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'Apple ads' Articles

Apple's New 'Selfies on iPhone X' Ad Campaign Features Brazilian Carnival and NHL All-Star Steven Stamkos

Apple last week shared a new video that showcases selfies taken with Portrait Lighting effects on the iPhone X, kickstarting the company's new "Selfies on iPhone X" ad campaign across different forms of media. Next up in the campaign is a video promoting the annual Carnival of Brazil, a weeklong celebration of music, dance, food, and drink, with particularly large festivals in cities like Rio de Janeiro and São Paulo. The ad, accompanied by a webpage, highlights selfies taken with Portrait Lighting effects on the iPhone X. Apple shared a similar Brazilian Carnival video last year amid a reported push into more regional marketing campaigns. The campaign extends to billboards, which will likely appear in major cities across the world over the coming weeks. NHL all-star Steven Stamkos recently announced his participation in the campaign on Twitter, and shared a photo of him standing in front of his own Portrait Lighting selfie at Amalie Arena in Tampa, Florida. So proud to be a part of Apple’s new campaign, selfies on iPhone X. #ShotoniPhone #NHLAllStar pic.twitter.com/D73bzupO8w— Steven Stamkos (@RealStamkos91) January 27, 2018 The captain of the Tampa Bay Lightning is likely just one of several notable figures who will be featured in the campaign, which is similar to Apple's larger "Shot on iPhone" series. We'll be sure to keep an eye out for more ads, and if you spot one yourself, feel free to share it in the comments

Apple Shares First Series of HomePod Ads With Focus on Music

Apple today shared its first series of HomePod ads on its official YouTube channel, titled Bass, Beat, Distortion, and Equalizer. The four 15-second clips show the word HomePod animated in various ways, with the actual speaker only appearing in brief flashes. Apple also highlights that the speaker is now available to order ahead of its February 9th launch across the United States, United Kingdom, and Australia. The music-focused ads are each set to their own song, including Ain't I by Lizzo, DNA by Kendrick Lamar, Holy Water by Hembree, and All Night by Big Boi. Apple continues to position the HomePod as a "breakthrough speaker" first and "intelligent home assistant" second in the description of each video. The ads follow Apple's teaser video titled Introducing HomePod shared back in June, after the speaker was previewed at WWDC 2017. It's very possible they'll air at commercial breaks during the 60th Annual Grammy Awards on Sunday. Apple has primarily positioned the HomePod as a speaker that can stream Apple Music, but with built-in Siri, users can also send messages, set timers, play podcasts, check the news, control HomeKit-enabled smart home accessories, and complete several other tasks without needing to take out their iPhone. The speaker is equipped with spatial awareness and Apple-engineered audio technology, including a seven‑tweeter array and high-excursion woofer. It stands nearly seven inches tall and is powered by Apple's A8

Apple's Grammy Ads Feature Animoji Singing Songs From Migos and Childish Gambino

Apple's Animoji are starring in two new ads Apple created for the Grammys, with Apple using the popular Animoji karaoke phenomenon to promote the iPhone X. The ads, shared by Apple on YouTube, feature the alien Animoji singing "Redbone" by Childish Gambino and the Animoji dog, fox, and poop singing "Stir Fry" from Migos. Other Animoji characters and emoji also make appearances in the two videos. Animoji are 3D emoji characters that are designed to mimic your facial expressions and emotions using the TrueDepth camera on the iPhone X. Shortly after the iPhone X launched, people discovered that you could use Animoji to record yourself lip syncing to a song and then overlay the original music, leading to the birth of Animoji karaoke. Animoji karaoke is not as popular as it was following the debut of the iPhone X, but Apple has previously featured Animoji karaoke in iPhone X ads. You can watch the two new Animoji ad spots on YouTube, or catch them during the Grammys on January 28. The "Alien" ad will air following Childish Gambino's performance, while the "Amigos" ad will air right after the Best Rap Album category, which Migos is nominated for, according to Adweek.

