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Apple Shares New Animoji Karaoke Ad Featuring Korean Band HYUKOH

Monday May 21, 2018 11:27 am PDT by Juli Clover
Apple yesterday shared a new Animoji karaoke ad on its Korean YouTube channel to highlight the newly released "Citizen Kane" single from Korean indie group HYUKOH. As with previous Animoji karaoke songs Apple has shared, the new spot features Apple's Animoji characters lip syncing to the new song. HYUKOH's "Citizen Kane" single comes ahead of the planned release of the group's newest album on May 31. Apple first adopted Animoji karaoke for two ads that were created for the 2018 Grammys, with Apple's characters singing "Redbone" by Childish Gambino and "Stir Fry" from Migos. Animoji karaoke is a concept that was conceived by iPhone X users back in November of 2017 shortly after the release of the new device. People discovered that Apple's 3D emoji characters that are designed to mimic facial expressions and emotions could be used for lip syncing to songs, and for a short period of time, Animoji karaoke took over the internet. Animoji are limited to iPhone X users because the front-facing TrueDepth camera is required to create the depth map that's used to animate them with a person's facial expressions, but in the future, Animoji will be available on additional devices. The next-generation iPad Pro, which is rumored to be adopting the TrueDepth camera, is likely to be the next device that will support Animoji. Since the launch of the iPhone X, Apple has added four new Animoji characters, including the dragon, bear, skull, and lion, two of which are used in the new Animoji karaoke ad. Apple is planning additional updates to Animoji karaoke in iOS 12,
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Apple Shares New Ad Highlighting Portrait Lighting on iPhone X

Monday May 14, 2018 12:09 pm PDT by Juli Clover
Apple this afternoon shared a new ad designed to show off the Portrait Lighting feature on the iPhone X. Called "Studio in your pocket," the ad features a woman who pulls out her iPhone X and sees an entire studio's worth of lighting equipment pop up around her. Portrait Lighting, available on both the front and rear-facing cameras of the iPhone X, is designed to allow you to add studio quality lighting effects to your images, either while taking a shot or during the editing process afterwards. According to Apple, Portrait Lighting uses sophisticated algorithms to calculate how facial features interact with light, allowing the data to create unique lighting effects like Natural Light, Studio Light (lights up your face), Contour Light (adds dramatic shadows), Stage Light (spotlights your face against a dark background), and Stage Light Mono (Stage Light, but in black and white). Apple has shared several other iPhone X and iPhone 8 videos showcasing the Portrait Lighting feature, including "Portrait of Her," "A New Light," and a video titled simply "Portrait Lighting" that explains how the feature was developed. Apple has also shared several tutorial videos designed to each iPhone users how to use Portrait
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Apple's 'Barbers' iPhone 7 Plus Ad Wins ADC Best of Show Award

Tuesday May 8, 2018 3:45 pm PDT by Juli Clover
At the 97th annual ADC Awards, which honors the best work in design, advertising, motion, and other commercial creative arts, Apple's "Barbers" ad for the iPhone 7 Plus won a Best of Show award. First introduced in May 2017, the "Barbers" ad features a barbershop where images captured with an iPhone 7 Plus are used to advertise the shop's skills. The attractive images, taken with the iPhone 7 Plus Portrait Mode, cause customers to line up out the door. "Barbers" was just one of several ads that Apple used to show off Portrait Mode on the iPhone 7 Plus, which was the first device to offer the new feature. "Take Mine" and "The City" were two other major ads Apple shared to demonstrate Portrait Mode. Portrait Mode uses the two camera lenses in the iPhone to create a DSLR-like depth effect to make portrait shots pop by blurring the background. The feature is now available on the iPhone 7 Plus, iPhone 8 Plus, and iPhone X. "Barbers" was awarded a 2018 Motion and Film Craft Gold Cube, a Black Cube for Best of Show, and a 2018 Advertising Merit Award. Furlined, the agency that produced the spot, also won Production Company of the
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Apple Shares Two New Ads Aimed at Encouraging Android Users to Switch to iPhone

