Apple's New iPhone X Video Focuses on Selfies Taken With Portrait Lighting

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Apple shared a new video on its YouTube channel today that shows off selfies taken with the iPhone X.

The 38-second video cycles through a collection of selfies taken by iPhone X owners using the smartphone's front-facing TrueDepth lens system and Portrait Lighting effects. The ad also includes poetry by Muhammad Ali.


Portrait Lighting has been the focus of a few recent Apple videos, including two ads that acted as tutorials for the feature. More recently, one from earlier in January explained how Portrait Lighting offers studio quality lighting effects without a studio, while showing off various examples.

Since the iPhone X launched in early November, Apple has posted videos focusing on many of the smartphone's new features, like Face ID and Animoji. Apple even embraced the phenomenon of Animoji Karaoke in one video, showcasing how iPhone X owners can use the animated characters to lip sync to popular songs and send the clips to friends and family in Messages.

Top Rated Comments

TwoBytes Avatar
39 months ago
They never look like this when I take photos. They must be using real studio lighting to sell fake studio lighting fx...
Score: 21 Votes (Like | Disagree)
itsmilo Avatar
39 months ago
How about some real life lighting?
Score: 11 Votes (Like | Disagree)
JM Avatar
39 months ago
What a cool documentary highlighting the problem with our society: our fascination with self, and the technology that enables our....what?.... oh.... commercial for Apple.

Nevermind.
Score: 9 Votes (Like | Disagree)
hugo7 Avatar
39 months ago
Not a very good ad, and there's more to the iPhone X than portrait selfies and animoji.

I wish Apple would do some (albeit shorter) follow ups to the "Meet iPhone X" ad which really showcased the device.
Score: 7 Votes (Like | Disagree)
69Mustang Avatar
39 months ago

They used a slashed face again in this one. See on the right.

These look horrible. I almost think Apple is doing on purpose. If they keep showing photos like this they will become common place and acceptable to the masses. Zac Hall from 9to5Mac uses a portrait shot for his twitter photo. It looks like someone used scissors to cut around his head and tape it to a black background.
[doublepost=1516567130][/doublepost]

Ooooooh, lookat me. I soooo pretty. I take my picture and look at it over and over. Tell myself how pretty i am and send to everyone so they can tell me how pretty i am. I soooo pretty. Thanks Apple, look I soooo pretty. Can i send you photo too, Apple. I take pretty picture of myself with your phone and you must want to see me too. Ooooh sooo pretty. Mwah, mwah, mwah. Luv-a-ly. Apple need to set up text line, like when facetime first came out so i can share all my pretty me photos with Apple employees in China. We love you Apple, you make such pretty, durable products for professionals, like me. Mwaaaaaaah!

Hmmm...okay. She swiped left didn't she?
Score: 6 Votes (Like | Disagree)
JackieTreehorn Avatar
39 months ago

They never look like this when I take photos. They must be using real studio lighting to sell fake studio lighting fx...

I was thinking the exact same thing. I get very good portrait photos when I use the camera on the back. The front camera of my iPhone X....no way. And I do think I know a thing or two about cameras and pictures..
Score: 4 Votes (Like | Disagree)

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