Apple Shares New Ad Highlighting iPhone 7 Plus Portrait Mode
Apple today released a new ad on its YouTube channel, highlighting the photographic capabilities of iPhone 7 Plus, including Portrait Mode.
In the sweet new ad, entitled "The City," two people spot each other from across a crowded city street and then go on a series of adventures while using the iPhone 7 Plus's camera to capture their journey.
The song "Sing to Me" by Walter Martin is featured in the background, and the ad uses the tagline "With Portrait mode on iPhone 7 Plus, you can focus on what you love and leave everything else behind."
Apple has done several ads focusing on the iPhone 7 Plus and its dual-lens camera, and this particular ad appears to be a sort of sequel to "Take Mine," the ad about a girl in a Greek village who captures the town using the Portrait Mode depth effect.
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
Top Rated Comments
All I'm saying is that all iPhone 7's should be built & act the same (obviously a high res screen and bigger battery would be acceptable. But not giant features).
With Portrait mode, the iPhone switches to this telephoto lens and uses the other standard lens in conjunction with it to scan the scene and basically come up with a 'depth map' of the scene so that the iPhone can tell how far the objects in front of it are in relation to one another. With this information, the iPhone can add a blur effect to objects in the background of your subject with the blur increasing in intensity as objects are further and further away from the subject. This is essentially mimicking a "bokeh" effect that is common with lenses on larger DSLR cameras that keep your subject in focus while having a soft focus on everything else. The iPhone obviously cannot fit a large enough lens to produce this effect physically, so Apple incorporated a software work-around that actually works rather well.
Unfortunately since the telephoto lens on the iPhone has a small aperture compared to the standard lens, this means that that lens does not gather as much light as the standard lens, so to use this Portrait mode feature, you need to be in a place with a lot of available light. It is also software scanning the background and creating a depth map, so it does take a bit of time to get right, and it does not alway work correctly. But it works rather well with faces, since the iPhone is able to do facial recognition to more quickly and accurately apply this effect.