Monday April 23, 2018 12:15 pm PDT by Juli Clover
Apple today shared two new videos in its "Life's easier on iPhone" series, which are aimed at encouraging Android users to switch over to an iPhone. The first ad, "App Store," depicts exploding app icons that are meant to demonstrate the superior safety of the iOS App Store, which is curated by human editors to protect against malicious apps. Apple's second ad highlights Portrait Mode and Portrait Lighting on the iPhone 8 Plus and the iPhone X, both features that are designed to offer studio quality effects with the iPhone. The two ads are both 15 seconds in length and will likely be used both on TV and on social media sites like Instagram. Last week, these ads were uploaded to Apple's YouTube channels in other countries, such as Mexico. Apple earlier this year started sharing several short videos designed to lure Android users to the iPhone. All of Apple's videos in this series link back to the "Switch" website, designed for customers who use an Android device or other smartphone and are thinking of switching to an iPhone. Apple's Switch website answers simple questions like "Will it be easy to switch to iPhone?" and "Will iPhone be easy to use?" It also offers up details on key features that make the iPhone stand out compared to other smartphones, like Face ID, Portrait Mode, iMessages, the App Store, and more. Apple has aimed to encourage Android users to switch to the iPhone for years with its "Move to iOS" app that makes it quick and easy for Android users to swap to an iPhone and transfer data like contacts, message history, photos, videos, web
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Apple Shares (RED) iPhone 8 Ad on YouTube

Tuesday April 10, 2018 6:20 am PDT by Joe Rossignol
Apple today shared its first ad for the brand new (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus on its YouTube channel. The 30-second video, set to the song "That's It (I'm Crazy)" by Sofi Tukker, provides a close up look at the glossy red finish and front black bezels, which was a highly requested design after Apple used white front bezels last year. The ad first appeared on Apple's homepage on Monday. The new (RED) models became available to order earlier today, with the first deliveries and in-store availability at Apple Stores and select resellers slated to begin Friday, April 13 in the United States and several other countries. Namely, other launch countries include Australia, Canada, China, France, Germany, Japan, Hong Kong, New Zealand, Singapore, and the United Kingdom. Availability in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, the Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the United Arab Emirates, and other regions will follow later in April, followed by Chile, Colombia, India, Israel, Turkey, and more regions in May. The new color is part of Apple's 11-year partnership with (RED), founded in 2006 by U2 frontman Bono and activist Bobby Shriver. The brand and its licensed red-colored products helps to raise funds for The Global Fund, which helps people affected by HIV or AIDS, tuberculosis, and malaria in eight African countries. For each (RED) product sold, Apple makes a contribution to The Global Fund, raising over $160 million to
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Apple Shares New 'Groceries' Video Highlighting Apple Pay on iPhone X [Updated]

Tuesday April 3, 2018 5:19 pm PDT by Juli Clover
Apple today shared a new "Groceries" ad that's designed to highlight the ease of using Apple Pay with Face ID on the iPhone X. In the short 12 second spot, which will likely be shown on TV, YouTube, and social media networks, a woman shopping for produce at the grocery store uses an iPhone X and Apple Pay to make her purchases. The fruit she buys is then crafted into an elaborate sea scene with a shark made from watermelon, banana dolphins, watermelon waves, pineapple palm trees, and more. Apple in recent weeks has shared several videos focusing on Apple Pay features on the iPhone X. "Fly Market," published in late March, for example, featured a man dancing through an open air market making purchases with just a glance, while a second spot with the same actor demonstrated Apple Pay Cash. Update: Apple has uploaded several additional short iPhone X videos, all of which feature Apple Pay on iPhone X. "Coffee" and "Kicks" highlight a traditional in-store Apple Pay purchases, while "Grooming" features an in-app Apple Pay purchase.
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Apple's New iPhone X Ad Shows Off Benefits of Paying a Friend With Apple Pay Cash

