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'Apple ads' Articles

Apple Celebrates Children's Day in Turkey With New Billboard and Ad Campaign Fueled By 'Young Talents'

Apple CEO Tim Cook today tweeted out a message as a means of celebrating National Sovereignty and Children's Day in Turkey, which will take place on April 23. Cook's tweet includes a picture of a few billboards that are up in Turkey, which showcase photographs taken by "young talents" within the country in order to celebrate the national holiday. Türkiye'de Ulusal Egemenlik ve Çocuk Bayramı’nı genç yeteneklerin çektiği müthiş fotoğraflarla kutluyoruz. #23Nisan #iPhoneileçekildi 🇹🇷 pic.twitter.com/VUqrUjH92G— Tim Cook (@tim_cook) April 21, 2017 Additionally, over the past few days Apple has been uploading a few new videos to its Turkish YouTube channel, all celebrating Children's Day as well. Using the "Shot on iPhone" campaign, each new ad includes a short video clip that has been taken by kids aged ten to eleven years old. The newest video, uploaded yesterday, includes a slow-motion shot of seagulls. The other Children's Day Apple ads include Shot on iPhone videography with unexpected perspectives, animal close-ups, and more slow-motion shots. The Shot on iPhone campaign has been running for years now, and Apple frequently uses the strategy to celebrate specific national holidays. Earlier in February, the company created a Carnival-specific video for its Brazilian YouTube channel to showcase "the diversity, variety and freedom of expression of Carnival." Since the iPhone 7 launched, Apple's ads have mostly focused on the improved photography capabilities of the

Apple Gives Crash Courses on Solar Farms, Zero Waste, and More in Series of Earth Day Videos

Apple has uploaded four videos to its YouTube channel ahead of Earth Day on April 22, with each providing a crash course on environmental topics. In the solar farm video, Apple's environmental chief Lisa Jackson gives a crash course on how the company's 40-megawatt solar farms in China produce enough electricity for all of its offices and retail stores in the country, while leftover energy that reaches the ground grows the grass underneath to feed yaks. In the zero waste video, Apple explains how none of its 14 final assembly facilities in China send any waste to landfills. The humorous video shows how the zero waste achievement supposedly started when Apple employee John Reynolds in iPhone Product Operations visited a factory in Guanlan, China. In the third video, Apple's head of environmental technologies Rob Guzzo and toxicology expert Art Fong explain how the company makes about 30 gallons worth of human sweat every year in order to ensure the Apple Watch and other products are to safe to use in contact with your skin while working out. In the fourth video, Apple's vice president of real estate Dan Whisenhunt explains how the company's new Apple Park campus has one of the world's largest naturally ventilated buildings. The building uses outside air and water to cool itself naturally, reducing its cooling load by 35 percent a year. Mashable spoke with Apple about the ads ahead of their release, noting that the animations in each video are hand drawn by illustrator James Blagden. Apple CEO Tim Cook also makes a subtle appearance in each video in a

Apple Teaming Up With 'Saturday Night Live' for Upcoming Ad Spot

Apple has inked a deal with NBC that will see Saturday Night Live creating humorous commercial content that will air during commercial breaks on the show, reports Variety. The Saturday Night Live spot will promote Apple products, but it's not yet clear what kind of content the show will create for Apple. Saturday Night Live is also working with Verizon and plans to create a spot for the carrier, which will be written by "Weekend Update" anchor Colin Jost and will star Kenan Thompson. Apple's ad "will look different" than the Verizon ad, according to Variety. Apple has struck a deal with NBC to have "Saturday Night Live" create commercial content slated to appear in a few weeks' time. The show's work for the large consumer-electronics company will look different than its Verizon efforts, according to two people familiar with the situation. Apple did not respond to queries seeking comment.Saturday Night Live is teaming up with brands like Verizon and Apple to create custom content in the hopes of making the show both more appealing to advertisers and more compelling to watch live. The show has been seeing a surge of popularity in the months following the U.S. presidential election, thanks in large part to Alec Baldwin's role as Donald Trump. Teaming up with Saturday Night Live will be new territory for Apple. Most of the company's ads are made in house or through longtime ad agency partners. The Verizon Saturday Night Live spot will air on April 8th and April 15th, while Apple's ad spot will come somewhat later in the month or in early

New Apple Watch Series 2 Ad Encourages Users to 'Live Bright'

