Apple Ads

Apple today released a new ad on its YouTube channel, highlighting the photographic capabilities of iPhone 7 Plus, including Portrait Mode. In the sweet new ad, entitled "The City," two people spot each other from across a crowded city street and then go on a series of adventures while using the iPhone 7 Plus's camera to capture their journey. The song "Sing to Me" by Walter Martin is...

Apple CEO Tim Cook today tweeted out a message as a means of celebrating National Sovereignty and Children's Day in Turkey, which will take place on April 23. Cook's tweet includes a picture of a few billboards that are up in Turkey, which showcase photographs taken by "young talents" within the country in order to celebrate the national holiday. Türkiye'de Ulusal Egemenlik ve Çocuk ...

Apple has uploaded four videos to its YouTube channel ahead of Earth Day on April 22, with each providing a crash course on environmental topics. In the solar farm video, Apple's environmental chief Lisa Jackson gives a crash course on how the company's 40-megawatt solar farms in China produce enough electricity for all of its offices and retail stores in the country, while leftover energy...

Apple has inked a deal with NBC that will see Saturday Night Live creating humorous commercial content that will air during commercial breaks on the show, reports Variety. The Saturday Night Live spot will promote Apple products, but it's not yet clear what kind of content the show will create for Apple. Saturday Night Live is also working with Verizon and plans to create a spot for the...

Apple today shared an all-new commercial focusing on the Apple Watch Series 2, in which the company encourages its users to "live bright" with the help of various features that its wearable provides. These include the new water resistance of Apple Watch Series 2, activity tracking, and the meditation reminders of Breathe. The new spot aligns with Apple's recent pivoting of the Apple Watch...

Apple today shared three new videos that are part of its ongoing iPad Pro advertising campaign, which features tweets from actual Twitter users complaining about problems that Apple suggests can be fixed with an iPad Pro. "Real problems... answered" is the campaign's tagline. All of the videos are 15 seconds in length, the ideal size for sharing on social media, where the spots have been...

Apple has uploaded a pair of new Apple Music ads called "Best British Male" and "Best British Female" to its YouTube channel in the United Kingdom. The 30-second spots, narrated by Beats 1 radio host Julie Adenuga, were aired during The BRIT Awards for pop music in the United Kingdom on February 22. The ads are in line with a report that said Apple is shifting its focus towards regional...

Apple tonight debuted an ad for its Home app on the Home app webpage on its site, showing off what users can with the HomeKit ecosystem. The ad is not yet on Apple's YouTube page, and is only available on Apple's website. The ad depicts a woman who uses the Home app to get through the day. When she wakes up, she tells Siri good morning, prompting Siri to tell the woman that her home is ready ...

Apple today shared a new video that's part of its latest iPad Pro advertising campaign, highlighting the Apple Pencil and the ability to sign documents right on the tablet without the need to print them. The 16-second video, like previous videos in the campaign, is based on a tweet that an actual Twitter user shared on the social network. While a real tweet is used, an actress plays the part...

Apple recently uploaded four new videos to its United Kingdom YouTube site, all of which focus on highlighting its latest accessory, the AirPods. Each of the four videos, which are between 16 and 17 seconds long, feature the AirPods positioned as musical notes set to music by UK artists. Featured artists include Lianne La Havas, Craig David, The 1975, and Marian Hill. Apple's...

As part of its ongoing "Shot on iPhone" advertising campaign highlighting the iPhone's camera, Apple today uploaded four videos that belong to its new "One Night" series. Each of the 15 second ads features a compilation of photos and videos captured on a single night in New York, Johannesburg, Shanghai, and Tokyo and set to music. Designed to showcase the low-light...

Apple's shift towards regionally-focused digital and social media campaigns, and away from translating broader TV-focused campaigns for global markets, has led to layoffs and reorganizational efforts at its longtime global advertising partner TBWA\Media Arts Lab, according to Adweek. The agency's translation and transcreation teams were naturally among those hardest hit by the downsizing,...

Apple today shared four new iPad Pro ads on its YouTube channel, which are focused on highlighting the features of the tablet and pointing out its benefits over a computer. Each of the four ads is 16 seconds in length and starts out with a tweet a user has shared, either about the iPad Pro itself or a situation where an iPad Pro would be useful. The first video opens with a person holding...

Apple today shared two new videos on its YouTube channel, again designed to promote the Portrait Mode feature that's unique to the dual-camera iPhone 7 Plus. Both videos are 15 seconds in length and show the Portrait Mode in action, with an explanation on how it blurs out the background for better portrait shots of people. Portrait Mode, introduced in iOS 10.1, uses a shallow...

On its Brazilian YouTube channel, Apple today posted a new video celebrating Carnival festivities in the country, which typically run throughout February and into March each year (via blogdoiphone). Apple is said to have made the video to highlight "the diversity, variety and freedom of expression of Carnival," as well as a way to continue its "Shot on iPhone" campaign, which has recently focused ...

Apple this morning shared two new iPhone ads on its YouTube channel, focused on highlighting the Portrait Mode feature available on the iPhone 7 Plus. Each 15 second ad explains how Portrait Mode works through blurring the background of a photograph to make a subject stand out. The ads include examples of images taken with Portrait Mode compared to images taken without Portrait Mode to make...

Apple today shared its latest Apple Watch Series 2 ad called "Close Your Rings — Catch, Swim, Play" on its YouTube channel. The 15-second spot encourages Apple Watch wearers to get moving and exercising to close their rings in the Activity app, be it by throwing a frisbee, swimming, or simply playing around. The ad is similar to the Apple Watch ad "Dance, Run, Rock" released last month, and...

Apple has introduced a new "Shot on iPhone" campaign called "One Night on iPhone 7" that will be on display in 25 countries starting today. Jennifer Bin sought to show a different perspective of Shanghai Apple enlisted a group of photographers to capture photos on one night—November 5, 2016—to showcase the low-light capabilities of the iPhone 7 and iPhone 7 Plus cameras. The photographers ...

Apple today shared three ads highlighting the newly-released AirPods on its YouTube channel. Two of the ads are focused on AirPod features, like Siri and instant pairing, and star dancer Lil Buck while the third ad is centered on showcasing the device's design. In "Pairing," Lil Buck simply flips open the AirPods charging case and watches them instantly pair with his iPhone 7. He then...

Apple today shared a new iPhone 7 Plus ad on its YouTube channel, highlighting the Portrait Mode feature exclusive to Apple's larger handset. In the ad, entitled "Take Mine", a young lady arrives at a Greek village to visit her grandmother. After greeting each other with open arms, the two women are seen sitting in a café, where the granddaughter uses a Rose Gold iPhone 7 Plus to take a...