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Apple Shares New iPhone 11 Pro Videos Highlighting Durability and Camera Capabilities [Updated]

Following the launch of iPhone 11 and iPhone 11 Pro pre-orders, Apple today shared two new videos highlighting iPhone 11 Pro features. The first video features random objects, food, and water being hurled at the iPhone 11 Pro to demonstrate the device's increased durability. Apple says its new iPhones are made from a tougher glass and both the 11 and 11 Pro have improved IP68 water resistance ratings. The second video highlights the new triple-lens camera system with 12-megapixel wide, ultra wide, and telephoto lenses. In the video, a dog enters a wind simulator and the iPhone's three cameras are used to demonstrate the different focal lengths and also Night Mode, which is designed to take bright, crisp photos even in very low lighting conditions. Pricing on Apple's iPhone 11 Pro starts at $999, and the device is available for pre-order starting today. It will begin arriving in the hands of customers on Friday, September 20. Update: Apple has shared a third video called "Cinematic Tests," demonstrating 4K video capture. The video was part of Tuesday's event.

Apple Shares Video Showcasing Apple Arcade Games in 100 Seconds

Apple today shared a new video on its YouTube channel that highlights some of the games coming to Apple Arcade in 100 seconds. Earlier this week, Apple announced that its subscription-based Apple Arcade gaming service will launch September 19 in over 150 countries. In the United States, pricing is set at $4.99 per month, with a one-month free trial available. This price will apply to individuals or a family of up to six members via Family Sharing. Featured games and their corresponding timestamps in the video:[00:00] “Oceanhorn 2: Knights of the Lost Realm” by Cornfox [00:04] “Towaga: Among Shadows” by Noodlecake [00:04] “Mosaic” by Raw Fury [00:04] “Overland” by Finji [00:05] “Manifold Garden” by William Chyr [00:05] “Lifeslide” by Block Zero [00:06] “Where Cards Fall” by Snowman [00:06] “WHAT THE GOLF” by Fun Plus [00:06] “ChuChu Rocket! Universe” by SEGA® [00:07] “Cat Quest II” by Gentlebros [00:07] “The Enchanted World” by Noodlecake [00:07] “Hot Lava” by Klei Entertainment [00:20] “EarthNight” by Cleaversoft [00:30] “Skate City” by Snowman [00:42] “Jenny LeClue - Detectivu” by Mografi [00:53] “LEGO Brawls” by Lego [01:08] "Sayonara: Wild Hearts" by Annapurna [01:22] "Sonic Racing" by SEGA® [01:24] "Pac-Man Party Royale” by Bandai Namco Entertainment Inc. [01:26] “Frogger in Toy Town” by Konami [01:27] “Shinsekai: Into the Depths” by Capcom [01:29] “Cricket Through the Ages” by Devolver [01:31] “ShockRods” by Stainless Games [01:32]

Apple Showcases Cute Ways Customers Have Customized Their AirPods Cases in Korean Ad

Apple today shared a new AirPods ad in Korea that showcases a variety of cute ways in which customers have customized their AirPods charging cases, including adding heart stickers, teddy bear ornaments, salt and pepper decals, and more. Many of the AirPods cases have also been transformed into keychains. Apple does not offer any of these customization options for AirPods cases in Korea or elsewhere and is merely promoting the creativity of its Korean customers. The ad is featured at the top of Apple's homepage in Korea. This follows Apple's creative "Bounce" ad that highlighted the newer wireless charging case available for AirPods.

Apple Shares New 'Test the Impossible' Behind the Mac Ad

Apple today shared a new video in its ongoing "Behind the Mac" series that highlights the various ways creators use the Mac for art, education, music making, coding, and more. Today's video, "Test the Impossible," is a short 38 second spot that shows brief clips of the Mac being used for various creative pursuits, with a voiceover about what's possible when you don't know what's impossible. You have no idea what you're doing. This is great. People who know what they're doing know the rules and know what is possible and what is impossible. You do not. The rules on what is possible and what is impossible in the arts were made by people who had not tested the bounds of the possible by going beyond them. And you can.Apple has shared multiple videos in its Behind the Mac series so far, with the goal of highlighting its Mac lineup, from the iMac to the Mac

Apple's Latest 'Shot on iPhone' Campaign Goes 'On Tour' With 16 Singers and Bands Around the World

