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Apple Says 'Privacy Matters' in Humorous New iPhone Ad

Apple today shared a new privacy-focused iPhone ad on its YouTube channel. The ad will premiere tonight and air through March Madness in the United States before expanding to select other markets globally. The 45-second video starts with the tagline "privacy matters" and then shows a variety of humorous if not slightly awkward situations where people would want their privacy protected in everyday life. In one scene, for example, two men briefly pause their conversation while a waitress is at their table. "If privacy matters in your life, it should matter to the phone your life is on," the ad concludes. "Privacy. That's iPhone." The ad arrives around six weeks after a major FaceTime bug was uncovered that allowed one person to call another person over FaceTime and listen to that other person's audio without the call being answered. Apple fixed the bug in iOS 12.1.4 and apologized, but it certainly wasn't good for its reputation. Apple similarly promoted its privacy stance with a billboard near CES 2019 in Las Vegas that read "what happens on your iPhone, stays on your iPhone." Bugs aside, Apple really does place an emphasis on privacy, especially compared to some other tech giants like Facebook. Apple has long said it believes privacy is a "fundamental human right," and as part of that, it aims to minimize its collection of customer data and disassociate it from an individual user when it

Apple Continues iPhone Tips Series With New Videos on Apple Pay Cash, Dual-SIM Support, and More

Apple today shared additional new videos that are part of its ongoing iPhone Tips series called "iPhone Can Do What?" that was launched last week. The series is designed to highlight features that are available on the iPhone XS, XS Max, and XR. The new videos cover sending and receiving money through iMessage using Apple Pay Cash, finding a missing Apple device using the Find My iPhone app, using dual-SIM functionality to have two phone numbers on an iPhone at once, and the A12 Bionic chip. Each video's description links to Apple's full iPhone tips website, which includes additional short tutorial videos and tips on available iPhone features. Apple has uploaded quite a few videos in this tutorial series so

Apple Shares New Videos in iPhone Tips Series Covering Wallet, Face ID, Live Photos, Apple Support App and More

Apple this afternoon shared several new videos that are part of its ongoing iPhone tips series called "iPhone Can Do What?" that was launched earlier this week. The new videos cover getting help on Apple products using the Apple Support app, unlocking the iPhone with Face ID, accessing boarding passes in the Wallet app, and choosing a new key frame in a Live Photo. There's also a video highlighting the fact that Apple's iPhones are water resistant, which pertains to the iPhone 7 and later. Each video's description links to Apple's full iPhone tips website, which includes additional short tutorial videos and tips on available iPhone

Apple Expands 'There's More to iPhone' Campaign With New Videos

Apple today expanded its "There's More to iPhone" marketing campaign to France and the United Kingdom after launching it in Germany late last year. A new "Why iPhone" page on Apple's website in each country highlights reasons why an iPhone is "more than the device in your hand," ranging from Apple's environmental responsibility to iOS 12 performance improvements to the privacy of features such as Face ID, Apple Maps, and, yes, FaceTime. Each reason in the list can be expanded to view additional information. Here's what Apple says about protecting user data for example:At Apple, we believe that data privacy is a fundamental human right. Your personal data belongs to you and no one else. And while some companies sell your data, we don't. We'll tell you if we collect your data and let you know how it's used. For instance, we may utilize that data to make iPhone more user friendly. And you can always change your settings to limit the amount of information that can be accessed.Apple today also shared three new "There's More to iPhone" videos on its YouTube channel in the United Kingdom: The marketing campaign is prominently featured on the iPhone page of Apple's website in France, the United Kingdom, and Germany. It has yet to launch in the United States or any other countries we checked. Apple has been heavily promoting iPhone XR and iPhone XS trade-ins with a prominent banner on the homepage of its website, store signage, App Store editorials, emails to older iPhone users, and more. Apple provided its first revenue warning in 16 years last quarter due

Apple Shares Another Humorous Depth Control Ad 'Alejandro'

Apple today shared another humorous ad promoting Depth Control on the iPhone XS, iPhone XS Max, and iPhone XR. In the ad, a couple return home after spending the day out and get in bed. The man shows the woman a photo he took of her, and the woman then points out her coworker Alejandro in the background and says he is so funny. The man, who appears to be jealous, uses Depth Control to blur out Alejandro's face. This is the second humorous Depth Control ad that Apple has shared this month, following its "Bokeh'd" spot in which one mother accuses another mother of blurring her child out of a photo. "What kind of person bokehs a child?" Depth Control on the latest iPhones allows you to adjust the depth of field of a photo before or after you take the

