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Apple Shares New 'No More Printing' iPad Pro Ad Highlighting Apple Pencil

Apple today shared a new video that's part of its latest iPad Pro advertising campaign, highlighting the Apple Pencil and the ability to sign documents right on the tablet without the need to print them.

The 16-second video, like previous videos in the campaign, is based on a tweet that an actual Twitter user shared on the social network. While a real tweet is used, an actress plays the part of the Twitter user.

Don't print. With iPad Pro and Apple Pencil, you can just sign and send out that secret new job offer!
Apple's newest iPad Pro ad campaign comes as the company is rumored to be preparing to introduce an updated iPad Pro lineup. A flagship 10.5-inch iPad Pro with an upgraded processor and edge-to-edge display is rumored to be in the works alongside refreshed 9.7, 12.9, and perhaps 7.9-inch tablets.

Related Roundup: iPad Pro
Tag: Apple ads
Buyer's Guide: 12.9" iPad Pro (Caution)


Top Rated Comments

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4 weeks ago
Is this what Tim meant about "doing more in the Pro area"?
Rating: 45 Votes
4 weeks ago
These ads are pretty bad.
Rating: 21 Votes
4 weeks ago
Yeah, doing that definitely sounds like a "pro" thing to do at work. That being said I've been able to digitally sign stuff for over a decade now. Funny how they forgot about the Newton.
Rating: 17 Votes
4 weeks ago
Anyone else cringing at these latest iPad Pro ads?
Rating: 16 Votes
4 weeks ago
Well you're going to have to print now because iWork for iCloud is down and can't save :rolleyes:
Rating: 11 Votes
4 weeks ago
Pretty sure printing won't go away anytime soon.
Rating: 10 Votes
4 weeks ago

These ads are pretty bad.


Ouch , that ad really hurt.

Did Apple change agencies or bring stuff in house and has things done by PRO's?

Whatever it is , this campaign is not working,
Rating: 7 Votes
4 weeks ago
I remember I could take notes in cursive with 99.5% accuracy (less than one letter in 200 misinterpreted) on my :apple: Newton 2000.
Rating: 6 Votes
4 weeks ago
I don't get the big deal, Adobe Reader has had online (electronic) document signing for years. So much for Apple trying to "spin" their innovation.
Rating: 6 Votes
4 weeks ago
This ad also serves as an apology for how bad printing is under iOS?
Rating: 6 Votes

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