a post in Instagram, check a map for a restaurant in the Messages app, preview a link in the Mail app, preview songs in the Music app, and more. Actor Jamie Foxx appears in the ad using 3D Touch to access his newest album, "Hollywood: A Story of a Dozen Roses."
This is iPhone 6s. Not much has changed, except it feels different. Now you press lightly to peek and deeper to pop. It changes how easily you can peek a flight, check a post, search for dinner - ooh, you guys are going to love that place. You can find a getaway easier - Yeah, go there. And find music easier - wait, are you listening to your own song? So pretty much everything you do feels different and that's what's changed.
The video ends with the tagline Apple's been using for the iPhone 6s: "The only thing that's changed is everything."
Aside from videos that debuted on the day the iPhone 6s was released, the new 3D Touch video is the first iPhone 6s ad spot that Apple has introduced so far. In addition to being uploaded to YouTube, the video has also been added to Apple's website alongside the two other iPhone 6s videos that are available.
Popular Stories
While the summer months following WWDC are often a relatively quiet time of the year for Apple, there are still some notable items on the agenda through July. Below, we've rounded up six things to expect from Apple over the next six weeks or so.
Public Betas of iOS 16 and More
As part of WWDC 2022, Apple announced that public betas of iOS 16, iPadOS 16, macOS Ventura, watchOS 9, tvOS 16,...
Since the release of iOS 14.2 in 2020, the iPhone has included a built-in Music Recognition feature in Control Center powered by Shazam. And with iOS 16, and also the iOS 15.6 beta, the feature has received a small but useful upgrade.
As noted by Twitter user @someone_andrew, songs identified with Music Recognition in Control Center finally sync with the Shazam app.
It also remains...
The iPad will no longer be able to be used as a home hub following the launch of iOS 16, iPadOS 16, macOS Ventura, and the HomePod 16 software this fall, Apple confirmed today.
As discovered in iOS 16 code by MacRumors contributor Steve Moser, Apple says that the iPad will no longer be supported as a home hub. This information will be displayed in the Home app after updating to iOS 16.A home ...
Apple today seeded the second betas of iOS 16 and iPadOS 16 to developers for testing purposes, and the new betas introduce new features and refine some of the changes that Apple made with the first iOS 16 release.
Subscribe to the MacRumors YouTube channel for more videos. Lock Screen Photo Wallpaper Customization
When customizing a photo on the Lock Screen, there are two new DuoTone and...
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset. Render via designer Ian Zelbo Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should ...
Apple today seeded the second betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming two weeks after Apple unveiled the new software at WWDC and released the initial betas.
Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. Given...
Apple plans to launch its annual Back to School promotion in the United States on Friday, coinciding with the launch of the new 13-inch MacBook Pro with the M2 chip, according to Bloomberg's Mark Gurman. In a tweet, Gurman said Apple may offer a gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year.
UPDATE: Apple has launched its 2022 Back to School...
Twelve South today announced the "HiRise 3" stand charger for iPhone, Apple Watch, and AirPods, priced at $99.99. The stand supports MagSafe-compatible charging and holds an iPhone 12 or later vertically, and also includes a charging puck for Apple Watch and a Qi charging mat on the base that supports AirPods or any Qi-compatible smartphone.
The HiRise 3 is available in black and white color ...
Top Rated Comments