Apple recently uploaded four new videos to its United Kingdom YouTube site, all of which focus on highlighting its latest accessory, the AirPods.

Each of the four videos, which are between 16 and 17 seconds long, feature the AirPods positioned as musical notes set to music by UK artists. Featured artists include Lianne La Havas, Craig David, The 1975, and Marian Hill.


Apple's UK specific AirPods ads come as the company is rumored to be shifting towards regionally-focused digital and social media ad campaigns instead of broader TV-focused campaigns translated for global markets.

Apple has been focusing on sharing 15-second videos appropriate for social media in recent weeks, and the company recently released a video unique to its Brazilian YouTube channel, which focuses on showing off the iPhone 7 Plus's photo taking capabilities at Carnival, an annual Brazilian festival.

Top Rated Comments

hello12 Avatar
95 months ago
I think Apple needs to re-evaluate their marketing strategy here, these ads are embarrassing. Not as good as they usually are. Someone dropped the ball.
Uh huh....

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Score: 5 Votes (Like | Disagree)
Johnny907 Avatar
95 months ago
Perhaps Apple should invest that ad money on increasing their production capacity, given how they can't even meet current demand at this point without the ads. My local apple store was restocked for the first time since launch last week. They got three. Launch day they got one.
Score: 3 Votes (Like | Disagree)
AppleWarMachine Avatar
95 months ago
I like the Marian Hill one, spot on :D...classic apple ad
Score: 2 Votes (Like | Disagree)
Appleaker Avatar
95 months ago
About 3 hours late :D
https://forums.macrumors.com/threads/apple-posts-3-notes-style-airpods-ads-on-uk-youtube-channel.2033801/
Score: 1 Votes (Like | Disagree)
dannyyankou Avatar
95 months ago
The song in those commercials is really getting popular lately, I'm hearing it on the radio all the time. The artist must be grateful, lol. The song is a year old.
Score: 1 Votes (Like | Disagree)

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