Apple Highlights iPhone 13 Splash Resistance and Durability in New Ads

Apple today shared a pair of iPhone 13 ads highlighting key features like the device's splash resistance and the durable Ceramic Shield front display.


In the first spot, titled "Shake," a dog dives into a swimming pool on a hot, sunny day, then gets out, walks over to its owner, and proceeds to shake dry, showering her and her ‌iPhone 13‌ in water. "‌iPhone 13‌. Spill and splash resistant," reads the slogan. "Relax, it's iPhone."

In the second ad, titled "Edge," an ‌iPhone 13‌ sits on a table in an apartment, and an incoming call proceeds to vibrate the phone right off the table and onto the floor with a loud thud. "‌iPhone 13‌ with Ceramic Shield. Tougher than any smartphone glass. Relax, it's ‌iPhone‌," reads the slogan.


The "Relax, it's ‌‌iPhone‌‌" series isn't new, and Apple has shared other videos in this series to preview Find My, the ‌‌iPhone‌‌'s durability, battery life, and other features. Apple has used the "Relax, it's ‌‌iPhone‌‌" tagline for both the ‌iPhone‌ 12 and the ‌‌iPhone 13‌‌.

Related Roundup: iPhone 13
Related Forum: iPhone

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Top Rated Comments

BootsWalking Avatar
24 months ago
What a fearless ad from Apple, demonstrating the iPhone's water resistance against a dog spraying water drops in a thousand different directions, a few of which land on the phone.
Score: 18 Votes (Like | Disagree)
Sanme Avatar
24 months ago
Till you actually get water damage

Apple Store employees : Get out of here
Score: 16 Votes (Like | Disagree)
tastesliketailpipe Avatar
24 months ago
They forgot to add a disclaimer at the end: “Warranty void if water damaged”.
Score: 9 Votes (Like | Disagree)
Haiku_Oezu Avatar
24 months ago
The splash proof one I have no complains but the second one is total BS lmao

Like, an iPhone absolutely CAN survive that kinda fall? But it’s not a guarantee
My 13 Pro Max fell from table height ONCE and the back got absolutely decimated lmao (bless AppleCare+)

All it takes is a hard tile floor and the phone landing at the wrong angle and you’re gonna at the very least chip it, Ceramic Shield or not.
Score: 7 Votes (Like | Disagree)
Leon Ze Professional Avatar
24 months ago
IPhones have been at least IP68 water resistant for how long now? So what is the big deal about a dog tumble drying itself again?
Score: 7 Votes (Like | Disagree)
contacos Avatar
24 months ago
Someone is probably going to use the 2nd ad to sue after breaking their iPhone
Score: 6 Votes (Like | Disagree)