Sunday March 25, 2018 7:43 am PDT by Mitchel Broussard
Last Thursday Apple shared an Apple Pay ad called "Fly Market," where a man danced through an open air market making purchases using Face ID and Apple Pay on his iPhone X. Apple this weekend posted a short continuation of that longer ad, featuring the same characters but this time focusing on Apple Pay's peer-to-peer payment feature Apple Pay Cash. In the brief 15-second clip, called "Pay with a message," the main character from Fly Market takes a glance at his friend's pocket square and appears to like it. Using the Apple Pay Cash app within iMessage on iPhone X, he texts his friend $17 and then the pocket square disappears from his friend's jacket and transfers into his own. Similar to a regular Apple Pay purchase on iPhone X, Apple Pay Cash uses Face ID to confirm the user's identity before sending the money to a friend or family member. Apple Pay Cash wasn't ready at the launch of the iPhone X in early November, but instead began rolling out to users in iOS 11.2 around the beginning of December. Prior to "Fly Market," Apple's last Face ID-focused video was called "Unlock." In it, a woman discovered that unlocking her iPhone caused everything in the surrounding area to unlock, including lockers, cabinets, doors, and more.
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Quick Takes: Apple Music Debuts K-Pop Ad, iPhone SE 2 Concept, and More

Wednesday March 21, 2018 2:08 pm PDT by Joe Rossignol
In addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays. Wednesday, March 21 1. Apple Music ad released with Korean girl group TWICE: The 15-second video features their 2017 single Heart Shakers and is accompanied by a link to an Apple Music playlist with their other k-pop songs. 2. Apple is an exception to nearly every rule: Dutch entrepreneur Haje Jan Kamps explains how using Apple as a template for how to build a startup is not a great idea due to its unparalleled hardware design, logistics, and even packaging. Commentary: As the world's most valuable company, Apple has tremendous leverage over its supply chain and logistical partners like Foxconn and UPS respectively. Given how valuable a contract with Apple can be, these companies will bend over backwards to accommodate the iPhone maker in any way. 3. 3D designer Martin Hajek shares iPhone SE 2 renders: The concept imagines the iPhone SE with a glass back for wireless charging, in the same color as the gold iPhone 8. Overall, the device looks like a refined version of the current iPhone SE, which is likely what we can expect if it does receive a refresh. For more Apple news and rumors coverage, visit our Front Page, Mac Blog, and iOS Blog. Also visit our forums to join in the
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Apple Shares New 'Unlock' iPhone X Ad Demonstrating Face ID

Friday March 16, 2018 12:15 pm PDT by Juli Clover
Apple this afternoon uploaded a new iPhone X video to its YouTube channel, which is designed to show off Face ID, the facial recognition feature of the iPhone X. In the humorous video, which appears to take place at a high school, using Face ID on the iPhone X causes everything in the surrounding area to unlock, including lockers, cabinets, doors, and more, with items flying everywhere. Apple has shared several video ads focused on the iPhone X, including short tutorials and demonstrations of features like Face ID, Animoji, Portrait Mode, and Portrait Lighting. This minute-long video will likely be aired on television in the coming days and
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Apple Shares New Videos Aimed at Luring Android Users to iPhone

Monday February 26, 2018 11:20 am PST by Juli Clover
Apple this afternoon uploaded several new short videos to its YouTube channel, which are aimed at luring current Android smartphone users to the iPhone. The first video, "Ease," is meant to demonstrate how easy it is to transfer content from an Android device to an iPhone using the Move to iOS app from Apple. In the video, a man holding an umbrella floats from the bottom of the screen, titled "Your phone" to the top of the screen, titled "iPhone," while the video's description points users towards the Move to iOS app.Upgrade to iPhone. The Move to iOS app makes it simple to move your music, photos, and more to iPhone. Switch today.A second video, styled in the same way, is meant to demonstrate the security of iOS devices compared to Android devices. The video's description highlights the frequent iOS updates that Apple releases. Frequent iOS updates help keep your iPhone more secure. Life's easier on iPhone. Switch today.Two additional videos, "Environment" and "Apple Support" focus on Apple's commitment to the environment and its support options, which include Apple retail stores, online support, and phone support. All of the videos direct users to Apple's "Switch" website, which is designed for customers who use an Android or another smartphone and are thinking of switching to an iPhone. The website answers simple questions like "Will it be easy to switch to iPhone?" and "Will iPhone be easy to use?" It also offers up details on key features that differentiate the iPhone from other devices, such as Portrait Mode, iMessages, Apple-designed chips,
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Apple Shares Behind the Scenes Look at How the Portrait Lighting Feature Was Created

