Apple Ads

Apple today shared a pair of iPhone 13 ads highlighting key features like battery life and the durable Ceramic Shield front display. In the first spot, titled "Doin' Laps," a child sets his ‌iPhone‌ 13 up on his bike and then cruises around the neighborhood capturing a long video. At the end of his journey, which lasts for five hours, the ‌iPhone‌ is still recording and has not run out of...

Apple today shared a new ad titled "911" that emphasizes the Apple Watch's life-saving potential during emergencies. The suspenseful ad revolves around three individuals named Amanda, Jason, and Jim who were each able to get help by dialing 911 using the Apple Watch, with the ad highlighting excerpts from their frantic phone calls with dispatchers. Amanda, for example, said that her car had...

Apple has debuted three new "Shot on iPhone" ads highlighting the camera capabilities of the ‌iPhone‌ 13 Pro, with each of them focusing on a specific feature in a humorously dramatic way. In "Detectives," a pair of detectives sitting in a car discuss Cinematic mode, which lets you shift focus between subjects in a shot. The foreground detective mentions that the focus is on him since he's the ...

Apple today shared its annual holidays ad titled "Saving Simon," shot on the iPhone 13 Pro with unspecified "additional software and hardware" used. Directed by Oscar-nominated actor and filmmaker Jason Reitman and his father, Oscar-nominated film director Ivan Reitman, Apple describes the three-minute ad as "a story for everyone who can't wait for the holidays to get here." The ad is set to ...

Apple today launched a new documentary mini series on YouTube called "The Spark," which the company says is designed to explore the "the origin stories of some of culture's biggest songs and the creative journeys behind them." The first seven-minute video focuses on "Under the Sun," a new song from singer-songwriter Cuco. Cuco explains his songwriting process and how he came up with the idea ...

Apple today published a seven minute video positioned as a tour of the iPhone 13 and 13 Pro, with the walkthrough coinciding with the pre-orders that are now live. Filmed at the Tower Theater Apple Store in Los Angeles, the tour highlights the four available sizes, camera technology like Cinematic Mode and improved low-light performance, the Ceramic Shield display and IP68 water resistance,...

Apple today launched a new mini game show called "Play, Pause, Delete," which asks artists to "make the tough decisions about music, culture, and everything in between." Apple provides artists with three options from a series of personalized categories, and they have to select one to play, one to pause, and one to delete. The first "Play, Pause, Delete" video is available on Apple's YouTube...

Apple today shared a new Apple Watch Series 6 ad that highlights the various health-related features of the device like fitness tracking, various kinds of workouts, blood oxygen monitoring, and fall detection. "With features like fall detection, the Blood Oxygen app and workout tracking, the future of health is on your wrist," reads the tagline for the video. The Apple Watch Series 6 is...

Apple today shared a new ad called "Haystack" in which a rancher uses his Apple Watch to find his iPhone 12 in a haystack. The ad plays on the "needle in a haystack" idiom and is set to the song "Searching (For Someone Like You)" by country singer Kitty Wells. In the one-minute ad, a rancher drives down a rural street surrounded by bales of hay. He then backs up his truck off the street,...

In a currently unlisted ad on YouTube, Apple is promoting the versatility, portability, and power of the M1 iPad Pro in a fun musical inspired by The Little Mermaid's "Part of Your World" soundtrack. In the ad, which features the main character using an ‌M1‌ ‌iPad Pro‌, Magic Keyboard, and Apple Pencil, multiple users can be seen struggling with their old PCs indoors while hoping that they...

Apple today shared a new privacy-focused ad on its YouTube channel, highlighting App Tracking Transparency on the iPhone. In the spot, a man orders a coffee, and the barista follows him out as he gets in a cab, providing his date of birth to the cab driver. The cab driver and the barista follow him throughout his day, keeping track of his whereabouts and viewing his personal data....

Apple today shared a new video in its ongoing "Shot on iPhone 12 - Everyday Experiments" series, which features unique photography tutorials and ideas for ‌iPhone‌ users, along with impressive visuals. "Full Bloom," as the name suggests, features flowers, and Apple says that it's meant to "celebrate spring's colors, life, and growth with the ‌iPhone‌ 12." As with other "Everyday...

Apple today continued on with its "Behind the Mac" advertising campaign, sharing two new videos in the series. The first new Behind the Mac spot features musical artist FINNEAS, who is Billie Eilish's brother. The video walks through his creative process using the Mac to develop music, and he calls the Mac "the last instrument" that he learned. Apple's second Behind the Mac video focuses...

Apple today shared a new ad that focuses on the iPhone 12's durability, specifically highlighting the Ceramic Shield display, which is meant to be tougher than standard smartphone glass. In the ad, a woman's ‌iPhone‌ 12 slips out of her hand and she fumbles with it for several seconds before it flies out of her grip and lands on the ground, coming away unscathed. "‌iPhone‌ 12 with Ceramic ...

Apple today shared a new AirPods Pro-focused ad called "Jump" on its YouTube channel, highlighting the Active Noise Cancellation and Transparency features of the earbuds in a creative way. In the spot, a man wearing AirPods Pro jump ropes through the city. It's set to the song "Fallin' Apart" by Young Franco, and it features the tagline "Turn the world into your playground with AirPods Pro." ...

In a new ad on its YouTube channel, Apple is promoting the durability and water resistance of the iPhone 12 and the performance of the "Ceramic Shield" display. The ad, named "Cook," showcases a chef putting an ‌iPhone‌ 12‌ through its paces by splashing it with liquids and flour, plus dropping it on its screen multiple times. The ad aims to highlight the "Ceramic Shield" display on the ‌iPho...

Apple today shared new Apple Watch ads on its YouTube channel, highlighting the water resistance, ECG, and sleep tracking capabilities of the Apple Watch Series 6. The short 38 second ads each focus on a specific Apple Watch feature, with a narrator explaining how the Apple Watch works under water, when taking an ECG, and when being used for sleep tracking. All of the ads feature the...

Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film about a Chinese New Year legend reimagined as a contemporary coming-of-age story. Directed by American filmmaker Lulu Wang, "Nian" tells the story of a little girl who grows curious about a mythical creature that lives in the forest and – so her parents say – likes to eat children. ...

Apple has often used CES as an opportunity to promote the company's commitment to privacy, and this year is no different, with Apple releasing two short privacy-focused ads that highlight how Face ID data and Apple Pay purchase history is not shared with Apple. In 2019, Apple put up a large privacy-focused billboard near the Las Vegas Convention Center, where CES usually takes place. And...

Apple today shared a new App Store ad on its YouTube channel in Japan ahead of the New Year. The brief 15-second video highlights various apps available on the App Store for productivity, connecting with others, and gaming. The ad emphasizes how the App Store can help people get off to a good start in 2021, complete with colorful animations. New Year or "Shōgatsu" is widely considered the...