Apple Continues Twitter-Based iPad Pro Ad Campaign With Three New Videos

Apple today shared three new videos that are part of its ongoing iPad Pro advertising campaign, which features tweets from actual Twitter users complaining about problems that Apple suggests can be fixed with an iPad Pro. "Real problems... answered" is the campaign's tagline.

All of the videos are 15 seconds in length, the ideal size for sharing on social media, where the spots have been featured.

The first video features a tweet that says "My laptop weighs five million tons..." which is used as the basis to highlight the iPad Pro's weight (about a pound) and its ability to run apps like Excel and PowerPoint.


In the second video, a Twitter user complains about needing to get out of her dorm room, which is answered with "Well, get out of there! You know your iPad Pro can hold your textbooks and notes so you can study just about anywhere."


The third video features a tweet complaining about a dead laptop battery during a flight, which is used to point out the all day battery life of the iPad Pro.


Apple's been running its Twitter-based iPad Pro advertising campaign since mid-February. It uses real tweets from real people, but actors are used in the videos to hold up signs and do the voiceovers. Videos so far have focused on features like the Apple Pencil, its range of note taking capabilities, its slim size and portability, its range of software, and more.

Top Rated Comments

redheeler Avatar
51 months ago
Apple has repeatedly said they are NOT abandoning Mac.
How do you or Apple define "abandoning"? It has been years since Apple advertised any Macs this aggressively.
[doublepost=1490918187][/doublepost]

Attachment Image
Score: 30 Votes (Like | Disagree)
jimthing Avatar
51 months ago
"My ipad is a POS that does less than my previous laptop does, yet is double the price."

"Get a new laptop, and you can then do lots of things a lot more easily and all at the same time!"
Score: 26 Votes (Like | Disagree)
zilba25 Avatar
51 months ago
Still can't believe they dare advertise an IPad (12.9) that's almost a year and a half old.
I wouldn't feel comfortable spending that amount on money on a tablet that - at this price - should have the latest hardware, not 2015 hardware.
Score: 22 Votes (Like | Disagree)
ILuvEggplant Avatar
51 months ago
My tweet

"iPad still is just a big iPhone. Where is the iOS innovation?"
Score: 19 Votes (Like | Disagree)
jdillings Avatar
51 months ago
My favorite tweet "I bought a new iPad believing it would be better than an iPad Air 2"
Score: 14 Votes (Like | Disagree)
dfelix Avatar
51 months ago
LOL laptop's heavy. Go to the ****ing gym and quit complaining. Imagine back in the days when we used to have actual bricks with like 2 minute battery life

Laptops nowadays are lighter than moleskine notebooks. Or pick any school book.
Score: 13 Votes (Like | Disagree)

Top Stories

whatsapp privacy banner

WhatsApp Reveals What Happens to Users Who Don't Agree to Upcoming Privacy Policy Changes

Sunday February 21, 2021 1:11 am PST by
WhatsApp has revealed how it will gradually limit the features available to accounts held by users who do not accept the platform's impending privacy policy changes, due to come into effect on May 15. WhatsApp's new banner explaining the privacy policy changes According to an email seen by TechCrunch to one of its merchant partners, WhatsApp said it will "slowly ask" users who have not yet...
new airpods leaked image 52audios

Alleged Leaked Image Claims to Show Third-Generation AirPods and Case

Sunday February 21, 2021 2:49 am PST by
A new image claims to offer our first real world look at Apple's next-generation AirPods. The image, shared by 52audio, showcases both AirPods and the charging case for what the site claims to be the third iteration of the wireless earbuds. 52audio has in the past shared images claiming to showcase different parts of the third-generation AirPods. Most notably, the site in November shared...
2021 mbp sd slot feature2

Kuo: New MacBook Pro Models With HDMI Port and SD Card Reader to Launch Later This Year

Monday February 22, 2021 8:52 pm PST by
Apple plans to release two new MacBook Pro models equipped with an HDMI port and SD card reader in the second half of 2021, according to analyst Ming-Chi Kuo, who outlined his expectations in a research note obtained by MacRumors. The return of an SD card reader was first reported by Bloomberg's Mark Gurman last month. "We predict that Apple's two new MacBook Pro models in 2H21 will have...
mac security privacy

Apple Takes Step to Prevent Further Spread of 'Silver Sparrow' Malware on Macs

Monday February 22, 2021 6:13 am PST by
Over the weekend, we reported on the second known piece of malware compiled to run natively on M1 Macs. Given the name "Silver Sparrow," the malicious package is said to leverage the macOS Installer JavaScript API to execute suspicious commands. After observing the malware for over a week, however, security firm Red Canary did not observe any final payload, so the exact threat to users remains a...
iphone 12 pro display video

BOE Rumored to Supply iPhone 13 Display Panels After iPhone 12 Failures

Monday February 22, 2021 9:54 am PST by
Display manufacturer BOE will be one of the main suppliers of OLED panels for iPhone 13 models, according to a new report today from Taiwan's Economic Daily News. BOE is said to be working with touch panel manufacturer General Interface Solution (GIS), part of the Hon Hai Group to develop OLED panels. Multiple iPhone 12 rumors suggested that BOE would supply some panels for the devices,...
pink squares macos

Apple Investigating Issue With 'Pink Squares' Appearing on Displays Connected to M1 Mac Mini

Sunday February 21, 2021 11:08 am PST by
In an internal memo this week, obtained by MacRumors, Apple informed service providers that it is aware of and investigating an issue that may result in "pink squares or pixels" appearing on displays connected to an M1 Mac mini. Image via Twitter user @FatihVidyograf This issue has been reported by users across the Apple Support Communities, MacRumors Forums, and Reddit since the M1 Mac mini...
Top Stories 47 Feature

Top Stories: More iOS 14.5 Beta Changes, iPhone 13 Rumors, Apple Watch Charging Issue Fixed

Saturday February 20, 2021 6:00 am PST by
Apple is continuing to tweak things during the iOS 14.5 beta testing period, and it looks like there will be some nice changes coming in the update when it's released to the public in a month or so. This week also saw the release of a watchOS bug fix update for Series 5 and Series SE owners, addressing a serious issue where their watches may not charge after entering Power Reserve mode,...
google chrome macos big sur

Chrome Used 10X More RAM Than Safari on macOS Big Sur in Recent Test [Updated]

Saturday February 20, 2021 12:52 pm PST by
Under normal and lightweight web browsing, Google Chrome uses 10x more RAM than Safari on macOS Big Sur, according to a test conducted by Flotato creator Morten Just (via iMore). In a blog post, Just outlines that he put both browsers to the test in two scenarios on the latest version of macOS. The first test was conducted on a virtual machine, and the second on a 2019 16-inch MacBook Pro...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...
maxresdefault

Revisiting Apple's MagSafe Leather Wallet After 3 Months of Usage

Saturday February 20, 2021 8:04 am PST by
Back in November when Apple's MagSafe-compatible Leather Wallet first launched, MacRumors videographer Dan took a look at the accessory and ended up disliking it because of the weak magnetic connection. Dan kept using the Leather Wallet despite its flaws, and after three months with the accessory, his opinion has changed and he wanted to share some new thoughts on it. Subscribe to the ...