Apple Launches New Mini YouTube Documentary Series 'The Spark'
Apple today launched a new documentary mini series on YouTube called "The Spark," which the company says is designed to explore the "the origin stories of some of culture's biggest songs and the creative journeys behind them."
The first seven-minute video focuses on "Under the Sun," a new song from singer-songwriter Cuco. Cuco explains his songwriting process and how he came up with the idea for "Under the Sun," a piece that took him more than a year to write.
Apple has been experimenting with short music-focused content on YouTube, and has also debuted a "Play, Pause, Delete" mini game show that asks artists to make tough decisions on "music, culture, and everything in between."
Popular Stories
Apple today shared a new ad highlighting AirPods Pro 3 Active Noise Cancellation.
The ad stars Vini Jr., a Brazilian professional footballer who plays for Real Madrid and the Brazil national team, and it arrives as the 2026 FIFA World Cup gets underway. In the spot, Vini Jr. dances through the streets to music only he can hear.
Apple marketing chief Greg Joswiak shared the video on social ...
Apple today shared a video showing off the Apple Watch in use at the World Surf League Championship Tour, with surfers describing how they use the watch when competing.
Surfers can be hundreds of meters away from the beach during competitions and can't hear announcements over the sound of the water and the wind. The World Surf League has adopted the Apple Watch to solve the problem, linking...
Apple yesterday detailed several updates coming to Apple Music in iOS 27, including redesigned artist and album pages, an upgraded AutoMix feature, and a suite of performance improvements.
The most immediately visible change is a refreshed artist page, which now features a prominent shuffle play button, a new artist name display, and various other layout adjustments. Apple also says album...