Apple today shared an all-new commercial focusing on the Apple Watch Series 2, in which the company encourages its users to "live bright" with the help of various features that its wearable provides. These include the new water resistance of Apple Watch Series 2, activity tracking, and the meditation reminders of Breathe. The new spot aligns with Apple's recent pivoting of the Apple Watch from a fashion accessory to a health and fitness tool. The ad also features the Beyoncé song "Freedom." Yesterday Apple shared another collection of Twitter-based iPad Pro commercials, in which the company references real Tweets complaining about technology to highlight various features of the iPad. The newest ads focused on the light weight of the iPad, the advantages it brings to students in school, and its all-day battery

Apple Continues Twitter-Based iPad Pro Ad Campaign With Three New Videos

Apple today shared three new videos that are part of its ongoing iPad Pro advertising campaign, which features tweets from actual Twitter users complaining about problems that Apple suggests can be fixed with an iPad Pro. "Real problems... answered" is the campaign's tagline. All of the videos are 15 seconds in length, the ideal size for sharing on social media, where the spots have been featured. The first video features a tweet that says "My laptop weighs five million tons..." which is used as the basis to highlight the iPad Pro's weight (about than a pound) and its ability to run apps like Excel and PowerPoint. In the second video, a Twitter user complains about needing to get out of her dorm room, which is answered with "Well, get out of there! You know your iPad Pro can hold your textbooks and notes so you can study just about anywhere." The third video features a tweet complaining about a dead laptop battery during a flight, which is used to point out the all day battery life of the iPad Pro. Apple's been running its Twitter-based iPad Pro advertising campaign since mid-February. It uses real tweets from real people, but actors are used in the videos to hold up signs and do the voiceovers. Videos so far have focused on features like the Apple Pencil, its range of note taking capabilities, its slim size and portability, its range of software, and

Apple Shares 'Best British Male' and 'Best British Female' Ads Aired During The BRIT Awards

Apple has uploaded a pair of new Apple Music ads called "Best British Male" and "Best British Female" to its YouTube channel in the United Kingdom. The 30-second spots, narrated by Beats 1 radio host Julie Adenuga, were aired during The BRIT Awards for pop music in the United Kingdom on February 22. The ads are in line with a report that said Apple is shifting its focus towards regional marketing campaigns. Apple Music has over 20 million subscribers, which still trails market leader Spotify, which yesterday revealed it has 50 million paying subscribers. Apple Music launched around the world in June

Apple Shares 'Home' App Ad on Refreshed 'Home' Webpage

Apple tonight debuted an ad for its Home app on the Home app webpage on its site, showing off what users can with the HomeKit ecosystem. The ad is not yet on Apple's YouTube page, and is only available on Apple's website. The ad depicts a woman who uses the Home app to get through the day. When she wakes up, she tells Siri good morning, prompting Siri to tell the woman that her home is ready for the day, turning on the lights and opening the window shades. She then opens the Home app and clicks on the "Breakfast Time" scene, which turns on her coffee maker via an iHome SmartPlug and adjusts the temperature via a Honeywell smart thermostat. Once she's ready for the day, she leaves home and clicks the "Lock Up" scene in the Home app, which turns everything in her house off and locks the door. Hours later, she returns home and clicks the "I'm Home" scene, which turns everything back on and unlocks the door. She heads to her Apple TV and uses the Siri Remote to declare that it's "movie time," which prompts the Home app to dim the lights and close the window shades. Finally, she clicks the "Lights Out" scene, which turns everything off other than a small lamp next to her bed so that she can read a book on her iPad. Eventually, she clicks the "Good Night" scene to turn off the lamp and go to sleep. In addition to the new ad, Apple has refreshed its Home webpage with new verbiage. The new copy appears to be less flowery and more direct and focused on app functionality. For instance, the accessories section of the webpage is now titled "One app for all your home

Apple Shares New 'No More Printing' iPad Pro Ad Highlighting Apple Pencil

Apple today shared a new video that's part of its latest iPad Pro advertising campaign, highlighting the Apple Pencil and the ability to sign documents right on the tablet without the need to print them. The 16-second video, like previous videos in the campaign, is based on a tweet that an actual Twitter user shared on the social network. While a real tweet is used, an actress plays the part of the Twitter user. Don't print. With iPad Pro and Apple Pencil, you can just sign and send out that secret new job offer!Apple's newest iPad Pro ad campaign comes as the company is rumored to be preparing to introduce an updated iPad Pro lineup. A flagship 10.5-inch iPad Pro with an upgraded processor and edge-to-edge display is rumored to be in the works alongside refreshed 9.7, 12.9, and perhaps 7.9-inch

