Apple Highlights iPhone 14 Pro's Car Crash Detection Feature and More in New Ad

Apple today shared its first ad for the iPhone 14 Pro, highlighting new features like car crash detection, the upgraded rear camera system with a 48-megapixel main lens, and an always-on display with the new Dynamic Island feature.


"iPhone 14 Pro comes with Crash Detection, a vital new safety feature that can detect a severe car crash and automatically call for help, even when you can't," says Apple, in the video's description. "Add this to the new 48MP Pro camera and a totally reimagined display, and iPhone 14 Pro redefines what a smartphone can do. Again."

With a new dual-core accelerometer, barometer, and other sensors, Apple says iPhone 14 Pro models can detect a severe car crash and automatically dial emergency services if a user is unresponsive after a 10-second countdown. Apple says the feature relies on "advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data" for increased accuracy.

The crash detection feature is also available on the new Apple Watch Ultra, Apple Watch Series 8, and second-generation Apple Watch SE models.

Exclusive to iPhone 14 Pro models, the Dynamic Island replaces the traditional notch found on iPhone 13 models. Aided by software, the pill-shaped cutout morphs into different shapes and sizes for things such as incoming phone calls, alerts, notifications, Face ID authentication, timers, turn-by-turn navigation, Live Activities, and more.

With an always-on display, the time, widgets, and Live Activities are always available at a glance on iPhone 14 Pro models. The display also has up to 2,000 nits peak brightness outdoors, which is up to twice as bright as the iPhone 13 Pro display.

iPhone 14 Pro models became available to pre-order earlier today and launch on September 16.

Related Forum: iPhone

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...

Top Rated Comments

MrENGLISH Avatar
37 months ago

The Crash Detection is just a sad attempt at diverting attention away from the lack of new innovation and trying to tug at heartstrings by playing the protect your loved ones and yourself card.
Same could be said about Fall Detection but it is the #1 selling point for my extended family members. As someone who has lost loved ones to accidents, I appreciate them offering these features. Never know when something like that could happen and you may not be able to reach your device to call for help.
Score: 17 Votes (Like | Disagree)
Ntombi Avatar
37 months ago

Same could be said about Fall Detection but it is the #1 selling point for my extended family members. As someone who has lost loved ones to accidents, I appreciate them offering these features. Never know when something like that could happen and you may not be able to reach your device to call for help.
Fall detection is absolutely the reason I was finally sold on the Apple Watch. I have MS and live alone. Falling and not being able to reach help is a serious worry.
Score: 15 Votes (Like | Disagree)
citysnaps Avatar
37 months ago

Outstanding feature with legitimate hardware improvements to the phone to support it. If you’re in the incredibly small percent that this helps, and saves the life of yourself or someone you care about- you may not be so critical. Apple has continually been on the forefront of their devices helping to protect life, whether through medical monitoring, or falls and accidents.
Stop it! A thoughtful/positive post that addresses a serious situation and concern will earn you no perceived forum cred.

Much better to take a superior everyone else is stupid attitude believing this is a dumb feature and is just another money-grubbing grab by evil Apple playing on people's fears, while letting people know how smart you are.
Score: 7 Votes (Like | Disagree)
MrENGLISH Avatar
37 months ago

Great if it convinces you. Apple is laughing all the way to the bank by playing on people's fears.
I didn't order my iPhone 14 for this feature nor do I fear being in an accident, but I appreciate them offering it and hope that I never need to use it. If this brings someone peace of mind, awesome. I seriously doubt people are upgrading their family members devices just for this feature.
Score: 6 Votes (Like | Disagree)
SamRyouji Avatar
37 months ago
First the Fall Detection and now this: Crash Detection. These two features are the most important features that could save lots of lives. The Fall Detection feature alone has been doing great job on saving lots of lives.
This one additional Crash Detection feature hopefully no one will ever need it, but it's there and therefore it makes us feel assured and safer in our road trips.
Score: 6 Votes (Like | Disagree)
Villarrealadrian Avatar
37 months ago
when my iPhone arrives i’m testing this feature right away!
Score: 5 Votes (Like | Disagree)