Apple Highlights iPhone 13 Battery Life and Durability in New Ads

Apple today shared a pair of iPhone 13 ads highlighting key features like battery life and the durable Ceramic Shield front display. In the first spot, titled "Doin' Laps," a child sets his ‌iPhone 13‌ up on his bike and then cruises around the neighborhood capturing a long video.


At the end of his journey, which lasts for five hours, the iPhone is still recording and has not run out of battery. "What will you do with even looooooonger battery life? Relax, it's ‌iPhone‌," reads the video description for the ad.

In the second spot, titled "Run Baby Run," a toddler plays with an ‌iPhone 13‌, running around with it, dropping it on the floor, banging it on various items, and dropping it in the sink. The ‌iPhone‌ survives intact, and the video ends with the tagline "Toddler resistant. Relax, it's ‌iPhone‌."


The "Relax, it's ‌iPhone‌" series is not new, and Apple has shared other videos in this series to preview Find My, the ‌iPhone‌'s durability, and other features. Apple has used the "Relax, it's ‌iPhone‌" tagline for both the iPhone 12 and the ‌iPhone 13‌.

Top Rated Comments

JMO1 Avatar
11 months ago
Didn't apply say attaching your phone to your bike, motorcycle, or scooter could ruin your camera sensor. This doesn't seem all that Durable haha
Score: 14 Votes (Like | Disagree)
Darajavahus Avatar
11 months ago
Isn't it just plain false advertising? I mean I guess you can relax if you don't care at all about your iPhone being scratched all around and the battery is not bad but doesn't recording videos suck it up the most?
Score: 8 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
11 months ago
Apple is on a roll with these commercials. I love them. Not going to lie about the battery life on my iPhone 13 Pro Max. It has been astonishing. ? ?



Attachment Image
Score: 7 Votes (Like | Disagree)
Mr. Dee Avatar
11 months ago
I think a cheap no brand Android would have been more appropriate for a child.
Score: 6 Votes (Like | Disagree)
44267547 Avatar
11 months ago
Haha. The ‘Doin laps’ in the cul-de-sac was funny. Seems like something I would’ve done for hours when I was a kid to procrastinate from doing homework.
Score: 5 Votes (Like | Disagree)
Populus Avatar
11 months ago
Truth be told, the battery life on the 13 series is pretty awesome. The 13 mini I have been using for some weeks had juice for all day and more.

By the way, is that the neighborhood of CJ in GTA San Andreas? Los Angeles in the real world.
I could recognise that circular set of houses anywhere, but maybe in USA it is more common that I thought.
Score: 4 Votes (Like | Disagree)

Related Stories

maxresdefault

Apple Watch's Life-Saving Potential Highlighted in Suspenseful '911' Ad

Saturday January 1, 2022 4:15 pm PST by
Apple today shared a new ad titled "911" that emphasizes the Apple Watch's life-saving potential during emergencies. The suspenseful ad revolves around three individuals named Amanda, Jason, and Jim who were each able to get help by dialing 911 using the Apple Watch, with the ad highlighting excerpts from their frantic phone calls with dispatchers. Amanda, for example, said that her car had...
iPhone 13 mini vs 12 Pro Max Feature 3

Tiny iPhone 13 Mini Outlasts Giant iPhone 12 Pro Max

Wednesday September 29, 2021 2:06 am PDT by
Amid major battery life improvements across the iPhone 13 lineup, even the iPhone 13 mini now surpasses last year's iPhone 12 Pro for battery life when streaming video. Though there are battery life improvements during virtually all tasks, streaming video performance is where the iPhone 13 lineup's battery life boost is most apparent:iPhone 12 mini: 10 hours iPhone 12: 11 hours iPhone 12...
iphone 14 cads mysmartprice

Alleged iPhone 14 CAD Renders Reveal Virtually No Design Changes With Same Notch and Rear Camera Design

Thursday March 17, 2022 2:38 am PDT by
Following basic iPhone 14 Pro CAD renders surfacing online yesterday, new images today alleged to be renders for the lower-end iPhone 14 models have been leaked, showing the same iPhone 13 notch and rear camera design. The renders, shared by MySmartPrice, obtained through an "industry insider," depict a very similar design for the assumed two lower-end models of the iPhone 14 lineup compared ...
iPhone SE 2022 Red Feature

