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Apple Shares New Videos Highlighting What You Can Do With an iPad Pro

Apple today uploaded a new series of iPad Pro videos to its YouTube channel, showing off the different features and capabilities of the new devices. There are five videos, focusing on taking notes, going paperless by scanning documents, hosting a podcast, designing a space with the Measure app, and creating a presentation in Keynote. Each video is about a minute long and is done in a tutorial style to walk users through each task. In the videos, various iPad Pro features and functions are shown off, like multitasking, the Apple Pencil 2, the camera, Files drag and drop, AirPlay, augmented reality, the USB-C port for attaching accessories, and more. A few specific apps are mentioned, such as Keynote, GarageBand, and Notability. This is Apple's first set of iPad Pro tutorial-style videos, though the tablet was previously featured in a video focusing on five reasons why the iPad Pro can "be your next computer." Apple's 11 and 12.9-inch iPad Pro models were first introduced in late October and shipped out in November. The iPads feature edge-to-edge displays with Face ID and no Home button, powerful A12X processors with performance on par with many Mac notebooks, USB-C to connect to 4K monitors and USB-C accessories, and thinner bodies. The 11-inch iPad Pro starts at $799 for 64GB of storage, while the 12.9-inch iPad Pro starts at $999, also for 64GB of

Apple Shares New Apple Watch Series 4 Tutorial Videos on YouTube

Apple this evening shared several new Apple Watch Series 4 tutorial videos on its YouTube channel, walking Apple Watch owners through features that include watch face customization, Walkie-Talkie, Activity rings, customizing workout metrics, locating an iPhone from Apple Watch, and streaming Apple Music. All of the videos are about 30 to 40 seconds in length and are designed for those who are new to the Apple Watch, though the content may also be useful for those who have forgotten about the existence of some Apple Watch features. A full list of the new tutorial videos is below: Each video includes a simple set of step-by-step instructions for completing a given task on the Apple Watch, making the content easy to follow for Apple Watch owners. Apple regularly does tutorial videos for various features on Apple Watch, iPhone, iPad, and Mac, but most of these videos are released on its Apple Support YouTube channel. Apple does, however, occasionally share tutorial videos for new products on its main YouTube channel. These quick Apple Watch Series 4 tutorial videos may be shown in ad spots on TV or shared on social networks like Instagram and Twitter in the near future. Apple released the Apple Watch Series 4 in September. The new device features a larger display, a slimmed down body, a more powerful processor, an ECG feature in the U.S. that works through a new sensor in the Digital Crown, a louder speaker, and

Apple Shares Heartfelt 'Real Stories' From Apple Watch Wearers in Latest Videos

Apple today shared a pair of heartfelt videos titled Real Stories and Real Stories: Michael on its YouTube channel. The first video focuses on the Apple Watch's potential to save lives, including a man who crashed while kitesurfing and used his Apple Watch to call his son, a 13-year-old boy whose Apple Watch alerted him to an elevated heart rate, a mother in a car crash who called 911 from her Apple Watch, and a man with blood clots. "People reach out to Apple all the time to share how Apple Watch has become an indispensable part of their lives," said Apple in the Real Stories video description. "Here are some of their stories." The second video highlights the story of Michael Jackson, from Duluth, Minnesota, who was born with spastic quadriplegia cerebral palsy. One night, he was woken up by an Apple Watch notification about an elevated heart rate, rushed to the emergency room, and found to have sepsis, a potentially fatal condition. "Many people reach out to Apple to share how receiving heart rate notifications on Apple Watch has helped them recognize and react to serious conditions," the second video description reads. "Here is Michael's story." The videos coincide with today's release of watchOS 5.1.2, which enables the ECG app on the Apple Watch Series 4 in the United

Apple Shares New Shot on iPhone Ad Featuring Lavishly Decorated Japanese Trucks

Apple today shared a new video in its long running "Shot on iPhone" ad campaign, this time festuring "decotora," aka extravagantly decorated trucks that are popular in Japan. The video features a truck driver named Kazuya Sekino who has crated a decotora named "Lady Misaki" that's outfitted with hundreds of LED lights, perfectly showcasing the low light photographic capabilities of the iPhone XS. Apple has released multiple "Shot on iPhone" videos in the past, and it has used Shot on iPhone for photography campaigns on billboards, social media networks, and more. To promote the iPhone XS and XS Max, Apple previously shared a Shot on iPhone video that showcasing slo-mo, 4K, and time-lapse video modes. The iPhone XS and XS Max have upgraded two-lens camera setups with improved low light picture and video taking capabilities thanks to larger sensors and better stabilization

