New Apple Watch Series 2 Ad Encourages Users to 'Live Bright'

Apple today shared an all-new commercial focusing on the Apple Watch Series 2, in which the company encourages its users to "live bright" with the help of various features that its wearable provides. These include the new water resistance of Apple Watch Series 2, activity tracking, and the meditation reminders of Breathe.

The new spot aligns with Apple's recent pivoting of the Apple Watch from a fashion accessory to a health and fitness tool. The ad also features the Beyoncé song "Freedom."


Yesterday Apple shared another collection of Twitter-based iPad Pro commercials, in which the company references real Tweets complaining about technology to highlight various features of the iPad. The newest ads focused on the light weight of the iPad, the advantages it brings to students in school, and its all-day battery life.

Related Roundup: Apple Watch Series 8
Buyer's Guide: Apple Watch (Neutral)
Related Forum: Apple Watch

Top Rated Comments

GfPQqmcRKUvP Avatar
78 months ago
Gotta be honest, I don't understand the constant front page articles about new advertising. We come to this forum for apple news, rumors, and discussion, not to provide free advertising for the company. I get it if a certain ad is notable and generating actual headlines (the 1984 ad would have certainly qualified) but this is getting a *little* ridiculous, no?
Score: 31 Votes (Like | Disagree)
Rickjames74 Avatar
78 months ago
I think this is rad. The constant shadowing of the characters reminds me of the old iPod commercials.
Score: 15 Votes (Like | Disagree)
profets Avatar
78 months ago
great commercial - if i was a misinformed shopper i'd buy an apple watch for working out.

But we all know there are far more accurate GPS options with longer battery life and tracking of sports metrics - Garmin, SUUNTO, Polar, etc.
I workout almost daily. Variety of strength training, running, cycling and swimming. I've used my Apple Watch through multiple long distance runs and triathlons.

The Apple Watch is an excellent option that will only get better. Eventually all these dedicated fitness watches will go the way of standalone GPS devices.
[doublepost=1490979413][/doublepost]
I remember when Apple ads used to be about........wait for it..............................computers.
I mean, technically the Watch is a computer. And when you think about the internals and what they've managed to build in terms of an actual computer in that tiny device, it's pretty remarkable.
Score: 11 Votes (Like | Disagree)
mudflap Avatar
78 months ago
All you people do is whine whine whine. Do us all a favor and switch Windows and Android and go ruin their forums.
Score: 9 Votes (Like | Disagree)
yoxxer Avatar
78 months ago
Looks like all we get from Apple recently is old iPads and new commercials.
Score: 8 Votes (Like | Disagree)
Te0SX Avatar
78 months ago
Amazing ad!
Score: 8 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Leak Reveals Unified Volume Button and Mute Button

Monday March 20, 2023 8:33 am PDT by
As previously rumored, the next-generation iPhone 15 Pro and iPhone 15 Pro Max will feature a unified volume button and a mute button, according to leaked CAD images shared in a video on the Chinese version of TikTok and posted to Twitter by ShrimpApplePro. Instead of separate buttons for volume up and volume down, the iPhone 15 Pro models are expected to have a single elongated button for...
iOS 16

iOS 16.4 for iPhone Nearing Launch With These 5 New Features

Monday March 20, 2023 11:50 am PDT by
Apple says iOS 16.4 is coming in the spring, which began this week. In his Sunday newsletter, Bloomberg's Mark Gurman said the update should be released "in the next three weeks or so," meaning a public release is likely in late March or early April. iOS 16.4 remains in beta testing and introduces a handful of new features and changes for the iPhone. Below, we have recapped five new features ...
original iphone auction

Factory-Sealed Original iPhone Sells for $55,000 at Auction

Friday March 17, 2023 1:08 pm PDT by
A first-generation iPhone still sealed inside its box sold for $54,904 at auction, which is more than $54,000 over the original $599 price tag of the device when it was released in 2007. The original iPhone was put up for sale by RR Auction on behalf of a former Apple employee who purchased it back when it first came out. Back in February, an original, sealed iPhone sold for over $63,000,...
voice isolation

iOS 16.4 Adds Voice Isolation for Cellular Phone Calls

Tuesday March 21, 2023 11:01 am PDT by
The iOS 16.4 update that is set to be released to the public in the near future includes voice isolation for cellular calls, according to notes that Apple shared today. Apple says that Voice Isolation will prioritize your voice and block out the ambient noise around you, making for clearer phone calls where you can better hear the person you're chatting with and vice versa. Voice...
iPhone 12 Pro vs iPhone 15 Pro Feature

iPhone 12 Pro vs. 15 Pro: New Features to Expect if You've Waited to Upgrade

Friday March 17, 2023 10:29 am PDT by
While year-over-year iPhone upgrades are not always groundbreaking, new features can begin to stack up over multiple generations. For example, the iPhone 15 Pro will be a notable upgrade for those who still have a three-year-old iPhone 12 Pro. If you are still using an iPhone 12 Pro and are considering upgrading to the iPhone 15 Pro when it launches later this year, we have put together a...
top stories 18mar2023

Top Stories: iPhone 15 Pro Pricing, New iOS 16.4 Beta, Siri vs. ChatGPT, and More

Saturday March 18, 2023 6:00 am PDT by
Apple's high-end iPhone models have started at $999 in the U.S. since they first launched back in 2017 with the iPhone X, but could this finally be the year that starting price sees an increase? This week also saw some more rumors about Apple's upcoming headset and the company's explorations in the booming AI industry as well as the release of a new round of beta updates, so read on for all...
smart monitor m8 samsung

Deals: Samsung's iMac-Like Smart Monitor M8 Drops to Lowest Price of Year So Far With $250 Discount

Monday March 20, 2023 8:27 am PDT by
Samsung today kicked off a special "Discover Samsung" event, which will be a week-long savings event focusing on Samsung monitors, smartphones, TVs, appliances, and more. While some deals will stick around the entire week (through March 26), others will refresh every day. Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small...