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Apple Teaming Up With 'Saturday Night Live' for Upcoming Ad Spot

Apple has inked a deal with NBC that will see Saturday Night Live creating humorous commercial content that will air during commercial breaks on the show, reports Variety.

The Saturday Night Live spot will promote Apple products, but it's not yet clear what kind of content the show will create for Apple. Saturday Night Live is also working with Verizon and plans to create a spot for the carrier, which will be written by "Weekend Update" anchor Colin Jost and will star Kenan Thompson. Apple's ad "will look different" than the Verizon ad, according to Variety.

Apple has struck a deal with NBC to have "Saturday Night Live" create commercial content slated to appear in a few weeks' time. The show's work for the large consumer-electronics company will look different than its Verizon efforts, according to two people familiar with the situation. Apple did not respond to queries seeking comment.
Saturday Night Live is teaming up with brands like Verizon and Apple to create custom content in the hopes of making the show both more appealing to advertisers and more compelling to watch live. The show has been seeing a surge of popularity in the months following the U.S. presidential election, thanks in large part to Alec Baldwin's role as Donald Trump.

Teaming up with Saturday Night Live will be new territory for Apple. Most of the company's ads are made in house or through longtime ad agency partners.

The Verizon Saturday Night Live spot will air on April 8th and April 15th, while Apple's ad spot will come somewhat later in the month or in early May.

Tags: Apple ads, SNL


Top Rated Comments

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31 months ago
Too bad they'll use SNL writers.

If they didn't, it'd have a chance to be funny.

Sadly, SNL has become banal of late... like 1985.
Rating: 17 Votes
31 months ago
Geez, SNL hasn't been funny in years. Not sure what good this will do. They'd be better off advertising on instagram and youtube a lot more.
Rating: 17 Votes
31 months ago
I'm betting this will be cringe worthy.

One might think that apple has a far larger advertising department than an R&D department.
Rating: 16 Votes
31 months ago
I've got a bad feeling about this.
Rating: 13 Votes
31 months ago
You don't have to do these crappy ads Tim. Just build me a nice Mac Pro at a not too over inflated price and not only will I buy that, I’ll buy a phone and some other Apple trinkets too.
Rating: 13 Votes
31 months ago
I remember a time when Apple didn't need to stoop to this level to sell their products. The products sold themselves.
Rating: 10 Votes
31 months ago

Too bad they'll use SNL writers.

If they didn't, it'd have a chance to be funny.

Sadly, SNL has become banal of late... like 1985.


SNL started going downhill when the original cast left.
Rating: 7 Votes
31 months ago
Hey Tim,

If you want to be a social justice warrior activist, then quit doing it on our time and step down as CEO of Apple, get out of the way, and let someone else take over who really cares about ALL of Apple's clients. We are not all liberal SJW's like you. Nor do we all really care about Apple's newly found social conscious. Things were much better under Steve who really could not give a crap about all of this. But he cared about making great products for his customers. Apple is a business. Not the social welfare department.

SNL has sucked for many years and its attacks on our leaders is disgraceful and not funny at all. Apple considering teaming with SNL on ads was the last straw for me.

I am sick of seeing you travel around the world spewing SJW crap while customers who have spent tens of thousands of dollars on Apple products over the years can't get products that they want and need. 1,000 days old Mac Pro. Really?

Don't even get me started on the stupid spaceship campus. What a waste of time and lots of money. You and Jony boy have been spending lots of resources designing desks and door jambs while we wait for new products that do not suck. Lately, they really suck. No innovation. No vision. No creativity.

I can't believe that we customers put up with the huge profit margins that you take on products you sell us. We have been ripped off for years. Billions in the bank. Hidden offshore. No domestic spending and development of any kind.

You can't get engineers without hiring foreigners over US Citizens? Then do something domestically to develop engineers here in this country. You can't manufacture products here cheaply enough without foreign child labor? Then develop industrial manufacturing here in this country. You act like you care, but you really do not. Take lower profit margins and help us here.

Apple is the not the face of SJW that it puts forward when it changes its logos green or you attack our leaders. Apple takes huge profit margins, hides profits overseas, hires foreigners instead of US Citizens, offshores thousands of jobs, and has done nothing to help the citizens of the country who have bought Apple products since the Steves started Apple in a garage.

Apple has become a huge disappointment to someone like me who started with Apple in 1984 and relied on Apple products personally and professionally since then.

People need to realize what a hypocrite you really are.

Shareholders won't revolt because you are giving them what they want, but customers will.

Step down and let a real CEO who cares about Apple's domestic customers take over.

Then you'll have time to host an episode of SNL yourself!
Rating: 6 Votes
31 months ago
I'm already cringing...
Rating: 6 Votes
31 months ago

Geez, SNL hasn't been funny in years. Not sure what good this will do. They'd be better off advertising on instagram and youtube a lot more.


Sadly, you're correct. I adandoned SNL years ago. The Will Ferrell/Chris Farley days were the best. Although, I'm curious to see what Apple has to contribute to SNL.
Rating: 5 Votes

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