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'Apple ads' Articles

Apple Shares a Series of AirPods Ads on UK YouTube Channel

Apple recently uploaded four new videos to its United Kingdom YouTube site, all of which focus on highlighting its latest accessory, the AirPods. Each of the four videos, which are between 16 and 17 seconds long, feature the AirPods positioned as musical notes set to music by UK artists. Featured artists include Lianne La Havas, Craig David, The 1975, and Marian Hill. Apple's UK specific AirPods ads come as the company is rumored to be shifting towards regionally-focused digital and social media ad campaigns instead of broader TV-focused campaigns translated for global markets. Apple has been focusing on sharing 15-second videos appropriate for social media in recent weeks, and the company recently released a video unique to its Brazilian YouTube channel, which focuses on showing off the iPhone 7 Plus's photo taking capabilities at Carnival, an annual Brazilian

Apple Shares Four New 'One Night on iPhone 7' Ads Shot in New York, Johannesburg, Shanghai and Tokyo

As part of its ongoing "Shot on iPhone" advertising campaign highlighting the iPhone's camera, Apple today uploaded four videos that belong to its new "One Night" series. Each of the 15 second ads features a compilation of photos and videos captured on a single night in New York, Johannesburg, Shanghai, and Tokyo and set to music. Designed to showcase the low-light capabilities of the iPhone 7 and the iPhone 7 Plus, all of the photos and videos in the One Night campaign were taken on November 5, 2016 in different places around the world. Last week, Apple uploaded a one minute compilation video featuring much of the same footage, but today's videos show more of the individual photos and videos taken in each different location. Though only four locations are shown in the videos uploaded today, the One Night ad campaign features images and videos taken by 16 photographers across 15 cities on six continents. Apple is also using the photographs as part of a "One Night" print and billboard campaign that's being showcased in 25 countries around the world. Update: Apple has also uploaded two new videos that are part of a separate ad campaign showcasing Portrait Mode in the iPhone 7 Plus. Each video offers a short tutorial on the benefits of Portrait Mode, showing how it's able to blur the background to put the focus on the person in the photograph.

Apple Shifts Towards Digital and Regional Ad Campaigns

Apple's shift towards regionally-focused digital and social media campaigns, and away from translating broader TV-focused campaigns for global markets, has led to layoffs and reorganizational efforts at its longtime global advertising partner TBWA\Media Arts Lab, according to Adweek. The agency's translation and transcreation teams were naturally among those hardest hit by the downsizing, the report claims. The exact number of employees laid off was not revealed, but the staff reductions are said to have occurred at TBWA's Los Angeles headquarters and other offices around the world. Nevertheless, the report said TBWA expanded other departments, most prominently digital and social media. The agency said its new operating model will allow it to "keep pace with the way people consume media and content," which increasingly involves platforms such as Instagram, Snapchat, Facebook, and YouTube.“TBWA\Media Arts Lab is reorganizing and introducing a new operating model to keep pace with the way people consume media and content,” an agency spokesperson told Adweek. “This will result in a reduction in areas such as localization and further investment in areas such as digital, social, data analytics, content creation and a more diverse set of strategic skills. We will also have greater integration with media partners at OMD.”A recent example of Apple's regional work is "Meu Bloco na Rua," a Brazilian Carnival-focused video promoting Portrait Mode on iPhone 7 Plus. Apple shared the 90-second spot on its YouTube account in Brazil last week ahead of the Carnival beginning on the