Apple Shares New Ad Highlighting Group FaceTime

Apple today shared a new ad that focuses on the recently introduced Group FaceTime feature, designed to allow iOS and Mac users to chat with up to 32 people at one time. The video, entitled "A Little Company," features a bunch of different Elvis impersonators on a Group FaceTime call singing the song "There's Always Me" by Elvis Presley. The video shows off the tiled interface that's used with Group FaceTime, designed to highlight the person who is speaking at the current time. Group FaceTime also has a feature that lets you use Animoji, Memoji, and filters during your video chats, but that option is not shown off in today's video. Group FaceTime was introduced as a main feature in the iOS 12 beta, but it was not ready for iOS 12's September launch so Apple temporarily removed it. Group FaceTime was re-released in iOS 12.1, which Apple launched in late October.

Apple Debuts New 'Share Your Gifts' Holiday Ad

Apple this afternoon shared one of its iconic holiday ads, many of which have won awards and accolades in the past. This year's video, entitled "Share Your Gifts," is a three minute animated spot featuring music by 16-year-old songwriter Billie Eilish. The ad features music written by a girl who keeps her creations secret, until they're let out into the world by her dog and enjoyed by everyone around her. The "Share Your Gifts" theme encourages Mac and iPad users to share their creativity with others. Apple has also shared a behind the scenes video that highlights the making of the "Share Your Gifts" ad spot. Several additional videos from the behind the scenes of the "Share Your Gifts" ad delve into how the people who worked on the spot use their devices to create content. Apple's ad features a new Billie Eilish song that's being debuted in the spot, called "Come Out and Play." The new song is available via iTunes and on Apple Music.

Apple Shares New 'Growth Spurt' iPhone XS and XS Max Ad

Apple this afternoon shared a new iPhone XS and XS Max ad called "Growth Spurt," which is a nod to the larger screen size of the 6.5-inch iPhone XS Max. In the minute-long spot, everything that's photographed with the new iPhone XS Max grows to an enormous size, including a cat, an avocado toast, a corgi, a woman, a golf ball, a pot sticker, a cookie, a fish, and more. AdWeek got the inside scoop on the ad, which was directed by John Hillcoat, who also directed Cannes Lions-winning film Corazón. The video uses the song "Catch My Breath" by Confidence Man." Since the launch of the iPhone XS and XS Max, Apple has shared several videos showing off the two new devices, including a guided tour, a feature video, a video focused on photography, and more. Apple's two new devices, which feature an upgraded A12 chip, better photography capabilities, Face ID, and more, launched last week and are now available for purchase online and in Apple retail

Apple Watch Series 4 Featured in New 'Better You' Ad, How-To Videos

Apple has shared a new Apple Watch Series 4 ad on its YouTube channel, promoting its fitness-related features. The 30-second video, titled "Better You," shows a person and several of his doppelgängers running and swimming with the Apple Watch Series 4. The ad ends with the tagline "there's a better you in you." "Introducing Apple Watch Series 4," the video description says. "Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected. It's all new. For a better you." The ad has also been added to the Apple Watch — Films and Ads page on Apple.com. Update: Apple has also shared How to Measure Your Heart Rate, How to Start an Activity Competition, and How to Make a Call on Apple Watch Series 4. More ads and how-tos are likely to

