Apple ads

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'Apple ads' Articles

Apple Shares New 'Growth Spurt' iPhone XS and XS Max Ad

Friday September 28, 2018 1:22 pm PDT by Juli Clover
Apple this afternoon shared a new iPhone XS and XS Max ad called "Growth Spurt," which is a nod to the larger screen size of the 6.5-inch iPhone XS Max. In the minute-long spot, everything that's photographed with the new iPhone XS Max grows to an enormous size, including a cat, an avocado toast, a corgi, a woman, a golf ball, a pot sticker, a cookie, a fish, and more. AdWeek got the inside scoop on the ad, which was directed by John Hillcoat, who also directed Cannes Lions-winning film Corazón. The video uses the song "Catch My Breath" by Confidence Man." Since the launch of the iPhone XS and XS Max, Apple has shared several videos showing off the two new devices, including a guided tour, a feature video, a video focused on photography, and more. Apple's two new devices, which feature an upgraded A12 chip, better photography capabilities, Face ID, and more, launched last week and are now available for purchase online and in Apple retail
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Apple Watch Series 4 Featured in New 'Better You' Ad, How-To Videos

Friday September 21, 2018 10:22 am PDT by Joe Rossignol
Apple has shared a new Apple Watch Series 4 ad on its YouTube channel, promoting its fitness-related features. The 30-second video, titled "Better You," shows a person and several of his doppelgängers running and swimming with the Apple Watch Series 4. The ad ends with the tagline "there's a better you in you." "Introducing Apple Watch Series 4," the video description says. "Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected. It's all new. For a better you." The ad has also been added to the Apple Watch — Films and Ads page on Apple.com. Update: Apple has also shared How to Measure Your Heart Rate, How to Start an Activity Competition, and How to Make a Call on Apple Watch Series 4. More ads and how-tos are likely to
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Apple Watch Series 3 Featured in Three New 'Close Your Rings' Ads

Monday July 16, 2018 6:28 am PDT by Joe Rossignol
Apple has shared three new Close Your Rings ads on its YouTube channel in Australia, highlighting the Activity app on Apple Watch. The fast-paced, 15-second videos each feature a different person — Eric, Atilla, and Yocelin — as they go about their busy days, closing their Move, Exercise, and Stand rings on the Apple Watch Series 3 in the process. Eric bikes, walks his dog, purchases seafood, cooks, walks the stairs, and dances. Atilla runs, swims, plays table tennis, and shops. Yocelin plays basketball, dances, draws, tries on new clothes, and practises yoga. Apple has been using the slogan "Close Your Rings" as part of a fitness-oriented marketing campaign for the past few years, including a series of Apple Watch Series 2 ads last year and a dedicated page on its website. Apple Watch users can close the Move ring by hitting their personalized daily goal for active calories burned, close the Exercise ring by completing at least 30 minutes of daily activity, and close the Stand ring by getting up and moving around for at least one minute during 12 different hours in the day. Apple Watch users can also complete Monthly Challenges and earn Achievements badges by repeatedly closing the rings in the Activity app, and compete with friends and family, making it a motivating feature for many wearers. These ads likely represent one of the final marketing campaigns for the Apple Watch Series 3, with new larger-display Series 4 models expected in September. The videos have yet to be uploaded to Apple's main YouTube channel in the United States, or
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Apple's New 'Just Text Them the Money' Ads Feature Apple Pay Cash

Thursday July 12, 2018 9:41 pm PDT by Eric Slivka
Apple today released a series of new 15-second ads highlighting Apple Pay Cash under the tagline "Just text them the money." One ad shows how roommates can use Apple Pay Cash in Messages to send rent money, while another includes a "lost shirt" scenario that demonstrates the ability to request a specific dollar amount. A third ad highlights two friends discussing and paying for tickets to a game even though it conflicts with another friend's wedding, while the fourth ad covers a mother sending money to her child after receiving a photo of an empty fridge. Apple Pay Cash launched in the United States with iOS 11.2 in early December through a partnership with Green Dot Bank and has yet to expand to any other
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Apple Depicts iPad as Laptop, Textbook, and Paperwork Replacement in Series of New Ads

