Apple Watch's Life-Saving Potential Highlighted in Suspenseful '911' Ad

Apple today shared a new ad titled "911" that emphasizes the Apple Watch's life-saving potential during emergencies.

The suspenseful ad revolves around three individuals named Amanda, Jason, and Jim who were each able to get help by dialing 911 using the Apple Watch, with the ad highlighting excerpts from their frantic phone calls with dispatchers. Amanda, for example, said that her car had flipped over and was starting to fill up with water.


Fortunately, the ad concludes that all three individuals were rescued in minutes. "These are just three of many incredible stories where people were able to get help using Apple Watch," wrote Apple in the video's description.

The ad suggests that buying an Apple Watch could help save your life in emergencies where you don't have access to your iPhone by allowing you to dial 911 from your wrist. Apple Watch has an Emergency SOS feature that allows you to quickly get in touch with emergency services by pressing and holding the watch's side button and dragging your finger on the Emergency SOS slider that appears on the screen.

Importantly, if you have an Apple Watch without cellular connectivity, using Emergency SOS requires either having an iPhone nearby or the Apple Watch needs to be connected to a known Wi-Fi network and you must set up Wi-Fi calling. Apple has a support document on using Emergency SOS on the Apple Watch with more details.

Update: Apple shared a similar ad on Twitter highlighting the Apple Watch's fall detection feature.

Top Rated Comments

Jefe's MacAir Avatar
3 weeks ago
Had a similar experience when hitching a trailer. I got my finger caught in the hitch pin hole inside the receiver hitch. Every time I tried to make room by rocking the trailer, it only got tighter. Unfortunately my iPhone was in my truck. Fortunately, my Apple Watch was connected to my phone. I was able to call down to the house where my father was. He came up the barn and helped me release myself from the finger trap.
Score: 37 Votes (Like | Disagree)
hello(again) Avatar
3 weeks ago

I put a case on my iPhone backwards and it activated the 911. That was a short awkward conversation.
I'm a 911 dispatcher in Colorado, and we get more accidental calls from iPhones and Watches than anyone would ever imagine. Your instinct as the dialer is to try and hang up quickly, but it's already reached our center at that point and per policy we have to try calling you back at least twice to ask if you have an emergency. The embarrassed "no no I don't have an emergency, it was my damn iPhone" conversations happen a hundred times a day for us.
Score: 20 Votes (Like | Disagree)
citysnaps Avatar
3 weeks ago

They should also make one where a person has a Series 2 Apple Watch and they try to call for help, but the battery is dead and then they die as well to get people to upgrade to Series 7.
Really? What kind of comment is that? Certainly not funny.
Score: 19 Votes (Like | Disagree)
lc96 Avatar
3 weeks ago

Really? What kind of comment is that? Certainly not funny.
Never heard of dark humor?
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
3 weeks ago
This is great. Apple Watch Is a life-saving product. It has saved so many lives across the world. It has also taken over in the health industry. Saving ♥️
Score: 11 Votes (Like | Disagree)
ProVideo Avatar
3 weeks ago
They should also make one where a person has a Series 2 Apple Watch and they try to call for help, but the battery is dead and then they die as well to get people to upgrade to Series 7.
Score: 10 Votes (Like | Disagree)

Related Stories

applewatch5sos

Apple Watch Users Warned by Police Over Accidental Calls

Monday June 28, 2021 3:06 am PDT by
Police departments are complaining that they are getting an increasing number of accidental phone calls from Apple Watch users, according to local news outlet Fox Kansas City. A spokesperson for Overland Park police explained that most of the accidental calls it receives seem to be coming from Apple Watch users, who unintentionally brush against the watch's screen or side buttons. Most of...
apple watch series 7 aluminum colors