Apple is expanding its long-running "Shot on iPhone" marketing campaign with a new series of "On Tour" videos and billboard ads featuring 16 musicians and bands from around the world, according to Adweek. As part of the campaign, Apple has shared three new videos that provide an up-close and behind-the-scenes look at concerts hosted by rock band Florence and the Machine, singer FKA twigs, and jazz saxophonist Kamasi Washington. The mini documentaries were shot by iPhone users, some with the help of "additional hardware and software." In addition to YouTube, the videos will be available on Apple Music and IGTV. Musicians and bands featured in the campaign include FKA twigs, Chai, Kacey Musgraves, Kamasi Washington, Florence and the Machine, Idles, Lizzo, Travis Scott, Tierra Whack, Leon Bridges, Skrillex, Sebastian Yatra, Jay de la Cueva, Gaye Su Akyol, Little Big, and Tyler, the Creator, according to Adweek. Images via Adweek Over the years, Apple has used its "Shot on iPhone" campaign to feature photos shot by everyday iPhone users, portraits of NHL players, the Cuban surfing community, the Chinese New Year, and much

Two Apple Ads Nominated for Outstanding Commercial Emmy Award

Two of Apple's ads are in the running to receive the 2019 Outstanding Commercial Emmy. Both of the ads were created by TBWA/Media Arts Lab, Apple's longtime advertising partner. The first ad nominated for the award is Apple's "Make Something Wonderful" MacBook ad, released late last year. In the spot, which is in black and white, various creative personalities and people are shown with their Mac devices. The second ad nominated for the award is one of Apple's "Shot on iPhone" spots, specifically "Don't Mess With Mother," an April 2019 video featuring imagery of nature from around the world set to the song "Last Rites" by Megadeth. Apple will be competing with ad spots from Netflix (A Great Day in Hollywood), Nike (Dream Crazy), and and the "Point of View" video from Sandy Hook Promise, a non-profit organization. In 2018, Apple was nominated for an Outstanding Commercial Emmy for its "Earth: Shot on iPhone" ad, but ultimately lost to an ad from P&G.

Apple Promotes Face ID as Even Easier and More Secure Than Touch ID in Humorous New iPhone Ad

Apple's latest iPhone ad humorously demonstrates how Face ID is more convenient and secure than Touch ID for user authentication. Timed with midsummer, the 30-second spot depicts a man napping on a reclining lounger in a backyard. After receiving a trio of iMessage notifications on his iPhone XR, he slowly raises the lounger to line up his face with the iPhone and unlocks the device with Face ID, all while continuing to lay down. The messages come from a friend named Craig, who asks the man if he still plans to come around, suggesting that the two had made plans together. Instead, the man promptly returns to his nap alongside his dog. The ad is aptly titled "Nap" and features the song "Nice" by Grammy Award-winning DJ Latroit. Face ID debuted on the iPhone X in 2017. At the time, Apple said the probability that a random person could unlock someone else's iPhone X was approximately one in 1,000,000, versus one in 50,000 for Touch ID. The ad is part of Apple's ongoing "That's iPhone" marketing campaign promoting both hardware and software features of the device, such as iMessage encryption, App Store privacy, iPhone material recycling, and water resistance. "Face ID is even easier and more secure than Touch ID. That's iPhone." Update 1:40 pm: Apple has also released a new short feature-focused ad with a similar tagline emphasizing that Face ID is more secure than Touch ID.

Apple Shares New AirPods Ad Highlighting Wireless Charging

Apple today shared a new AirPods ad called "Bounce," which is meant to highlight the AirPods Wireless Charging Case that launched in March alongside the second-generation AirPods. In the spot, which was shot in black and white, a bored man pulls his AirPods off of their wireless charging pad (an Apple exclusive Belkin model) before he pops outside and begins bouncing over normal street items that are inexplicably bouncy like a trampoline. The song "I Learnt Some Jazz Today" plays while he runs through town. Apple has shared AirPods ads in the past, but this is the first ad that is specifically aimed at highlighting the wireless charging capabilities of the AirPods. Apple sells the AirPods 2 for $199 with a Wireless Charging Case included, which is able to charge on any Qi-based wireless charging mat. It's also available on a standalone basis for $79. Update: Apple has also shared another short ad highlighting the Screen Time feature on iPhone.

