Apple today uploaded a pair of new iPad Pro-specific ads to its YouTube channel, each focusing on the advantages of owning the 10.5-inch or 12.9-inch iPad Pro.

In the first video, a Twitter user asks, "What's sooo great about the Apple Pencil?" Apple responds that its stylus is just like a real pencil and that when users write on an iPad Pro, "there's basically no lag."


In the second video, someone on Twitter is asking for a "more powerful computer," so Apple recommends that they try out the all-new iPad Pro and "unleash the fury" of its A10x fusion chip.


The new ads are a continuation of Apple's recent Twitter-based campaign, which sources real questions and comments from users on Twitter and uses actors to hold up the signs and do the voiceover work.

Related Roundup: iPad Pro
Tag: Apple Ads
Buyer's Guide: 11" iPad Pro (Caution), 12.9" iPad Pro (Caution)
Related Forum: iPad

Top Rated Comments

BWhaler Avatar
BWhaler
82 months ago
I think the "power" ad is hysterical. Love it.
Score: 9 Votes (Like | Disagree)
44267547 Avatar
44267547
82 months ago
That "power" ad is annoying. I get what they were trying to do but it was still annoying.
I actually thought it was funny towards to the end. But like you said, they're trying to get the point across with the power of the A10X Chip and the overall performance. These ads are quick and concise, just getting to the point and not drawn out.
Score: 5 Votes (Like | Disagree)
Billberryjuice Avatar
Billberryjuice
82 months ago
Silly, but fun.
Score: 3 Votes (Like | Disagree)
Kaibelf Avatar
Kaibelf
82 months ago
The second ad sounds more like a race car ad.
That's the parody angle they were going for. It very much reminded me of this bit on Family Guy for lasik eye surgery:

Score: 3 Votes (Like | Disagree)
MacsAre1 Avatar
MacsAre1
82 months ago
I reached to tap the pause button on the Pencil ad because I thought my S7 Edge was lagging. Dang it, you got me, Apple.
Score: 3 Votes (Like | Disagree)
AngerDanger Avatar
AngerDanger
82 months ago
CAN YOU FEEL THE POOOOWWWWER?!!

Yeah, I can! I guess I won't be buying the new MacBook Pro!

ERM, WAIT! MAYBE DO THAT INSTEEEEAAAAD!!
Score: 2 Votes (Like | Disagree)
Read All Comments

Popular Stories

iphone se 4 modified flag edges

iPhone SE 4 Details: Action Button, USB-C Port, Face ID, and More

Wednesday September 27, 2023 1:34 pm PDT by
Significant changes are expected to arrive with Apple's fourth-generation iPhone SE, in terms of both design and hardware, MacRumors has learned. The iPhone SE 4, known internally under the codename Ghost, is expected to receive a new design derived almost entirely from the base model iPhone 14. According to our sources, the iPhone SE 4 will use a modified version of the iPhone 14 chassis...
Read Full Article • 145 comments
iOS 17

Apple Releases iOS 17.0.2 and iPadOS 17.0.2 for All iPhones and iPads

Tuesday September 26, 2023 12:47 pm PDT by
Apple today released iOS 17.0.2 and iPadOS 17.0.2 updates, with the software coming five days after the releases of iOS 17.0.1 and iPadOS 17.0.1. Today's iOS 17.0.2 and iPadOS 17.0.2 updates arrive as build 21A351 and can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Note that iOS 17.0.2 was previously made available for iPhone...
Read Full Article • 101 comments
iOS 17

Everything New in iOS 17.1 Beta 1

Wednesday September 27, 2023 1:57 pm PDT by
Just a week after releasing iOS 17, Apple has seeded the first beta of iOS 17.1 to developers. iOS 17.1 adds some features that Apple promised were coming to iOS 17 in the future, plus it refines and improves some existing features. This guide covers everything new in the first iOS 17.1 beta. Apple Music Favorites You can favorite songs, albums, playlists, and artists in the iOS 17.1...
Read Full Article • 98 comments
iPhone 15 Pro lineup

iPhone 15 Pro Overheating Concerns Highlighted in Two More Reports

Thursday September 28, 2023 6:25 am PDT by
iPhone 15 Pro and Pro Max overheating concerns continue to make headlines this week, with the topic highlighted by The Wall Street Journal and Bloomberg. Both of the reports document anecdotal complaints from customers, and outline potential causes, but it's unclear how many devices are actually affected. Bloomberg said the overheating could be caused or compounded by the iPhone's setup...
Read Full Article • 314 comments
iPhone 15 Pro Lineup Feature

Kuo: iPhone 15 Pro Overheating Issues Likely Due to Thermal Compromises, Not 3nm Node

Tuesday September 26, 2023 9:12 am PDT by
Complaints about heat issues with the iPhone 15 Pro models are not related to TSMC's 3-nanometer node that was used for the A17 Pro chip, according to well-respected Apple analyst Ming-Chi Kuo. Kuo says that overheating could be caused by "compromises made in the thermal system design" that allowed Apple to cut down on the weight of the iPhone 15 Pro models. Kuo says that the reduced heat...
Read Full Article • 487 comments
iPhone 15 USB C Port Keynote

Some USB-C Power Banks Fail to Work With iPhone 15

Thursday September 28, 2023 2:06 pm PDT by
Apple added a USB-C port to the iPhone 15 lineup this year, allowing it to work with USB-C cables, USB-C power banks, and more. It turns out that some USB-C battery packs are not working properly with Apple's iPhone 15, resulting in charging issues. As highlighted on Reddit and the MacRumors forums, not all existing USB-C power banks can be used with the iPhone 15 models, perhaps due to the...
Read Full Article • 204 comments
Mac Gaming

Apple Explains How Game Mode Works in macOS Sonoma

Wednesday September 27, 2023 2:24 am PDT by
In macOS Sonoma, Game Mode prioritizes CPU and GPU performance for gaming purposes on Macs. For those unfamiliar with Game Mode, Apple on Tuesday published a support document providing more information on how to use the new feature. Game Mode optimizes your gaming experience by giving your game the highest priority access to your CPU and GPU, lowering usage for background tasks. And it...
Read Full Article • 94 comments