Apple's New iPhone X Video Focuses on Selfies Taken With Portrait Lighting

Apple shared a new video on its YouTube channel today that shows off selfies taken with the iPhone X. The 38-second video cycles through a collection of selfies taken by iPhone X owners using the smartphone's front-facing TrueDepth lens system and Portrait Lighting effects. The ad also includes poetry by Muhammad Ali. Portrait Lighting has been the focus of a few recent Apple videos, including two ads that acted as tutorials for the feature. More recently, one from earlier in January explained how Portrait Lighting offers studio quality lighting effects without a studio, while showing off various examples. Since the iPhone X launched in early November, Apple has posted videos focusing on many of the smartphone's new features, like Face ID and Animoji. Apple even embraced the phenomenon of Animoji Karaoke in one video, showcasing how iPhone X owners can use the animated characters to lip sync to popular songs and send the clips to friends and family in

Apple Hires a Few Dozen Employees From Silicon Valley Data Science Startup

Apple has hired several data scientists from Silicon Valley Data Science, a consulting firm that offers data engineering and data science services, reports Bloomberg. A few dozen employees from Silicon Valley Data Science joined Apple in December and January to help the company better use its data to improve its advertising efforts. According to the Silicon Valley Data Science website, the startup helped businesses improve customer retention, increase engagement, improve conversion rates, develop new revenue-generating data products, streamline operations, and more. At Apple, the team will work on ad-related analytics to bolster Apple's advertising efforts. One area of focus could be better optimizing App Store ads. Founder and CEO of Silicon Valley Data Science Sanjay Mathur is one of the employees that has taken a position as Apple. His LinkedIn profile now says that he leads "strategy and analytics initiatives for a group at Apple." Several other LinkedIn profiles from former Silicon Valley Data Science employees now list data scientist positions at Apple. The company's former CTO, for example, now works on "Algorithms," while the former Head of Data Science is now Apple's "Principal Data Scientist." While the Silicon Valley Data Science website is still up, the company shut down in December and its services are no longer

Apple Shares Two New iPad Pro Ads Focused on Apple Pencil and Augmented Reality

Apple today has shared two new iPad Pro ads titled Augment Reality and Take Notes. The short 15-second clips, set to the song "Go" by Louis The Child, are part of a larger campaign ongoing since last year. The first ad focuses on how the iPad Pro can run augmented reality apps based on Apple's new ARKit platform for iOS 11. The second ad focuses on how the Apple Pencil can be used to create multimedia notes on an iPad Pro running iOS 11, along with the ability to draw, type, or drag and drop photos from Apple's Files app. A few clips from this ad were previously shared in Apple's longer What's a Computer? ad in November. The two ads follow yesterday's new 38-second ad titled A New Light, in which Apple explained how Portrait Lighting offers studio quality lighting effects without a studio and showed off various

Apple Shares New Video Highlighting Portrait Lighting on iPhone X

Apple this afternoon uploaded a new iPhone X video to its YouTube channel, this time showing off the new Portrait Lighting mode on the iPhone X. In the 38-second video entitled "A New Light," Apple explains that Portrait Lighting offers studio quality lighting effects without the studio, while also showing off each of the different Portrait Lighting options. Portrait Lighting on iPhone X creates studio-quality lighting effects. See portraits and selfies in a whole new light.Portrait Lighting is a feature available for both the iPhone X and the iPhone 8 Plus, but the iPhone X is the only device that offers Portrait Lighting effects for both the front and rear-facing cameras thanks to its front-facing TrueDepth lens system. Apple's Portrait Lighting feature uses sophisticated algorithms to calculate how your facial features interact with light, to create unique lighting effects. There are several Portrait mode lighting presets, including Natural Light, Studio Light (lights up your face), Contour Light (adds dramatic shadows), Stage Light (spotlights your face against a dark background), and Stage Light Mono (Stage Light, but in black and white). Portrait Lighting is one of the new features that Apple has focused on a few times before in past videos, sharing Portrait Lighting tutorials and demonstrations of Portrait Lighting in action. Most of Apple's prior videos focused on the iPhone 8 Plus, though, while this one is specific to iPhone

Apple Shares New Ads Highlighting iPhone X Face ID and Portrait Lighting

Apple this afternoon shared three new ads on its YouTube channel, all of which are quick clips that focus on select iPhone X features like Portrait Lighting and Face ID. The first video, "Opens with a Glance," displays the iPhone X with the words "Introducing the most unforgettable magical password ever created. Your face," before showing off a series of faces to demonstrate how the iPhone X can be unlocked with facial recognition. A second video, "Adapts to Your Face," was previously available on Apple's Canadian YouTube channel. It's designed to highlight the machine learning techniques used to allow Face ID to adapt to beards, hats, sunglasses, and other facial changes. The third video, "Introducing Portrait Lighting," demonstrates the Portrait Lighting feature that's available on the iPhone X. Portrait lighting is designed to allow users to adjust the lighting in an image using depth mapping techniques, and it is also available on iPhone 8 Plus. Today's iPhone X videos follow several iPhone X feature ads that Apple shared in late November. Those previous videos focused on Face ID and Animoji, demonstrating specific Face ID features like its ability to work in the dark and adapt to makeup. Apple will use these short 15-second ads to show off iPhone X features on television, on the web, and on social networks like