Apple Launches New Twitter-Based Ad Series Promoting iPad Pro

Apple today shared four new iPad Pro ads on its YouTube channel, which are focused on highlighting the features of the tablet and pointing out its benefits over a computer. Each of the four ads is 16 seconds in length and starts out with a tweet a user has shared, either about the iPad Pro itself or a situation where an iPad Pro would be useful. The first video opens with a person holding up a printed tweet that reads "An iPad Pro is not even close to being a computer." Apple's voiceover explains the benefits of the iPad Pro, pointing out LTE, the touchscreen that supports the Apple Pencil, and its speed. Well, iPad Pro isn't a computer. It's actually faster than most laptops, has LTE like your phone, and a touchscreen you can write on. So you're kind of right.The second video also focuses on the iPad Pro's LTE functionality, allowing users to get cellular service anywhere, while the third video points out that Microsoft Word is available on the device. Apple's final video focuses on viruses, starting out with the tweet "My laptop has the nastiest virus and I'm terrified" and going on to explain that the iPad Pro doesn't get viruses. Yeah, that is scary. You know an iPad Pro doesn't get PC viruses. So relax. There's nothing to be afraid of. EXCEPT GHOSTS!All four of the videos use real tweets from real people, but Apple uses actors in the videos to hold up the signs and do the voiceovers. This is a new iPad Pro ad campaign for Apple, but it is similar to past iPad Pro ads the company has shared, which have also highlighted features like the touchscreen,

Apple Continues Promoting iPhone 7 Plus Portrait Mode With Two New Videos

Apple today shared two new videos on its YouTube channel, again designed to promote the Portrait Mode feature that's unique to the dual-camera iPhone 7 Plus. Both videos are 15 seconds in length and show the Portrait Mode in action, with an explanation on how it blurs out the background for better portrait shots of people. Portrait Mode, introduced in iOS 10.1, uses a shallow depth-of-field effect to make portrait photos "pop," mimicking the results that can normally only be obtained with a high-end DSLR and a telephoto lens. Portrait Mode uses the 56mm lens included in the iPhone 7 Plus, with Apple's image signal processor working to scan a scene to recognize people and other objects to separate the foreground from the background for the blurring effect. Today's ads follow two similar ads that were released earlier this week, also designed to show off Portrait Mode on the iPhone 7

New Apple Video Celebrates Brazilian Carnival Festivities Using iPhone 7 Plus Portrait Mode

On its Brazilian YouTube channel, Apple today posted a new video celebrating Carnival festivities in the country, which typically run throughout February and into March each year (via blogdoiphone). Apple is said to have made the video to highlight "the diversity, variety and freedom of expression of Carnival," as well as a way to continue its "Shot on iPhone" campaign, which has recently focused on explaining the advantages of Portrait Mode. The video includes a collection of over 500 photographs taken with an iPhone 7 Plus and its Portrait Mode feature, and is edited to give the still images a sense of stop-motion animation. The song used in the video -- by artists BaianaSystem and Yzalú -- is also available exclusively on Apple Music. [Direct Link] The Brazilian video follows a collection of ads that Apple has created to share the advantages of Portrait Mode on the iPhone 7 Plus, which blurs the background of a photo so that the person or object in the foreground stands out. Just yesterday, two Portrait Mode videos were published on the company's YouTube channel in order to detail the differences between a normal photo and one taken in Portrait

Apple Shares Two New Ads Highlighting Portrait Mode on iPhone 7 Plus

Apple this morning shared two new iPhone ads on its YouTube channel, focused on highlighting the Portrait Mode feature available on the iPhone 7 Plus. Each 15 second ad explains how Portrait Mode works through blurring the background of a photograph to make a subject stand out. The ads include examples of images taken with Portrait Mode compared to images taken without Portrait Mode to make the differences clear. The first ad features a dog in front of trees and the second features a child in a creek. Introduced in iOS 10.1, Portrait mode uses a shallow depth of field to make portrait photos "pop," mimicking a high-end DSLR. The feature takes advantage of the 56mm telephoto lens included in the iPhone 7 Plus, using Apple's image signal processor to scan a scene and machine learning techniques to recognize people and other objects meant to be in the foreground. A depth map of the image from the two cameras in the iPhone is used to keep people in focus while applying an artistic blur to the background, resulting in an image that's normally not possible on a smartphone. The two new ads follow a revamped "Shot on iPhone" ad campaign that Apple recently launched, which highlights a series of photographs all taken on a single night to promote the camera features in the iPhone 7 and the iPhone 7

