Apple Shares New 'Snap-a-Mole' Camera Control Ad
Apple today shared a new ad titled "Snap-a-Mole" in the UAE, Saudi Arabia, and Turkey to highlight the iPhone 16 Pro's Camera Control feature.
The ad shows a photographer quickly grabbing photos with the Camera Control on the
iPhone 16 Pro, using gestures to zoom in and change Photographic Styles rapidly. As a key feature of the iPhone 16 lineup, the Camera Control has been the subject of Apple ads
in the past. From the latest video's description:
Never miss a shot with Camera Control. An easier way to access your camera, adjust functions like zoom, exposure, or depth of field, and toggle between Photographic Styles.
The ad ends with the words "Snap in a snap."
Popular Stories
Apple today highlighted the SOS feature in the Apple Watch, publishing a short video featuring a man named Phil, who crashed while mountain biking.
Phil was biking with his two young children when he had an accident and was knocked unconscious. His Apple Watch detected the fall, calling emergency services and alerting his wife.
He ended up breaking his collarbone and seven ribs, but was...
It is now late July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are less than two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro...
Memory prices have doubled, Macs and iPads have gone up, and iPhones are expected to follow. Ed Zitron – who writes the Where's Your Ed At newsletter, hosts the Better Offline podcast, and has been described by Politico as the AI boom's most "acerbic gadfly" – has spent years arguing the buildout driving those costs will never pay for itself.
We asked him what happens to Apple if he's...