Apple Watch Series 3 Featured in Three New 'Close Your Rings' Ads

Apple has shared three new Close Your Rings ads on its YouTube channel in Australia, highlighting the Activity app on Apple Watch. The fast-paced, 15-second videos each feature a different person — Eric, Atilla, and Yocelin — as they go about their busy days, closing their Move, Exercise, and Stand rings on the Apple Watch Series 3 in the process. Eric bikes, walks his dog, purchases seafood, cooks, walks the stairs, and dances. Atilla runs, swims, plays table tennis, and shops. Yocelin plays basketball, dances, draws, tries on new clothes, and practises yoga. Apple has been using the slogan "Close Your Rings" as part of a fitness-oriented marketing campaign for the past few years, including a series of Apple Watch Series 2 ads last year and a dedicated page on its website. Apple Watch users can close the Move ring by hitting their personalized daily goal for active calories burned, close the Exercise ring by completing at least 30 minutes of daily activity, and close the Stand ring by getting up and moving around for at least one minute during 12 different hours in the day. Apple Watch users can also complete Monthly Challenges and earn Achievements badges by repeatedly closing the rings in the Activity app, and compete with friends and family, making it a motivating feature for many wearers. These ads likely represent one of the final marketing campaigns for the Apple Watch Series 3, with new larger-display Series 4 models expected in September. The videos have yet to be uploaded to Apple's main YouTube channel in the United States, or

Apple's New 'Just Text Them the Money' Ads Feature Apple Pay Cash

Apple today released a series of new 15-second ads highlighting Apple Pay Cash under the tagline "Just text them the money." One ad shows how roommates can use Apple Pay Cash in Messages to send rent money, while another includes a "lost shirt" scenario that demonstrates the ability to request a specific dollar amount. A third ad highlights two friends discussing and paying for tickets to a game even though it conflicts with another friend's wedding, while the fourth ad covers a mother sending money to her child after receiving a photo of an empty fridge. Apple Pay Cash launched in the United States with iOS 11.2 in early December through a partnership with Green Dot Bank and has yet to expand to any other

Apple Depicts iPad as Laptop, Textbook, and Paperwork Replacement in Series of New Ads

Apple today shared four new 15-second ads highlighting the portability of the iPad for education and travel. The ads, titled Travel Simply, Organized Notes, Paperless Paperwork, and All Your Stuff, depict the iPad as a space-saving replacement for textbooks in the classroom, paperwork in the office, and a laptop during a flight. Many of the comparisons are exaggerated — for example, the baby on the plane suddenly stops crying when the camera pans over the passenger using an iPad — but the ads convey a clear message about the iPad's versatility. Two of the ads show the iPad Pro, and two show the sixth-generation iPad, introduced at Apple's education event last March. The latter is priced from $329 in the United States, serving as a lower-cost alternative to the iPad Pro. Subscribe to MacRumors on YouTube for more videos Apple initially uploaded the ads to its YouTube channels in Asia, Europe, and the Middle East, and later in the United

Apple Launches New 'Behind the Mac' Ad Campaign

Apple today launched a new ad campaign focused on the Mac, carrying the tagline "Behind the Mac" and highlighting a trio of creators who have used Macs to "make something wonderful." There are four ads in the series, with the first, set to Daniel Johnston's "Story of an Artist," showing a variety of people using Macs as part of their creative processes. Three other ads focus on specific Mac users from various disciplines: - Photographer and disability advocate Bruce Hall, who is legally blind, uses his Mac and iPhone to help "see the things that always felt out of reach." Some of Hall's work is part of the permanent collection of the U.S. Library of Congress. - Music artist Grimes uses a Mac "from start to finish" to write all of her music, edit music videos, and create digital art for her singles. - App developer Peter Kariuki from Rwanda used his Mac to code the SafeMotos app for connecting passengers with safe motorcycle taxi drivers. The app monitors motorcyle riders on the road to "detect unsafe driving habits and help them become better drivers." Apple has highlighted the campaign on its homepage and Mac section of its

Apple to Expand Digital Advertising Network to Third-Party Apps

Apple is aiming to expand its digital advertising network by offering ad deals to companies that include Snap and Pinterest, reports The Wall Street Journal. Apple is hoping to build an Apple ad network that would distribute ads across apps, providing a share of revenue to the apps that display the ads. With these Apple ads, searching for something like "Drapes" in Pinterest could show up an ad from Apple for an interior design app, as an example. Apple's App Store search ads Apple's App Store ads brought in nearly $1 billion in revenue last year, and its ad network ambitions would allow the company to grow its ad business significantly. Companies like Google and Facebook offer similar ad programs, which Apple would need to compete with. Targeting ads could be more difficult for Apple because it does not use the extensive data collection techniques of Google and Facebook. Apple limits its App Store advertising data collection to age, location, gender, device, and music, app, book, and video downloads. According to The Wall Street Journal, it is not known where Apple's planning for the ad network stands nor when it could launch. Apple previously had an ad program called iAd, which it shuttered in

