Apple Launches New Mini YouTube Documentary Series 'The Spark'
Apple today launched a new documentary mini series on YouTube called "The Spark," which the company says is designed to explore the "the origin stories of some of culture's biggest songs and the creative journeys behind them."
The first seven-minute video focuses on "Under the Sun," a new song from singer-songwriter Cuco. Cuco explains his songwriting process and how he came up with the idea for "Under the Sun," a piece that took him more than a year to write.
Apple has been experimenting with short music-focused content on YouTube, and has also debuted a "Play, Pause, Delete" mini game show that asks artists to make tough decisions on "music, culture, and everything in between."
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Apple today launched a new mini game show called "Play, Pause, Delete," which asks artists to "make the tough decisions about music, culture, and everything in between." Apple provides artists with three options from a series of personalized categories, and they have to select one to play, one to pause, and one to delete.
The first "Play, Pause, Delete" video is available on Apple's YouTube...
Friday September 3, 2021 2:19 am PDT by
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