Monday July 9, 2018 6:23 am PDT by Joe Rossignol
Apple today shared four new 15-second ads highlighting the portability of the iPad for education and travel. The ads, titled Travel Simply, Organized Notes, Paperless Paperwork, and All Your Stuff, depict the iPad as a space-saving replacement for textbooks in the classroom, paperwork in the office, and a laptop during a flight. Many of the comparisons are exaggerated — for example, the baby on the plane suddenly stops crying when the camera pans over the passenger using an iPad — but the ads convey a clear message about the iPad's versatility. Two of the ads show the iPad Pro, and two show the sixth-generation iPad, introduced at Apple's education event last March. The latter is priced from $329 in the United States, serving as a lower-cost alternative to the iPad Pro. Subscribe to MacRumors on YouTube for more videos Apple initially uploaded the ads to its YouTube channels in Asia, Europe, and the Middle East, and later in the United
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Apple Launches New 'Behind the Mac' Ad Campaign

Thursday June 14, 2018 10:33 pm PDT by Eric Slivka
Apple today launched a new ad campaign focused on the Mac, carrying the tagline "Behind the Mac" and highlighting a trio of creators who have used Macs to "make something wonderful." There are four ads in the series, with the first, set to Daniel Johnston's "Story of an Artist," showing a variety of people using Macs as part of their creative processes. Three other ads focus on specific Mac users from various disciplines: - Photographer and disability advocate Bruce Hall, who is legally blind, uses his Mac and iPhone to help "see the things that always felt out of reach." Some of Hall's work is part of the permanent collection of the U.S. Library of Congress. - Music artist Grimes uses a Mac "from start to finish" to write all of her music, edit music videos, and create digital art for her singles. - App developer Peter Kariuki from Rwanda used his Mac to code the SafeMotos app for connecting passengers with safe motorcycle taxi drivers. The app monitors motorcyle riders on the road to "detect unsafe driving habits and help them become better drivers." Apple has highlighted the campaign on its homepage and Mac section of its
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Apple to Expand Digital Advertising Network to Third-Party Apps

Friday June 1, 2018 1:24 pm PDT by Juli Clover
Apple is aiming to expand its digital advertising network by offering ad deals to companies that include Snap and Pinterest, reports The Wall Street Journal. Apple is hoping to build an Apple ad network that would distribute ads across apps, providing a share of revenue to the apps that display the ads. With these Apple ads, searching for something like "Drapes" in Pinterest could show up an ad from Apple for an interior design app, as an example. Apple's App Store search ads Apple's App Store ads brought in nearly $1 billion in revenue last year, and its ad network ambitions would allow the company to grow its ad business significantly. Companies like Google and Facebook offer similar ad programs, which Apple would need to compete with. Targeting ads could be more difficult for Apple because it does not use the extensive data collection techniques of Google and Facebook. Apple limits its App Store advertising data collection to age, location, gender, device, and music, app, book, and video downloads. According to The Wall Street Journal, it is not known where Apple's planning for the ad network stands nor when it could launch. Apple previously had an ad program called iAd, which it shuttered in
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Apple Shares New Animoji Karaoke Ad Featuring Korean Band HYUKOH