Apple Shares New Animoji Karaoke Ad Featuring Korean Band HYUKOH

Apple yesterday shared a new Animoji karaoke ad on its Korean YouTube channel to highlight the newly released "Citizen Kane" single from Korean indie group HYUKOH. As with previous Animoji karaoke songs Apple has shared, the new spot features Apple's Animoji characters lip syncing to the new song. HYUKOH's "Citizen Kane" single comes ahead of the planned release of the group's newest album on May 31. Apple first adopted Animoji karaoke for two ads that were created for the 2018 Grammys, with Apple's characters singing "Redbone" by Childish Gambino and "Stir Fry" from Migos. Animoji karaoke is a concept that was conceived by iPhone X users back in November of 2017 shortly after the release of the new device. People discovered that Apple's 3D emoji characters that are designed to mimic facial expressions and emotions could be used for lip syncing to songs, and for a short period of time, Animoji karaoke took over the internet. Animoji are limited to iPhone X users because the front-facing TrueDepth camera is required to create the depth map that's used to animate them with a person's facial expressions, but in the future, Animoji will be available on additional devices. The next-generation iPad Pro, which is rumored to be adopting the TrueDepth camera, is likely to be the next device that will support Animoji. Since the launch of the iPhone X, Apple has added four new Animoji characters, including the dragon, bear, skull, and lion, two of which are used in the new Animoji karaoke ad. Apple is planning additional updates to Animoji karaoke in iOS 12,

Apple Shares New Ad Highlighting Portrait Lighting on iPhone X

Apple this afternoon shared a new ad designed to show off the Portrait Lighting feature on the iPhone X. Called "Studio in your pocket," the ad features a woman who pulls out her iPhone X and sees an entire studio's worth of lighting equipment pop up around her. Portrait Lighting, available on both the front and rear-facing cameras of the iPhone X, is designed to allow you to add studio quality lighting effects to your images, either while taking a shot or during the editing process afterwards. According to Apple, Portrait Lighting uses sophisticated algorithms to calculate how facial features interact with light, allowing the data to create unique lighting effects like Natural Light, Studio Light (lights up your face), Contour Light (adds dramatic shadows), Stage Light (spotlights your face against a dark background), and Stage Light Mono (Stage Light, but in black and white). Apple has shared several other iPhone X and iPhone 8 videos showcasing the Portrait Lighting feature, including "Portrait of Her," "A New Light," and a video titled simply "Portrait Lighting" that explains how the feature was developed. Apple has also shared several tutorial videos designed to each iPhone users how to use Portrait

Apple's 'Barbers' iPhone 7 Plus Ad Wins ADC Best of Show Award

At the 97th annual ADC Awards, which honors the best work in design, advertising, motion, and other commercial creative arts, Apple's "Barbers" ad for the iPhone 7 Plus won a Best of Show award. First introduced in May 2017, the "Barbers" ad features a barbershop where images captured with an iPhone 7 Plus are used to advertise the shop's skills. The attractive images, taken with the iPhone 7 Plus Portrait Mode, cause customers to line up out the door. "Barbers" was just one of several ads that Apple used to show off Portrait Mode on the iPhone 7 Plus, which was the first device to offer the new feature. "Take Mine" and "The City" were two other major ads Apple shared to demonstrate Portrait Mode. Portrait Mode uses the two camera lenses in the iPhone to create a DSLR-like depth effect to make portrait shots pop by blurring the background. The feature is now available on the iPhone 7 Plus, iPhone 8 Plus, and iPhone X. "Barbers" was awarded a 2018 Motion and Film Craft Gold Cube, a Black Cube for Best of Show, and a 2018 Advertising Merit Award. Furlined, the agency that produced the spot, also won Production Company of the

