Apple CEO Tim Cook today tweeted out a message as a means of celebrating National Sovereignty and Children's Day in Turkey, which will take place on April 23. Cook's tweet includes a picture of a few billboards that are up in Turkey, which showcase photographs taken by "young talents" within the country in order to celebrate the national holiday.

childrens day turkey

Additionally, over the past few days Apple has been uploading a few new videos to its Turkish YouTube channel, all celebrating Children's Day as well. Using the "Shot on iPhone" campaign, each new ad includes a short video clip that has been taken by kids aged ten to eleven years old.

The newest video, uploaded yesterday, includes a slow-motion shot of seagulls.


The other Children's Day Apple ads include Shot on iPhone videography with unexpected perspectives, animal close-ups, and more slow-motion shots.


The Shot on iPhone campaign has been running for years now, and Apple frequently uses the strategy to celebrate specific national holidays. Earlier in February, the company created a Carnival-specific video for its Brazilian YouTube channel to showcase "the diversity, variety and freedom of expression of Carnival." Since the iPhone 7 launched, Apple's ads have mostly focused on the improved photography capabilities of the smartphone.

Top Rated Comments

MellowFuzz Avatar
106 months ago
Remember when CEOs of Apple used to focus on technology?
Score: 9 Votes (Like | Disagree)
freediverx Avatar
106 months ago
Can't wait to see Apple's ad campaigns for Venezuela and North Korea.
[doublepost=1492785709][/doublepost]
Great pictures and videos. The Turkish people </> the Turkish regime, people. One of the most fascinating countries in the world and a central place in the Western civilisation. Great to see Apple launch local initiatives there, shows they are far from being US-centric and can focus on local talents.
Too bad a billboard can't fix authoritarianism.
Score: 8 Votes (Like | Disagree)
Smartass Avatar
106 months ago
fun fact: If you don't buy an iPhone in Turkey, you can go to jail for assisting in failed coup ;)
Score: 6 Votes (Like | Disagree)
kyjaotkb Avatar
106 months ago
Great pictures and videos. The Turkish people </> the Turkish regime, people. One of the most fascinating countries in the world and a central place in the Western civilisation. Great to see Apple launch local initiatives there, shows they are far from being US-centric and can focus on local talents.
Score: 4 Votes (Like | Disagree)
cube Avatar
106 months ago
Can't wait to see Apple's ad campaigns for Venezuela and North Korea.
[doublepost=1492785709][/doublepost]

Too bad a billboard can't fix authoritarianism.
What about the US?
Score: 4 Votes (Like | Disagree)
lunarworks Avatar
106 months ago
Remember when CEOs of Apple used to focus on technology?
Remember when the CEO of Apple was also on the boards of Pixar and Disney?
Score: 3 Votes (Like | Disagree)

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
iPhone 17 Air Pastel Feature

iPhone 17 Air Battery Capacity and Weight Allegedly Revealed

Monday May 19, 2025 2:22 am PDT by
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now. According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
iOS 18 Siri Personal Context

Apple Will Reportedly Be More Cautious About Announcing New Features Well in Advance

Sunday May 18, 2025 2:50 pm PDT by
Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg's Mark Gurman and Drake Bennett. The pair of reporters revealed this noteworthy tidbit towards the bottom of a lengthy report about Apple's artificial intelligence shortcomings today. This alleged change in strategy comes after Apple was forced to delay its more...
iPhone Siri Glow

Apple Will Reportedly Let iPhone Users in the EU Switch Away From Siri

Sunday May 18, 2025 2:31 pm PDT by
Apple is planning to give users in the EU the ability to set a default voice assistant other than Siri, according to Bloomberg's Mark Gurman and Drake Bennett. In a lengthy report about Apple's artificial intelligence shortcomings today, Gurman and Bennett said Apple plans to introduce this change across multiple software platforms, which likely means the iPhone, iPad, and Mac at a minimum. ...