Apple Highlights iPhone 13 Battery Life and Durability in New Ads

Apple today shared a pair of iPhone 13 ads highlighting key features like battery life and the durable Ceramic Shield front display. In the first spot, titled "Doin' Laps," a child sets his ‌iPhone 13‌ up on his bike and then cruises around the neighborhood capturing a long video.


At the end of his journey, which lasts for five hours, the iPhone is still recording and has not run out of battery. "What will you do with even looooooonger battery life? Relax, it's ‌iPhone‌," reads the video description for the ad.

In the second spot, titled "Run Baby Run," a toddler plays with an ‌iPhone 13‌, running around with it, dropping it on the floor, banging it on various items, and dropping it in the sink. The ‌iPhone‌ survives intact, and the video ends with the tagline "Toddler resistant. Relax, it's ‌iPhone‌."


The "Relax, it's ‌iPhone‌" series is not new, and Apple has shared other videos in this series to preview Find My, the ‌iPhone‌'s durability, and other features. Apple has used the "Relax, it's ‌iPhone‌" tagline for both the ‌iPhone‌ 12 and the ‌iPhone 13‌.

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Top Rated Comments

JMO1 Avatar
31 months ago
Didn't apply say attaching your phone to your bike, motorcycle, or scooter could ruin your camera sensor. This doesn't seem all that Durable haha
Score: 14 Votes (Like | Disagree)
Darajavahus Avatar
31 months ago
Isn't it just plain false advertising? I mean I guess you can relax if you don't care at all about your iPhone being scratched all around and the battery is not bad but doesn't recording videos suck it up the most?
Score: 8 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
31 months ago
Apple is on a roll with these commercials. I love them. Not going to lie about the battery life on my iPhone 13 Pro Max. It has been astonishing. ? ?



Attachment Image
Score: 7 Votes (Like | Disagree)
Mr. Dee Avatar
31 months ago
I think a cheap no brand Android would have been more appropriate for a child.
Score: 6 Votes (Like | Disagree)
44267547 Avatar
31 months ago
Haha. The ‘Doin laps’ in the cul-de-sac was funny. Seems like something I would’ve done for hours when I was a kid to procrastinate from doing homework.
Score: 5 Votes (Like | Disagree)
Populus Avatar
31 months ago
Truth be told, the battery life on the 13 series is pretty awesome. The 13 mini I have been using for some weeks had juice for all day and more.

By the way, is that the neighborhood of CJ in GTA San Andreas? Los Angeles in the real world.
I could recognise that circular set of houses anywhere, but maybe in USA it is more common that I thought.
Score: 4 Votes (Like | Disagree)