2022 Apple Watch Lineup Rumored to Include New Apple Watch SE and 'Rugged' Model for Sports

Sunday December 5, 2021 8:22 am PST by
Apple is planning an entire revamp of its Apple Watch lineup for 2022, including an update to the Apple Watch SE and a new Apple Watch with a rugged design aimed at sports athletes, according to respected Bloomberg journalist Mark Gurman. Writing in the latest installment of his Power On newsletter, Gurman said that for 2022, alongside the Apple Watch Series 8, Apple is planning an update to ...
iphone 13 display pro max

iOS 16 Safety Feature Already Being Tested Using Millions of Devices

Friday December 17, 2021 3:13 am PST by
Apple is working on a "crash detection" feature using data from million of iPhones and Apple Watches that could launch in 2022, according to a recent report. Citing internal company documents and people said to be familiar with the matter, the Wall Street Journal reported last month that the new feature could use the iPhone and Apple Watch to automatically detect when a user is involved in a ...
Apple Watch Series 7 Pink and Green Feature

Rumored Apple Watch Lineup for 2022 to Include Three New Models

Wednesday December 8, 2021 1:19 am PST by
Respected analyst Ming-Chi Kuo has today thrown his weight behind rumors that Apple is planning to launch three new Apple Watch models in 2022. In a note to investors seen by MacRumors, Kuo said that the 2022 Apple Watch lineup will include the Apple Watch Series 8, the second-generation Apple Watch SE, and a new "extreme sports" version:The new Apple Watch in 2H22 includes Apple Watch 8,...
assistivetouch apple watch featured

watchOS 8.3 Release Candidate Expands AssistiveTouch to Older Apple Watch Models

Thursday December 9, 2021 1:16 am PST by
The watchOS 8.3 release candidate has expanded AssistiveTouch, allowing users to control their Apple Watch using only hand gestures, to older Apple Watch models after the feature was previously exclusive to only newer Apple Watches. Apple first previewed the feature in May as part of its continued commitment to making its products accessible to as many people as possible. AssistiveTouch uses ...
apple watch pro

Retail Demo Unit Suggests Apple Considered 'Apple Watch Pro' Branding

Tuesday October 26, 2021 5:03 am PDT by
A file within an Apple Watch retail demo unit suggests that at some point, Apple considered using "Apple Watch Pro" branding for some models of its smartwatch. The file, shared by Apple Demo on Twitter, dated February 26, 2015, is contained within a folder of other Apple Watch logos, including a logo for the Apple Watch Edition and Apple Watch Sport. The image suggests that at some point,...
apple watch series 7 mystery

Apple Once Considered Launching an 'Apple Watch Pro'

Friday October 29, 2021 2:21 am PDT by
Apple's plans for an "Apple Watch Pro" recently emerged, indicating that the company was considering a "Pro" moniker for a high-end smartwatch. According to files on an Apple Watch demonstration unit used in retail stores from 2015, Apple considered using the brand name "Apple Watch Pro" for some smartwatch models around the time of the Apple Watch's launch. The information was shared by...
emergency sos iphone banner

iPhones and Apple Watches Could Detect a Car Crash and Auto-Dial 911 Starting Next Year

Monday November 1, 2021 5:11 am PDT by
Apple is planning a new feature for the iPhone and Apple Watch that would enable the devices to detect if you are involved in a car crash and automatically dial 911 for emergency services, according to The Wall Street Journal's Rolfe Winkler. Apple plans to launch the "crash detection" feature in 2022, the report claims, citing company documents and people familiar with the matter. The...

Popular Stories

safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
iphone se 2020 top

iPhone SE With Larger 5.7-Inch Display May Launch in 2023, 'iPhone SE+ 5G' Also Rumored

Monday January 17, 2022 6:46 am PST by
Apple is planning to release a fourth-generation iPhone SE with a larger 5.7-inch display as early as 2023, according to display industry consultant Ross Young, who has proven to be a reliable source of information for future Apple products. The fourth-generation iPhone SE has until now been rumored to launch in 2024, but Young now says a 2023 release is looking more likely....
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...