Apple Shares Even More iPhone Photography Tutorial Videos

Apple maintains a photography tutorial section on its website for those interested in stepping up their iPhone photography, and it's regularly updated with new videos. Apple also uploads its iPhone tutorial videos to YouTube. Apple this afternoon shared four new videos on YouTube that will eventually be added to the site, covering shooting with light and shadow, shooting using the rule of thirds, trimming video on an iPhone, and shooting a time-lapse video. Each video is approximately 40 seconds in length, ideal for use on social media. These videos are straight and to the point, offering step by step instructions on taking advantage of different iPhone features. Apple has been sharing these iPhone photography tutorials for well over a year, and the site has a collection of videos on capturing different types of photos, best editing practices, taking advantage of environmental factors like lighting, and

New Apple Watch Series 4 Ad Promotes the 'Freedom of Cellular'

Apple today released a new Apple Watch Series 4 ad named "Flight" that promotes the "freedom of cellular." Directed by Jonathan Glazer, the one-minute spot shows a woman running on a windy day when a gust suddenly elevates her into the clouds, where she dances freely in the air before falling back into a lake surrounded by mountains. She then receives but declines a call on her Apple Watch Series 4. Glazer, an award-winning British director, worked with World Champion air dancer Inka Tiitto to choreograph the performance and bring to life the feeling of freedom and weightless movement, according to Campaign. The ad will premiere during the 2019 BRIT Awards tonight in the United

Apple Shares New Tutorial Videos Highlighting iPhone XR and XS Camera and Photos Features

Apple today shared two new iPhone XS and iPhone XS tutorial videos on its YouTube channel, both of which are designed to highlight available features on the new devices. The first video is designed to teach users how to better use the search feature in the Photos app. You can search for people, places, and objects, such as food, cats, dogs, beaches, flowers, and more. There are thousands of different objects the iPhone is able to recognize. The second video includes walks through the steps necessary to create a photo using the Depth Control feature that was introduced in the iPhone XS, XS Max, and XR. Depth Control lets you adjust the amount of blur in a photograph before or after you take it. Two additional videos provide the steps for choosing a Key Photo in Live Photos and using the Stage Light Mono mode on the iPhone. Each video is right around 30 to 43 seconds in length and is similar to other iPhone tutorial videos that Apple has shared in the past. Apple has done a whole tutorial series with videos like these, which are ideal for sharing on social media sites and for quick spots on television. Apple also often shares many similar videos on its Apple Support YouTube channel, and it has an entire mini how to site on its website dedicated to photography-based iPhone tutorials and

Apple Shares Humorous 'Bokeh'd' Ad Highlighting iPhone Depth Control Feature

Apple today shared a new "Bokeh'd" video on its YouTube channel, which highlights the Depth Control feature on the iPhone XS, XS Max, and XR. In the spot, a group of mothers are looking at photos, when one notices that her son has been blurred out in the background of an image. "Did you bokeh my child?" she asks, while the other mother attempts to explain that it was accidental. The mother who took the photograph uses Depth Control to show that she can remove the bokeh effect so that the blurred child is back in focus. From the video description:Depth Control on iPhone XS and iPhone XR lets you adjust the bokeh effect on backgrounds before or after you shoot. So you can turn a cute portrait of two kids into a stunning portrait of one kid.Introduced in the new 2018 iPhone lineup, Depth Control is designed to allow you to control the amount of blur in the background of your images. When taking a Portrait Mode image, you can adjust it before or after capturing it to change how much background blur is used. This feature is limited to the 2018 iPhone lineup and isn't available on older

Advertising Legend Behind Apple's Iconic '1984', 'Think Different', and Mac vs. PC Campaigns Retires

The creative mastermind behind some of Apple's most iconic advertising campaigns announced his retirement today. Lee Clow Lee Clow, the Global Director of Media Arts at Apple's advertising agency partner TBWA, will move into an advisory role as Chairman Emeritus of TBWA\Media Arts Lab, a division of the agency he founded in 2006 to exclusively serve Apple. His iconic, award-winning career spanned five decades. Over a 30-plus-year partnership with Apple, Clow worked on some of the company's most famous campaigns, including its "1984" ad for the original Macintosh, "Get a Mac" series of Mac vs. PC ads, "Think Different" slogan after Steve Jobs returned in 1997, and colorful silhouette ads for the iPod and iTunes. Apple CEO Tim Cook reflected on Clow's legendary career:During his long partnership with Steve and Apple, Lee told powerful visual stories that elevated new technologies with the passion, creativity and ingenuity that define our own humanity. He helped Apple carry itself through times of challenge, and his work inspired audiences to look beyond the horizon as an exciting future came into view. Lee's body of work over five decades hums with cleverness, warmth and enthusiasm—and there is no doubt that it will inspire and motivate generations of 'Crazy Ones' still to come.A look back at some of those ads: TBWA\Media Arts Lab will continue to serve Apple around the world, led by executives Katrien De Bauw and Brent

Apple Shares New Memoji Ads Featuring Ariana Grande, Khalid, and Florida Georgia Line

Apple today shared a trio of new Memoji ads on its YouTube channel featuring Ariana Grande, Khalid, and Florida Georgia Line. The videos highlight today's release of Grande's full album "Thank U, Next," yesterday's release of Khalid's single "Talk," and the upcoming release of Florida Georgia Line's country album "Can't Say I Ain't Country" on February 15. All of the songs and albums can be streamed with Apple Music. Grande and Florida Georgia Line are nominees for the 61st GRAMMY Awards, airing this Sunday on CBS at 8 p.m. Eastern Time. Grande and fellow nominees Shawn Mendes and Kacey Musgraves are featured on Memoji billboards in Los Angeles.

