Apple Pay Promoted as More Secure Than Credit Cards in Three New Ads

Apple today shared three new ads highlighting the security benefits of Apple Pay on the iPhone compared to physical credit cards.

Apple Pay Feature
The short ads emphasize that physical credit cards can be stolen, used by anyone, and leave your card number exposed to other people. The message behind the ads is that all of these security risks with using credit cards can be avoided by using Apple Pay.

Apple shared the videos on its YouTube channel in the U.K. — the videos have yet to be uploaded in the U.S. or other countries.




Apple Pay is at the center of a new class action lawsuit filed against Apple in California this week. The complaint alleges that Apple violates U.S. antitrust law by blocking rivals from accessing NFC technology on the iPhone, iPad, and Apple Watch, thereby preventing availability of competing tap-to-pay payment services on its devices.

Related Roundup: Apple Pay

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Top Rated Comments

RalfTheDog Avatar
24 months ago
If you let other developers play with NFC on your device, that makes it much easier to compromise NFC transactions on your device. NFC belongs in the secure enclave.
Score: 26 Votes (Like | Disagree)
GermanSuplex Avatar
24 months ago
Apple came up with a great way for storing cards and making contactless payments on their device. I understand the want for other payment methods, but not the legal requirement. If Apple is to open up its hardware and software, it should come from public pressure from customers and consumers, not the law. Just my opinion.
Score: 22 Votes (Like | Disagree)
BootsWalking Avatar
24 months ago
Apple Pay is so secure that even competitors wanting to implement their own touchless payments on the same phone aren't allowed.
Score: 21 Votes (Like | Disagree)
PinkyMacGodess Avatar
24 months ago
My wife's credit card has been 'stolen' several times. Once, three times in one month! Mine was 'stolen' on a trip to Florida years ago. It was apparently 'payment' for complaining about the Hertz rental booth giving me 'the swamp mobile' that smelled like it spent the previous week submerged in a local swamp. It was hideous. I couldn't barely drive it back to return it it stunk so bad.

So I went, apparently, on a bender at the local Kids 'R Us, and someone benefited immensely... %400+ dollars of baby accessories.

I love Apple Pay. It's easier, quicker, and works like Pay Pal, shielding my cards...
Score: 16 Votes (Like | Disagree)
Michael Scrip Avatar
24 months ago
My favorite feature is that the retailer never gets your actual credit card number.

It just sends a token.

It's kinda hard for someone to "steal" your credit card number if the number is never transmitted in the first place!

?
Score: 13 Votes (Like | Disagree)
macinct Avatar
24 months ago
I love Apple Pay as well. I just wish it was available to use at more establishments that I frequent like gas stations, restaurants, etc.
Score: 12 Votes (Like | Disagree)