Apple today shared a new ad called "Haystack" in which a rancher uses his Apple Watch to find his iPhone 12 in a haystack. The ad plays on the "needle in a haystack" idiom and is set to the song "Searching (For Someone Like You)" by country singer Kitty Wells.
In the one-minute ad, a rancher drives down a rural street surrounded by bales of hay. He then backs up his truck off the street, walks with his dog to a large haystack, and taps on a button in the Apple Watch's Control Center to ping his iPhone, which results in the iPhone playing a sound to help pinpoint its location if misplaced nearby.
"An iPhone that's lost is easily found," says Apple. "Relax, it's iPhone + Apple Watch."
To use this feature on the Apple Watch, swipe up to open Control Center and tap the Ping iPhone button, which will make the device chime. You can also touch and hold the Ping iPhone button to make the iPhone flash as well.
Of course, if your iPhone isn't in range of your Apple Watch, you can track its location using the Find My app on another Apple device or iCloud.com.
Tag: Apple ads
Top Rated Comments
Also: who finds their phone on the first try? I love that feature, it's saved me many a time, but the echo effect means I have to hit it 4-5 five times on average before I locate my buried phone. This dude magically finds it on his first try without even actually looking?
The whole "needle in a haystack" riff is cute and all, but this is a miss.