Apple Highlights Depth Control on iPhone XS, XS Max, and XR in New Video

Apple today uploaded a new video to its YouTube channel that's dedicated to showing off the Depth Control feature available on the iPhone XS, iPhone XS Max, and iPhone XR. Entitled "The Backdrop," the video features the Depth Control in action on a shot of a woman taken on a busy street with a lot going on in the background. Depth Control is used to blur the background out, putting the focus on the woman in the picture. Introduced on Apple's newest iPhones, Depth Control is a Portrait Mode feature. Once you capture a Portrait Mode image, you can use the Depth Control slider to change the amount of blur in the background. Apple also recently shared a new video on the Smart HDR feature in the new iPhones. Smart HDR is an automatic feature designed to bring out more detail in highlights and lowlights in iPhone photos. The video was created as a behind-the-scenes look at the techniques used by Jia Zhangke in his recent short film captured to celebrate Chinese New

Apple Shares Short 'Shot on iPhone' Film Ahead of Chinese New Year

Ahead of Chinese New Year, which falls on February 5, Apple has shared a new "Shot on iPhone" film created by Jia Zhangke. Called, "The Bucket," the film was captured entirely on an iPhone XS, and it features a family wrapping up their Chinese New Year celebrations. A mother packs up goods for her son to take back to the city, equipping him with a heavy bucket to lug home. The film uses iPhone techniques like slo-mo and Depth Control, with Apple uploading two additional behind-the-scenes tutorial style videos. The full film shared by Apple features the ending line "The taste of home will always bring us back," while the other videos use the tagline "Capture the taste of home this Chinese New Year with iPhone." Apple is hoping to encourage sales of the iPhone during Chinese New Year, a major holiday in China. Earlier this month, Apple dropped the price of the iPhone XR and other iPhones for its channel partners, allowing third-party vendors to purchase iPhones more cheaply to pass those savings on to

Apple's Latest 'Shot on iPhone' Video Reflects on Life of 17-Year-Old Athlete From American Samoa

Apple has shared a new "Shot on iPhone" video on its YouTube channel that presents a portrait of Eddie Siaumau, a 17-year-old athlete from American Samoa who has just accepted a full-ride scholarship to a NCAA Division I university. The small island of American Samoa, nicknamed "Football Island," is a U.S. territory in the South Pacific Ocean that reportedly produces athletes who are around 56 times more likely to play in the NFL than Americans from anywhere else, a stat that Apple cites in the description of the video. Apple says the video is shot on an iPhone XS with the aid of a DJI Osmo Mobile 2 smartphone gimbal, the FiLMiC Pro app, and a few other accessories. The video is directed by Steven Counts and produced by Heather

Apple Shares New Videos Highlighting What You Can Do With an iPad Pro

Apple today uploaded a new series of iPad Pro videos to its YouTube channel, showing off the different features and capabilities of the new devices. There are five videos, focusing on taking notes, going paperless by scanning documents, hosting a podcast, designing a space with the Measure app, and creating a presentation in Keynote. Each video is about a minute long and is done in a tutorial style to walk users through each task. In the videos, various iPad Pro features and functions are shown off, like multitasking, the Apple Pencil 2, the camera, Files drag and drop, AirPlay, augmented reality, the USB-C port for attaching accessories, and more. A few specific apps are mentioned, such as Keynote, GarageBand, and Notability. This is Apple's first set of iPad Pro tutorial-style videos, though the tablet was previously featured in a video focusing on five reasons why the iPad Pro can "be your next computer." Apple's 11 and 12.9-inch iPad Pro models were first introduced in late October and shipped out in November. The iPads feature edge-to-edge displays with Face ID and no Home button, powerful A12X processors with performance on par with many Mac notebooks, USB-C to connect to 4K monitors and USB-C accessories, and thinner bodies. The 11-inch iPad Pro starts at $799 for 64GB of storage, while the 12.9-inch iPad Pro starts at $999, also for 64GB of

