Apple Highlights iPhone 13 Battery Life and Durability in New Ads

Apple today shared a pair of iPhone 13 ads highlighting key features like battery life and the durable Ceramic Shield front display. In the first spot, titled "Doin' Laps," a child sets his ‌iPhone 13‌ up on his bike and then cruises around the neighborhood capturing a long video.


At the end of his journey, which lasts for five hours, the iPhone is still recording and has not run out of battery. "What will you do with even looooooonger battery life? Relax, it's ‌iPhone‌," reads the video description for the ad.

In the second spot, titled "Run Baby Run," a toddler plays with an ‌iPhone 13‌, running around with it, dropping it on the floor, banging it on various items, and dropping it in the sink. The ‌iPhone‌ survives intact, and the video ends with the tagline "Toddler resistant. Relax, it's ‌iPhone‌."


The "Relax, it's ‌iPhone‌" series is not new, and Apple has shared other videos in this series to preview Find My, the ‌iPhone‌'s durability, and other features. Apple has used the "Relax, it's ‌iPhone‌" tagline for both the iPhone 12 and the ‌iPhone 13‌.

Top Rated Comments

JMO1 Avatar
18 weeks ago
Didn't apply say attaching your phone to your bike, motorcycle, or scooter could ruin your camera sensor. This doesn't seem all that Durable haha
Score: 14 Votes (Like | Disagree)
Darajavahus Avatar
18 weeks ago
Isn't it just plain false advertising? I mean I guess you can relax if you don't care at all about your iPhone being scratched all around and the battery is not bad but doesn't recording videos suck it up the most?
Score: 8 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
18 weeks ago
Apple is on a roll with these commercials. I love them. Not going to lie about the battery life on my iPhone 13 Pro Max. It has been astonishing. ? ?



Attachment Image
Score: 7 Votes (Like | Disagree)
Mr. Dee Avatar
18 weeks ago
I think a cheap no brand Android would have been more appropriate for a child.
Score: 6 Votes (Like | Disagree)
Relentless Power Avatar
18 weeks ago
Haha. The ‘Doin laps’ in the cul-de-sac was funny. Seems like something I would’ve done for hours when I was a kid to procrastinate from doing homework.
Score: 5 Votes (Like | Disagree)
Populus Avatar
18 weeks ago
Truth be told, the battery life on the 13 series is pretty awesome. The 13 mini I have been using for some weeks had juice for all day and more.

By the way, is that the neighborhood of CJ in GTA San Andreas? Los Angeles in the real world.
I could recognise that circular set of houses anywhere, but maybe in USA it is more common that I thought.
Score: 4 Votes (Like | Disagree)

Related Stories

maxresdefault

Apple Watch's Life-Saving Potential Highlighted in Suspenseful '911' Ad

Saturday January 1, 2022 4:15 pm PST by
Apple today shared a new ad titled "911" that emphasizes the Apple Watch's life-saving potential during emergencies. The suspenseful ad revolves around three individuals named Amanda, Jason, and Jim who were each able to get help by dialing 911 using the Apple Watch, with the ad highlighting excerpts from their frantic phone calls with dispatchers. Amanda, for example, said that her car had...
iPhone 13 mini vs 12 Pro Max Feature 3

Tiny iPhone 13 Mini Outlasts Giant iPhone 12 Pro Max

Wednesday September 29, 2021 2:06 am PDT by
Amid major battery life improvements across the iPhone 13 lineup, even the iPhone 13 mini now surpasses last year's iPhone 12 Pro for battery life when streaming video. Though there are battery life improvements during virtually all tasks, streaming video performance is where the iPhone 13 lineup's battery life boost is most apparent:iPhone 12 mini: 10 hours iPhone 12: 11 hours iPhone 12...
iphone 14 cads mysmartprice

Alleged iPhone 14 CAD Renders Reveal Virtually No Design Changes With Same Notch and Rear Camera Design

Thursday March 17, 2022 2:38 am PDT by
Following basic iPhone 14 Pro CAD renders surfacing online yesterday, new images today alleged to be renders for the lower-end iPhone 14 models have been leaked, showing the same iPhone 13 notch and rear camera design. The renders, shared by MySmartPrice, obtained through an "industry insider," depict a very similar design for the assumed two lower-end models of the iPhone 14 lineup compared ...
iPhone SE 2022 Red Feature

Last-Minute Rumor Claims New iPhone SE to Feature MagSafe, Ceramic Shield, and 'Significantly' Better Battery Life

Tuesday March 8, 2022 3:22 am PST by
Ahead of Tuesday's "Peek Performance" Apple event, a last-minute rumor claims that the third-generation iPhone SE expected to be unveiled will feature MagSafe, Ceramic Shield, and "significantly" better battery life. According to a machine-translated post from the account "yeux1122" on the Korean blog Naver, the third-generation iPhone SE will feature Apple's Ceramic Shield technology on the ...
samsung s22 drop test

Samsung Galaxy S22 Devices Prove More Breakable Than iPhone 13 in Drop Test

Monday February 28, 2022 10:32 am PST by
Samsung's Galaxy S22 devices appear to be more prone to damage when dropped than Apple's iPhone 13 models, according to drop tests conducted by Allstate Protection Plans. With major new smartphone releases, Allstate does the same set of drop tests to determine the degree of front, back, and side damage when a device hits the ground, and the testing indicates the iPhone's design is more durable. ...
iphone 13 display

iPhone 13 Batteries Positively Excel at Video Streaming Compared to iPhone 12

Friday September 17, 2021 2:34 am PDT by
Apple has made much of its iPhone 13 battery life improvements, noting for example that the 13 Pro Max offers the longest battery life ever in an iPhone. However, when you look at Apple's own battery comparisons versus the iPhone 12 lineup, it's the streaming video performance that the company has eked out of its new smartphones that really stands out. iPhone 12 mini: 10 hours iPhone 12: 11...
iPhone SE 3 stacked

Apple Announces New iPhone SE With A15 Bionic and 5G Connectivity

Tuesday March 8, 2022 10:12 am PST by
At its "Peek Performance" event, Apple today announced the third-generation iPhone SE, featuring the A15 Bionic chip, improved battery life, 5G connectivity, a new camera system, and more, all for a starting price of $429. The new iPhone SE features the same 4.7-inch display as the current model, but now offers the toughest glass in a smartphone on the front and back — the same as on the...
iphone 12 5g

iPhone 14 Could Have Better Battery Life Thanks to New 5G Chip

Tuesday February 22, 2022 5:25 am PST by
The iPhone 14 could offer better battery life and feature Wi-Fi 6E connectivity thanks to a new 5G chip, supply chain sources claim. Taiwan's Economic Daily News reports that TSMC has obtained all of Apple's orders for its 5G radio frequency (RF) chips for the iPhone 14 lineup, taking over from Samsung. The chips, likely related to Apple's selection of Qualcomm's Snapdragon X65 modem, are...

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
Apple Tap to Pay iPhone

Apple Stores Rolling Out iPhone-to-iPhone Contactless Payments Starting Today

Wednesday May 25, 2022 6:54 am PDT by
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required. Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
apple wwdc 2022

Apple Shares WWDC 2022 Schedule, Keynote to Take Place June 6 at 10:00 a.m PT

Tuesday May 24, 2022 9:06 am PDT by
Apple today confirmed that the keynote event for the Worldwide Developers Conference will begin at 10:00 a.m. Pacific Time on June 6, the first day of WWDC. The keynote will be an online-only event, though a select number of developers have been invited to the Apple Park campus for a viewing event. In addition to confirming the keynote date and time, Apple has shared the full WWDC 2022...