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Apple Shares New Ads Highlighting iPhone X Features Like Animoji Karaoke

Apple today uploaded several new iPhone X ads to its YouTube channel, highlighting a range of features like Face ID and Animoji.

Apple's 38-second "Animoji Yourself" spot shows off "Animoji Karaoke," a phenomenon that kicked off shortly after the iPhone X launched. With Animoji Karaoke, the idea is to use Animoji to lip sync to popular songs, making it look like the Animoji are doing the singing.


The Apple Animoji ad features several Animoji characters singing the song "All Night" by Big Boi. Animoji Karaoke videos have been widely shared on Twitter, reddit, and other social networks, though interest in the feature has died down somewhat a few weeks following the iPhone X's launch.

Along with the Animoji ad, there are three new videos focusing on Face ID. The first view is an overview of the Face ID feature, explaining that it unlocks the iPhone X with a look.


The other two ads, which are 15 seconds in length, focus on specific Face ID features, including its ability to work in the dark and adapt to facial feature changes like makeup and glasses.



On its Canadian YouTube channel, Apple has also shared a video that explains how Face ID adapts to changes and works with facial hair growth. It's similar to the "Knows When You Change" video on the company's US YouTube site.


Apple shared several videos of the iPhone X when it was first introduced in September, but these are the first iPhone X specific videos that have been released since then, aside from a tutorial video walking users through the various iPhone X features and how to use them.

Apple will use these ads to show off iPhone X features on television, on the web, and on social networks like Instagram.

Related Roundup: iPhone X
Buyer's Guide: iPhone X (Neutral)


Top Rated Comments

(View all)

8 months ago

Who still thinks that demand is high?


Who still thinks trolls predicting Apple doom aren’t dreadfully wrong?
Rating: 26 Votes
8 months ago
These ads honestly make me feel very sad - the banality, the triviality of the times we live in. When such expensive toys and smart people bring us... this.
Amusing ourselves to death.
Rating: 26 Votes
8 months ago
Actually like the ads. Focusing on the product and not the competition *cough*
Rating: 18 Votes
8 months ago

Who still thinks that demand is high?


What does demand have to do with anything? It's not just about the Animoji's, it's about the technology behind the Animoji and utilizing the new camera capabilities. Apple is using the Animoji's to demonstrate this.
Rating: 15 Votes
8 months ago

I find it horribly embarrassing.

Did you find this horribly embarrassing too?

Rating: 14 Votes
8 months ago
I find it horribly embarrassing.
Rating: 13 Votes
8 months ago

Who still thinks that demand is high?

So even THIS brings out the demand doubters? What exactly makes you doubt it? Marketing?

I know it’s high.

$87B
Apple retail sold out daily with new stock each morning.
AT&T sold out

You expect Apple not to market their product? See you in January.
Rating: 10 Votes
8 months ago
Ads were certainly geared to a different generation.
Rating: 8 Votes
8 months ago
But Face ID fails in landscape or the angle is to sharp, eg. laying in front on the table.
Rating: 6 Votes
8 months ago
Who still thinks that demand is high?
Rating: 6 Votes

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