Apple Shares New iPhone 6s Ads Focused on Cameras and 'Hey Siri'
Apple has shared three new iPhone 6s television ads called The Camera, Crush and Flip a coin, the latter two starring musician and actor Jamie Foxx. The new ads continue Apple's "the only thing that's changed is everything" campaign, focusing on the improved cameras and hands-free "Hey Siri" functionality on iPhone 6s.
The Camera is a one-minute spot, starring Golden State Warriors guard Stephen Curry, that shows off new iPhone 6s camera features, including 3D Touch, Live Photos, Retina Flash and 4K video recording. It also features 1080p HD slow-mo video recording and groups of people taking selfies using the improved 5-megapixel FaceTime camera.
Crush is a shorter fifteen-second spot where Foxx is getting dressed in front of a mirror and asks, "Hey Siri how do I look," to which Siri responds, "Judging from your voice, I'd say you must be fairly attractive." The focus of the ad is on how Hey Siri allows for hands-free usage of Apple's personal voice assistant on iPhone 6s.
Flip a coin is a similar fifteen-second spot that demonstrates hands-free Siri on iPhone 6s. Foxx is holding two movie scripts in his hand, contemplating which one to choose, before ultimately saying "Hey Siri flip a coin." Siri responds with "Tails" and Foxx says "sci-fi western it is."
Apple has released nearly three dozen ads for the iPhone 6s and Apple Watch over the past few weeks. Foxx starred in a similar
iPhone 6s ad for 3D Touch earlier this month, while a series of Apple Watch ads have been released on two occasions focused on
Apple Music, Apple Pay, Siri and
messaging, fitness, maps and more.
Popular Stories
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
Bloomberg's Mark Gurman recently reported that the first Macs with M4 series chips will be released later this year, with more models to follow next year. In his Power On newsletter today, Gurman shared a more specific roadmap for these Macs. Here is the order in which Gurman expects the Macs to launch:1. A low-end 14-inch MacBook Pro with the M4, coming around the end of 2024. 2. A 24-inch ...
Apple's first set of new AI features planned for iOS 18 will not rely on cloud servers at all, according to Bloomberg's Mark Gurman. "As the world awaits Apple's big AI unveiling on June 10, it looks like the initial wave of features will work entirely on device," said Gurman, in the Q&A section of his Power On newsletter today. "That means there's no cloud processing component to the...
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...
Top Rated Comments
Also I like these ads a lot. Anybody know who does the voice over? c:
But in the trenches, Siri could make one toss the phone out the window.
I asked mine, dial La Bottega Long Beach. (That’s a restaurant written in my contacts database). Siri responds with “Call <unintelligible name> home or cell?” Twice I tried and it was an immediate fail.
A prior one was where I had entered C & L Plumbing into contacts, with express interest in having Siri chart to course to the place. You can only imagine how off and crazy were the responses.
Both times I’m driving, and depending upon Siri is more trouble than it was worth and I’d say downright dangerous if a person decides to drive and stay at trying to get Siri to respond the way you’d expect.