Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
iOS 13 & watchOS 6 Now Available
Apple Releases New 'Barbers' iPhone 7 Plus Ad Promoting Portrait Mode
The spot takes place in a barbershop, with photos from the iPhone 7 Plus used to advertise the shop's skills. Images captured with the iPhone are added to the storefront, drawing in more and more customers until there's a long line out the door. "In Portrait mode on the iPhone 7 Plus, you don't just look good. You look fantastic," reads the ad's description.
Apple has been heavily promoting the iPhone 7 Plus Portrait Mode feature, which Tim Cook recently said is one of the reasons why the iPhone 7 Plus has been the most popular "Plus" model the company has released yet.
Interest in the iPhone 7 Plus led to constrained supplies for months, with Apple having just reached supply/demand balance early in the second quarter of 2017.
Apple has released several ads focusing on the iPhone 7 Plus and its dual lens camera, including "Take Mine" about a girl in a greek village who captures her town using Portrait Mode, and "The City," featuring two people who document a series of adventures using the iPhone 7 Plus.
Apple also recently shared a new website and a series of tutorial videos that cover how to take better photos using the iPhone 7 and the iPhone 7 Plus.