Monday May 21, 2018 12:27 pm PDT by Juli Clover
Apple yesterday shared a new Animoji karaoke ad on its Korean YouTube channel to highlight the newly released "Citizen Kane" single from Korean indie group HYUKOH. As with previous Animoji karaoke songs Apple has shared, the new spot features Apple's Animoji characters lip syncing to the new song. HYUKOH's "Citizen Kane" single comes ahead of the planned release of the group's newest album on May 31. Apple first adopted Animoji karaoke for two ads that were created for the 2018 Grammys, with Apple's characters singing "Redbone" by Childish Gambino and "Stir Fry" from Migos. Animoji karaoke is a concept that was conceived by iPhone X users back in November of 2017 shortly after the release of the new device. People discovered that Apple's 3D emoji characters that are designed to mimic facial expressions and emotions could be used for lip syncing to songs, and for a short period of time, Animoji karaoke took over the internet. Animoji are limited to iPhone X users because the front-facing TrueDepth camera is required to create the depth map that's used to animate them with a person's facial expressions, but in the future, Animoji will be available on additional devices. The next-generation iPad Pro, which is rumored to be adopting the TrueDepth camera, is likely to be the next device that will support Animoji. Since the launch of the iPhone X, Apple has added four new Animoji characters, including the dragon, bear, skull, and lion, two of which are used in the new Animoji karaoke ad. Apple is planning additional updates to Animoji karaoke in iOS 12,
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Apple Shares New Ad Highlighting Portrait Lighting on iPhone X

Monday May 14, 2018 1:09 pm PDT by Juli Clover
Apple this afternoon shared a new ad designed to show off the Portrait Lighting feature on the iPhone X. Called "Studio in your pocket," the ad features a woman who pulls out her iPhone X and sees an entire studio's worth of lighting equipment pop up around her. Portrait Lighting, available on both the front and rear-facing cameras of the iPhone X, is designed to allow you to add studio quality lighting effects to your images, either while taking a shot or during the editing process afterwards. According to Apple, Portrait Lighting uses sophisticated algorithms to calculate how facial features interact with light, allowing the data to create unique lighting effects like Natural Light, Studio Light (lights up your face), Contour Light (adds dramatic shadows), Stage Light (spotlights your face against a dark background), and Stage Light Mono (Stage Light, but in black and white). Apple has shared several other iPhone X and iPhone 8 videos showcasing the Portrait Lighting feature, including "Portrait of Her," "A New Light," and a video titled simply "Portrait Lighting" that explains how the feature was developed. Apple has also shared several tutorial videos designed to each iPhone users how to use Portrait
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Apple's 'Barbers' iPhone 7 Plus Ad Wins ADC Best of Show Award

Tuesday May 8, 2018 4:45 pm PDT by Juli Clover
At the 97th annual ADC Awards, which honors the best work in design, advertising, motion, and other commercial creative arts, Apple's "Barbers" ad for the iPhone 7 Plus won a Best of Show award. First introduced in May 2017, the "Barbers" ad features a barbershop where images captured with an iPhone 7 Plus are used to advertise the shop's skills. The attractive images, taken with the iPhone 7 Plus Portrait Mode, cause customers to line up out the door. "Barbers" was just one of several ads that Apple used to show off Portrait Mode on the iPhone 7 Plus, which was the first device to offer the new feature. "Take Mine" and "The City" were two other major ads Apple shared to demonstrate Portrait Mode. Portrait Mode uses the two camera lenses in the iPhone to create a DSLR-like depth effect to make portrait shots pop by blurring the background. The feature is now available on the iPhone 7 Plus, iPhone 8 Plus, and iPhone X. "Barbers" was awarded a 2018 Motion and Film Craft Gold Cube, a Black Cube for Best of Show, and a 2018 Advertising Merit Award. Furlined, the agency that produced the spot, also won Production Company of the
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Apple Shares Two New Ads Aimed at Encouraging Android Users to Switch to iPhone

Monday April 23, 2018 1:15 pm PDT by Juli Clover
Apple today shared two new videos in its "Life's easier on iPhone" series, which are aimed at encouraging Android users to switch over to an iPhone. The first ad, "App Store," depicts exploding app icons that are meant to demonstrate the superior safety of the iOS App Store, which is curated by human editors to protect against malicious apps. Apple's second ad highlights Portrait Mode and Portrait Lighting on the iPhone 8 Plus and the iPhone X, both features that are designed to offer studio quality effects with the iPhone. The two ads are both 15 seconds in length and will likely be used both on TV and on social media sites like Instagram. Last week, these ads were uploaded to Apple's YouTube channels in other countries, such as Mexico. Apple earlier this year started sharing several short videos designed to lure Android users to the iPhone. All of Apple's videos in this series link back to the "Switch" website, designed for customers who use an Android device or other smartphone and are thinking of switching to an iPhone. Apple's Switch website answers simple questions like "Will it be easy to switch to iPhone?" and "Will iPhone be easy to use?" It also offers up details on key features that make the iPhone stand out compared to other smartphones, like Face ID, Portrait Mode, iMessages, the App Store, and more. Apple has aimed to encourage Android users to switch to the iPhone for years with its "Move to iOS" app that makes it quick and easy for Android users to swap to an iPhone and transfer data like contacts, message history, photos, videos, web
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Apple Shares (RED) iPhone 8 Ad on YouTube

