Apple will introduce new versions of iOS and OS X at its annual developer's conference.
The Weeknd Stars in Two-Part Apple Music Ad During MTV VMAs
The Weeknd then arrives at an VMAs afterparty with his single "The Hills" playing and shuffles through additional songs from an Apple Music playlist, followed by the tagline "It's all in your head. Create your own party. Unlimited music for $9.99."
The Weeknd was one of the most played artists on Beats 1 since the radio station went live on June 30, alongside Drake, Disclosure, Fetty Wap, Jamie xx, A$AP Rocky, Years & Years, Kendrick Lamar, Tame Impala and Major Lazer.
Apple launched a worldwide advertising campaign for its new streaming music service earlier this month, with billboards, posters and other signage appearing in cities including Los Angeles, New York, San Francisco, Tokyo, Toronto and Mexico City. Later in August, Apple released three artist-focused Apple Music ads starring James Bay and Kygo.