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The Weeknd Stars in Two-Part Apple Music Ad During MTV VMAs

Apple debuted a new two-part Apple Music ad featuring The Weeknd during the 2015 MTV VMAs on Sunday night. The one-minute spots show The Weeknd walking backstage after performing at the VMAs, getting into a limo driven by actor John Travolta and listening to Beats 1 Radio while scrolling through his artist page on Apple Music Connect.


The Weeknd then arrives at an VMAs afterparty with his single "The Hills" playing and shuffles through additional songs from an Apple Music playlist, followed by the tagline "It's all in your head. Create your own party. Unlimited music for $9.99."

The Weeknd was one of the most played artists on Beats 1 since the radio station went live on June 30, alongside Drake, Disclosure, Fetty Wap, Jamie xx, A$AP Rocky, Years & Years, Kendrick Lamar, Tame Impala and Major Lazer.


Apple launched a worldwide advertising campaign for its new streaming music service earlier this month, with billboards, posters and other signage appearing in cities including Los Angeles, New York, San Francisco, Tokyo, Toronto and Mexico City. Later in August, Apple released three artist-focused Apple Music ads starring James Bay and Kygo.



Top Rated Comments

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10 months ago

I don't think I'm the target audience for these or the service.


It amazes me how many people have commented anytime a young musician gets posted on macrumors, that it's not "their kind of music" or "I'm not the target audience". We care so much about your preferences.
Rating: 21 Votes
10 months ago

I don't think I'm the target audience for these or the service.

I miss being able to relate to what's shown in Apple's ads
Rating: 19 Votes
10 months ago
I Don't get it and I'm not even that old.
Rating: 16 Votes
10 months ago
I don't think I'm the target audience for these or the service.
Rating: 12 Votes
10 months ago
I that an actual hairstyle ?

It amazes me how many people have commented anytime a young musician gets posted on macrumors, that it's not "their kind of music" or "I'm not the target audience". We care so much about your preferences.

We care so much that you don't care.
Rating: 11 Votes
10 months ago
Who is The Weeknd anyways? Worst Apple commercials I've seen in a while.
Rating: 10 Votes
10 months ago

It amazes me how many people have commented anytime a young musician gets posted on macrumors, that it's not "their kind of music" or "I'm not the target audience". We care so much about your preferences.



No one cares that you don't care. And who exactly is "we"?
Rating: 10 Votes
10 months ago
wtf did i just watch...
Rating: 10 Votes
10 months ago
I wish Apple had the nerve to leave the ending ambiguous. I'd grown so attached to the protagonist in part one that when part two came around, I felt let down by the it's-all-a-dream trope. The story arcs involving the John Travolta driver and the many interchangeable female characters would've been better served had the viewer been left guessing. Chris Nolan did it, Apple, and you could too.

Rating: 9 Votes
10 months ago
Terrible ads. Certainly wouldn't make me interested in signing up for Apple Music. And when is the last time Apple flashed up a price at the end of an ad?

Apple Music, just like Apple Watch... Is a failure.

:apple:

Come back to us when you have hard facts to back up that statement.
Rating: 8 Votes

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