Apple Ads

Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film that was captured by director Damien Chazelle, known for films like "La La Land" and "Whiplash." The nine minute short film was shot with an ‌iPhone‌ 11 Pro and all of the footage was captured in a vertical aspect ratio. Apple also included a behind the scenes look at how the film was...

Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada. Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape. "See the game like never before with Ultra ...

Apple today shared two new "Behind the Mac" videos on its YouTube channel, offering a look at how Macs can be used in creative workflows. The new videos feature photographer Tyler Mitchell and musician James Blake. Among the new additions to the series is a spotlight on New York photographer Tyler Mitchell. The video reveals how Mitchell shoots and edits his new portrait series using...

Apple today shared a funny video focused on the problems that people working from home have to deal with, including noisy children, chaotic schedules, communication issues, and more. The video focuses on showing off Apple products and their capabilities that can be useful when working from home, such as the ability to scan a document with an iPhone, mark up a PDF, Siri Reminders, and more.The...

Apple this morning shared a new video in its "Behind the Mac" series, which provides a look into the Apple tools used by musician James Blake to create his work. GRAMMY(R) award winner, James Blake, takes us into his home studio as he works Behind the Mac to put the finishing touches on his latest song, "Are you even real." Editing, looping, pitching, and layering the track in Logic Pro X on...

Apple today shared a new "The Next Generation" ad that showcases Apple TV+ content for kids. "Original series and films to inspire the next generation of dreamers, explorers, and believers. All on ‌Apple TV+‌," the video description says. The ad features the ‌Apple TV+‌ kids shows "Ghost Writer," "Helpsters," "Snoopy in Space," and the short-film "Here We Are: Notes for Living on Planet ...

Apple's creative "Bounce" ad designed to highlight the AirPods took top honors in the 99th annual ADC (Art Director's Club) awards for advertising, earning the "Best of Discipline" award along with two Gold Cube awards in the craft in video and branded content categories. Released in June 2019, the ad features a bored man who pulls his AirPods off of their wireless charging pad and then pops ...

Apple today shared a new video that follows Grammy-nominated songwriter and music producer Oak Felder as he creates a new song. Felder makes use of multiple Apple products, including the 16-inch MacBook Pro and iMac. Follow hitmaking, Grammy-nominated songwriter and music producer Oak Felder as he creates a new song. Along the way, he speaks about music production, creating his own unique...

Apple today shared a new ad called "Float," which highlights the new 2020 iPad Pro and its Magic Keyboard. The video features a colorful hummingbird flying around an equally colorful ‌iPad Pro‌ display with Magic Keyboard attached. The hovering and floating of the hummingbird alludes to the fit of the Magic Keyboard, which "hovers" above the keyboard and stand using a magnetic attachment for ...

Update: Apple has released a longer version of the ad on its YouTube channel in the United Kingdom. Original story follows. Peeling the protective film off a new iPhone has always been an oddly satisfying part of the unboxing process, to the point that it has become somewhat of a meme, and now Apple is getting in on the amusement. Apple has shared a short ad for its new iPhone SE...

Apple today shared a new video ad called "Creativity Goes On," which highlights people working from home, learning from home, FaceTiming one another, and more, with Apple products. The video focuses on the ways that people are keeping entertained and communicating with one another while social distancing.We have always believed deeply in the power of creativity. Now, more than ever, we're...

Apple today shared a new AirPods Pro ad titled "Snap" on its YouTube channel. The two-minute video revolves around a woman taking advantage of AirPods Pro features such as Active Noise Cancellation and Transparency Mode while navigating a busy city. "AirPods Pro offer unprecedented control," says Apple. "Active Noise Cancellation for immersive sound. Transparency mode to interact with the...

Apple this morning shared a new video in its ongoing "Behind the Mac" series, this time highlighting women who are "changing the world" using the Mac. The video is set to the song "Flawless" by Beyoncé, which also features Chimamanda Ngozi Adichie. It consists of a series of still black and white images of influential women that include Malala Yousafzai, Ava Duvernay, Marie Kondo, Greta...

Apple on its YouTube channel in Japan has shared a new animated "Behind the Mac" video that features various anime characters using Macs set to music from Japanese artist Yoshiho Nakamura. Behind the Mac, new stories are born one after another. A story that is not yet in this world. Come on, you too.Featured characters are shown from animated movies and shows that include "Weathering With...

Apple today shared a new Night Mode video on its YouTube channel, highlighting the low-light photography feature added to the iPhone 11, 11 Pro, and 11 Pro Max. The short video is set to the song "We Only Come Out At Night" by the Smashing Pumpkins and features several ‌Night Mode‌ comparison images, many of which Apple has shown before. ‌Night Mode‌ is one of the key new features in the...

A new ad for Apple Arcade released today blends the real world with the virtual one while showcasing several games available on the service, including LEGO Builder's Journey and Ultimate Rivals: The Rink. Apple Arcade launched in September, providing iPhone, iPad, Apple TV, and Mac users with access to over 100 games with no in-app purchases or ads for $4.99 per month in the United States....

Apple today shared two new "slofie" videos taken using the slow-motion capture feature of the front-facing camera of the iPhone and ‌iPhone‌ 11 Pro. The two short videos, called "Backflip" and "Whiteout," feature slow motion selfie videos captured by professional snowboarders. Apple's iPhones have long had a "slo-mo" slow motion video feature for capturing slow motion content with the ...

Apple today shared a pair of videos from content creators who designed posters for Apple TV+ shows "Dickinson" and "For All Mankind." Janice Sung, an illustrator and digital painter, said she created a poster for Apple TV+ series "Dickinson" using an iPad Pro and Apple Pencil, and she outlined some of her creative process. Designer and illustrator duo Justin and Paige from Phantom City...

Apple today shared a new video on its YouTube channel, titled Experiments IV: Fire & Ice. Shot on the iPhone 11 Pro, Apple says the 90-second video captures "incredible footage of elements at their most extreme." Apple has also shared a companion behind the scenes video. Watch other Shot on iPhone videos here....

Apple today shared four new "Slofie" videos on its YouTube channel, each shot on the iPhone 11. "Slofie" is Apple's marketing term for a slow-motion selfie video. Unlike older iPhones, the front-facing camera on ‌iPhone‌ 11 models supports slow-motion video recording at 120 frames per second. ...