Apple Shares a Series of AirPods Ads on UK YouTube Channel

Apple recently uploaded four new videos to its United Kingdom YouTube site, all of which focus on highlighting its latest accessory, the AirPods. Each of the four videos, which are between 16 and 17 seconds long, feature the AirPods positioned as musical notes set to music by UK artists. Featured artists include Lianne La Havas, Craig David, The 1975, and Marian Hill. Apple's UK specific AirPods ads come as the company is rumored to be shifting towards regionally-focused digital and social media ad campaigns instead of broader TV-focused campaigns translated for global markets. Apple has been focusing on sharing 15-second videos appropriate for social media in recent weeks, and the company recently released a video unique to its Brazilian YouTube channel, which focuses on showing off the iPhone 7 Plus's photo taking capabilities at Carnival, an annual Brazilian

Apple Shares Four New 'One Night on iPhone 7' Ads Shot in New York, Johannesburg, Shanghai and Tokyo

As part of its ongoing "Shot on iPhone" advertising campaign highlighting the iPhone's camera, Apple today uploaded four videos that belong to its new "One Night" series. Each of the 15 second ads features a compilation of photos and videos captured on a single night in New York, Johannesburg, Shanghai, and Tokyo and set to music. Designed to showcase the low-light capabilities of the iPhone 7 and the iPhone 7 Plus, all of the photos and videos in the One Night campaign were taken on November 5, 2016 in different places around the world. Last week, Apple uploaded a one minute compilation video featuring much of the same footage, but today's videos show more of the individual photos and videos taken in each different location. Though only four locations are shown in the videos uploaded today, the One Night ad campaign features images and videos taken by 16 photographers across 15 cities on six continents. Apple is also using the photographs as part of a "One Night" print and billboard campaign that's being showcased in 25 countries around the world. Update: Apple has also uploaded two new videos that are part of a separate ad campaign showcasing Portrait Mode in the iPhone 7 Plus. Each video offers a short tutorial on the benefits of Portrait Mode, showing how it's able to blur the background to put the focus on the person in the photograph.

Apple Shifts Towards Digital and Regional Ad Campaigns

Apple's shift towards regionally-focused digital and social media campaigns, and away from translating broader TV-focused campaigns for global markets, has led to layoffs and reorganizational efforts at its longtime global advertising partner TBWA\Media Arts Lab, according to Adweek. The agency's translation and transcreation teams were naturally among those hardest hit by the downsizing, the report claims. The exact number of employees laid off was not revealed, but the staff reductions are said to have occurred at TBWA's Los Angeles headquarters and other offices around the world. Nevertheless, the report said TBWA expanded other departments, most prominently digital and social media. The agency said its new operating model will allow it to "keep pace with the way people consume media and content," which increasingly involves platforms such as Instagram, Snapchat, Facebook, and YouTube.“TBWA\Media Arts Lab is reorganizing and introducing a new operating model to keep pace with the way people consume media and content,” an agency spokesperson told Adweek. “This will result in a reduction in areas such as localization and further investment in areas such as digital, social, data analytics, content creation and a more diverse set of strategic skills. We will also have greater integration with media partners at OMD.”A recent example of Apple's regional work is "Meu Bloco na Rua," a Brazilian Carnival-focused video promoting Portrait Mode on iPhone 7 Plus. Apple shared the 90-second spot on its YouTube account in Brazil last week ahead of the Carnival beginning on the

Apple Launches New Twitter-Based Ad Series Promoting iPad Pro

Apple today shared four new iPad Pro ads on its YouTube channel, which are focused on highlighting the features of the tablet and pointing out its benefits over a computer. Each of the four ads is 16 seconds in length and starts out with a tweet a user has shared, either about the iPad Pro itself or a situation where an iPad Pro would be useful. The first video opens with a person holding up a printed tweet that reads "An iPad Pro is not even close to being a computer." Apple's voiceover explains the benefits of the iPad Pro, pointing out LTE, the touchscreen that supports the Apple Pencil, and its speed. Well, iPad Pro isn't a computer. It's actually faster than most laptops, has LTE like your phone, and a touchscreen you can write on. So you're kind of right.The second video also focuses on the iPad Pro's LTE functionality, allowing users to get cellular service anywhere, while the third video points out that Microsoft Word is available on the device. Apple's final video focuses on viruses, starting out with the tweet "My laptop has the nastiest virus and I'm terrified" and going on to explain that the iPad Pro doesn't get viruses. Yeah, that is scary. You know an iPad Pro doesn't get PC viruses. So relax. There's nothing to be afraid of. EXCEPT GHOSTS!All four of the videos use real tweets from real people, but Apple uses actors in the videos to hold up the signs and do the voiceovers. This is a new iPad Pro ad campaign for Apple, but it is similar to past iPad Pro ads the company has shared, which have also highlighted features like the touchscreen,

