Apple Music Black BannerApple plans to attract users to sign up for Apple Music by offering a free three-month trial period, but another way it will attempt to lure subscribers is by offering exclusive content through the incoming streaming music service. In late April, it was reported that the company was in talks with multiple artists, including Florence and the Machine and Taylor Swift, about exclusive content deals.

Just a few months later, hip-hop artist Pharrell Williams appears to be one of the first artists to reach a deal with Apple. Pharrell recently tweeted a teaser video for his upcoming single "Freedom," and the ending credits reveal that the song will be exclusive to Apple Music, which launches June 30 on iPhone, iPad, iPod touch, Mac and PC for $9.99 per month after the free trial period.

"Freedom" was also the soundtrack of the Apple Music ad "Worldwide," featuring DJ Zane Lowe, that was shown at WWDC.


It remains unknown what Apple is offering artists in return for making their music available exclusively through Apple Music, as the terms of the deal have not been disclosed, but it likely involves additional payment beyond Apple Music's standard 71.5% to 73% revenue sharing model. Apple already pays a few percentage points more than market leader Spotify and other competitors, which share approximately 70% of revenue with artists and music rights holders.

Top Rated Comments

BruiserB Avatar
90 months ago
A bit ironic that "Freedom" will be "restricted" to Apple Music only.
Score: 33 Votes (Like | Disagree)
oneMadRssn Avatar
90 months ago
Exclusives are one of the things that ruin the desirability of streaming services.
Score: 18 Votes (Like | Disagree)
oneMadRssn Avatar
90 months ago
Right, exclusives are good for the companies that sell video game consoles, but not for the gamers. Just like this music exclusive will be good for Apple but not for people who listen to music.

What do you do if your favorite artist has an exclusive on Apple Music and your second favorite artist has an exclusive on Tidal? Are you going to pay for two streaming services?
Score: 10 Votes (Like | Disagree)
iBlazed Avatar
90 months ago
I'm not familiar with this singer, but I heard many people hate him..I don't understand why Apple puts themselves in this type of position, do u remember back in the day when Apple launched iTunes and the Black Eyed Peace was poster boys for the service? They were not to popular but atleast nobody hate it them..I think Apple should just repeat the same tecnique
So many things wrong with this comment. You don't know who he is, but "you heard" that many people hate him. Hate is such a strong word. He's a musician, some people like his music and other don't like it. But he's huge in the industry and has quite the fan base. As for the Black Eyes Peas, nobody "hated" them? What world do you live in? Some very lazy thinking going on here.
Score: 7 Votes (Like | Disagree)
Razeus Avatar
90 months ago
These people really don't understand how the internet works do they?
Score: 6 Votes (Like | Disagree)
Rogifan Avatar
90 months ago
They should limit it to current generation devices for added exclusivity.
And for even more exclusivity limit it to Apple Watch Edition owners.
Score: 6 Votes (Like | Disagree)

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
studio display 3

Apple's Rumored 27-Inch Mini-LED Display Now Said to Launch in October

Friday May 20, 2022 8:07 am PDT by
Apple now plans to release a new 27-inch display with mini-LED backlighting in October due to the Shanghai lockdown, which has resulted in production of the display being delayed, according to display industry consultant Ross Young. In a tweet, Young said Apple is in the process of moving production of the display from Quanta Computer to a different supplier and/or location, resulting in a...
HomePodandMini feature green

Kuo: Apple to Release New HomePod in Late 2022 or Early 2023

Friday May 20, 2022 8:55 am PDT by
Apple is working on an updated version of the HomePod that could come in the fourth quarter of 2022 or the first quarter of 2023, according to Apple analyst Ming-Chi Kuo. Kuo says that there "may not be much innovation in hardware design" for the new HomePod, and there is no word on what size the device will be and if it will be a HomePod mini successor or a larger speaker. Apple would ...
airtag purple

Best Apple Deals of the Week: Save on AirTag, AirPods 3, and iPads

Friday May 20, 2022 8:01 am PDT by
Solid markdowns on the AirTag, AirPods 3, and a few iPad models were introduced this week, and below you'll find all of the best deals of the past few days that are still available to purchase. AirTag Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. What's the...