Apple Shares New 'Snap-a-Mole' Camera Control Ad
Apple today shared a new ad titled "Snap-a-Mole" in the UAE, Saudi Arabia, and Turkey to highlight the iPhone 16 Pro's Camera Control feature.
The ad shows a photographer quickly grabbing photos with the Camera Control on the
iPhone 16 Pro, using gestures to zoom in and change Photographic Styles rapidly. As a key feature of the iPhone 16 lineup, the Camera Control has been the subject of Apple ads
in the past. From the latest video's description:
Never miss a shot with Camera Control. An easier way to access your camera, adjust functions like zoom, exposure, or depth of field, and toggle between Photographic Styles.
The ad ends with the words "Snap in a snap."
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