Tuesday April 10, 2018 7:20 am PDT by Joe Rossignol
Apple today shared its first ad for the brand new (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus on its YouTube channel. The 30-second video, set to the song "That's It (I'm Crazy)" by Sofi Tukker, provides a close up look at the glossy red finish and front black bezels, which was a highly requested design after Apple used white front bezels last year. The ad first appeared on Apple's homepage on Monday. The new (RED) models became available to order earlier today, with the first deliveries and in-store availability at Apple Stores and select resellers slated to begin Friday, April 13 in the United States and several other countries. Namely, other launch countries include Australia, Canada, China, France, Germany, Japan, Hong Kong, New Zealand, Singapore, and the United Kingdom. Availability in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, the Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the United Arab Emirates, and other regions will follow later in April, followed by Chile, Colombia, India, Israel, Turkey, and more regions in May. The new color is part of Apple's 11-year partnership with (RED), founded in 2006 by U2 frontman Bono and activist Bobby Shriver. The brand and its licensed red-colored products helps to raise funds for The Global Fund, which helps people affected by HIV or AIDS, tuberculosis, and malaria in eight African countries. For each (RED) product sold, Apple makes a contribution to The Global Fund, raising over $160 million to
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Apple Shares New 'Groceries' Video Highlighting Apple Pay on iPhone X [Updated]

Tuesday April 3, 2018 6:19 pm PDT by Juli Clover
Apple today shared a new "Groceries" ad that's designed to highlight the ease of using Apple Pay with Face ID on the iPhone X. In the short 12 second spot, which will likely be shown on TV, YouTube, and social media networks, a woman shopping for produce at the grocery store uses an iPhone X and Apple Pay to make her purchases. The fruit she buys is then crafted into an elaborate sea scene with a shark made from watermelon, banana dolphins, watermelon waves, pineapple palm trees, and more. Apple in recent weeks has shared several videos focusing on Apple Pay features on the iPhone X. "Fly Market," published in late March, for example, featured a man dancing through an open air market making purchases with just a glance, while a second spot with the same actor demonstrated Apple Pay Cash. Update: Apple has uploaded several additional short iPhone X videos, all of which feature Apple Pay on iPhone X. "Coffee" and "Kicks" highlight a traditional in-store Apple Pay purchases, while "Grooming" features an in-app Apple Pay purchase.
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Apple's New iPhone X Ad Shows Off Benefits of Paying a Friend With Apple Pay Cash

Sunday March 25, 2018 8:43 am PDT by Mitchel Broussard
Last Thursday Apple shared an Apple Pay ad called "Fly Market," where a man danced through an open air market making purchases using Face ID and Apple Pay on his iPhone X. Apple this weekend posted a short continuation of that longer ad, featuring the same characters but this time focusing on Apple Pay's peer-to-peer payment feature Apple Pay Cash. In the brief 15-second clip, called "Pay with a message," the main character from Fly Market takes a glance at his friend's pocket square and appears to like it. Using the Apple Pay Cash app within iMessage on iPhone X, he texts his friend $17 and then the pocket square disappears from his friend's jacket and transfers into his own. Similar to a regular Apple Pay purchase on iPhone X, Apple Pay Cash uses Face ID to confirm the user's identity before sending the money to a friend or family member. Apple Pay Cash wasn't ready at the launch of the iPhone X in early November, but instead began rolling out to users in iOS 11.2 around the beginning of December. Prior to "Fly Market," Apple's last Face ID-focused video was called "Unlock." In it, a woman discovered that unlocking her iPhone caused everything in the surrounding area to unlock, including lockers, cabinets, doors, and more.
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Quick Takes: Apple Music Debuts K-Pop Ad, iPhone SE 2 Concept, and More

