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Apple Music Ads Going Up Around the World as Apple Music is Added to Billboard Top Charts
Apple has kicked off a worldwide advertising campaign for its new streaming music service, with advertisements showing up in various cities like San Francisco, Tokyo, Toronto, Los Angeles, and Mexico City.
Billboards in San Francisco have been updated with new Apple Music ads, and the Omotesando and Harajuku Metro Stations in Tokyo have been updated with Apple Music banners. Some bus stops in Mexico City are also displaying Apple Music ads, and ads have also been seen on billboards in Los Angeles and Toronto.
Apple Music banners in Omotesando via Instagram
The banners mimic images that have been used to advertise Apple Music on Apple's website, featuring desaturated pictures of artists overlaid with the Apple Music logo in a variety of different fonts.
Apple Music banner featuring FKA twigs via Instagram
It is not clear when Apple began its Apple Music advertising push, but the banners and signage appear to have gone up over the last few days. This is the first major advertising campaign for Apple Music since its June 30 launch and the first public ads, aside from videos that debuted at WWDC when the service was introduced.
As Apple begins heavily advertising Apple Music around the world, Billboard has announced that songs streamed from Apple Music will now count towards the Billboard 200 and the Billboard Hot 100. Apple was recently added as a streaming provider and Apple Music songs will influence the August charts.
The Billboard 200 lists the 200 most popular albums each week, based on direct sales, digital downloads, and on-demand streaming. The Billboard Hot 100 tracks individual songs or "singles" using the same methodology, ranking popularity on a weekly basis. New charts for both the Billboard 200 and the Billboard Hot 100 come out each Tuesday.
Other streaming providers that contribute to the charts include Amazon Prime, Google Play, Medianet, Rdio, Rhapsody, Slacker, Tidal, Spotify, and Groove Music Pass.
Billboards in San Francisco have been updated with new Apple Music ads, and the Omotesando and Harajuku Metro Stations in Tokyo have been updated with Apple Music banners. Some bus stops in Mexico City are also displaying Apple Music ads, and ads have also been seen on billboards in Los Angeles and Toronto.
The banners mimic images that have been used to advertise Apple Music on Apple's website, featuring desaturated pictures of artists overlaid with the Apple Music logo in a variety of different fonts.
It is not clear when Apple began its Apple Music advertising push, but the banners and signage appear to have gone up over the last few days. This is the first major advertising campaign for Apple Music since its June 30 launch and the first public ads, aside from videos that debuted at WWDC when the service was introduced.
As Apple begins heavily advertising Apple Music around the world, Billboard has announced that songs streamed from Apple Music will now count towards the Billboard 200 and the Billboard Hot 100. Apple was recently added as a streaming provider and Apple Music songs will influence the August charts.
The Billboard 200 lists the 200 most popular albums each week, based on direct sales, digital downloads, and on-demand streaming. The Billboard Hot 100 tracks individual songs or "singles" using the same methodology, ranking popularity on a weekly basis. New charts for both the Billboard 200 and the Billboard Hot 100 come out each Tuesday.
Other streaming providers that contribute to the charts include Amazon Prime, Google Play, Medianet, Rdio, Rhapsody, Slacker, Tidal, Spotify, and Groove Music Pass.
Tag: Apple Music Guide
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48 months ago
I like nose-rings on cows.
As to this ad campaign: I hope it fails, as the service is not fit for purpose.
48 months ago
This ad campaign looks nice and all, but personally, I wish Apple would refrain from advertising this stuff until it gets the product working more smoothly.
Right now, everyone I know trying out Apple Music says the same things about it. On the plus side, they like the large music selection available. But they all have issues with slow syncing of data among multiple devices on a given iCloud account and there are too many rough edges. (EG. Often, I tap on a song to listen to it streaming and I see an icon with a little EQ with moving bars, indicating the music is playing - but i hear nothing. I've found I have to wait a good 10 or 15 seconds, sometimes, before it actually starts playing. But before I realized the animated EQ bars had no relation to what was actually happening, I kept cancelling and re-trying songs, thinking something went wrong.)
Right now, everyone I know trying out Apple Music says the same things about it. On the plus side, they like the large music selection available. But they all have issues with slow syncing of data among multiple devices on a given iCloud account and there are too many rough edges. (EG. Often, I tap on a song to listen to it streaming and I see an icon with a little EQ with moving bars, indicating the music is playing - but i hear nothing. I've found I have to wait a good 10 or 15 seconds, sometimes, before it actually starts playing. But before I realized the animated EQ bars had no relation to what was actually happening, I kept cancelling and re-trying songs, thinking something went wrong.)
48 months ago
I've not used the service enough to judge on the quality, though I have to a say, not a fan of the interface at all. So much happening on screen, maybe I will get used to it, though I doubt I will sign up after the trial or even use it a lot during the trial itself.
My disappointment is beats 1, just teenage music, would have been good if they had less cool DJs that played decent old school hits, instead of just promoting their mates.
My disappointment is beats 1, just teenage music, would have been good if they had less cool DJs that played decent old school hits, instead of just promoting their mates.
48 months ago
Except that it's not, in fact broken. I use the service every day. Every day. I have had so few issues with it. I do, however notice that many of you who are trashing it seem to be very new to MacRumors. Hmmm...
You make the rest of us Apple enthusiasts look like dopes by association. Apple Music is flawed beyond belief. Match is completely broken. You can't create new playlists with ease by simply choosing a song that's playing. They can't even get the simple stuff right.
48 months ago
The only thing I liked about Apple Music was the fact that I was able to cancel the "Auto Renew" of my subscription before the trial period ends late September. That way I don't have to remind myself to cancel it.
48 months ago
A
All that "apple's marketing machine" does right now is infuriating people who are already upset with Apple Music not working correctly. So I think Spotify should be around for a while. Kind of how Ping didn't do anything to Facebook's dominance.
I'm loving my experience so far and I assume most do, those that are upset will likely be the most vocal anyway
48 months ago
I not understanding what problem happen with Apple Music. Custom stations work finely, Beats1 is first of kind and pretty cool, music discovery picks stuff I liking better than Rdio & Spotify and finding excellent tunes besides heavy radio rotation tracks, integration magnificent and streaming music sitting with next to my own mp3s side-by-side like, every thing working smoothly even on 4G cellular, and price on par with others. Seems perfectly fit for purpose, unless purpose is something besides music.
48 months ago
I agree. If they don't fix it before the early adopter's trial is over (end of September), it will be the beginning of the end of it. I see people going back to Spotify. And once they leave, they aren't coming back. They're not going to give Apple a second chance. Apple is very mistaken if they think they can leave it broken for years like Apple Maps and expect people to subscribe when a much better competitor has a free tier.
Except that it's not, in fact broken. I use the service every day. Every day. I have had so few issues with it. I do, however notice that many of you who are trashing it seem to be very new to MacRumors. Hmmm...
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