Apple Shares Two New Ads Aimed at Encouraging Android Users to Switch to iPhone

Apple today shared two new videos in its "Life's easier on iPhone" series, which are aimed at encouraging Android users to switch over to an iPhone. The first ad, "App Store," depicts exploding app icons that are meant to demonstrate the superior safety of the iOS App Store, which is curated by human editors to protect against malicious apps. Apple's second ad highlights Portrait Mode and Portrait Lighting on the iPhone 8 Plus and the iPhone X, both features that are designed to offer studio quality effects with the iPhone. The two ads are both 15 seconds in length and will likely be used both on TV and on social media sites like Instagram. Last week, these ads were uploaded to Apple's YouTube channels in other countries, such as Mexico. Apple earlier this year started sharing several short videos designed to lure Android users to the iPhone. All of Apple's videos in this series link back to the "Switch" website, designed for customers who use an Android device or other smartphone and are thinking of switching to an iPhone. Apple's Switch website answers simple questions like "Will it be easy to switch to iPhone?" and "Will iPhone be easy to use?" It also offers up details on key features that make the iPhone stand out compared to other smartphones, like Face ID, Portrait Mode, iMessages, the App Store, and more. Apple has aimed to encourage Android users to switch to the iPhone for years with its "Move to iOS" app that makes it quick and easy for Android users to swap to an iPhone and transfer data like contacts, message history, photos, videos, web

Apple Shares (RED) iPhone 8 Ad on YouTube

Apple today shared its first ad for the brand new (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus on its YouTube channel. The 30-second video, set to the song "That's It (I'm Crazy)" by Sofi Tukker, provides a close up look at the glossy red finish and front black bezels, which was a highly requested design after Apple used white front bezels last year. The ad first appeared on Apple's homepage on Monday. The new (RED) models became available to order earlier today, with the first deliveries and in-store availability at Apple Stores and select resellers slated to begin Friday, April 13 in the United States and several other countries. Namely, other launch countries include Australia, Canada, China, France, Germany, Japan, Hong Kong, New Zealand, Singapore, and the United Kingdom. Availability in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, the Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the United Arab Emirates, and other regions will follow later in April, followed by Chile, Colombia, India, Israel, Turkey, and more regions in May. The new color is part of Apple's 11-year partnership with (RED), founded in 2006 by U2 frontman Bono and activist Bobby Shriver. The brand and its licensed red-colored products helps to raise funds for The Global Fund, which helps people affected by HIV or AIDS, tuberculosis, and malaria in eight African countries. For each (RED) product sold, Apple makes a contribution to The Global Fund, raising over $160 million to

Apple Shares New 'Groceries' Video Highlighting Apple Pay on iPhone X [Updated]

Apple today shared a new "Groceries" ad that's designed to highlight the ease of using Apple Pay with Face ID on the iPhone X. In the short 12 second spot, which will likely be shown on TV, YouTube, and social media networks, a woman shopping for produce at the grocery store uses an iPhone X and Apple Pay to make her purchases. The fruit she buys is then crafted into an elaborate sea scene with a shark made from watermelon, banana dolphins, watermelon waves, pineapple palm trees, and more. Apple in recent weeks has shared several videos focusing on Apple Pay features on the iPhone X. "Fly Market," published in late March, for example, featured a man dancing through an open air market making purchases with just a glance, while a second spot with the same actor demonstrated Apple Pay Cash. Update: Apple has uploaded several additional short iPhone X videos, all of which feature Apple Pay on iPhone X. "Coffee" and "Kicks" highlight a traditional in-store Apple Pay purchases, while "Grooming" features an in-app Apple Pay purchase.

Apple's New iPhone X Ad Shows Off Benefits of Paying a Friend With Apple Pay Cash

Last Thursday Apple shared an Apple Pay ad called "Fly Market," where a man danced through an open air market making purchases using Face ID and Apple Pay on his iPhone X. Apple this weekend posted a short continuation of that longer ad, featuring the same characters but this time focusing on Apple Pay's peer-to-peer payment feature Apple Pay Cash. In the brief 15-second clip, called "Pay with a message," the main character from Fly Market takes a glance at his friend's pocket square and appears to like it. Using the Apple Pay Cash app within iMessage on iPhone X, he texts his friend $17 and then the pocket square disappears from his friend's jacket and transfers into his own. Similar to a regular Apple Pay purchase on iPhone X, Apple Pay Cash uses Face ID to confirm the user's identity before sending the money to a friend or family member. Apple Pay Cash wasn't ready at the launch of the iPhone X in early November, but instead began rolling out to users in iOS 11.2 around the beginning of December. Prior to "Fly Market," Apple's last Face ID-focused video was called "Unlock." In it, a woman discovered that unlocking her iPhone caused everything in the surrounding area to unlock, including lockers, cabinets, doors, and more.