Apple's Latest 'Shot on iPhone' Video Timed With 2019 Cricket World Cup

Apple this week shared a new "Shot on iPhone XS" ad highlighting the sport of cricket in India, coinciding with the ongoing 2019 Cricket World Cup in England and Wales. The video is featured on Apple's website in India. "It's the spirit of India, captured in a game, a love story that spans more than a billion hearts. Come, celebrate cricket the way India does." The video is part of Apple's efforts to step up its localized marketing over the past few years. In previous "Shot on iPhone" videos, Apple has highlighted a teenage athlete from the American Samoa, the Cuban surfing community, the Brazilian Carnival, professional hockey players in Canada, and

Apple Highlights iMessage Encryption, App Store Privacy, and iPhone Recycling in Trio of New Ads

Apple today shared three new ads on its YouTube channel in Australia, highlighting iMessage encryption, App Store privacy, and iPhone recycling, as part of its ongoing "That's iPhone" marketing campaign around the world. Apple also shared a new Shot on iPhone XS video and a companion behind-the-scenes video on its main YouTube channel on Saturday: The video was shot on the iPhone by Donghoon Jun and James Thornton of Incite, in collaboration with WET, and commissioned by

Apple Promotes Music-Making on Mac in New Ad

Apple today shared a new "Behind the Music" ad in the United Kingdom that promotes music-making on the Mac with portraits of artists. "From bedroom studio to stadium tour, the British music scene is alive," the video description says. "See the emerging and the iconic, the graft and the glory, a glimpse behind the scenes and behind the music." The ad is accompanied by a new page on Apple's website that says "Mac is the instrument of choice for musicians everywhere." The page highlights Apple's music software, including GarageBand, Logic Pro X, and MainStage 3. The ad is part of Apple's larger "Behind the Mac" campaign launched last

Apple Promotes iPhone XR's Battery Life in New Ad: 'You'll Lose Power Before It Will'

Apple has shared a new ad titled "Up Late" on its YouTube channel that promotes the iPhone XR having the "longest battery life in an iPhone ever." The 30-second spot shows various people falling asleep while using an iPhone, including a parking attendant streaming an Inter Milan game, a woman laying on a couch and playing a game, and a man sitting on the end of a bed and watching a baby monitor, setting up the tagline "you'll lose power before it will." "iPhone XR has the longest battery life in an iPhone ever," the video description reads. "So whether you're streaming video, watching live sports or playing a game, you'll lose power before your iPhone XR will." The ad is set to the soundtrack "Stay Awake" by Julie Andrews from the classic musical fantasy film "Mary Poppins." Despite being cheaper than the iPhone XS and iPhone XS Max, the iPhone XR does in fact have the longest battery life of any iPhone ever thanks to its large 6.1-inch size and more power efficient LCD versus the OLED displays in the latter two

Apple Shares New 'Inside Joke' Privacy-Focused Video Highlighting iMessage Encryption

Apple today shared a humorous new privacy-focused video on its YouTube channel, which is designed to highlight the end-to-end encryption feature in the Messages app. In the minute-long video, a woman is at a nail salon getting a pedicure, and she's receiving iMessages and cracking up at them over and over again. The viewer is never given a look at what she's seeing that's so funny, which emphasizes the fact that messages are private. The end of the video features the tagline "iMessage encrypts your conversations because not everyone needs to be in on the joke." Apple has shared several other privacy-focused videos in recent months, including a "Privacy Matters" spot and a video that highlights limited ad tracking in

Apple Shares New 'Shot on iPhone XS' Video Featuring Images of Nature From Around the World

Apple this morning shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on awe-inspiring natural scenes caught on Apple's smartphone camera by artist group Camp4 Collective. Titled "Don't Mess With Mother," the one-minute video features various stark images of nature in action, captured from around the world, synced to the song "Last Rites" by Megadeth. Shots in the clip include galloping zebra, scurrying desert insects, ice-capped mountain vistas, charging antelopes, mingling elephants, swimming lizards, snow avalanches, lava-spewing volcanoes, and more. Apple has shared many "Shot on iPhone" videos and photos over the course of the last several years, including one posted last week that focused on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts. Update: Apple has also shared a new behind-the-scenes look at the making of the "Don't Mess With Mother" video.

Apple Shares New Shot on iPhone XS Video Featuring the Maldives Whale Shark Research Programme

Apple this afternoon shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts. The eight minute long video features underwater shots of whale sharks and the researchers that are studying them, as well as providing insights into how researchers use Apple products to further their conservation goals. In addition to showing off the iPhone, the MacBook Pro and iPad also make an appearance. While the video was captured entirely on the iPhone, Apple says that some additional equipment was used, including the Freefly Movi Cinema Robot, the FiLMiC Pro App, the AxisGO Water Housing, and a Beastgrip. Apple has shared many "Shot on iPhone" videos and photos over the course of the last several years, including one in the same vein that was recently captured in Cuba.

