Apple Ads

Apple today shared a new ad titled "Snap-a-Mole" in the UAE, Saudi Arabia, and Turkey to highlight the iPhone 16 Pro's Camera Control feature. The ad shows a photographer quickly grabbing photos with the Camera Control on the iPhone 16 Pro, using gestures to zoom in and change Photographic Styles rapidly. As a key feature of the iPhone 16 lineup, the Camera Control has been the subject of...

Apple has marked as private its day-old The Parent Presentation video on YouTube, meaning that it is no longer available to watch. Apple has also moved The Parent Presentation to the bottom of its College Students page, effectively burying it. When we reported on the marketing campaign yesterday, the presentation was prominently featured at the top of the page. It is unclear why Apple is ...

Are you a student who is struggling to convince your parents to buy you a Mac for college? Apple has come up with a humorous solution for you. Apple today shared The Parent Presentation, which explains why a Mac is a useful tool in college. The customizable 81-slide presentation is available in PowerPoint, Keynote, and Google Slides formats. After downloading the template on this page, you...

Apple's long-running "Shot on iPhone" campaign by advertising agency TBWA\Media Arts Lab won a Grand Prix award for Creative Effectiveness at the 2025 Cannes Lions International Festival of Creativity in Cannes, France this week. Launched in early 2015 to promote the iPhone 6's camera capabilities, the iconic "Shot on iPhone" campaign is now a decade old. The simple yet highly effective...

Apple today shared a new short film in its ongoing Shot on iPhone series, this time using the latest iPhone 16 Pro model for filming purposes. The video, called "Big Man," stars British rapper Michael "Stormzy" Omari. The mini movie features Stormzy as Tenzman, a washed-up, world-weary musician who runs into two joyful kids. The three embark on a journey that ultimately inspires Tenzman to...

Hold that train! The latest Apple Arcade ad shared today features SpongeBob SquarePants, Sonic the Hedgehog, Pac-Man, Hello Kitty, and many other popular characters, who are all quickly trying to board a departing train at a station. The idea behind the ad is that Apple Arcade provides you with access to hundreds of games on the go, right on your iPhone, with a single subscription. "Bring ...

Apple today shared several new short video ads on its UK YouTube channel, highlighting iPhone features like the App Store, Ceramic Shield, Stolen Device Protection, and Find My. Each ad is about 13 seconds in length, and they are all text-based, providing little tidbits of information about the ‌iPhone‌'s capabilities. For the ‌Find My‌ ad, for example, Apple focuses on parents and children. ...

Apple today shared new videos that highlight the upcoming Accessibility features that the company plans to introduce with iOS 19 and macOS 16. Apple this week debuted a number of new Accessibility options that will be coming later this year to honor Global Accessibility Awareness Day. The first video, uploaded to Apple's main YouTube channel, shows off the Magnifier on Mac feature. We saw...

Apple today shared a trio of spooky "Mac to School" ads on its YouTube channels. The videos highlight three useful Mac features for students, including AirDrop, iPhone Mirroring, and Apple Intelligence's Writing Tools. AirDrop lets you quickly wirelessly transfer files between Apple devices, while iPhone Mirroring lets you control your iPhone from your Mac's desktop. Writing Tools can ...

Apple today shared a new spatial video that's designed to highlight the Vision Pro headset, demonstrating how the device can be used to make and preserve memories. For the video, two parents, Sam and Khulan, filmed their newborn son using iPhones that are capable of recording spatial video. Sam then edited the footage into a home video for Khulan to watch on the Apple Vision Pro, and the...

Apple today shared a "Hands-On with Apple Intelligence" video that walks through all of the current ‌Apple Intelligence‌ features and how to use them. The video shies away from the unavailable ‌Apple Intelligence‌ features like personalized Siri replies, and instead focuses on what's available now. Clean Up in Photos Genmoji Image Playground Mail Summaries Writing Tools Vi...

Since watchOS 7 in 2020, parents have been able to pair their iPhone to their child's Apple Watch. Formerly known as Apple Watch Family Setup, and now marketed as Apple Watch For Your Kids, this option allows kids to use an Apple Watch with a cellular plan for texting, calling, and location sharing, even if they do not own an iPhone. For children, a cellular Apple Watch can be a stepping...

Apple today shared a new ad that highlights a key advantage that iPhone 16 models have over Android smartphones: the Ceramic Shield. Apple says the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max displays are all protected by the latest-generation Ceramic Shield material, which is advertised as being "2x tougher than glass on any other smartphone." In the new "Trust...

Apple today shared a new ad for the Clean Up feature in the Photos app, which can identify and remove distracting objects from the background of a photo. In the video, a man flexes his muscles in front of a mirror, while a woman takes photos of him with an iPhone. Later, the man realizes that the woman is visible in the mirror in the background of the photos, so he uses the Clean Up tool to...

Apple's Beats brand today shared a new ad in its ongoing Pill People series, this time highlighting the various USB-C cables that Beats debuted earlier this week. The Pill People ad campaign features anthropomorphized Beats Pill speakers with different personalities. Beats has been using the Pill People since it launched the updated Beats Pill last summer. Apple's Beats brand is now...

Apple today shared new MacBook Pro ads, promoting features like the nano-texture display option and the long battery life. The first spot features a man sunbathing on a rooftop with his ‌MacBook Pro‌. The sun is blazing, but the Mac's display remains perfectly visible thanks to the nano-texture display. Any of Apple's latest ‌MacBook Pro‌ models can be purchased with a nano-texture...

Apple has debuted "Someday," a short YouTube film by Spike Jonze that serves as a 5+ minute ad for AirPods 4 with Active Noise Cancelation. The film stars actor Pedro Pascal, best known as the character Joel Miller in the HBO post-apocalyptic drama series The Last of Us. Pascal has also appeared in in the Netflix crime series Narcos and Disney's The Mandalorian. AirPods 4 with Active...

Apple today shared a trailer for Someday, an upcoming short film by Spike Jonze. The full-length video will be available to watch on YouTube starting on Tuesday, and it serves as an ad for the AirPods 4 with Active Noise Cancellation. The film stars actor Pedro Pascal, who is known for his roles as The Mandalorian in the Disney+ series of the same name, Joel Miller in the HBO...

Today is the iPhone 16e's launch day, and Apple has shared a new ad promoting its most affordable iPhone. The short spot features an inflatable air dancer holding an ‌iPhone 16e‌. Designed for social media and other quick ad placements, the ad features the song "Talk" from Selena Gomez and Benny Blanco. It's focused on showing off the design of the ‌iPhone 16e‌, including the all-display...

Apple today shared a new ad promoting the Apple Watch Series 10, linking it to the tradition of setting New Year's resolutions. In the spot, Apple explains that the second Friday of January is when most people stop meeting their goals, suggesting that the Apple Watch can provide the necessary motivation to keep going. "This year, what if a little bit of help on our wrists could help us...