Beats Highlights New USB-C Cables in Latest 'Pill People' Ad

Apple's Beats brand today shared a new ad in its ongoing Pill People series, this time highlighting the various USB-C cables that Beats debuted earlier this week.


The Pill People ad campaign features anthropomorphized Beats Pill speakers with different personalities. Beats has been using the Pill People since it launched the updated Beats Pill last summer.

Apple's Beats brand is now offering several USB-C cables, including USB-C to USB-C, USB-C to USB-A, and USB-C to Lightning. The cables come in 1.5-meter and 20-centimeter options, with both sizes priced at $18.99. The cables come in four colors, and they can be purchased from the online Apple Store or Apple retail stores.

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
iPhone 12 Made in India

Trump Tells Tim Cook to Stop Building iPhones in India

Thursday May 15, 2025 2:21 am PDT by
President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China. "I had a little problem with Tim Cook yesterday," Trump said during his state visit to Qatar, according to Bloomberg. "He is building all over India." "They [India] have offered us a deal where...
apple music

Apple Music Gets New Transfer Tool to Make Switching From Spotify Easier

Wednesday May 14, 2025 5:17 pm PDT by
Apple this week introduced a new feature designed to allow prospective Apple Music users to import their saved music and playlists from third-party music services to Apple Music. The feature is either in an expanded testing phase or it has started rolling out, and it is available in Australia and New Zealand according to an Apple Support document. Signs of the transfer option first surfaced...
maxresdefault

Here's the First Real-World Look at Apple's CarPlay Ultra

Thursday May 15, 2025 5:52 am PDT by
The first videos of Apple's CarPlay Ultra experience are now available, providing a never-before-seen look at the long-anticipated iPhone-linked infotainment software. British automaker Aston Martin today shared the first video of Apple's CarPlay Ultra experience in-action, followed by a detailed walk-through of the CarPlay Ultra system on Top Gear's YouTube channel, which provides the...
vision pro video recording

WSJ: Some Apple Vision Pro Buyers 'Feel Total Regret'

Friday May 16, 2025 7:43 am PDT by
Apple's Vision Pro headset has left many early adopters expressing dissatisfaction over its weight, limited use cases, and sparse software ecosystem, according to a new article from The Wall Street Journal. In the year following the device's launch, user feedback suggests that it has failed to meet expectations for comfort, software support, and social acceptance. In interviews conducted by T...
microsoft copilot plus pc

Microsoft Says 'We're Faster Than a Mac' in Latest Windows PC Ad

Thursday May 15, 2025 12:29 pm PDT by
Microsoft today shared a new ad on YouTube with the tagline "we're faster than a Mac." In the video, Microsoft says the top-end Windows PCs with Copilot+ branding are up to 58% faster than the previous-generation MacBook Air with the M3 chip, based on Cinebench 2024 multi-core CPU benchmark results. The ad is citing old figures that were reported on all the way back in May 2024, so take that ...

Top Rated Comments

russell_314 Avatar
4 weeks ago

Cute ad, but the messaging is way too "oh, look at me, how do I look?" bleh. Missed opportunity.
Have you met anyone in the USA under 30? Look at me is their motto.
Score: 5 Votes (Like | Disagree)
crsh1976 Avatar
4 weeks ago
They made a cute ad for a bunch of generic cables.
Score: 5 Votes (Like | Disagree)
jfreedle2 Avatar
4 weeks ago

What is different about their cables other than a brand name ?
Nothing.
Score: 5 Votes (Like | Disagree)
neuropsychguy Avatar
4 weeks ago

cute ad but amazon has tons of cables available. apple just trying to cash in on the beats name and cables. nothing special about them but the colorz
They are special because they are high margin products. Selling these is almost like printing money. That helps pad Apple’s bottom line and give a little extra wiggle room for other product margins.
Score: 5 Votes (Like | Disagree)
pamon Avatar
4 weeks ago
cute ad but amazon has tons of cables available. apple just trying to cash in on the beats name and cables. nothing special about them but the colorz
Score: 4 Votes (Like | Disagree)
SoldOnApple Avatar
4 weeks ago
Beats have always been as much bout fashion as they are about sound. Some Beat look pretty cool imo. I wish I could afford some to have when out and about.
Score: 3 Votes (Like | Disagree)