Apple Encourages People to Get Moving in New 'Close Your Rings' Apple Watch Ad

Apple today shared its latest Apple Watch Series 2 ad called "Close Your Rings — Catch, Swim, Play" on its YouTube channel. The 15-second spot encourages Apple Watch wearers to get moving and exercising to close their rings in the Activity app, be it by throwing a frisbee, swimming, or simply playing around. The ad is similar to the Apple Watch ad "Dance, Run, Rock" released last month, and reflects Apple's increasingly fitness oriented marketing for Apple Watch. However, ads part of a recent "Go" campaign such as "Go Swim" and "Go Run" appear to have been removed from Apple's YouTube

Apple's 'One Night on iPhone 7' Ad Campaign on Display in 25 Countries Starting Today

Apple has introduced a new "Shot on iPhone" campaign called "One Night on iPhone 7" that will be on display in 25 countries starting today. Jennifer Bin sought to show a different perspective of Shanghai Apple enlisted a group of photographers to capture photos on one night—November 5, 2016—to showcase the low-light capabilities of the iPhone 7 and iPhone 7 Plus cameras. The photographers traveled around the world, ranging from the clubs of Johannesburg in South Africa to the rooftops of Shanghai in China.Some of the photographers tackled extreme climates in search of the perfect shot. Chicago-based photographer Reuben Wu ventured to Java, Indonesia to photograph the 130 active volcanoes, using an iPhone 7 attached to a drone to capture breathtaking views of Gunung Karang’s lava flow after dark. Ruairidh McGlynn traveled to Iceland to photograph the foreboding terrain of the Arctic, traveling overnight by dog sled.The photos will presumably be displayed on billboards and other advertising mediums in a number of cities around the world. A collection of seven photos in the campaign can be downloaded from the Apple Newsroom

Apple Shares New 'Pairing,' 'Siri' and 'Notes' AirPods Ads

Apple today shared three ads highlighting the newly-released AirPods on its YouTube channel. Two of the ads are focused on AirPod features, like Siri and instant pairing, and star dancer Lil Buck while the third ad is centered on showcasing the device's design. In "Pairing," Lil Buck simply flips open the AirPods charging case and watches them instantly pair with his iPhone 7. He then proceeds to dance on the side of a car as the camera zooms in. Eventually, Apple's "Practically Magic" iPhone 7 slogan pops on screen. In "Siri," Lil Buck double taps an AirPod to activate Siri and then asks her to play a song. She does, and the man proceeds to dance on the street before dancing on the side of a wall. In the final ad, "Notes," the AirPods are used as musical notes on a black background playing the piano part of Marian Hill's "Down." The ad eventually cuts to a quick shot of an AirPod charging case opening and the AirPods pairing to an iPhone. All three ads feature the song "Down" from Marian Hill. They are the first set of ads for the AirPods, although all of them also make sure to include mentions of iPhone 7. "Pairing" and "Siri" are the only two that use iPhone 7's "Practically Magic" slogan. Apple also uploaded a new Apple Watch Series 2 ad to its YouTube channel called "Close Your Rings." The ad features three people exercising and trying to complete their daily move, exercise and stand goals, one of the more popular fitness features on the Apple Watch. Update: Apple has uploaded a fifth AirPods video, entitled "Stroll." The new video is the

Apple Shares 'Take Mine' Ad Showcasing Photos Taken in Portrait Mode on the iPhone 7 Plus

Apple today shared a new iPhone 7 Plus ad on its YouTube channel, highlighting the Portrait Mode feature exclusive to Apple's larger handset. In the ad, entitled "Take Mine", a young lady arrives at a Greek village to visit her grandmother. After greeting each other with open arms, the two women are seen sitting in a café, where the granddaughter uses a Rose Gold iPhone 7 Plus to take a picture of the elderly woman using the Depth Effect. After previewing the shot, her grandma stands up in awe, taken aback by its quality. This catches the attention of others in the café, and a woman asks if she can get a picture, too. The young lady happily obliges. Thus begins a spree of depth-of-field photography as locals in the village queue up to have their pictures taken, including fishermen, a musician, children, a barber, and even a local shepherd, all framed in sharp focus with the familiar blurred background effect. The ad ends with the tagline, "Portrait mode on iPhone 7 Plus – practically magic". Today's iPhone 7 Plus ad is the latest in a series that have showcased the features of Apple's latest handsets, like waterproofing, improved battery life, the camera, and the iOS 10 operating system. Apple has also previously shared tips to "Shoot like a Pro" with the depth-of-field effect in the iPhone 7 Plus, highlighting a range of suggestions collected from professional photographers on its news site.