Wednesday February 21, 2018 8:25 pm PST by Juli Clover
Apple this evening uploaded a new "Portrait Lighting" video to its YouTube channel, which is designed to give a behind the scenes look at how the Portrait Lighting effects on the iPhone X were created. Take a look behind the iPhone X and discover the process we went through to create Portrait Lighting. Combining timeless lighting principles with advanced machine learning, we created an iPhone that takes studio-quality portraits without the studio.In the video, Apple explains that it worked with global image makers and some of the world's best photographers to combine timeless lighting principles with machine learning techniques. The result was the Portrait Lighting feature available in Portrait Mode on the iPhone X and the iPhone 8 Plus. On iPhone X, Portrait Lighting is available for both the front and rear facing cameras thanks to the TrueDepth camera system, while on iPhone 8 Plus, it's available for shots captured with the rear camera. Apple's Portrait Lighting feature is designed to use sophisticated algorithms to calculate how your facial features interact with light, creating unique lighting effects. There are several Portrait mode lighting presets, including Natural Light, Studio Light (lights up your face), Contour Light (adds dramatic shadows), Stage Light (spotlights your face against a dark background), and Stage Light Mono (Stage Light, but in black and white). Apple has also highlighted Portrait Lighting in several past video ads showing off iPhone X
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Apple's New 'Selfies on iPhone X' Ad Campaign Features Brazilian Carnival and NHL All-Star Steven Stamkos

Monday January 29, 2018 7:16 am PST by Joe Rossignol
Apple last week shared a new video that showcases selfies taken with Portrait Lighting effects on the iPhone X, kickstarting the company's new "Selfies on iPhone X" ad campaign across different forms of media. Next up in the campaign is a video promoting the annual Carnival of Brazil, a weeklong celebration of music, dance, food, and drink, with particularly large festivals in cities like Rio de Janeiro and São Paulo. The ad, accompanied by a webpage, highlights selfies taken with Portrait Lighting effects on the iPhone X. Apple shared a similar Brazilian Carnival video last year amid a reported push into more regional marketing campaigns. The campaign extends to billboards, which will likely appear in major cities across the world over the coming weeks. NHL all-star Steven Stamkos recently announced his participation in the campaign on Twitter, and shared a photo of him standing in front of his own Portrait Lighting selfie at Amalie Arena in Tampa, Florida. So proud to be a part of Apple’s new campaign, selfies on iPhone X. #ShotoniPhone #NHLAllStar pic.twitter.com/D73bzupO8w— Steven Stamkos (@RealStamkos91) January 27, 2018 The captain of the Tampa Bay Lightning is likely just one of several notable figures who will be featured in the campaign, which is similar to Apple's larger "Shot on iPhone" series. We'll be sure to keep an eye out for more ads, and if you spot one yourself, feel free to share it in the comments
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Apple Shares First Series of HomePod Ads With Focus on Music

Saturday January 27, 2018 9:16 am PST by Joe Rossignol
Apple today shared its first series of HomePod ads on its official YouTube channel, titled Bass, Beat, Distortion, and Equalizer. The four 15-second clips show the word HomePod animated in various ways, with the actual speaker only appearing in brief flashes. Apple also highlights that the speaker is now available to order ahead of its February 9th launch across the United States, United Kingdom, and Australia. The music-focused ads are each set to their own song, including Ain't I by Lizzo, DNA by Kendrick Lamar, Holy Water by Hembree, and All Night by Big Boi. Apple continues to position the HomePod as a "breakthrough speaker" first and "intelligent home assistant" second in the description of each video. The ads follow Apple's teaser video titled Introducing HomePod shared back in June, after the speaker was previewed at WWDC 2017. It's very possible they'll air at commercial breaks during the 60th Annual Grammy Awards on Sunday. Apple has primarily positioned the HomePod as a speaker that can stream Apple Music, but with built-in Siri, users can also send messages, set timers, play podcasts, check the news, control HomeKit-enabled smart home accessories, and complete several other tasks without needing to take out their iPhone. The speaker is equipped with spatial awareness and Apple-engineered audio technology, including a seven‑tweeter array and high-excursion woofer. It stands nearly seven inches tall and is powered by Apple's A8
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Apple's Grammy Ads Feature Animoji Singing Songs From Migos and Childish Gambino

