Apple Responds to iPad Pro and Apple Pencil Tweets in Two New Ads

Apple today uploaded a pair of new iPad Pro-specific ads to its YouTube channel, each focusing on the advantages of owning the 10.5-inch or 12.9-inch iPad Pro.

In the first video, a Twitter user asks, "What's sooo great about the Apple Pencil?" Apple responds that its stylus is just like a real pencil and that when users write on an iPad Pro, "there's basically no lag."


In the second video, someone on Twitter is asking for a "more powerful computer," so Apple recommends that they try out the all-new iPad Pro and "unleash the fury" of its A10x fusion chip.


The new ads are a continuation of Apple's recent Twitter-based campaign, which sources real questions and comments from users on Twitter and uses actors to hold up the signs and do the voiceover work.

Related Roundup: iPad Pro


Top Rated Comments

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16 months ago
I think the "power" ad is hysterical. Love it.
Rating: 9 Votes
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16 months ago

That "power" ad is annoying. I get what they were trying to do but it was still annoying.


I actually thought it was funny towards to the end. But like you said, they're trying to get the point across with the power of the A10X Chip and the overall performance. These ads are quick and concise, just getting to the point and not drawn out.
Rating: 5 Votes
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16 months ago

The second ad sounds more like a race car ad.


That's the parody angle they were going for. It very much reminded me of this bit on Family Guy for lasik eye surgery:

[MEDIA=youtube]SjbUefqzixs[/MEDIA]
Rating: 3 Votes
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16 months ago
I reached to tap the pause button on the Pencil ad because I thought my S7 Edge was lagging. Dang it, you got me, Apple.
Rating: 3 Votes
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16 months ago
Silly, but fun.
Rating: 3 Votes
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16 months ago
CAN YOU FEEL THE POOOOWWWWER?!!

Yeah, I can! I guess I won't be buying the new MacBook Pro!

ERM, WAIT! MAYBE DO THAT INSTEEEEAAAAD!!
Rating: 2 Votes
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16 months ago

The "Power" seemed very un-apple like, but it made me chuckle at how ridiculous it was. Like those Old Spice commercials. I kind of liked it as a one off ad.


The power ad is so unlike apple, but I like it


I think Apple is taking a different direction with these advertisements. They're trying to install a little humor and creativity with these iPad ads. But there quick and short, and they keep you thinking. I think Apple does a unique job with their marketing. Each product has its own marketing style.
Rating: 1 Votes
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16 months ago
Did Apple got the inspiration to use Twitter from the Burger King commercials? o_O
Rating: 1 Votes
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16 months ago
The second ad sounds more like a race car ad.
Rating: 1 Votes
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16 months ago

Did Apple got the inspiration to use Twitter from the Burger King commercials? o_O

No idea, but all ideas, all of them, are derivative of something that came before it. Maybe a direct copy or maybe a subtle twist of something that someone doesn't even recall being exposed to, pretty much all ideas are an amalgamation of things already done and seen. That's the way it works. The question is, is the new idea permutation effective at achieving its goals?

/buzzkillington out
Rating: 1 Votes
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