Apple Continues Promoting iPhone 7 Plus Portrait Mode With Two New Videos

Apple today shared two new videos on its YouTube channel, again designed to promote the Portrait Mode feature that's unique to the dual-camera iPhone 7 Plus. Both videos are 15 seconds in length and show the Portrait Mode in action, with an explanation on how it blurs out the background for better portrait shots of people. Portrait Mode, introduced in iOS 10.1, uses a shallow depth-of-field effect to make portrait photos "pop," mimicking the results that can normally only be obtained with a high-end DSLR and a telephoto lens. Portrait Mode uses the 56mm lens included in the iPhone 7 Plus, with Apple's image signal processor working to scan a scene to recognize people and other objects to separate the foreground from the background for the blurring effect. Today's ads follow two similar ads that were released earlier this week, also designed to show off Portrait Mode on the iPhone 7

New Apple Video Celebrates Brazilian Carnival Festivities Using iPhone 7 Plus Portrait Mode

On its Brazilian YouTube channel, Apple today posted a new video celebrating Carnival festivities in the country, which typically run throughout February and into March each year (via blogdoiphone). Apple is said to have made the video to highlight "the diversity, variety and freedom of expression of Carnival," as well as a way to continue its "Shot on iPhone" campaign, which has recently focused on explaining the advantages of Portrait Mode. The video includes a collection of over 500 photographs taken with an iPhone 7 Plus and its Portrait Mode feature, and is edited to give the still images a sense of stop-motion animation. The song used in the video -- by artists BaianaSystem and Yzalú -- is also available exclusively on Apple Music. [Direct Link] The Brazilian video follows a collection of ads that Apple has created to share the advantages of Portrait Mode on the iPhone 7 Plus, which blurs the background of a photo so that the person or object in the foreground stands out. Just yesterday, two Portrait Mode videos were published on the company's YouTube channel in order to detail the differences between a normal photo and one taken in Portrait

Apple Shares Two New Ads Highlighting Portrait Mode on iPhone 7 Plus

Apple this morning shared two new iPhone ads on its YouTube channel, focused on highlighting the Portrait Mode feature available on the iPhone 7 Plus. Each 15 second ad explains how Portrait Mode works through blurring the background of a photograph to make a subject stand out. The ads include examples of images taken with Portrait Mode compared to images taken without Portrait Mode to make the differences clear. The first ad features a dog in front of trees and the second features a child in a creek. Introduced in iOS 10.1, Portrait mode uses a shallow depth of field to make portrait photos "pop," mimicking a high-end DSLR. The feature takes advantage of the 56mm telephoto lens included in the iPhone 7 Plus, using Apple's image signal processor to scan a scene and machine learning techniques to recognize people and other objects meant to be in the foreground. A depth map of the image from the two cameras in the iPhone is used to keep people in focus while applying an artistic blur to the background, resulting in an image that's normally not possible on a smartphone. The two new ads follow a revamped "Shot on iPhone" ad campaign that Apple recently launched, which highlights a series of photographs all taken on a single night to promote the camera features in the iPhone 7 and the iPhone 7

Apple Encourages People to Get Moving in New 'Close Your Rings' Apple Watch Ad

Apple today shared its latest Apple Watch Series 2 ad called "Close Your Rings — Catch, Swim, Play" on its YouTube channel. The 15-second spot encourages Apple Watch wearers to get moving and exercising to close their rings in the Activity app, be it by throwing a frisbee, swimming, or simply playing around. The ad is similar to the Apple Watch ad "Dance, Run, Rock" released last month, and reflects Apple's increasingly fitness oriented marketing for Apple Watch. However, ads part of a recent "Go" campaign such as "Go Swim" and "Go Run" appear to have been removed from Apple's YouTube

Apple's 'One Night on iPhone 7' Ad Campaign on Display in 25 Countries Starting Today

