Apple Ads

Apple continues to position the Apple Watch as "the gift of go" with a new ten-second ad called "Go Swim" that shows an Apple Watch Series 2 being used in a backyard swimming pool. It is the seventh ad in Apple's "the gift of go" ad campaign for the Apple Watch this holiday shopping season. The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Surf," "Go...

Apple today released two new 10-second Apple Watch Series 2 fitness-oriented ads that once again position the device as "the gift of go." "Go Surf" shows an Apple Watch Series 2 being unboxed and used for surfing, while "Go Ride" shows the device being used for urban cycling. The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Play," "Go Run,"...

Apple has shared a new TV ad called "Frankie's Holiday" in time for the holiday season, accompanied with the tagline "open your heart to everyone." In the ad, Frankenstein's monster brings a package with ornaments to a town square and starts singing "Home for the Holidays" by Perry Como on his iPhone. While he initially shocks the large group of people in the town, a young girl urges...

Apple today shared a new television ad on its YouTube channel, designed to introduce people to the new Screen Effects feature in iOS 10. In the minute-long spot, a sole red balloon drifts through mountains, over the sea, and through hilly terrain to reach the city, where it's joined by hundreds of additional balloons floating through the streets. The shot pans to an iPhone user who receives a...

Apple has shared five new videos on YouTube today that promote healthy and active lifestyle choices, emphasizing the importance of a regular sleeping pattern, proper nutrition, taking moments to calm your mind, and staying active. The fifth video explains how these healthy habits are all connected. Apple Health - Sleep promotes the natural rhythm of going to bed at the same time and getting...

Apple today launched a new ad in its ongoing "Shot on iPhone" campaign, this one called "The Human Family." Using words from famous poet Maya Angelou, and spoken by her too, the commercial cycles through various photos and videos of user-submitted content, with the theme of family showcasing various people from around the world. The spot is set to be Apple's ad for the 2016 Olympic Games,...

Apple today debuted a new iPad Pro advertisement on its YouTube channel, pointing out all of the things the powerful tablet can do as a computer replacement. The 30 second spot features the iPad Pro and its accessories, the Apple Pencil and the Smart Keyboard. It features a demonstration of the Apple Pencil being used on the screen and it shows off a few iPad-specific multitasking features...

Apple is continuing on with its "Shot on iPhone" campaign, today uploading two new videos that are designed to showcase the photographic capabilities of the iPhone 6s and the iPhone 6s Plus. Each video, like other videos in the series, is approximately 15 seconds in length and is set to music. The first video features a young woman with her hair flowing in the wind, shot in slow motion to...

Apple today shared two new "Shot on iPhone" ad spots on its YouTube channel, highlighting the video capturing capabilities of the iPhone 6s and the iPhone 6s Plus. Both spots are 16 seconds in length and are accompanied by music, much like previous Shot on iPhone videos. In the first video, shot by Tim W., a close-up of an ant is shown crawling across sand while it carries a seed pod. The ...

Apple has changed the homepage of its French website to celebrate Bastille Day, with a few images that use the inspiration of the company's "Shot on iPhone" campaign as a basis for the country's national flag colors. Each blue, white, and red section cycles through a few photographs taken by French iPhone users and, like the traditional ad campaign, marks their photographer at the bottom of every ...

Advertising analytics company Ace Metrix has published its latest list of the top breakthrough ads in the second quarter, and Apple's behind the scenes "Timer" ad starring iconic Sesame Street character Cookie Monster earned fifth place. "Timer - Behind The Scenes" has been viewed over 3 million times on YouTube since the video was uploaded in early April. In the 90-second spot, Cookie...

Apple has shared a new television commercial called "Thank You Speech" starring actor Neil Patrick Harris. The new 30-second spot promotes hands-free Siri on iPhone 6s in a humorous tone. Harris asks Siri to read him his "thank you speech" while he stands in front of a mirror practicing with a hairbrush. The How I Met Your Mother star previously had a quick cameo in Apple's recent "Onions"...

Apple has shared a new television ad called "Siri and Liam" to celebrate Earth Day, which is today, April 22. In the 15-second spot, Siri asks Apple's recycling robot Liam what he is doing for Earth Day, before it humorously takes apart the iPhone. It is Apple's second Earth Day ad, the other being "Renewable Energy," shared in the past 24 hours, and continues the company's environmental push...

Apple has released a brand new ad called "Renewable Energy," which takes place entirely within the Messages app. The ad is focused on explaining how 100% renewable energy at Apple's data centers enables users to send and enjoy iMessages to and from friends. The ad argues that since the tech behind iMessages is renewable and environmentally friendly, users are showing Earth "some love" by...

Apple has released a new television ad for the fourth-generation Apple TV called "Father Time," starring NBA superstar Kobe Bryant and actor Michael B. Jordan. It is the tenth ad for the new Apple TV since it launched in late October. The one-minute spot centers upon Bryant and Jordan using the Apple TV and Siri Remote to open the NBA app, play a movie, and fast forward to a specific time in ...

Apple today shared a new Apple TV ad on its YouTube channel, highlighting the many apps and games that are available on the device through the dedicated tvOS App Store. Entitled "The Future of TV is Apps," the ad features an Apple TV set-top box that morphs to match the theme of each app that's shown off in the spot. Netflix, Apple Music, WatchESPN, Asphalt 8: Airborne, Disney Infinity, Gilt,...

Apple continues to ramp up promotion of the new Apple TV, building on its series of advertisements focusing on the television shows and games available to users on the set-top box. As noticed by MacRumors reader Jordan, the company has begun to expand its previous colorful billboard campaign by featuring content available on the new box, including an ad themed after The Simpsons. Image via Jord ...

A day before Thanksgiving is celebrated in the United States, Apple this morning shared a new Christmas-themed ad for 2015, starring artists Stevie Wonder and Andra Day. The 90-second ad centers on Wonder performing his 1967 holiday classic "Someday At Christmas" with family members. The iconic artist uses a handful of Apple products and apps -- like a MacBook and GarageBand -- to perform...

Country music singer Kenny Chesney is the focus of the latest Apple Music advertisement, which aired last night during the Country Music Association awards on ABC. Taking a glimpse behind the scenes of Chesney's "No Shoes Nation" tour, the ad shows the singer going through a day of preparing for his next concert by creating a "Show Day List" playlist on Apple Music and touting the service's...

Apple today shared yet another new ad for the iPhone 6s, this time focusing on the Siri personal assistant and the wireless "Hey Siri" feature built into the new device. The humorous ad stars Bill Hader, who also played a part in the funny "Backstage" video that Apple debuted during the Worldwide Developers Conference in June. In the video, Hader asks Siri to read his email, which turns out...