New Apple Intelligence Ad Highlights 'Clean Up' Feature in Photos App
Apple today shared a new ad for the Clean Up feature in the Photos app, which can identify and remove distracting objects from the background of a photo.
In the video, a man flexes his muscles in front of a mirror, while a woman takes photos of him with an iPhone. Later, the man realizes that the woman is visible in the mirror in the background of the photos, so he uses the Clean Up tool to remove her. The ad emphasizes the ease of using the feature, but in reality it does not always work perfectly.
Clean Up is an Apple Intelligence feature, meaning that it is only available on the iPhone 15 Pro, iPhone 15 Pro Max, or any iPhone 16 model. It was one of the first Apple Intelligence features to roll out, as part of iOS 18.1 last year.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The headphones were released on March 20 in the U.S., Canada, Australia, the U.K., and a ...
Popular Stories
Three established YouTube channels have sued Apple, alleging that the company violated the U.S. Digital Millennium Copyright Act (DMCA) by unlawfully accessing and scraping millions of copyrighted videos from YouTube to train its AI models.
In a class action lawsuit filed in California federal court last week, the owners of the YouTube channels h3h3Productions (plus H3 Podcast and H3 Podcast ...
When promoting the MacBook Neo, Apple found a surprise hit with a tiny anthropomorphized version of the Mac Finder icon, which people have taken to calling Little Finder Guy. Little Finder Guy starred in some of Apple's early March TikTok videos, and Apple is now targeting Finder fans with a trio of new videos.
Three tutorials on Apple's TikTok account star Little Finder Guy. Videos feature...
Apple accidentally started rolling out Apple Intelligence features in China before receiving regulatory approval, reports Bloomberg's Mark Gurman.
Some Chinese users began seeing Apple Intelligence features listed as available and active in the Settings app on their iPhones, but Apple made no formal announcement. Gurman says that Apple is not planning to launch the feature imminently, and...