Apple Shares New Apple Music Ads: 'All the Artists You Love and Are About to Love. All in One Place.'

Apple today released a series of three Apple Music ads focused on how the service helps users discover artists. The first ad is a 60-second spot highlighting a number of artists and sharing Apple's motivation for creating Apple Music, ending with the tagline "All the artists you love and are about to love. All in one place."

Music has never had a bigger place in our lives. To have access nearly all the music in world at our fingertips is remarkable. And yet, there needs to be a place where artists and fans can discover one another. Where the entire experience, from playlists to radio to new releases, is powered by people who live and breathe music. A place that brings you the artists you love, as well as the artists you're about to love. That kind of place would be pretty great. And that's what we set out to do with Apple Music.

Two other ads are artist-focused 30-second spots, with one featuring James Bay and the second featuring Kygo.


As with the longer general "Discovery" spot, the artist ads are shot in black and white and end with the new tagline, but the artist ads include no spoken content, focusing only on the artists' work and then briefly overlaying a representation of their Apple Music pages with the Connect feature highlighted.


The new ads come two weeks after Apple began an Apple Music ad campaign in a number of public spaces around the world, including billboards, signage at bus shelters and subway stations, and more.

Top Rated Comments

Crosscreek Avatar
75 months ago
I tried it and it's just to cumbersome. I went back to Spotify.
Score: 25 Votes (Like | Disagree)
Menopause Avatar
75 months ago
Apple Music is a BLOODY NIGHTMARE. The content might be very fulfilling but usability-wise it's is an absolute ludicrous joke. iTunes UI makes you wanna hang yourself. I wasn't able to get a single playlist downloaded for offline listening because "Looks like this is no longer available". No number of resetting, logging out and in, restarting changes anything. I resubscribed to Spotify Premium within 10 or so days.
Score: 22 Votes (Like | Disagree)
ksuyen Avatar
75 months ago
Oh what a shock! What I read from the comments are whinging whinging whinging... :D

I love Apple Music and have no trouble using iTunes. I guess I am just one of those who are actually pretty smart, you know. Just saying :D
Score: 17 Votes (Like | Disagree)
Small White Car Avatar
75 months ago
Sorry, Apple. Not until you make it a separate app. I was incredibly suspicious of combining my own music with this service even before Jim Dalrymple's troubles. That story certainly didn't help matters.

There's not a single good reason for the two to be merged.
Score: 15 Votes (Like | Disagree)
HowEver Avatar
75 months ago
From the tone of the replies, Apple knows how to repel people who would never use its service in any case.

So far, I'm enjoying Apple Music, especially to play the stuff I don't need to download and save, and for discovery.
Score: 11 Votes (Like | Disagree)
swingerofbirch Avatar
75 months ago
Their ethos is overwrought. Good marketing is about what a product really is--which admittedly would make it hard to market Apple Music/iTunes/iTunes Store because really what is all that stuff?

Apple Music is supposedly curated. All I remember doing is telling it a few things I liked and disliked, and yet so far its recommendations to me seem to be based entirely on previous iTunes purchases I've made.

I don't know how Spotify makes its Weekly Discovery recommendations, but however it does it, they are spot on. Every week I find new stuff that I really like.

Back in the 90s and early 00s we shared mix CDs. Now we share Spotify lists. I can make a list for a party and link it to a Facebook group event so people can go back and see what I played during the party. Obama just shared a Spotify playlist. There's just a whole culture that Apple missed the boat on.

Yes, I bought a Britney Spears album in 2004 from iTunes. I'm not ashamed of that. But the me in 2015 isn't interested in Britney Spears' "Deep Cuts" or "Love Songs from Britney Spears you may not have heard." Plus she somehow automatically showed up on my Connect page in iTunes, which seems to be like a very, very limited version of Twitter that is only about promotion. I also get updates from U2 and Elton John. Why? I have no idea.

