The Weeknd, Drake and Disclosure Among Most Played Artists on Beats 1

Quartz yesterday published an article which analyzed data from Apple Music's Beats 1 radio station, in an attempt to get a feel for the station's most played songs and artists throughout the month of July. The company took data collected from 12,445 songs specifically from "early July to early August," and discovered that artists The Weeknd, Drake, and Disclosure were the top three most-played musicians for the month.


The Weeknd was also on top of the most played song chart, with the song "Can't Feel My Face" -- which he performed live at WWDC in June -- played a total of 107 times in July. Artists including Rachel Platten, Beck, and Selena Gomez, amongst others, round out the rest of the list thanks to the popularity of their current chart-topping songs "Fight Song," "Dreams," and "Good for You," respectively.

Beats 1 has something that is rare in the world of digital music: scarcity. Listeners can’t choose a song and play it over and over. (They can do that elsewhere on Apple Music.) But curation doesn’t mean songs aren’t repeated. We counted 12,445 tracks but only 3,371 unique songs, meaning each track was played an average of 3.7 times. Eighteen of the 20 songs in the table above were played over 50 times.

Quartz also found the top genre on Beats 1 to be hip-hop (1,726 plays), with alternative (1,506 plays) and electronic (802 plays) rounding out the top three spots. Still, "a quarter of the songs in the dataset" that Quartz measured were only played one time, so Beats 1 is still managing to present a few diverse tracks into the mix every once in a while.


The response to Apple Music has been mixed, with the service's detractors pointing to the initial speed bumps syncing with iTunes and an over-reliance on specific musical genres in Beats 1, the latter of which Quartz has now detailed. The rest of Quartz's report on Beats 1 is definitely worth checking out, with charts analyzing the volume of songs played on weekdays versus the weekend and even one highlighting songs played most frequently in pairs.