Friday January 26, 2018 10:16 am PST by Juli Clover
Apple's Animoji are starring in two new ads Apple created for the Grammys, with Apple using the popular Animoji karaoke phenomenon to promote the iPhone X. The ads, shared by Apple on YouTube, feature the alien Animoji singing "Redbone" by Childish Gambino and the Animoji dog, fox, and poop singing "Stir Fry" from Migos. Other Animoji characters and emoji also make appearances in the two videos. Animoji are 3D emoji characters that are designed to mimic your facial expressions and emotions using the TrueDepth camera on the iPhone X. Shortly after the iPhone X launched, people discovered that you could use Animoji to record yourself lip syncing to a song and then overlay the original music, leading to the birth of Animoji karaoke. Animoji karaoke is not as popular as it was following the debut of the iPhone X, but Apple has previously featured Animoji karaoke in iPhone X ads. You can watch the two new Animoji ad spots on YouTube, or catch them during the Grammys on January 28. The "Alien" ad will air following Childish Gambino's performance, while the "Amigos" ad will air right after the Best Rap Album category, which Migos is nominated for, according to Adweek.
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Apple's New iPhone X Video Focuses on Selfies Taken With Portrait Lighting

Sunday January 21, 2018 9:55 am PST by Mitchel Broussard
Apple shared a new video on its YouTube channel today that shows off selfies taken with the iPhone X. The 38-second video cycles through a collection of selfies taken by iPhone X owners using the smartphone's front-facing TrueDepth lens system and Portrait Lighting effects. The ad also includes poetry by Muhammad Ali. Portrait Lighting has been the focus of a few recent Apple videos, including two ads that acted as tutorials for the feature. More recently, one from earlier in January explained how Portrait Lighting offers studio quality lighting effects without a studio, while showing off various examples. Since the iPhone X launched in early November, Apple has posted videos focusing on many of the smartphone's new features, like Face ID and Animoji. Apple even embraced the phenomenon of Animoji Karaoke in one video, showcasing how iPhone X owners can use the animated characters to lip sync to popular songs and send the clips to friends and family in
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Apple Hires a Few Dozen Employees From Silicon Valley Data Science Startup

Friday January 19, 2018 10:18 am PST by Juli Clover
Apple has hired several data scientists from Silicon Valley Data Science, a consulting firm that offers data engineering and data science services, reports Bloomberg. A few dozen employees from Silicon Valley Data Science joined Apple in December and January to help the company better use its data to improve its advertising efforts. According to the Silicon Valley Data Science website, the startup helped businesses improve customer retention, increase engagement, improve conversion rates, develop new revenue-generating data products, streamline operations, and more. At Apple, the team will work on ad-related analytics to bolster Apple's advertising efforts. One area of focus could be better optimizing App Store ads. Founder and CEO of Silicon Valley Data Science Sanjay Mathur is one of the employees that has taken a position as Apple. His LinkedIn profile now says that he leads "strategy and analytics initiatives for a group at Apple." Several other LinkedIn profiles from former Silicon Valley Data Science employees now list data scientist positions at Apple. The company's former CTO, for example, now works on "Algorithms," while the former Head of Data Science is now Apple's "Principal Data Scientist." While the Silicon Valley Data Science website is still up, the company shut down in December and its services are no longer
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Apple Shares Two New iPad Pro Ads Focused on Apple Pencil and Augmented Reality

Saturday January 13, 2018 8:15 am PST by Joe Rossignol
Apple today has shared two new iPad Pro ads titled Augment Reality and Take Notes. The short 15-second clips, set to the song "Go" by Louis The Child, are part of a larger campaign ongoing since last year. The first ad focuses on how the iPad Pro can run augmented reality apps based on Apple's new ARKit platform for iOS 11. The second ad focuses on how the Apple Pencil can be used to create multimedia notes on an iPad Pro running iOS 11, along with the ability to draw, type, or drag and drop photos from Apple's Files app. A few clips from this ad were previously shared in Apple's longer What's a Computer? ad in November. The two ads follow yesterday's new 38-second ad titled A New Light, in which Apple explained how Portrait Lighting offers studio quality lighting effects without a studio and showed off various
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Apple Shares New Video Highlighting Portrait Lighting on iPhone X

