Apple CEO Tim Cook today tweeted out a message as a means of celebrating National Sovereignty and Children's Day in Turkey, which will take place on April 23. Cook's tweet includes a picture of a few billboards that are up in Turkey, which showcase photographs taken by "young talents" within the country in order to celebrate the national holiday.

childrens day turkey

Additionally, over the past few days Apple has been uploading a few new videos to its Turkish YouTube channel, all celebrating Children's Day as well. Using the "Shot on iPhone" campaign, each new ad includes a short video clip that has been taken by kids aged ten to eleven years old.

The newest video, uploaded yesterday, includes a slow-motion shot of seagulls.


The other Children's Day Apple ads include Shot on iPhone videography with unexpected perspectives, animal close-ups, and more slow-motion shots.


The Shot on iPhone campaign has been running for years now, and Apple frequently uses the strategy to celebrate specific national holidays. Earlier in February, the company created a Carnival-specific video for its Brazilian YouTube channel to showcase "the diversity, variety and freedom of expression of Carnival." Since the iPhone 7 launched, Apple's ads have mostly focused on the improved photography capabilities of the smartphone.

Top Rated Comments

MellowFuzz Avatar
61 months ago
Remember when CEOs of Apple used to focus on technology?
Score: 9 Votes (Like | Disagree)
freediverx Avatar
60 months ago
Can't wait to see Apple's ad campaigns for Venezuela and North Korea.
[doublepost=1492785709][/doublepost]
Great pictures and videos. The Turkish people </> the Turkish regime, people. One of the most fascinating countries in the world and a central place in the Western civilisation. Great to see Apple launch local initiatives there, shows they are far from being US-centric and can focus on local talents.
Too bad a billboard can't fix authoritarianism.
Score: 8 Votes (Like | Disagree)
Smartass Avatar
61 months ago
fun fact: If you don't buy an iPhone in Turkey, you can go to jail for assisting in failed coup ;)
Score: 6 Votes (Like | Disagree)
kyjaotkb Avatar
60 months ago
Great pictures and videos. The Turkish people </> the Turkish regime, people. One of the most fascinating countries in the world and a central place in the Western civilisation. Great to see Apple launch local initiatives there, shows they are far from being US-centric and can focus on local talents.
Score: 4 Votes (Like | Disagree)
cube Avatar
60 months ago
Can't wait to see Apple's ad campaigns for Venezuela and North Korea.
[doublepost=1492785709][/doublepost]

Too bad a billboard can't fix authoritarianism.
What about the US?
Score: 4 Votes (Like | Disagree)
lunarworks Avatar
60 months ago
Remember when CEOs of Apple used to focus on technology?
Remember when the CEO of Apple was also on the boards of Pixar and Disney?
Score: 3 Votes (Like | Disagree)

Popular Stories

airtag in hand

Apple AirTag Linked to Increasing Number of Car Thefts, Canadian Police Report

Friday December 3, 2021 7:10 am PST by
Apple's AirTags are being used in an increasing number of targeted car thefts in Canada, according to local police. Outlined in a news release from York Regional Police, investigators have identified a new method being used by thieves to track down and steal high-end vehicles that takes advantage of the AirTag's location tracking capabilities. While the method of stealing the cars is largely ...
macbook pro 13 inch banner

Apple Planning Five New Macs for 2022, Including Entry-Level MacBook Pro Refresh

Sunday December 5, 2021 7:55 am PST by
Apple is working on five new Macs for launch in 2022, including a new version of the entry-level MacBook Pro, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that he expects Apple to launch five new Macs in 2022, including: A high-end iMac with Apple silicon to sit above the 24-inch iMac in the lineup A significant MacBook Air...
apple watch series 7 aluminum colors

2022 Apple Watch Lineup Rumored to Include New Apple Watch SE and 'Rugged' Model for Sports

Sunday December 5, 2021 8:22 am PST by
Apple is planning an entire revamp of its Apple Watch lineup for 2022, including an update to the Apple Watch SE and a new Apple Watch with a rugged design aimed at sports athletes, according to respected Bloomberg journalist Mark Gurman. Writing in the latest installment of his Power On newsletter, Gurman said that for 2022, alongside the Apple Watch Series 8, Apple is planning an update to ...
MBA Mock White Front Blue

2022 MacBook Air Getting Major Display Upgrade With One Drawback

Friday December 3, 2021 3:01 am PST by
Apple's next-generation MacBook Air is reportedly set to bring over many of the new MacBook Pro's features, with one noticeable omission, according to recent reports. The latest MacBook Pro models feature a mini-LED "Liquid Retina XDR" display with deep blacks and support for up to 1,600 nits peak brightness. The display also features Apple's "ProMotion" technology, which is capable of...
ipad air arrive feature

iPad Pro With Wireless Charging, iPad Air 5, and iPad 10 Reported to Debut in 2022

Sunday December 5, 2021 8:54 am PST by
Apple is preparing to update three of its iPad models in 2022, including the entry-level iPad, iPad Air, and iPad Pro, according to Bloomberg's Mark Gurman. In his latest "Power On" newsletter, Gurman reiterated Apple's plans to release a new iPad Pro in 2022, featuring a new design and wireless charging, and clarified the company's intention to release new versions of the entry-level iPad...
Top Stories 87 Thumbnail

Top Stories: iPhone SE 3 in Early 2022, macOS Monterey Tips, AirPower Revival, and More

Saturday December 4, 2021 6:00 am PST by
The rush of Black Friday deals has passed, and while there's likely still some holiday shopping to be done, attention is also turning back to rumors with a look ahead to what we can expect in 2022. Rumors this week included the next iPhone SE reportedly coming early next year and a multi-device charger similar to Apple's canceled AirPower, while we also took a look at what we might see for a ...