Wednesday March 21, 2018 3:08 pm PDT by Joe Rossignol
In addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays. Wednesday, March 21 1. Apple Music ad released with Korean girl group TWICE: The 15-second video features their 2017 single Heart Shakers and is accompanied by a link to an Apple Music playlist with their other k-pop songs. 2. Apple is an exception to nearly every rule: Dutch entrepreneur Haje Jan Kamps explains how using Apple as a template for how to build a startup is not a great idea due to its unparalleled hardware design, logistics, and even packaging. Commentary: As the world's most valuable company, Apple has tremendous leverage over its supply chain and logistical partners like Foxconn and UPS respectively. Given how valuable a contract with Apple can be, these companies will bend over backwards to accommodate the iPhone maker in any way. 3. 3D designer Martin Hajek shares iPhone SE 2 renders: The concept imagines the iPhone SE with a glass back for wireless charging, in the same color as the gold iPhone 8. Overall, the device looks like a refined version of the current iPhone SE, which is likely what we can expect if it does receive a refresh. For more Apple news and rumors coverage, visit our Front Page, Mac Blog, and iOS Blog. Also visit our forums to join in the
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Apple Shares New 'Unlock' iPhone X Ad Demonstrating Face ID

Friday March 16, 2018 1:15 pm PDT by Juli Clover
Apple this afternoon uploaded a new iPhone X video to its YouTube channel, which is designed to show off Face ID, the facial recognition feature of the iPhone X. In the humorous video, which appears to take place at a high school, using Face ID on the iPhone X causes everything in the surrounding area to unlock, including lockers, cabinets, doors, and more, with items flying everywhere. Apple has shared several video ads focused on the iPhone X, including short tutorials and demonstrations of features like Face ID, Animoji, Portrait Mode, and Portrait Lighting. This minute-long video will likely be aired on television in the coming days and
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Apple Shares New Videos Aimed at Luring Android Users to iPhone

Monday February 26, 2018 12:20 pm PST by Juli Clover
Apple this afternoon uploaded several new short videos to its YouTube channel, which are aimed at luring current Android smartphone users to the iPhone. The first video, "Ease," is meant to demonstrate how easy it is to transfer content from an Android device to an iPhone using the Move to iOS app from Apple. In the video, a man holding an umbrella floats from the bottom of the screen, titled "Your phone" to the top of the screen, titled "iPhone," while the video's description points users towards the Move to iOS app.Upgrade to iPhone. The Move to iOS app makes it simple to move your music, photos, and more to iPhone. Switch today.A second video, styled in the same way, is meant to demonstrate the security of iOS devices compared to Android devices. The video's description highlights the frequent iOS updates that Apple releases. Frequent iOS updates help keep your iPhone more secure. Life's easier on iPhone. Switch today.Two additional videos, "Environment" and "Apple Support" focus on Apple's commitment to the environment and its support options, which include Apple retail stores, online support, and phone support. All of the videos direct users to Apple's "Switch" website, which is designed for customers who use an Android or another smartphone and are thinking of switching to an iPhone. The website answers simple questions like "Will it be easy to switch to iPhone?" and "Will iPhone be easy to use?" It also offers up details on key features that differentiate the iPhone from other devices, such as Portrait Mode, iMessages, Apple-designed chips,
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Apple Shares Behind the Scenes Look at How the Portrait Lighting Feature Was Created

