Apple Shares New iPhone 6s Ads Focused on Cameras and 'Hey Siri'
Apple has shared three new iPhone 6s television ads called The Camera, Crush and Flip a coin, the latter two starring musician and actor Jamie Foxx. The new ads continue Apple's "the only thing that's changed is everything" campaign, focusing on the improved cameras and hands-free "Hey Siri" functionality on iPhone 6s.
The Camera is a one-minute spot, starring Golden State Warriors guard Stephen Curry, that shows off new iPhone 6s camera features, including 3D Touch, Live Photos, Retina Flash and 4K video recording. It also features 1080p HD slow-mo video recording and groups of people taking selfies using the improved 5-megapixel FaceTime camera.
Crush is a shorter fifteen-second spot where Foxx is getting dressed in front of a mirror and asks, "Hey Siri how do I look," to which Siri responds, "Judging from your voice, I'd say you must be fairly attractive." The focus of the ad is on how Hey Siri allows for hands-free usage of Apple's personal voice assistant on iPhone 6s.
Flip a coin is a similar fifteen-second spot that demonstrates hands-free Siri on iPhone 6s. Foxx is holding two movie scripts in his hand, contemplating which one to choose, before ultimately saying "Hey Siri flip a coin." Siri responds with "Tails" and Foxx says "sci-fi western it is."
Apple has released nearly three dozen ads for the iPhone 6s and Apple Watch over the past few weeks. Foxx starred in a similar
iPhone 6s ad for 3D Touch earlier this month, while a series of Apple Watch ads have been released on two occasions focused on
Apple Music, Apple Pay, Siri and
messaging, fitness, maps and more.
Popular Stories
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom.
In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks.
Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale.
The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
There appears to be a serious bug in macOS High Sierra that enables the root superuser on a Mac with a blank password and no security check. The bug, discovered by developer Lemi Ergin, lets anyone log into an admin account using the username "root" with no password. This works when attempting to access an administrator's account on an unlocked Mac, and it also provides access at the login...
Top Rated Comments
Also I like these ads a lot. Anybody know who does the voice over? c:
But in the trenches, Siri could make one toss the phone out the window.
I asked mine, dial La Bottega Long Beach. (That’s a restaurant written in my contacts database). Siri responds with “Call <unintelligible name> home or cell?” Twice I tried and it was an immediate fail.
A prior one was where I had entered C & L Plumbing into contacts, with express interest in having Siri chart to course to the place. You can only imagine how off and crazy were the responses.
Both times I’m driving, and depending upon Siri is more trouble than it was worth and I’d say downright dangerous if a person decides to drive and stay at trying to get Siri to respond the way you’d expect.