Apple's 'The Rock x Siri' Cracks Top 10 Most Watched Ads on YouTube in 2017

Apple's short film "The Rock x Siri Dominate the Day" was the eighth most watched ad on YouTube around the world in 2017, according to Adweek. Adweek says the ad has been viewed more than 25 million times, although that figure is based on Apple's channel for India rather than the United States, where the video has amassed nearly 18 million views. With the views from all of Apple's regional YouTube channels combined, the ad has actually received over 80 million views to date, but that includes the possibility of some duplicate views from the same users. "The Rock x Siri Dominate the Day" stars actor and professional wrestler Dwayne "The Rock" Johnson, who uses Siri throughout an eventful day in which he pilots an airplane, floats in space, prepares fine cuisine, acts on a set, and more. The theme of the short film, released in July, is that Siri can be used for a wide variety of tasks, such as checking calendar appointments, setting reminders, starting a timer, reading emails, starting an Apple Music playlist, and more. The ad was certainly unorthodox for Apple and had mixed reception, with some finding it funny and others feeling it was cringeworthy. The most watched YouTube ad of the year came from Samsung, promoting its customer service vans in India, according to Adweek. The four-minute video has received over 150 million views on the Samsung India channel. Other ads that made the top 10 were shared by brands such as Adidas, Budweiser, Levi's, Mr. Clean, Oreo, Clash Royale, and Miss

Apple Adds New 'Search Ads Basic' Ad Option for Developers

Apple last year started displaying ads in the App Store when a user searches for a particular app as a way to provide developers with a way to improve app discovery via keyword search. Searching for a term like "to-do" or "calendar" or even something specific like "Tweetbot" surfaces ads that are purchased by developers. Starting today, Apple is expanding search ads with a new ad product called "Search Ads Basic," while also renaming the existing search ad feature to "Search Ads Advanced," reports TechCrunch. Search Ads Advanced, like the initial Search Ads option, requires developers to pay whenever an ad is tapped. Search Ads Basic allows developers to pay for actual app installations received from the ad, rather than taps. With Search Ads Advanced, developers are able to select specific keywords and demographics when delivering ads, while Search Ads Basic simply allows developers to choose a monthly budget and a maximum cost-per-install, with far less customization. Search Ads Basic includes suggestions on how much a developer should pay based on historical data pulled from the App Store based on the type of app being marketed, and it uses App Store trends to target the ideal audience. There's a maximum monthly budget of $5,000 for Search Ads Basic, but there are no limitations on which apps or companies can use the feature, so it's available to both independent developers and larger companies. At launch, Search Ads Basic will be limited to the United States, rolling out to additional markets next

Apple Shares New Ads Highlighting iPhone X Features Like Animoji Karaoke

Apple today uploaded several new iPhone X ads to its YouTube channel, highlighting a range of features like Face ID and Animoji. Apple's 38-second "Animoji Yourself" spot shows off "Animoji Karaoke," a phenomenon that kicked off shortly after the iPhone X launched. With Animoji Karaoke, the idea is to use Animoji to lip sync to popular songs, making it look like the Animoji are doing the singing. The Apple Animoji ad features several Animoji characters singing the song "All Night" by Big Boi. Animoji Karaoke videos have been widely shared on Twitter, reddit, and other social networks, though interest in the feature has died down somewhat a few weeks following the iPhone X's launch. Along with the Animoji ad, there are three new videos focusing on Face ID. The first view is an overview of the Face ID feature, explaining that it unlocks the iPhone X with a look. The other two ads, which are 15 seconds in length, focus on specific Face ID features, including its ability to work in the dark and adapt to facial feature changes like makeup and glasses. On its Canadian YouTube channel, Apple has also shared a video that explains how Face ID adapts to changes and works with facial hair growth. It's similar to the "Knows When You Change" video on the company's US YouTube site. Apple shared several videos of the iPhone X when it was first introduced in September, but these are the first iPhone X specific videos that have been released since then, aside from a tutorial video walking users through the various iPhone X features and how to use them.