Apple Shares New Videos Highlighting What iPad Pro Can Do

Apple today uploaded six new videos focused on showing off iPad Pro features, continuing on with its "What You Can Do With iPad" series promoting the new 11 and 12.9-inch tablets. Most of the videos are over a minute long and feature different iPad Pro apps, features, and capabilities, ranging from handwriting a note with Apple Pencil to creating music. Multitasking with multiple windows, making notes with Apple Pencil, browsing the web, using Maps, watching videos, reading with the Books app, annotating photos, using drag and drop, video editing, typing with both the on-screen keyboard and the Smart Keyboard Folio, and making music with GarageBand are all shown off in the video. Apple also highlights charging the iPhone with the iPad Pro, shooting in 4K, plugging in USB-C accessories, and Group FaceTime. Several third-party apps are shown off in the videos, such as LumaFusion, Animation Desk, NBA 2K, Felt, Notability, Trello, Calm, Procreate, Affinity Designer, Impress, Universe, and more. All of Apple's videos link to a "Look what you can do with iPad Pro" website that first launched in January. Apple says that all of the videos were filmed with the iPad Pro, as were the previous videos in the

Apple Shares New Apple Watch Videos on Fall Detection and Heart Health

Apple today shared additional videos in its ongoing Apple Watch tutorial series, highlighting health-related Apple Watch features that include fall detection and heart health notifications. The two short videos are tutorials that are designed to walk Apple Watch Series 4 owners through enabling these features. Each one has quick step-by-step instructions detailing how to turn on settings in the Apple Watch app on the iPhone. Fall detection is a feature that is enabled by default for those who are over 65, but younger Apple Watch Series 4 users must enable it manually. Fall detection uses the gyroscope and the accelerometer to detect a fall, and then it contacts emergency services. Heart health notifications let you know when your heart rate is too low, too high, or if an irregular rhythm that looks like atrial fibrillation is detected. Apple has shared several videos in its Apple Watch tutorial series so far, with the aim of introducing people to all of the features available in the Series 4

Apple's Latest 'Shot on iPhone XS' Video Features Toronto Maple Leafs Stars Auston Matthews and Mitch Marner

Apple has shared a new "Shot on iPhone XS" video featuring Toronto Maple Leafs stars Auston Matthews and Mitch Marner on its YouTube channel in the U.S. and Canada, just in time for the start of the 2019 Stanley Cup Playoffs tonight. In the short clip, Matthews films a day in the life of Marner as the teammates travel, practice, greet fans, and more. The Maple Leafs are set to face the Boston Bruins in the first round of the 2019 Stanley Cup Playoffs on Thursday at 7:00 p.m. Eastern on NBCSN and CBC. The playoffs begin tonight with ten teams hitting the ice, including the President's Trophy winning Tampa Bay Lightning versus the Columbus Blue Jackets. Earlier this year, while in nearby San Jose for the 2019 NHL All-Star Game, Matthews joined NHL commissioner Gary Bettman, Edmonton Oilers star Connor McDavid, and Apple's marketing chief Phil Schiller at Apple's Infinite Loop campus to discuss how technology is improving the game of hockey.

Apple Shares Short Ad Highlighting Apple Watch Bands

Apple today added to its collection of Apple Watch Series 4 ads with a new short video highlighting its selection of Apple Watch bands, which come in many varieties including the Sport Band, Sport Loop, Milanese Loop, Modern Buckle, Hermès, and more. Apple Watch Series 4 is completely redesigned. And now you can give it a fresh look with new bands in a variety of styles and colors.Apple has been promoting the Apple Watch Series 4 frequently in recent months, with a "Flight" ad and a series of tutorial videos

Apple's Upcoming 'Totally Wireless' Powerbeats Pro Earphones Begin Appearing on Billboards

Apple has started marketing its Powerbeats Pro earphones ahead of their upcoming release with a pair of ads in Hollywood. A banner ad and nearby billboard reveal that the Powerbeats Pro will be "totally wireless," as expected, making them the first cord-free Beats earphones like AirPods. A photo of the ad was tipped to 9to5Mac, which earlier uncovered an image of the Powerbeats Pro and their charging case hidden in iOS 12.2 code. Image Credit: 9to5Mac CNET was first to report on Apple's plans to release cord-free Powerbeats, which will essentially be fitness-oriented AirPods, ideal for the gym, sports, running, and so forth. The website said the new Powerbeats will launch in April, and Apple's ads in Hollywood apparently confirm they are "coming soon." CNET also said the Powerbeats Pro will likely use the same H1 chip as the second-generation AirPods, potentially enabling "Hey Siri" support along with faster switching between source devices like the iPhone, iPad, and Apple Watch. Image Credit: 9to5Mac It appears the Powerbeats Pro will be available in both black and white, but pricing remains to be seen. AirPods start at $159, while Powerbeats3 Wireless with a cord between each earbud are regularly $199.95 in the United