Apple has introduced a new "Shot on iPhone" campaign called "One Night on iPhone 7" that will be on display in 25 countries starting today. Jennifer Bin sought to show a different perspective of Shanghai Apple enlisted a group of photographers to capture photos on one night—November 5, 2016—to showcase the low-light capabilities of the iPhone 7 and iPhone 7 Plus cameras. The photographers traveled around the world, ranging from the clubs of Johannesburg in South Africa to the rooftops of Shanghai in China.Some of the photographers tackled extreme climates in search of the perfect shot. Chicago-based photographer Reuben Wu ventured to Java, Indonesia to photograph the 130 active volcanoes, using an iPhone 7 attached to a drone to capture breathtaking views of Gunung Karang’s lava flow after dark. Ruairidh McGlynn traveled to Iceland to photograph the foreboding terrain of the Arctic, traveling overnight by dog sled.The photos will presumably be displayed on billboards and other advertising mediums in a number of cities around the world. A collection of seven photos in the campaign can be downloaded from the Apple Newsroom

Apple Shares New 'Pairing,' 'Siri' and 'Notes' AirPods Ads

Apple today shared three ads highlighting the newly-released AirPods on its YouTube channel. Two of the ads are focused on AirPod features, like Siri and instant pairing, and star dancer Lil Buck while the third ad is centered on showcasing the device's design. In "Pairing," Lil Buck simply flips open the AirPods charging case and watches them instantly pair with his iPhone 7. He then proceeds to dance on the side of a car as the camera zooms in. Eventually, Apple's "Practically Magic" iPhone 7 slogan pops on screen. In "Siri," Lil Buck double taps an AirPod to activate Siri and then asks her to play a song. She does, and the man proceeds to dance on the street before dancing on the side of a wall. In the final ad, "Notes," the AirPods are used as musical notes on a black background playing the piano part of Marian Hill's "Down." The ad eventually cuts to a quick shot of an AirPod charging case opening and the AirPods pairing to an iPhone. All three ads feature the song "Down" from Marian Hill. They are the first set of ads for the AirPods, although all of them also make sure to include mentions of iPhone 7. "Pairing" and "Siri" are the only two that use iPhone 7's "Practically Magic" slogan. Apple also uploaded a new Apple Watch Series 2 ad to its YouTube channel called "Close Your Rings." The ad features three people exercising and trying to complete their daily move, exercise and stand goals, one of the more popular fitness features on the Apple Watch. Update: Apple has uploaded a fifth AirPods video, entitled "Stroll." The new video is the

Apple Shares 'Take Mine' Ad Showcasing Photos Taken in Portrait Mode on the iPhone 7 Plus

Apple today shared a new iPhone 7 Plus ad on its YouTube channel, highlighting the Portrait Mode feature exclusive to Apple's larger handset. In the ad, entitled "Take Mine", a young lady arrives at a Greek village to visit her grandmother. After greeting each other with open arms, the two women are seen sitting in a café, where the granddaughter uses a Rose Gold iPhone 7 Plus to take a picture of the elderly woman using the Depth Effect. After previewing the shot, her grandma stands up in awe, taken aback by its quality. This catches the attention of others in the café, and a woman asks if she can get a picture, too. The young lady happily obliges. Thus begins a spree of depth-of-field photography as locals in the village queue up to have their pictures taken, including fishermen, a musician, children, a barber, and even a local shepherd, all framed in sharp focus with the familiar blurred background effect. The ad ends with the tagline, "Portrait mode on iPhone 7 Plus – practically magic". Today's iPhone 7 Plus ad is the latest in a series that have showcased the features of Apple's latest handsets, like waterproofing, improved battery life, the camera, and the iOS 10 operating system. Apple has also previously shared tips to "Shoot like a Pro" with the depth-of-field effect in the iPhone 7 Plus, highlighting a range of suggestions collected from professional photographers on its news site.

Apple Shares New 'Go Swim' Ad for Apple Watch

Apple continues to position the Apple Watch as "the gift of go" with a new ten-second ad called "Go Swim" that shows an Apple Watch Series 2 being used in a backyard swimming pool. It is the seventh ad in Apple's "the gift of go" ad campaign for the Apple Watch this holiday shopping season. The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Surf," "Go Ride," "Go Play," "Go Run," "Go Out," and "Go Dance" ads shared earlier this month. Apple said it set a new Apple Watch sales record during the first week of the holiday shopping