Eddy Cue Receives Another 100,000 Shares of Apple Stock - MacRumors
Skip to Content

Eddy Cue Receives Another 100,000 Shares of Apple Stock

by

eddycueAs revealed in a new filing with the U.S. Securities and Exchange Commission, Apple has awarded Eddy Cue an additional 100,000 shares of company stock in the form of restricted stock units. The stock units were issued on November 2nd and will vest in September 2014 (25,000 shares) and September 2016 (75,000 shares) if Cue remains employed by Apple at those milestone dates.

At Apple's present stock price, the stock would be worth $40 million, although the final value will be determined as of the dates that the different portions vest.

This is the second such grant Cue has received since being promoted to senior vice president for Internet software and services two months ago. The first batch of 100,000 restricted stock units was awarded on September 2nd following his promotion, and those units will vest in two equal portions in August 2013 and August 2015. Cue also holds a number of other restricted stock units that he had been awarded prior to his promotion.

Cue has been at Apple for 22 years, and played an integral role overseeing the iTunes Store and App Store. His role has significantly expanded over the past year or so, adding oversight of Apple's iCloud service and iBookstore. Just this past August, Cue also took over leadership of the iAd program following the departure of Andy Miller.

Top Rated Comments

firestarter Avatar
194 months ago
give it a pass because it's Apple

Why not just put that in your signature? It would save you a lot of typing.
Score: 5 Votes (Like | Disagree)
firestarter Avatar
194 months ago
Well this link has more details. In fact, other executives are getting 60 million dollar bonuses as well:

http://news.cnet.com/8301-27076_3-57318938-248/apple-gives-most-of-its-top-execs-$60m-bonuses/?tag=TOCmoreStories.0 (http://news.cnet.com/8301-27076_3-57318938-248/apple-gives-most-of-its-top-execs-$60m-bonuses/?tag=TOCmoreStories.0)

I'm not saying these guys don't provide a great deal of value to Apple--they do and deserve to be rewarded. I have a problem with obscene amounts of money being paid to *individuals*. 60 million? That's the yearly operating budget of many struggling public universities. We distribute our resources foolishly and we will pay the price someday.
There's another way to look at this... and it's potentially an indication that Tim Cook feels his senior execs are currently at risk of leaving, following Jobs' death.

These aren't bonuses for work done - they're 'golden handcuffs' to stop them from leaving for 2 years (they all seem to vest in mid 2013).

For a bunch of rich guys who were highly motivated by Jobs presence, I would have expected a few to leave pretty quickly. Apple is great 'n' all, but if you take away Jobs' charisma, it's just a job - and there are plenty of other exciting challenges in the valley.

Depending on how you see things, this is good news, because it buys stability for the company for the next two years - or it's bad news, because it's an indication of Tim Cook's weakness as a leader and motivator that he feels this is necessary.


Edit: In my personal experience, working in companies that have a 'bonus culture' - bonus is rarely about a job well done, it's more judging a person's greed/sense of self-worth and the risk of them leaving if they feel undervalued.
Score: 4 Votes (Like | Disagree)
194 months ago
I would have hoped that somebody getting his 2nd $40M windfall in <3 months would be doing an awesome job of things like not screwing up the iCloud rollout, not breaking MobileMe for days at a time, and allowing users to merge Apple IDs. Obviously I live in some kind of dream world.
Score: 3 Votes (Like | Disagree)
TwinCities Dan Avatar
194 months ago
Couldn't agree more. Reward those who perform well but this is just insane.

What about the $100,000,000 contract for Michael Vick. ;) :p
Score: 2 Votes (Like | Disagree)
fabian9 Avatar
194 months ago
No, Steve Jobs made Apple money and unfortunately he's gone now. These guys will leave Apple shortly after they are fully vested.

Hey, its not like Apple is different in this regard than any other corporation -- but publicizing someone getting a 40 million dollar bonus is hard for the average unemployed Joe to understand -- and underscores the tragic gulf between the ridiculously rich and the majority who are struggling.

He's been with apple for 22 years, in that time he's worked for a number of different CEOs and went through some of apples hardest and most successful times.

I can't imagine him leaving anytime soon!
Score: 2 Votes (Like | Disagree)
194 months ago
I know for some options, you only get the difference between the company's value now and later. So, say u get 1 option and the price is 400 now and goes up to 425 at vesting time, u get 25 dollars, not 425. If its negative u obviously dont have to pay...These aren't options...they're outright grants, albeit with vesting restrictions.
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Personal Context

Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners

Sunday September 20, 2026 7:24 pm PDT by
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and the settlement website is now live. Apple will pay an estimated $25 per eligible iPhone to eligible customers, who can submit a claim via the settlement website between September 21 and December 21 of this year. The exact payment may be higher or lower than $25 depending on the...
iphone 18 pro max prepare

iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping

Friday September 18, 2026 4:27 pm PDT by
The iPhone 18 Pro Max has a battery capacity over 20 watt-hours, which means there are additional shipping requirements. If an iPhone 18 Pro Max needs to be shipped somewhere, its maximum battery capacity has to be limited through firmware. According to Apple, the iPhone 18 Pro Max uses an "innovative battery-firmware solution" that limits battery capacity to below 20Wh between when the...
iphone duo weather

Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease

Friday September 18, 2026 9:51 pm PDT by
Apple hardware engineering VP Tom Marieb spoke with TechRadar and shared some candid thoughts about Apple's upcoming iPhone Duo. The iPhone Duo uses a matte nano-texture display, which is meant to cut down on glare and minimize the visibility of the crease. When asked if the iPhone Duo's crease would be more visible over time, as that's what tends to happen on other foldables, Marieb said...
Latest Stories
Beats 360 Deliver Customizability and a Revamped Over-Ear Headphone Design
Beats 360 Deliver Customizability and a Revamped Over-Ear Headphone Design
54 minutes ago
Massive Discounts Hit 2026 MacBook Pro, Save Up to $600 on Amazon
Massive Discounts Hit 2026 MacBook Pro, Save Up to $600 on Amazon
1 hour ago
Apple Planning to Bring iPhone Duo Display Tech to Pro in 2029
Apple Planning to Bring iPhone Duo Display Tech to Pro in 2029
1 hour ago
Apple Announces 'Tap to Pay on iPhone' Availability in 8 More Countries
Apple Announces 'Tap to Pay on iPhone' Availability in 8 More Countries
2 hours ago
New Mac Mini and Mac Studio Now Available for Same-Day Pickup at Apple Stores
New Mac Mini and Mac Studio Now Available for Same-Day Pickup at Apple Stores
3 hours ago
Apple Still Working on Anti-Snatching Feature That Locks Stolen iPhones
Apple Still Working on Anti-Snatching Feature That Locks Stolen iPhones
3 hours ago
Apple Quietly Excludes Older iPhones From New Camera Feature
Apple Quietly Excludes Older iPhones From New Camera Feature
5 hours ago
App Switcher Returns in watchOS 27.2 Beta With New Launch Gesture
App Switcher Returns in watchOS 27.2 Beta With New Launch Gesture
6 hours ago
Apple Music Hall Spatial Audio Venue Opens in Battersea Power Station
Apple Music Hall Spatial Audio Venue Opens in Battersea Power Station
7 hours ago
Apple CEO John Ternus Talks iPhone Duo Design, Siri AI, and Becoming CEO
Apple CEO John Ternus Talks iPhone Duo Design, Siri AI, and Becoming CEO
16 hours ago
You Can No Longer Downgrade From iOS 27 to iOS 26
You Can No Longer Downgrade From iOS 27 to iOS 26
16 hours ago
macOS 27.2 Beta Brings New Volume and Brightness Sliders
macOS 27.2 Beta Brings New Volume and Brightness Sliders
17 hours ago
GM Wants You to Know It Still Plans to Ditch Apple CarPlay in Future EVs
GM Wants You to Know It Still Plans to Ditch Apple CarPlay in Future EVs
19 hours ago
iPhone 14 Pro vs. iPhone 18 Pro Buyer's Guide: Should You Upgrade?
iPhone 14 Pro vs. iPhone 18 Pro Buyer's Guide: Should You Upgrade?
21 hours ago
Apple Seeds Second macOS Golden Gate 27.2 Beta to Developers
Apple Seeds Second macOS Golden Gate 27.2 Beta to Developers
22 hours ago
Apple Releases Second iOS 27.2 Beta
Apple Releases Second iOS 27.2 Beta
22 hours ago
Apple Releases Second watchOS 27.2, tvOS 27.2 and visionOS 27.2 Betas
Apple Releases Second watchOS 27.2, tvOS 27.2 and visionOS 27.2 Betas
22 hours ago
M4 iPad Air Now Starting at $649 on Amazon, Save Up to $149
M4 iPad Air Now Starting at $649 on Amazon, Save Up to $149
22 hours ago
New Mac Mini Reviews: A Good But No Longer 'Insanely Great' Deal
New Mac Mini Reviews: A Good But No Longer 'Insanely Great' Deal
22 hours ago
Some iPhone 18 Pro Users Experiencing Face ID Issues
Some iPhone 18 Pro Users Experiencing Face ID Issues
23 hours ago
Pin Music to the Top of Your Apple Watch Music Library
Pin Music to the Top of Your Apple Watch Music Library
23 hours ago
Apple Smart Home Display Coming as Soon as Next Month
Apple Smart Home Display Coming as Soon as Next Month
23 hours ago
OWC's Best Mac Accessories Are on Sale Just for MacRumors Readers
OWC's Best Mac Accessories Are on Sale Just for MacRumors Readers
1 day ago
New Mac Studio's Biggest Upgrade Isn't the M5 Ultra Chip, Review Says
New Mac Studio's Biggest Upgrade Isn't the M5 Ultra Chip, Review Says
1 day ago
How to Force Quit Apple Watch Apps in watchOS 27
How to Force Quit Apple Watch Apps in watchOS 27
1 day ago
New Mac Mini and Mac Studio Launch Tomorrow
New Mac Mini and Mac Studio Launch Tomorrow
1 day ago
Apple Watch Series 12 and Ultra 4 May Have Hidden Flash Storage
Apple Watch Series 12 and Ultra 4 May Have Hidden Flash Storage
1 day ago
iPhone 20 Pro Display Sizes Leak Ahead of 2027 Launch
iPhone 20 Pro Display Sizes Leak Ahead of 2027 Launch
1 day ago
Apple Watch Series 12 and Ultra 4 Owners Report Unexpected Reboots
Apple Watch Series 12 and Ultra 4 Owners Report Unexpected Reboots
1 day ago
iFixit Shares iPhone 18 Pro Teardown With Inside Look at New Features
iFixit Shares iPhone 18 Pro Teardown With Inside Look at New Features
1 day ago