Apple Ads

Apple today shared an all-new commercial focusing on the Apple Watch Series 2, in which the company encourages its users to "live bright" with the help of various features that its wearable provides. These include the new water resistance of Apple Watch Series 2, activity tracking, and the meditation reminders of Breathe. The new spot aligns with Apple's recent pivoting of the Apple Watch...

Apple today shared three new videos that are part of its ongoing iPad Pro advertising campaign, which features tweets from actual Twitter users complaining about problems that Apple suggests can be fixed with an iPad Pro. "Real problems... answered" is the campaign's tagline. All of the videos are 15 seconds in length, the ideal size for sharing on social media, where the spots have been...

Apple has uploaded a pair of new Apple Music ads called "Best British Male" and "Best British Female" to its YouTube channel in the United Kingdom. The 30-second spots, narrated by Beats 1 radio host Julie Adenuga, were aired during The BRIT Awards for pop music in the United Kingdom on February 22. The ads are in line with a report that said Apple is shifting its focus towards regional...

Apple tonight debuted an ad for its Home app on the Home app webpage on its site, showing off what users can with the HomeKit ecosystem. The ad is not yet on Apple's YouTube page, and is only available on Apple's website. The ad depicts a woman who uses the Home app to get through the day. When she wakes up, she tells Siri good morning, prompting Siri to tell the woman that her home is ready ...

Apple today shared a new video that's part of its latest iPad Pro advertising campaign, highlighting the Apple Pencil and the ability to sign documents right on the tablet without the need to print them. The 16-second video, like previous videos in the campaign, is based on a tweet that an actual Twitter user shared on the social network. While a real tweet is used, an actress plays the part...

Apple recently uploaded four new videos to its United Kingdom YouTube site, all of which focus on highlighting its latest accessory, the AirPods. Each of the four videos, which are between 16 and 17 seconds long, feature the AirPods positioned as musical notes set to music by UK artists. Featured artists include Lianne La Havas, Craig David, The 1975, and Marian Hill. Apple's...

As part of its ongoing "Shot on iPhone" advertising campaign highlighting the iPhone's camera, Apple today uploaded four videos that belong to its new "One Night" series. Each of the 15 second ads features a compilation of photos and videos captured on a single night in New York, Johannesburg, Shanghai, and Tokyo and set to music. Designed to showcase the low-light...

Apple's shift towards regionally-focused digital and social media campaigns, and away from translating broader TV-focused campaigns for global markets, has led to layoffs and reorganizational efforts at its longtime global advertising partner TBWA\Media Arts Lab, according to Adweek. The agency's translation and transcreation teams were naturally among those hardest hit by the downsizing,...

Apple today shared four new iPad Pro ads on its YouTube channel, which are focused on highlighting the features of the tablet and pointing out its benefits over a computer. Each of the four ads is 16 seconds in length and starts out with a tweet a user has shared, either about the iPad Pro itself or a situation where an iPad Pro would be useful. The first video opens with a person holding...

Apple today shared two new videos on its YouTube channel, again designed to promote the Portrait Mode feature that's unique to the dual-camera iPhone 7 Plus. Both videos are 15 seconds in length and show the Portrait Mode in action, with an explanation on how it blurs out the background for better portrait shots of people. Portrait Mode, introduced in iOS 10.1, uses a shallow...

On its Brazilian YouTube channel, Apple today posted a new video celebrating Carnival festivities in the country, which typically run throughout February and into March each year (via blogdoiphone). Apple is said to have made the video to highlight "the diversity, variety and freedom of expression of Carnival," as well as a way to continue its "Shot on iPhone" campaign, which has recently focused ...

Apple this morning shared two new iPhone ads on its YouTube channel, focused on highlighting the Portrait Mode feature available on the iPhone 7 Plus. Each 15 second ad explains how Portrait Mode works through blurring the background of a photograph to make a subject stand out. The ads include examples of images taken with Portrait Mode compared to images taken without Portrait Mode to make...

Apple today shared its latest Apple Watch Series 2 ad called "Close Your Rings — Catch, Swim, Play" on its YouTube channel. The 15-second spot encourages Apple Watch wearers to get moving and exercising to close their rings in the Activity app, be it by throwing a frisbee, swimming, or simply playing around. The ad is similar to the Apple Watch ad "Dance, Run, Rock" released last month, and...

Apple has introduced a new "Shot on iPhone" campaign called "One Night on iPhone 7" that will be on display in 25 countries starting today. Jennifer Bin sought to show a different perspective of Shanghai Apple enlisted a group of photographers to capture photos on one night—November 5, 2016—to showcase the low-light capabilities of the iPhone 7 and iPhone 7 Plus cameras. The photographers ...

Apple today shared three ads highlighting the newly-released AirPods on its YouTube channel. Two of the ads are focused on AirPod features, like Siri and instant pairing, and star dancer Lil Buck while the third ad is centered on showcasing the device's design. In "Pairing," Lil Buck simply flips open the AirPods charging case and watches them instantly pair with his iPhone 7. He then...

Apple today shared a new iPhone 7 Plus ad on its YouTube channel, highlighting the Portrait Mode feature exclusive to Apple's larger handset. In the ad, entitled "Take Mine", a young lady arrives at a Greek village to visit her grandmother. After greeting each other with open arms, the two women are seen sitting in a café, where the granddaughter uses a Rose Gold iPhone 7 Plus to take a...

Apple continues to position the Apple Watch as "the gift of go" with a new ten-second ad called "Go Swim" that shows an Apple Watch Series 2 being used in a backyard swimming pool. It is the seventh ad in Apple's "the gift of go" ad campaign for the Apple Watch this holiday shopping season. The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Surf," "Go...

Apple today released two new 10-second Apple Watch Series 2 fitness-oriented ads that once again position the device as "the gift of go." "Go Surf" shows an Apple Watch Series 2 being unboxed and used for surfing, while "Go Ride" shows the device being used for urban cycling. The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Play," "Go Run,"...

Apple has shared a new TV ad called "Frankie's Holiday" in time for the holiday season, accompanied with the tagline "open your heart to everyone." In the ad, Frankenstein's monster brings a package with ornaments to a town square and starts singing "Home for the Holidays" by Perry Como on his iPhone. While he initially shocks the large group of people in the town, a young girl urges...

Apple today shared a new television ad on its YouTube channel, designed to introduce people to the new Screen Effects feature in iOS 10. In the minute-long spot, a sole red balloon drifts through mountains, over the sea, and through hilly terrain to reach the city, where it's joined by hundreds of additional balloons floating through the streets. The shot pans to an iPhone user who receives a...