Apple Shares New 'Sway' Holiday Ad Featuring AirPods and iPhone X

Apple traditionally shares a touching holiday ad in November or December, and this year's spot, Sway, was uploaded to the company's YouTube channel this afternoon. The ad shows off both the iPhone X and the AirPods, featuring a woman dancing through a snowy city to the song "Palace" by Sam Smith. She runs into a partner, imagines sharing an AirPod with him, and the two of them go on to briefly fall in love before returning to reality where they pass by each other in the street. Past Apple holiday ads have been well-received and have even won awards, including the company's 2013 ad "Misunderstood," featuring an iPhone 5s being used to capture holiday activities like baking cookies and decorating a Christmas tree. Last year's ad featured Frankenstein's monster participating in some holiday

Apple Shares Two Tutorial Videos Covering Portrait Lighting on iPhone 8 Plus

Apple today shared two new tutorial videos on its YouTube channel, walking users through the steps required to use the new Portrait Lighting feature on the iPhone 8 Plus. The first video focuses on how to shoot using Portrait Lighting, while the second video covers how to add Portrait Lighting effects when editing a photo. Like Apple's other tutorial videos, the two Portrait Lighting videos are short and to the point, walking users through a series of simple steps to access the features. Portrait Lighting is a new feature that's available on the iPhone 8 Plus and the upcoming iPhone X. Portrait Lighting is designed to let you add studio quality lighting effects to your images, with Apple using two cameras to create a depth map of an image along with machine learning techniques to decide how to adjust the lighting in a scene. The feature works in real-time, but it can also be added to images after a photo has been taken. Portrait Lighting effects include Natural Light, Studio Light (lights up your face), Contour Light (adds dramatic shadows), Stage Light (spotlights your face against a dark background), and Stage Light Mono (Stage Light, but in black and

Apple Shares New Ad Showcasing Portrait Lighting Mode on the iPhone 8 Plus

Apple has released a new ad showcasing the Portrait Lighting feature on the iPhone 8 Plus that lets users create dramatic studio lighting effects when shooting in Portrait mode. Titled "Portraits of Her", the ad features Shannon Wise of music group The Shacks walking along a sidewalk and singing the band's 2016 single "This Strange Effect" as the camera transitions through the Portrait Lighting mode's range of effects, such as Natural Light, Studio Light, Contour Light, and Stage Light. The short ad concludes with the iPhone 8 Plus operator showing Wise her portrait photo as he taps through the various effects in the Camera app interface before choosing a favorite. The Portrait Lighting feature on the iPhone 8 Plus and iPhone X uses sophisticated algorithms to calculate how facial features interact with ambient light. While developing the new camera feature, Apple reportedly studied the work of professional portrait photographers as well as famous painters to see how lighting has been used in the visual arts throughout

Apple Shares New Series of How To Videos Focusing on iPad and iOS 11

Apple today uploaded several iPad Pro how to videos to its YouTube channel, focusing on new features that are coming to the iPad in iOS 11. Each video is just under a minute in length and all of the videos were made in the same style -- with two hands demonstrating new iPad functionality. There are six how to videos in total, covering the following features: mark up with Apple Pencil, multitasking, document scanning and signing, file management, drag and drop, and the new dock. iOS 11 brings a ton of new features to the iPad, essentially introducing a whole new user interface, so it's no surprise that Apple has designed a series of videos to show off its capabilities. Some of these features, like the ones that require Apple Pencil, are limited to the iPad Pro, but others will be available on a wider range of iPads. Apple's new operating system update is currently available to developers and public beta testers, but should be launching to the public soon. We expect Apple to release the update in September alongside new iPhones. For a complete overview of what's new for the iPad in iOS 11, make sure to check out our iOS 11 roundup.