Wednesday February 21, 2018 9:25 pm PST by Juli Clover
Apple this evening uploaded a new "Portrait Lighting" video to its YouTube channel, which is designed to give a behind the scenes look at how the Portrait Lighting effects on the iPhone X were created. Take a look behind the iPhone X and discover the process we went through to create Portrait Lighting. Combining timeless lighting principles with advanced machine learning, we created an iPhone that takes studio-quality portraits without the studio.In the video, Apple explains that it worked with global image makers and some of the world's best photographers to combine timeless lighting principles with machine learning techniques. The result was the Portrait Lighting feature available in Portrait Mode on the iPhone X and the iPhone 8 Plus. On iPhone X, Portrait Lighting is available for both the front and rear facing cameras thanks to the TrueDepth camera system, while on iPhone 8 Plus, it's available for shots captured with the rear camera. Apple's Portrait Lighting feature is designed to use sophisticated algorithms to calculate how your facial features interact with light, creating unique lighting effects. There are several Portrait mode lighting presets, including Natural Light, Studio Light (lights up your face), Contour Light (adds dramatic shadows), Stage Light (spotlights your face against a dark background), and Stage Light Mono (Stage Light, but in black and white). Apple has also highlighted Portrait Lighting in several past video ads showing off iPhone X
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Apple's New 'Selfies on iPhone X' Ad Campaign Features Brazilian Carnival and NHL All-Star Steven Stamkos

Monday January 29, 2018 8:16 am PST by Joe Rossignol
Apple last week shared a new video that showcases selfies taken with Portrait Lighting effects on the iPhone X, kickstarting the company's new "Selfies on iPhone X" ad campaign across different forms of media. Next up in the campaign is a video promoting the annual Carnival of Brazil, a weeklong celebration of music, dance, food, and drink, with particularly large festivals in cities like Rio de Janeiro and São Paulo. The ad, accompanied by a webpage, highlights selfies taken with Portrait Lighting effects on the iPhone X. Apple shared a similar Brazilian Carnival video last year amid a reported push into more regional marketing campaigns. The campaign extends to billboards, which will likely appear in major cities across the world over the coming weeks. NHL all-star Steven Stamkos recently announced his participation in the campaign on Twitter, and shared a photo of him standing in front of his own Portrait Lighting selfie at Amalie Arena in Tampa, Florida. So proud to be a part of Apple’s new campaign, selfies on iPhone X. #ShotoniPhone #NHLAllStar pic.twitter.com/D73bzupO8w— Steven Stamkos (@RealStamkos91) January 27, 2018 The captain of the Tampa Bay Lightning is likely just one of several notable figures who will be featured in the campaign, which is similar to Apple's larger "Shot on iPhone" series. We'll be sure to keep an eye out for more ads, and if you spot one yourself, feel free to share it in the comments
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Apple Shares First Series of HomePod Ads With Focus on Music

Saturday January 27, 2018 10:16 am PST by Joe Rossignol
Apple today shared its first series of HomePod ads on its official YouTube channel, titled Bass, Beat, Distortion, and Equalizer. The four 15-second clips show the word HomePod animated in various ways, with the actual speaker only appearing in brief flashes. Apple also highlights that the speaker is now available to order ahead of its February 9th launch across the United States, United Kingdom, and Australia. The music-focused ads are each set to their own song, including Ain't I by Lizzo, DNA by Kendrick Lamar, Holy Water by Hembree, and All Night by Big Boi. Apple continues to position the HomePod as a "breakthrough speaker" first and "intelligent home assistant" second in the description of each video. The ads follow Apple's teaser video titled Introducing HomePod shared back in June, after the speaker was previewed at WWDC 2017. It's very possible they'll air at commercial breaks during the 60th Annual Grammy Awards on Sunday. Apple has primarily positioned the HomePod as a speaker that can stream Apple Music, but with built-in Siri, users can also send messages, set timers, play podcasts, check the news, control HomeKit-enabled smart home accessories, and complete several other tasks without needing to take out their iPhone. The speaker is equipped with spatial awareness and Apple-engineered audio technology, including a seven‑tweeter array and high-excursion woofer. It stands nearly seven inches tall and is powered by Apple's A8
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