Apple Shares New 'Go Swim' Ad for Apple Watch

Apple continues to position the Apple Watch as "the gift of go" with a new ten-second ad called "Go Swim" that shows an Apple Watch Series 2 being used in a backyard swimming pool. It is the seventh ad in Apple's "the gift of go" ad campaign for the Apple Watch this holiday shopping season. The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Surf," "Go Ride," "Go Play," "Go Run," "Go Out," and "Go Dance" ads shared earlier this month. Apple said it set a new Apple Watch sales record during the first week of the holiday shopping

Apple Shares New 'Go Surf' and 'Go Ride' Apple Watch Ads

Apple today released two new 10-second Apple Watch Series 2 fitness-oriented ads that once again position the device as "the gift of go." "Go Surf" shows an Apple Watch Series 2 being unboxed and used for surfing, while "Go Ride" shows the device being used for urban cycling. The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Play," "Go Run," "Go Out," and "Go Dance" ads shared last

Apple Says to 'Open Your Heart to Everyone' in Festive 'Frankie's Holiday' Ad

Apple has shared a new TV ad called "Frankie's Holiday" in time for the holiday season, accompanied with the tagline "open your heart to everyone." In the ad, Frankenstein's monster brings a package with ornaments to a town square and starts singing "Home for the Holidays" by Perry Como on his iPhone. While he initially shocks the large group of people in the town, a young girl urges Frankenstein to come forward, and everyone joins along in singing with him. Frankenstein's monster is portrayed by Everybody Loves Raymond star Brad Garrett, who stands 6'8"

Apple Debuts New 'Balloons' Ad Focusing on New iOS 10 Screen Effects Feature in Messages

Apple today shared a new television ad on its YouTube channel, designed to introduce people to the new Screen Effects feature in iOS 10. In the minute-long spot, a sole red balloon drifts through mountains, over the sea, and through hilly terrain to reach the city, where it's joined by hundreds of additional balloons floating through the streets. The shot pans to an iPhone user who receives a "Happy Birthday" message, where balloons fill up the screen to accompany the text. It ends with the tagline "Expressive messages on iPhone 7. Practically magic." Introduced in iOS 10, Screen Effects are designed to make the messages experience more emotive, personal, and fun. Screen Effects temporarily alter the look of the Messages display with full screen animations that play alongside text messages. There are several animations, ranging from balloons and confetti to lasers and fireworks. With certain keywords like "Congratulations!" or "Happy Birthday!" Screen Effects play automatically whenever the relevant text phrase is sent to an iPhone user who has iOS 10

Apple Shares Five New Videos Promoting Healthy Lifestyle Choices

Apple has shared five new videos on YouTube today that promote healthy and active lifestyle choices, emphasizing the importance of a regular sleeping pattern, proper nutrition, taking moments to calm your mind, and staying active. The fifth video explains how these healthy habits are all connected. Apple Health - Sleep promotes the natural rhythm of going to bed at the same time and getting enough hours of sleep each night. Apple introduced a new Wake Alarm in the Clock app on iOS 10 that, when enabled, reminds you when it is time to sleep, tracks how many hours you slept, and provides detailed sleep analysis. Apple Health - Nutrition is centered upon eating healthy foods, and being aware of how much food we eat. The video emphasizes the importance of eating more real foods than junk foods. Apple says nutrition is not about eating perfectly, but rather about making better food choices "one bite at a time." Apple Health - Mindfulness explains how the human mind is not wired to be "always on," and encourages finding a few moments to take a few deep breathes to help eliminate day-to-day stresses. Apple Health - Activity is centered upon "sitting less, moving more, and getting some exercise" by "squeezing in a minute here and a minute there." Apple says being active does not explicitly require going to the gym, but rather simply finding enjoyable activities that get you moving throughout the day. Apple Health - Everything's Connected ties the first four videos together by explaining how small lifestyle changes can become healthy habits when you see how

