Apple CEO Tim Cook today tweeted out a message as a means of celebrating National Sovereignty and Children's Day in Turkey, which will take place on April 23. Cook's tweet includes a picture of a few billboards that are up in Turkey, which showcase photographs taken by "young talents" within the country in order to celebrate the national holiday.

childrens day turkey

Additionally, over the past few days Apple has been uploading a few new videos to its Turkish YouTube channel, all celebrating Children's Day as well. Using the "Shot on iPhone" campaign, each new ad includes a short video clip that has been taken by kids aged ten to eleven years old.

The newest video, uploaded yesterday, includes a slow-motion shot of seagulls.


The other Children's Day Apple ads include Shot on iPhone videography with unexpected perspectives, animal close-ups, and more slow-motion shots.


The Shot on iPhone campaign has been running for years now, and Apple frequently uses the strategy to celebrate specific national holidays. Earlier in February, the company created a Carnival-specific video for its Brazilian YouTube channel to showcase "the diversity, variety and freedom of expression of Carnival." Since the iPhone 7 launched, Apple's ads have mostly focused on the improved photography capabilities of the smartphone.

Top Rated Comments

MellowFuzz Avatar
56 months ago
Remember when CEOs of Apple used to focus on technology?
Score: 9 Votes (Like | Disagree)
freediverx Avatar
56 months ago
Can't wait to see Apple's ad campaigns for Venezuela and North Korea.
[doublepost=1492785709][/doublepost]
Great pictures and videos. The Turkish people </> the Turkish regime, people. One of the most fascinating countries in the world and a central place in the Western civilisation. Great to see Apple launch local initiatives there, shows they are far from being US-centric and can focus on local talents.
Too bad a billboard can't fix authoritarianism.
Score: 8 Votes (Like | Disagree)
Smartass Avatar
56 months ago
fun fact: If you don't buy an iPhone in Turkey, you can go to jail for assisting in failed coup ;)
Score: 6 Votes (Like | Disagree)
kyjaotkb Avatar
56 months ago
Great pictures and videos. The Turkish people </> the Turkish regime, people. One of the most fascinating countries in the world and a central place in the Western civilisation. Great to see Apple launch local initiatives there, shows they are far from being US-centric and can focus on local talents.
Score: 4 Votes (Like | Disagree)
cube Avatar
56 months ago
Can't wait to see Apple's ad campaigns for Venezuela and North Korea.
[doublepost=1492785709][/doublepost]

Too bad a billboard can't fix authoritarianism.
What about the US?
Score: 4 Votes (Like | Disagree)
lunarworks Avatar
56 months ago
Remember when CEOs of Apple used to focus on technology?
Remember when the CEO of Apple was also on the boards of Pixar and Disney?
Score: 3 Votes (Like | Disagree)

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