Apple Shares New 'Play, Pause, Delete' Mini Game Show Video With Coi Leray

Apple today launched a new mini game show called "Play, Pause, Delete," which asks artists to "make the tough decisions about music, culture, and everything in between." Apple provides artists with three options from a series of personalized categories, and they have to select one to play, one to pause, and one to delete.


The first "Play, Pause, Delete" video is available on Apple's YouTube channel, and it features rapper Coi Leray. The game overall appears to be similar to the well-known kiss, marry, kill game.

Apple asks her favorite music, how she starts making music, her go-to sidekick, her ideal birthday gift, her favorite hairstyles, what super power she would want, and more.

It sounds like this will be an ongoing series for Apple, so we can expect to see additional artists featured in the mini Play, Pause, Delete YouTube game show.

Top Rated Comments

Toutou Avatar
19 months ago
I dunno, I just feel emotionally detached from Apple watching this. To me the media culture they present feels shallow and annoying, very different from how I perceive their devices (elegant, tasteful, coherent).
Score: 10 Votes (Like | Disagree)
dmylrea Avatar
19 months ago
Coi WHO?
Score: 9 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
19 months ago
Not sure about the 'Play' and 'Pause' part, but 'Delete' sounds good.
Score: 9 Votes (Like | Disagree)
loekf Avatar
19 months ago
Yikes. Waste of money and bits.

Greatest purr ? She's a human cat ?
Score: 7 Votes (Like | Disagree)
Expos of 1969 Avatar
19 months ago
Ha, ha....she cannot even speak like an adult. Her IQ must be in the 30s or 40s. Apple has really gone in the toilet by catering to people who may even find this remotely interesting or entertaining. Apple and society has hit rock bottom. This and yet more Donda on the same day. What a time to be alive.
Score: 4 Votes (Like | Disagree)
AnotherOpinion Avatar
19 months ago

ugh.

i'm getting old i guess.
Same here… I have NO idea what the hell she is talking about… She's mumbling and I don't know the terms so I can't keep up… We are aged out of this one my friend.
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone trade in

Apple Adjusts Trade-In Values for iPhones, Macs, and More

Wednesday January 25, 2023 9:40 am PST by
After announcing new Mac and HomePod models last week, Apple adjusted its trade-in values for select devices in the United States. iPhone trade-in values decreased by up to $80, and most Android smartphones also went down. Mac trade-in values remained unchanged or increased by up to $40 depending on the model, while some Apple Watch models increased in value and others decreased. Trade-in...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Expected Later This Year With These 7 Exclusive Features

Tuesday January 24, 2023 4:53 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least seven exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the seven features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
Mac mini M2 2023

New 256GB Mac Mini and 512GB MacBook Pro Have Slower SSD Speeds Than Previous Models

Tuesday January 24, 2023 1:11 pm PST by
While the new Mac mini with the M2 chip has a lower $599 starting price, the base model with 256GB of storage has slower SSD read and write speeds compared to the previous-generation model with the M1 chip and 256GB of storage. A teardown of the new Mac mini shared by YouTube channel Brandon Geekabit reveals that the 256GB model is equipped with only a single 256GB storage chip, while the...
iOS 16

iOS 16.3 for iPhone Launching Next Week With These 4 New Features

Friday January 20, 2023 11:43 am PST by
In a recent press release, Apple confirmed that iOS 16.3 will be released to the public next week. The software update will be available for the iPhone 8 and newer and includes a handful of new features, changes, and bug fixes. Below, we've recapped bigger features in iOS 16.3, including support for physical security keys as a two-factor authentication option for Apple ID accounts, worldwide ...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Expected to Feature Wi-Fi 6E Like Latest Macs and iPad Pro

Wednesday January 25, 2023 5:39 pm PST by
The iPhone 15 will support Wi-Fi 6E, according to a research note shared this week by Barclays analysts Blayne Curtis and Tom O'Malley. The analysts did not specify whether the feature will be available on all models or limited to the Pro models. Apple has added Wi-Fi 6E support to a handful of devices so far, including the latest 11-inch and 12.9-inch iPad Pro, 14-inch and 16-inch MacBook...
maxresdefault

Hands-On With the New M2 Pro Mac Mini

Tuesday January 24, 2023 1:45 pm PST by
The new M2-series MacBook Pro and Mac mini models launched today, marking the debut of the first M2 Pro and M2 Max chips. We have the M2 Pro Mac mini on hand, and thought we'd take a look at the machine and do a series of benchmarks to see how it fits into Apple's lineup. Subscribe to the MacRumors YouTube channel for more videos. Base model Mac mini machines come with either an M2 or M2 Pro...
apple tv 4k red image

Apple Releases tvOS 16.3

Tuesday January 24, 2023 10:10 am PST by
Apple today released tvOS 16.3, the third major point update to the tvOS 16 operating system that originally came out in September. Available for the Apple TV 4K and Apple TV HD, tvOS 16.3 comes six weeks after tvOS 16.2, an update that added Apple Music Sing. The tvOS 16.3 update can be downloaded over the air through the Settings app on the ‌‌‌‌Apple TV‌‌‌‌ by going to System > Software...
maxresdefault

Hands-On With the New M2 Max MacBook Pro

Thursday January 26, 2023 12:14 pm PST by
New 14-inch and 16-inch MacBook Pro models with the latest M2 Pro and M2 Max chips are available in Apple retail stores and are already in the hands of customers, and we picked up one of the new M2 Max machines to answer all of the questions MacRumors readers considering a purchase might have. Subscribe to the MacRumors YouTube channel for more videos. Yesterday, we asked MacRumors fans on...