New 'The Rock x Siri' Ads Highlights Siri's HomeKit and Multi-Language Support

Apple today uploaded two additional videos in its series that stars Dwayne "The Rock" Johnson and Apple's personal assistant Siri, both of which are meant to show off Siri's range of functionality. In the first video, The Rock uses Siri to activate the HomeKit-connected lights in his gym, and in the second, he speaks in Mandarin, demonstrating Siri's ability to work with multiple languages. Support for multiple languages is one of the main differentiating factors between Siri and other voice-based AI assistants like Alexa and Cortana. Both of today's videos are new, but look similar to scenes that were in the original "The Rock x Siri Dominate the Day" spot, which is three and a half minutes in length. In the first ad, The Rock is seen using Siri throughout an entire day as he commandeers a plane, cooks a meal in a high-end restaurant, and ends up in space. Apple yesterday shared three other short ads depicting The Rock asking the personal assistant to set a reminder, set a timer, and take a selfie. Apple's partnership with The Rock to highlight Siri features comes as Apple gears up to release its first Siri-based speaker at the end of this year, the HomePod. Siri is also an important part of the iPhone, iPad, and Mac, with Apple undoubtedly hoping to increase awareness about all of the things Siri can do through the ad

Apple Shares Three Short 'The Rock x Siri' Ads

Apple today uploaded three short 15 second ads in its "The Rock x Siri" series, with content that's primarily been pulled from the main three minute "The Rock x Siri Dominate the Day" video, which was originally released on July 23. Each video features The Rock interacting with Siri to set a reminder, take a selfie, and set a timer. The reminder video is new, while the selfie and timer videos feature scenes from the original spot. Dwayne "The Rock" Johnson originally teased his partnership with Apple and Siri as a movie, complete with a movie poster, but it turned out that instead of a short film, his feature with Apple was simply an ad spot. "I partnered with #Apple to make the BIGGEST, COOLEST, CRAZIEST, DOPEST, MOST OVER THE TOP, FUNNEST (is that even a word?) movie ever," The Rock wrote on Facebook ahead of the ad's launch. Apple is using The Rock to show off the range of tasks that can be completed using the Siri personal assistant built in to the iPhone and the iPad. "You should never, ever, under any circumstances underestimate how much Dwayne Johnson can get done in a day with Siri," reads the description for the first video.

Apple Shares New Earth Day Ad in Late July

Earth Day was over three months ago, on April 22, yet Apple today uploaded another quirky Earth Day video outlining the company's plan to ensure almost one million acres of forests are responsibly managed by 2020. The one-minute ad was shared on Apple's own YouTube channel today, and later tweeted by Apple's environmental chief Lisa Jackson. Apple's 2017 Earth Day video campaign began around the annual event in late April, but Apple uploaded another video in late May and now one in late July. Apple's environmental efforts are commendable, so we'll let it

Latest Apple Music Ad Stars Country Singer Brantley Gilbert

Apple has shared a new 60-second black-and-white Apple Music ad starring chart-topping American country singer Brantley Gilbert. According to publicity firm Big Hassle, the ad was shot over two days near the small village of Leiper's Fork, Tennessee. The video captures Gilbert on a motorcycle ride through the heart of rural America, while he praises the small town ethos that has helped him in his songwriting career.I love the feeling out here. The freedom. The simplicity. The open road. This is my home. No matter where I go, my heart stays here. With my friends, my family. Just country. There's nothing that replaces the feeling of getting out there and letting it all go in the wind. People you meet, memories you share, and the soundtrack that drives it. My country. My people. My music. Apple Music.The commercial features snippets of Gilbert's latest single, The Ones That Like Me, plus country and rock classics such as Sweet Home Alabama by Lynyrd Skynyrd and Born to Be Wild by Steppenwolf."I've never been one for commercials," says the man who's certified back-to-back platinum for Halfway To Heavenand Just As I Am. "But when we started talking to the folks at Apple, they were saying, 'We want to capture you, the way you live and the values you hold. We want people to see your world, show them what you hear and respond to. If they see you, it says everything.'"The ad debuted on NBC's pre-race show for NASCAR's annual Brickyard 400, sponsored by Gilbert and his label, on Sunday. Gilbert has released three studio albums since signing with Big Machine Records in 2011,

Apple Shares 'Portrait of Canada' as Latest Ad in 'Shot on iPhone' Campaign

Apple today shared a new video called "A Portrait of Canada" on its YouTube channel for Canada. The 30-second ad is part of Apple's ongoing "Shot on iPhone" campaign, with an emphasis on Portrait Mode on iPhone 7 Plus. Apple highlighted the video on its Canadian website, describing it as "a portrait of Canada's inclusive spirit shot on iPhone, brought to life by three Canadian artists as well as Canadians across the country." The ad showcases photos by Caitlin Cronenberg and other Canadians in locations across the country, ranging from Toronto to the Canadian Rockies.