Apple Shares New Apple Watch Series 4 Tutorial Videos on YouTube

Apple this evening shared several new Apple Watch Series 4 tutorial videos on its YouTube channel, walking Apple Watch owners through features that include watch face customization, Walkie-Talkie, Activity rings, customizing workout metrics, locating an iPhone from Apple Watch, and streaming Apple Music. All of the videos are about 30 to 40 seconds in length and are designed for those who are new to the Apple Watch, though the content may also be useful for those who have forgotten about the existence of some Apple Watch features. A full list of the new tutorial videos is below: Each video includes a simple set of step-by-step instructions for completing a given task on the Apple Watch, making the content easy to follow for Apple Watch owners. Apple regularly does tutorial videos for various features on Apple Watch, iPhone, iPad, and Mac, but most of these videos are released on its Apple Support YouTube channel. Apple does, however, occasionally share tutorial videos for new products on its main YouTube channel. These quick Apple Watch Series 4 tutorial videos may be shown in ad spots on TV or shared on social networks like Instagram and Twitter in the near future. Apple released the Apple Watch Series 4 in September. The new device features a larger display, a slimmed down body, a more powerful processor, an ECG feature in the U.S. that works through a new sensor in the Digital Crown, a louder speaker, and

Apple Shares Heartfelt 'Real Stories' From Apple Watch Wearers in Latest Videos

Apple today shared a pair of heartfelt videos titled Real Stories and Real Stories: Michael on its YouTube channel. The first video focuses on the Apple Watch's potential to save lives, including a man who crashed while kitesurfing and used his Apple Watch to call his son, a 13-year-old boy whose Apple Watch alerted him to an elevated heart rate, a mother in a car crash who called 911 from her Apple Watch, and a man with blood clots. "People reach out to Apple all the time to share how Apple Watch has become an indispensable part of their lives," said Apple in the Real Stories video description. "Here are some of their stories." The second video highlights the story of Michael Jackson, from Duluth, Minnesota, who was born with spastic quadriplegia cerebral palsy. One night, he was woken up by an Apple Watch notification about an elevated heart rate, rushed to the emergency room, and found to have sepsis, a potentially fatal condition. "Many people reach out to Apple to share how receiving heart rate notifications on Apple Watch has helped them recognize and react to serious conditions," the second video description reads. "Here is Michael's story." The videos coincide with today's release of watchOS 5.1.2, which enables the ECG app on the Apple Watch Series 4 in the United

Apple Shares New Shot on iPhone Ad Featuring Lavishly Decorated Japanese Trucks

Apple today shared a new video in its long running "Shot on iPhone" ad campaign, this time festuring "decotora," aka extravagantly decorated trucks that are popular in Japan. The video features a truck driver named Kazuya Sekino who has crated a decotora named "Lady Misaki" that's outfitted with hundreds of LED lights, perfectly showcasing the low light photographic capabilities of the iPhone XS. Apple has released multiple "Shot on iPhone" videos in the past, and it has used Shot on iPhone for photography campaigns on billboards, social media networks, and more. To promote the iPhone XS and XS Max, Apple previously shared a Shot on iPhone video that showcasing slo-mo, 4K, and time-lapse video modes. The iPhone XS and XS Max have upgraded two-lens camera setups with improved low light picture and video taking capabilities thanks to larger sensors and better stabilization

Apple Shares New Ad Highlighting Group FaceTime

Apple today shared a new ad that focuses on the recently introduced Group FaceTime feature, designed to allow iOS and Mac users to chat with up to 32 people at one time. The video, entitled "A Little Company," features a bunch of different Elvis impersonators on a Group FaceTime call singing the song "There's Always Me" by Elvis Presley. The video shows off the tiled interface that's used with Group FaceTime, designed to highlight the person who is speaking at the current time. Group FaceTime also has a feature that lets you use Animoji, Memoji, and filters during your video chats, but that option is not shown off in today's video. Group FaceTime was introduced as a main feature in the iOS 12 beta, but it was not ready for iOS 12's September launch so Apple temporarily removed it. Group FaceTime was re-released in iOS 12.1, which Apple launched in late October.

Apple Debuts New 'Share Your Gifts' Holiday Ad

Apple this afternoon shared one of its iconic holiday ads, many of which have won awards and accolades in the past. This year's video, entitled "Share Your Gifts," is a three minute animated spot featuring music by 16-year-old songwriter Billie Eilish. The ad features music written by a girl who keeps her creations secret, until they're let out into the world by her dog and enjoyed by everyone around her. The "Share Your Gifts" theme encourages Mac and iPad users to share their creativity with others. Apple has also shared a behind the scenes video that highlights the making of the "Share Your Gifts" ad spot. Several additional videos from the behind the scenes of the "Share Your Gifts" ad delve into how the people who worked on the spot use their devices to create content. Apple's ad features a new Billie Eilish song that's being debuted in the spot, called "Come Out and Play." The new song is available via iTunes and on Apple Music.