Apple Teaming Up With 'Saturday Night Live' for Upcoming Ad Spot

Apple has inked a deal with NBC that will see Saturday Night Live creating humorous commercial content that will air during commercial breaks on the show, reports Variety.

The Saturday Night Live spot will promote Apple products, but it's not yet clear what kind of content the show will create for Apple. Saturday Night Live is also working with Verizon and plans to create a spot for the carrier, which will be written by "Weekend Update" anchor Colin Jost and will star Kenan Thompson. Apple's ad "will look different" than the Verizon ad, according to Variety.

Apple has struck a deal with NBC to have "Saturday Night Live" create commercial content slated to appear in a few weeks' time. The show's work for the large consumer-electronics company will look different than its Verizon efforts, according to two people familiar with the situation. Apple did not respond to queries seeking comment.

Saturday Night Live is teaming up with brands like Verizon and Apple to create custom content in the hopes of making the show both more appealing to advertisers and more compelling to watch live. The show has been seeing a surge of popularity in the months following the U.S. presidential election, thanks in large part to Alec Baldwin's role as Donald Trump.

Teaming up with Saturday Night Live will be new territory for Apple. Most of the company's ads are made in house or through longtime ad agency partners.

The Verizon Saturday Night Live spot will air on April 8th and April 15th, while Apple's ad spot will come somewhat later in the month or in early May.

Tags: Apple ads, SNL

Top Rated Comments

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43 months ago
Too bad they'll use SNL writers.

If they didn't, it'd have a chance to be funny.

Sadly, SNL has become banal of late... like 1985.
Score: 17 Votes (Like | Disagree)
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43 months ago
Geez, SNL hasn't been funny in years. Not sure what good this will do. They'd be better off advertising on instagram and youtube a lot more.
Score: 17 Votes (Like | Disagree)
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43 months ago
I'm betting this will be cringe worthy.

One might think that apple has a far larger advertising department than an R&D department.
Score: 16 Votes (Like | Disagree)
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43 months ago
You don't have to do these crappy ads Tim. Just build me a nice Mac Pro at a not too over inflated price and not only will I buy that, I’ll buy a phone and some other Apple trinkets too.
Score: 13 Votes (Like | Disagree)
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43 months ago
I've got a bad feeling about this.
Score: 13 Votes (Like | Disagree)
Avatar
43 months ago
I remember a time when Apple didn't need to stoop to this level to sell their products. The products sold themselves.
Score: 10 Votes (Like | Disagree)

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