Apple Watch's Life-Saving Potential Highlighted in Suspenseful '911' Ad

Apple today shared a new ad titled "911" that emphasizes the Apple Watch's life-saving potential during emergencies.

The suspenseful ad revolves around three individuals named Amanda, Jason, and Jim who were each able to get help by dialing 911 using the Apple Watch, with the ad highlighting excerpts from their frantic phone calls with dispatchers. Amanda, for example, said that her car had flipped over and was starting to fill up with water.


Fortunately, the ad concludes that all three individuals were rescued in minutes. "These are just three of many incredible stories where people were able to get help using Apple Watch," wrote Apple in the video's description.

The ad suggests that buying an Apple Watch could help save your life in emergencies where you don't have access to your iPhone by allowing you to dial 911 from your wrist. Apple Watch has an Emergency SOS feature that allows you to quickly get in touch with emergency services by pressing and holding the watch's side button and dragging your finger on the Emergency SOS slider that appears on the screen.

Importantly, if you have an Apple Watch without cellular connectivity, using Emergency SOS requires either having an iPhone nearby or the Apple Watch needs to be connected to a known Wi-Fi network and you must set up Wi-Fi calling. Apple has a support document on using Emergency SOS on the Apple Watch with more details.

Update: Apple shared a similar ad on Twitter highlighting the Apple Watch's fall detection feature.

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Top Rated Comments

Jefe's MacAir Avatar
31 months ago
Had a similar experience when hitching a trailer. I got my finger caught in the hitch pin hole inside the receiver hitch. Every time I tried to make room by rocking the trailer, it only got tighter. Unfortunately my iPhone was in my truck. Fortunately, my Apple Watch was connected to my phone. I was able to call down to the house where my father was. He came up the barn and helped me release myself from the finger trap.
Score: 37 Votes (Like | Disagree)
citysnaps Avatar
31 months ago

They should also make one where a person has a Series 2 Apple Watch and they try to call for help, but the battery is dead and then they die as well to get people to upgrade to Series 7.
Really? What kind of comment is that? Certainly not funny.
Score: 20 Votes (Like | Disagree)
hello(again) Avatar
31 months ago

I put a case on my iPhone backwards and it activated the 911. That was a short awkward conversation.
I'm a 911 dispatcher in Colorado, and we get more accidental calls from iPhones and Watches than anyone would ever imagine. Your instinct as the dialer is to try and hang up quickly, but it's already reached our center at that point and per policy we have to try calling you back at least twice to ask if you have an emergency. The embarrassed "no no I don't have an emergency, it was my damn iPhone" conversations happen a hundred times a day for us.
Score: 20 Votes (Like | Disagree)
lc96 Avatar
31 months ago

Really? What kind of comment is that? Certainly not funny.
Never heard of dark humor?
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
31 months ago
This is great. Apple Watch Is a life-saving product. It has saved so many lives across the world. It has also taken over in the health industry. Saving ♥️
Score: 11 Votes (Like | Disagree)
ProVideo Avatar
31 months ago
They should also make one where a person has a Series 2 Apple Watch and they try to call for help, but the battery is dead and then they die as well to get people to upgrade to Series 7.
Score: 10 Votes (Like | Disagree)