Apple has uploaded a pair of new Apple Music ads called "Best British Male" and "Best British Female" to its YouTube channel in the United Kingdom. The 30-second spots, narrated by Beats 1 radio host Julie Adenuga, were aired during The BRIT Awards for pop music in the United Kingdom on February 22.



The ads are in line with a report that said Apple is shifting its focus towards regional marketing campaigns. Apple Music has over 20 million subscribers, which still trails market leader Spotify, which yesterday revealed it has 50 million paying subscribers. Apple Music launched around the world in June 2015.

Top Rated Comments

1applerules1 Avatar
54 months ago
I can hear the LGBT community being offended rn.
Score: 4 Votes (Like | Disagree)
xObeyThePanda Avatar
54 months ago
I really dislike Apple's brand imaging as of lately.
Score: 3 Votes (Like | Disagree)
mrantonyc Avatar
54 months ago
I can hear the LGBT community being offended rn.
I'm not offended. In fact, I love the fact we're represented. Plus apple adresss 'Anohni' in the feminine. Process if you ask me
[doublepost=1488556283][/doublepost]
I'm not offended. In fact, I love the fact we're represented. Plus apple adresss 'Anohni' in the feminine. Progress if you ask me
[doublepost=1488556328][/doublepost]
I'm not offended. In fact, I love the fact we're represented. Plus apple adresss 'Anohni' in the feminine. Process if you ask me
[doublepost=1488556283][/doublepost]
That should of said 'progress'
Score: 3 Votes (Like | Disagree)
Mike Oxard Avatar
54 months ago
...it's street music here in the UK, so given its the UK channel, I suspect its relevant to the:


Grime-dupstep stylee, init now!

(Very nice of one to whatnot understand the linguistic intensity of the British youth expression of admiration for each others' artistically musical talents. Tally-ho!)
As a Yorkshireman, I've got two words to say about that...
Score: 2 Votes (Like | Disagree)
69650 Avatar
54 months ago
The voiceover is very annoying and spoils the ads
Score: 2 Votes (Like | Disagree)
jimthing Avatar
54 months ago
Junglism, ra ra, jungliest massive, wa-gwaan. (here we are on the circa 1991 hardcore>jungle scene still, lol!)
Score: 1 Votes (Like | Disagree)

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