Apple Highlights iPhone 13 Splash Resistance and Durability in New Ads

Monday July 18, 2022 2:28 am PDT by Tim Hardwick

Apple today shared a pair of iPhone 13 ads highlighting key features like the device's splash resistance and the durable Ceramic Shield front display.

In the first spot, titled "Shake," a dog dives into a swimming pool on a hot, sunny day, then gets out, walks over to its owner, and proceeds to shake dry, showering her and her iPhone 13 in water. "iPhone 13. Spill and splash resistant," reads the slogan. "Relax, it's iPhone."

In the second ad, titled "Edge," an iPhone 13 sits on a table in an apartment, and an incoming call proceeds to vibrate the phone right off the table and onto the floor with a loud thud. "iPhone 13 with Ceramic Shield. Tougher than any smartphone glass. Relax, it's iPhone," reads the slogan.

The "Relax, it's ‌iPhone‌" series isn't new, and Apple has shared other videos in this series to preview Find My, the ‌iPhone‌'s durability, battery life, and other features. Apple has used the "Relax, it's ‌iPhone‌" tagline for both the iPhone 12 and the ‌iPhone 13‌.

Tag: Apple Ads

Related Forum: iPhone

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Top Rated Comments

BootsWalking

54 months ago

What a fearless ad from Apple, demonstrating the iPhone's water resistance against a dog spraying water drops in a thousand different directions, a few of which land on the phone.

Score: 18 Votes (Like | Disagree)

Sanme

54 months ago

Till you actually get water damage

Apple Store employees : Get out of here

Score: 16 Votes (Like | Disagree)

tastesliketailpipe

54 months ago

They forgot to add a disclaimer at the end: “Warranty void if water damaged”.

Score: 9 Votes (Like | Disagree)

Haiku_Oezu

54 months ago

The splash proof one I have no complains but the second one is total BS lmao

Like, an iPhone absolutely CAN survive that kinda fall? But it’s not a guarantee
My 13 Pro Max fell from table height ONCE and the back got absolutely decimated lmao (bless AppleCare+)

All it takes is a hard tile floor and the phone landing at the wrong angle and you’re gonna at the very least chip it, Ceramic Shield or not.

Score: 7 Votes (Like | Disagree)