New Apple Intelligence Ad Highlights 'Clean Up' Feature in Photos App

Apple today shared a new ad for the Clean Up feature in the Photos app, which can identify and remove distracting objects from the background of a photo.


In the video, a man flexes his muscles in front of a mirror, while a woman takes photos of him with an iPhone. Later, the man realizes that the woman is visible in the mirror in the background of the photos, so he uses the Clean Up tool to remove her. The ad emphasizes the ease of using the feature, but in reality it does not always work perfectly.

Clean Up is an Apple Intelligence feature, meaning that it is only available on the iPhone 15 Pro, iPhone 15 Pro Max, or any iPhone 16 model. It was one of the first Apple Intelligence features to roll out, as part of iOS 18.1 last year.

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Top Rated Comments

sniffies Avatar
4 weeks ago
"Create an ad TODAY.

Work on the features the ad promotes TOMORROW."

Apple Intelligence in a nutshell.
Score: 37 Votes (Like | Disagree)
HouseLannister Avatar
4 weeks ago

but in reality it does not always work perfectly.
That's a very generous take on the feature.
Score: 28 Votes (Like | Disagree)
DHagan4755 Avatar
4 weeks ago
But...does Apple have a "clean up" feature for Apple Intelligence? ?
Score: 23 Votes (Like | Disagree)
FSMBP Avatar
4 weeks ago
Definitely a good feature! However, much like we're seeing with Apple today, competitors have had this and they do it better.
Score: 22 Votes (Like | Disagree)
zachz Avatar
4 weeks ago
I had the S24 for a bit when it came out and the equivalent feature was miles head of Apple’s current cleanup feature. Even trying to remove something small without a detailed background behind it seems to be very difficult for Apple Intelligence, it’s very bad.
Score: 17 Votes (Like | Disagree)
Veinticinco Avatar
4 weeks ago
As with all things Apple AI, it's somewhere between basic and barely functional. Light years behind Google's offering in this feature.

I really wouldn't be advertising it.
Score: 14 Votes (Like | Disagree)