Apple's 'The Human Family' Ad for Rio Olympics Features Maya Angelou

Apple today launched a new ad in its ongoing "Shot on iPhone" campaign, this one called "The Human Family." Using words from famous poet Maya Angelou, and spoken by her too, the commercial cycles through various photos and videos of user-submitted content, with the theme of family showcasing various people from around the world. The spot is set to be Apple's ad for the 2016 Olympic Games, expected to run sometime Friday night during the opening ceremonies in Rio. The ad has also taken over Apple's home page. The new ad follows a collection of commercials shared by Apple back in July that were all a part of the "Shot on iPhone" roster of advertisements. Apple is in a revamp period with its photography-focused campaign, which was updated in June with advertising imagery and billboards focusing on bright

Apple Shares Two More 'Shot on iPhone' Videos Showcasing Photographic Capabilities of iPhone 6s

Apple is continuing on with its "Shot on iPhone" campaign, today uploading two new videos that are designed to showcase the photographic capabilities of the iPhone 6s and the iPhone 6s Plus. Each video, like other videos in the series, is approximately 15 seconds in length and is set to music. The first video features a young woman with her hair flowing in the wind, shot in slow motion to highlight the slo-mo feature that captures video at up to 240 frames per second. The second video features a shot of someone ziplining across Bregenz, Austria while shooting video with an iPhone. Today's "Shot on iPhone" videos follow two wildlife-related videos that were shared by Apple yesterday and come in the midst of a revamp of the Shot on iPhone campaign, which has been recently updated to feature new advertising imagery and billboards in bright colors. Apple has been running its "Shot on iPhone" advertisements since early 2015 following the launch of the iPhone 6 and 6 Plus. It is likely to continue for some time as the upcoming iPhone 7 Plus is rumored to feature a much-improved dual-lens camera while the iPhone 7 is expected to include a larger

Apple Shares Two New 'Shot on iPhone' Videos Featuring Wildlife

Apple today shared two new "Shot on iPhone" ad spots on its YouTube channel, highlighting the video capturing capabilities of the iPhone 6s and the iPhone 6s Plus. Both spots are 16 seconds in length and are accompanied by music, much like previous Shot on iPhone videos. In the first video, shot by Tim W., a close-up of an ant is shown crawling across sand while it carries a seed pod. The second video by Linda H., also wildlife-themed, features an adorable chipmunk filmed in slow motion stuffing a shelled peanut into its mouth. In late June, Apple revamped its "Shot on iPhone" campaign to feature bright colors, updating all of its advertising imagery and billboards with new color-focused photos. It appears the video campaign will feature more varied video sequences as neither of today's two videos fits in with the revamped campaign. Apple has been running its "Shot on iPhone" advertisements since early 2015 following the launch of the iPhone 6 and 6 Plus. It is likely to continue for some time as the upcoming iPhone 7 Plus is rumored to feature a much-improved dual-lens camera while the iPhone 7 will include a larger

Apple's 'Shot on iPhone' Campaign Gets a Makeover in France for Bastille Day

Apple has changed the homepage of its French website to celebrate Bastille Day, with a few images that use the inspiration of the company's "Shot on iPhone" campaign as a basis for the country's national flag colors. Each blue, white, and red section cycles through a few photographs taken by French iPhone users and, like the traditional ad campaign, marks their photographer at the bottom of every image. The company has also taken the campaign to the streets, posting a billboard of the French-inspired Shot on iPhone images in various locations around France. The color-focused Bastille Day ad comes after Apple expanded the Shot on iPhone campaign to feature more "bright, vibrant colors you'll find in the world around you." #BastilleDay #Paris #ShotOniPhone pic.twitter.com/R1O609shB5— Lee Clow (@_clow) July 14, 2016 Apple began the Shot on iPhone campaign in 2015, showing off the camera capabilities of the iPhone 6 and iPhone 6 Plus, and eventually revitalized the ads with the upgraded photography of the iPhone 6s and iPhone 6s Plus. The company also branched the campaign out into a growing list of succinct TV commercials and holiday-specific celebrations, like its Mother's Day ad earlier in the