I should point out everything I've tried with Apple Music has been through iTunes. I don't listen to music as much on the go.
Score: 9 Votes (Like | Disagree)

Top Stories

prosser macbook air colors stacked

Images Reveal Colorful New MacBook Air Design

Tuesday May 11, 2021 5:06 am PDT by
Apple's next MacBook Air will feature a completely new design and come in a range of colors like the 24-inch iMac, according to leaker Jon Prosser, who has now released supposedly accurate renders of the new machines based on leaked images. In a new video uploaded to YouTube channel Front Page Tech, Prosser elaborated on his previous prediction that Apple's next-generation MacBook Air models ...
iPhone 13 Camera Backs

iPhone 13 Models Will Be Slightly Thicker and Will Have Larger Camera Bumps

Monday May 10, 2021 10:41 am PDT by
Apple's upcoming iPhone 13 models will be slightly thicker than the iPhone 12 models and will also feature larger, thicker camera bumps with lenses that protrude less, according to iPhone 13 schematics seen by MacRumors. The new iPhone 13 and 13 Pro models are expected to feature a thickness of 7.57mm, up from 7.4mm in the iPhone 12 models. That's an increase of 0.17mm, which won't be hugely ...
3d printed airtag case siri remote

3D-Printed Case Lets You Attach an AirTag to Your Apple TV Remote

Monday May 10, 2021 8:11 am PDT by
Apple recently released a redesigned Siri Remote with a physical clickpad, but if you have an original Siri Remote laying around that you still plan on using, you may be interested in getting an AirTag case for the remote. Etsy user PrintSpiredDesigns has capitalized on the opportunity with a new 3D printed, made-to-order AirTag case for the original Siri Remote. The remote slides into the...
airtag hacked

AirTag Successfully Hacked to Show Custom URL in Lost Mode

Monday May 10, 2021 1:52 am PDT by
The inevitable race to hack Apple's AirTag item tracker has reportedly been won by a German security researcher, who managed to break into the device's microcontroller and successfully modify its firmware. Yesss!!! After hours of trying (and bricking 2 AirTags) I managed to break into the microcontroller of the AirTag! 🥳🥳🥳/cc @colinoflynn @LennertWo pic.twitter.com/zGALc2S2Ph— stacksmashing ...
zoom app icon

Apple Gave Zoom Access to Special API to Use iPad Camera During Split View Multitasking

Sunday May 9, 2021 2:00 am PDT by
Zoom, a hallmark platform used by millions during the global health crisis, has been given access to a special iPadOS API that allows the app to use the iPad camera while the app is in use in Split View multitasking mode. This case of special treatment was first brought to attention by app developer Jeremy Provost, who, in a blog post, explains that Zoom uses a special API that allows the...
tracking disabled ios 14 5

Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5

Friday May 7, 2021 1:51 am PDT by
An early look at an ongoing analysis of Apple's App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with the release of iOS 14.5. According to the latest data from analytics firm Flurry, just 4% of iPhone users in the U.S. have actively chosen to opt into app tracking after updating their device...
Top Stories 59 Feature

Top Stories: Epic Games vs. Apple, Hidden AirTag Mode, Apple Music Hi-Fi, Colorful MacBook Air?

Saturday May 8, 2021 6:00 am PDT by
While we wait for the newly introduced iMac, iPad Pro, and Apple TV models to launch later this month, this week saw the kickoff of the big Epic Games v. Apple trial, with lots of juicy tidbits coming out as the two sides make their arguments. This week also saw some rumors about a Hi-Fi tier for Apple Music, more biometric sensing capabilities for Apple Watch, and timing for the...
Apple 5G Modem Feature

Kuo: Apple-Designed 5G Modem May Debut in iPhones as Early as 2023

Sunday May 9, 2021 10:02 pm PDT by
Apple plans to adopt its own custom-designed 5G baseband chip starting with the 2023 iPhones, meaning it'll no longer need to rely on Qualcomm to supply the 5G cellular modem for the iPhone, Apple analyst Ming-Chi Kuo said today in an investors note obtained by MacRumors. According to Kuo, Apple plans to include its own custom-designed 5G baseband chip starting with the launch of the 2023...
maxresdefault

Video: Make Your iPhone Last Longer With These Battery Preserving Tips

Monday May 10, 2021 1:23 pm PDT by
Maximizing battery life is something that many iPhone users deal with on a regular basis as we all want our iPhones to last as long as possible. Sometimes there are bugs in iOS that make the battery drain faster, and sometimes we just need to eke out as much as possible on a long day out and about. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, MacRumo...
m1 ipad pro chip

M1 iPad Pro Over 50% Faster Than Previous Generation in Early Benchmarks

Tuesday May 11, 2021 11:56 am PDT by
Last month, Apple introduced a new iPad Pro with the same M1 chip found in the latest Macs, and early benchmark results indicate that the M1 iPad Pro is over 50% faster than the previous-generation iPad Pro. Based on five legitimate Geekbench 5 results (here's the fifth) for the fifth-generation 12.9-inch iPad Pro with the M1 chip, the device has average single-core and multi-core scores of...