Friday January 12, 2018 12:20 pm PST by Juli Clover
Apple this afternoon uploaded a new iPhone X video to its YouTube channel, this time showing off the new Portrait Lighting mode on the iPhone X. In the 38-second video entitled "A New Light," Apple explains that Portrait Lighting offers studio quality lighting effects without the studio, while also showing off each of the different Portrait Lighting options. Portrait Lighting on iPhone X creates studio-quality lighting effects. See portraits and selfies in a whole new light.Portrait Lighting is a feature available for both the iPhone X and the iPhone 8 Plus, but the iPhone X is the only device that offers Portrait Lighting effects for both the front and rear-facing cameras thanks to its front-facing TrueDepth lens system. Apple's Portrait Lighting feature uses sophisticated algorithms to calculate how your facial features interact with light, to create unique lighting effects. There are several Portrait mode lighting presets, including Natural Light, Studio Light (lights up your face), Contour Light (adds dramatic shadows), Stage Light (spotlights your face against a dark background), and Stage Light Mono (Stage Light, but in black and white). Portrait Lighting is one of the new features that Apple has focused on a few times before in past videos, sharing Portrait Lighting tutorials and demonstrations of Portrait Lighting in action. Most of Apple's prior videos focused on the iPhone 8 Plus, though, while this one is specific to iPhone
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Apple Shares New Ads Highlighting iPhone X Face ID and Portrait Lighting

Monday December 11, 2017 11:13 am PST by Juli Clover
Apple this afternoon shared three new ads on its YouTube channel, all of which are quick clips that focus on select iPhone X features like Portrait Lighting and Face ID. The first video, "Opens with a Glance," displays the iPhone X with the words "Introducing the most unforgettable magical password ever created. Your face," before showing off a series of faces to demonstrate how the iPhone X can be unlocked with facial recognition. A second video, "Adapts to Your Face," was previously available on Apple's Canadian YouTube channel. It's designed to highlight the machine learning techniques used to allow Face ID to adapt to beards, hats, sunglasses, and other facial changes. The third video, "Introducing Portrait Lighting," demonstrates the Portrait Lighting feature that's available on the iPhone X. Portrait lighting is designed to allow users to adjust the lighting in an image using depth mapping techniques, and it is also available on iPhone 8 Plus. Today's iPhone X videos follow several iPhone X feature ads that Apple shared in late November. Those previous videos focused on Face ID and Animoji, demonstrating specific Face ID features like its ability to work in the dark and adapt to makeup. Apple will use these short 15-second ads to show off iPhone X features on television, on the web, and on social networks like
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Apple's 'The Rock x Siri' Cracks Top 10 Most Watched Ads on YouTube in 2017

Wednesday December 6, 2017 8:54 am PST by Joe Rossignol
Apple's short film "The Rock x Siri Dominate the Day" was the eighth most watched ad on YouTube around the world in 2017, according to Adweek. Adweek says the ad has been viewed more than 25 million times, although that figure is based on Apple's channel for India rather than the United States, where the video has amassed nearly 18 million views. With the views from all of Apple's regional YouTube channels combined, the ad has actually received over 80 million views to date, but that includes the possibility of some duplicate views from the same users. "The Rock x Siri Dominate the Day" stars actor and professional wrestler Dwayne "The Rock" Johnson, who uses Siri throughout an eventful day in which he pilots an airplane, floats in space, prepares fine cuisine, acts on a set, and more. The theme of the short film, released in July, is that Siri can be used for a wide variety of tasks, such as checking calendar appointments, setting reminders, starting a timer, reading emails, starting an Apple Music playlist, and more. The ad was certainly unorthodox for Apple and had mixed reception, with some finding it funny and others feeling it was cringeworthy. The most watched YouTube ad of the year came from Samsung, promoting its customer service vans in India, according to Adweek. The four-minute video has received over 150 million views on the Samsung India channel. Other ads that made the top 10 were shared by brands such as Adidas, Budweiser, Levi's, Mr. Clean, Oreo, Clash Royale, and Miss
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