Apple Shares Guided Video Tour of iPhone 13 and 13 Pro - MacRumors
Skip to Content

Apple Shares Guided Video Tour of iPhone 13 and 13 Pro

by

Apple today published a seven minute video positioned as a tour of the iPhone 13 and 13 Pro, with the walkthrough coinciding with the pre-orders that are now live.


Filmed at the Tower Theater Apple Store in Los Angeles, the tour highlights the four available sizes, camera technology like Cinematic Mode and improved low-light performance, the Ceramic Shield display and IP68 water resistance, battery life, ProMotion Display, and more.

Apple suggests the video will help users choose the iPhone that's the right fit for them.

Find the right iPhone for you. Let's walk through the new iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max as we explore the incredible new features, sizes, and colors available.

The iPhone 13 and 13 Pro models are available for purchase as of today, and pricing starts at $699 for the iPhone 13 mini and goes up to a $1099 starting price for the iPhone 13 Pro Max.

Customers who pre-order today can expect to get their devices starting on Friday, September 24.

Tag: Apple Ads
Related Forum: iPhone

Popular Stories

Ads Are Coming to Apple Maps Feature

Ads Coming Soon to Apple Maps

Friday August 14, 2026 8:29 am PDT by
As reported by MediaPost, businesses in the U.S. and Canada can buy Apple Maps ad slots starting today. An introductory offer provides advertisers with a 15% credit towards future ad spend, on up to $1,000 per month of spend over the first year. The ads do not appear to be visible in Apple Maps just yet, but they should be rolling out soon, as Apple previously stated that the ads would go live ...
Read Full Article • 256 comments
Apple Watch ECG

Apple Watch Alerted Runner to Serious Heart Problem

Thursday August 20, 2026 8:58 am PDT by
In a new ad shared on its YouTube channel today, Apple highlighted how the Apple Watch alerted an athlete named Connor to signs of atrial fibrillation. Apple said doctors later uncovered that Connor had a congenital heart condition, which resulted in him having open-heart surgery, so the Apple Watch potentially saved his life. After noticing he had a very fast heart rate while training for a ...
Read Full Article • 17 comments
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro: Pre-Orders and Release Date

Sunday August 16, 2026 8:24 pm PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. As usual, the event is expected to take place in the first half of September. Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the...
Read Full Article

Top Rated Comments

orbital~debris Avatar
orbital~debris
64 months ago

That cinematic blur is just awful. (2:16) It makes me laugh how ****** is. Calling this cinematic? and fullhd only? This is for kids.
Yeah, and some of those children will be those who are going to be experimenting, creating, practicing and eventually becoming the next generation of cinematic storytellers. All because of Apple bringing powerful technology for everyone.

I'm glad we have Apple in artists' corner.
Score: 18 Votes (Like | Disagree)
O
omizzle
64 months ago
I am happy I got the Sierra Blue. Looks good in the video
Score: 12 Votes (Like | Disagree)
C
citysnaps
64 months ago

camera camera camera, all are crappy and most people don’t give a thing about focus pull. however is serous about video doesn’t use a phone.
What we need is to get rid of that stupid notch at the top of the display. How many more years we need to wait for that? The competition is making foldable display and Apple can’t even get a full display coverage without the notch. And when it comes to specs they only selectively point out things. We want to know what the amount of ram is inside compared with last year’s phones. Same display as last year except for higher refresh rates which again most people don’t care. And new colors, how stupid apple think consumers are?
Apple: if you don’t have a new phone you don’t need to repackage to release it every year. It would be more ethical to enable some of these features in iOS updates and bring a substantially better phone next year
All are crappy? Did Apple suddenly downgrade them on the 13; because I've been shooting with an iPhone exclusively for at least five years, and that's not my assessment.
Score: 11 Votes (Like | Disagree)
AngerDanger Avatar
AngerDanger
64 months ago
"So how was the wedding?"

"Fine, but the photographer there was super bizarre. Like, he kept looking into the middle distance and talking to himself about how amazing his camera was, but it was just an iPhone. Plus, he walked backwards everywhere."
Score: 11 Votes (Like | Disagree)
S
Serban55
64 months ago

camera camera camera, all are crappy and most people don’t give a thing about focus pull. What we need is to get rid of that stupid notch at the top of the display
people dont give a thing about the notch after all of these years...camera for most is important from what i can tell..and not in iphones, but for android community as well
Score: 11 Votes (Like | Disagree)
usagora Avatar
usagora
64 months ago

Whoever’s serous about camera and video doesn’t use an iPhone to make videos
That's a very elitist perspective. There are different levels of "serious" when it comes to video - it's not black and white. The capabilities of these phones have come a long way since 2007 you know.
Score: 9 Votes (Like | Disagree)
Read All Comments