Last-Minute Rumor Claims New iPhone SE to Feature MagSafe, Ceramic Shield, and 'Significantly' Better Battery Life

Tuesday March 8, 2022 3:22 am PST by
Ahead of Tuesday's "Peek Performance" Apple event, a last-minute rumor claims that the third-generation iPhone SE expected to be unveiled will feature MagSafe, Ceramic Shield, and "significantly" better battery life. According to a machine-translated post from the account "yeux1122" on the Korean blog Naver, the third-generation iPhone SE will feature Apple's Ceramic Shield technology on the ...
samsung s22 drop test

Samsung Galaxy S22 Devices Prove More Breakable Than iPhone 13 in Drop Test

Monday February 28, 2022 10:32 am PST by
Samsung's Galaxy S22 devices appear to be more prone to damage when dropped than Apple's iPhone 13 models, according to drop tests conducted by Allstate Protection Plans. With major new smartphone releases, Allstate does the same set of drop tests to determine the degree of front, back, and side damage when a device hits the ground, and the testing indicates the iPhone's design is more durable. ...
iphone 13 display

iPhone 13 Batteries Positively Excel at Video Streaming Compared to iPhone 12

Friday September 17, 2021 2:34 am PDT by
Apple has made much of its iPhone 13 battery life improvements, noting for example that the 13 Pro Max offers the longest battery life ever in an iPhone. However, when you look at Apple's own battery comparisons versus the iPhone 12 lineup, it's the streaming video performance that the company has eked out of its new smartphones that really stands out. iPhone 12 mini: 10 hours iPhone 12: 11...
iPhone SE 3 stacked

Apple Announces New iPhone SE With A15 Bionic and 5G Connectivity

Tuesday March 8, 2022 10:12 am PST by
At its "Peek Performance" event, Apple today announced the third-generation iPhone SE, featuring the A15 Bionic chip, improved battery life, 5G connectivity, a new camera system, and more, all for a starting price of $429. The new iPhone SE features the same 4.7-inch display as the current model, but now offers the toughest glass in a smartphone on the front and back — the same as on the...
iphone 12 5g

iPhone 14 Could Have Better Battery Life Thanks to New 5G Chip

Tuesday February 22, 2022 5:25 am PST by
The iPhone 14 could offer better battery life and feature Wi-Fi 6E connectivity thanks to a new 5G chip, supply chain sources claim. Taiwan's Economic Daily News reports that TSMC has obtained all of Apple's orders for its 5G radio frequency (RF) chips for the iPhone 14 lineup, taking over from Samsung. The chips, likely related to Apple's selection of Qualcomm's Snapdragon X65 modem, are...

Popular Stories

General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note:...
iphone 14 pro hands snowflakes 1

Best Cyber Monday iPhone Deals Available Today

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Cyber Monday is no different. We're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
maxresdefault

Nothing Phone 1 Displays AirPods Battery Level After Latest OS Update

Friday November 25, 2022 3:33 am PST by
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes. If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
ipad holiday bulbs

Best Cyber Monday iPad Deals Available Today

Thursday November 24, 2022 12:25 pm PST by
Cyber Monday deals have been in full swing since Black Friday deals ended, and we're seeing solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Cyber Monday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make ...
airpods pro 2

Apple Engineer Addresses Lack of Lossless Support on New AirPods Pro

Friday November 25, 2022 2:58 am PST by
An Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
Apple Watch Ultra Oceanic Plus App

Apple Announces Oceanic+ App Now Available for Apple Watch Ultra

Monday November 28, 2022 6:11 am PST by
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet. Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
Three Biggest iPhone SE 4 Questions Feature

Three Biggest Questions About the iPhone SE 4

Saturday November 26, 2022 12:00 am PST by
While we already have some clear indications about what to expect from the fourth-generation iPhone SE, there are three major questions looming over the device at the current time. Chinese site MyDrivers and and leaker Jon Prosser believe that the iPhone SE is set to move to an iPhone XR-like design in its next incarnation, which would involve eliminating the Home button and adding a "notch" ...