In late June, it was revealed that Apple had rounded up celebrity partners to host radio shows on its Beats 1 programming schedule, including Elton John, Pharrell and Dr. Dre. Today, the company announced that Dre's show, The Pharmacy, will premiere Saturday, July 4 at 3 PM PST and will broadcast every week thereafter at the same time.
The hour-long show will be co-hosted by Dre and Eddie Francis and feature recording artists Wyann Vaughn and DJ Pooh with music from DJ Jus Incredible, according to Billboard. Apple debuted the premiere date with a trailer for the program on Twitter.
Additionally, Apple Music today exclusively debuted the new music video for Eminem's latest single, "Phenomenal", promoting the event with a tease on the service's Instagram. The 7-minute video, which is referred to as a "music film" by Apple, features cameos from actors John Malkovich and Randall Park, Dr. Dre and both the iPhone 6 and Apple Watch. Previously, Eminem was the subject of the first Beats 1 guest interview with DJ Zane Lowe.
The Cupertino company has been trying to secure a wealth of exclusive content for Apple Music in hopes of luring customers to its service rather than competing music streaming services. Most recently, Pharrell's new single "Freedom" has been exclusive to the service as well as Dre's album The Chronic. It's likely Apple will continue to leverage its music industry contacts for future exclusives in the coming weeks and months.
Top Rated Comments
Apple has truly found the successor to the aging iTunes.
In other words, I think that Apple will attempt to form their own "label," sign artists, then revenue share directly with them on sales as opposed to some company giving the artist cents per song. Imagine something around the 70/30 model in favor of artists.
After music is well established, expect Apple studios or some other film-related thing. Think Amazon studios, except done correctly and Apple certainly has deep enough pockets to make it happen.
In other words, I think Apple is trying to turn the entire entertainment industry on its head.
He's been famous for almost 20 yrs now.
Dr dre gave him that break years ago