Apple Shares New Ads Highlighting iPhone X Features Like Animoji Karaoke

Apple today uploaded several new iPhone X ads to its YouTube channel, highlighting a range of features like Face ID and Animoji.

Apple's 38-second "Animoji Yourself" spot shows off "Animoji Karaoke," a phenomenon that kicked off shortly after the iPhone X launched. With Animoji Karaoke, the idea is to use Animoji to lip sync to popular songs, making it look like the Animoji are doing the singing.


The Apple Animoji ad features several Animoji characters singing the song "All Night" by Big Boi. Animoji Karaoke videos have been widely shared on Twitter, reddit, and other social networks, though interest in the feature has died down somewhat a few weeks following the iPhone X's launch.

Along with the Animoji ad, there are three new videos focusing on Face ID. The first view is an overview of the Face ID feature, explaining that it unlocks the iPhone X with a look.


The other two ads, which are 15 seconds in length, focus on specific Face ID features, including its ability to work in the dark and adapt to facial feature changes like makeup and glasses.



On its Canadian YouTube channel, Apple has also shared a video that explains how Face ID adapts to changes and works with facial hair growth. It's similar to the "Knows When You Change" video on the company's US YouTube site.


Apple shared several videos of the iPhone X when it was first introduced in September, but these are the first iPhone X specific videos that have been released since then, aside from a tutorial video walking users through the various iPhone X features and how to use them.

Apple will use these ads to show off iPhone X features on television, on the web, and on social networks like Instagram.

Related Forum: iPhone

Top Rated Comments

filmantopia Avatar
76 months ago
Who still thinks that demand is high?
Who still thinks trolls predicting Apple doom aren’t dreadfully wrong?
Score: 26 Votes (Like | Disagree)
laz232 Avatar
76 months ago
These ads honestly make me feel very sad - the banality, the triviality of the times we live in. When such expensive toys and smart people bring us... this.
Amusing ourselves to death.
Score: 26 Votes (Like | Disagree)
walex19 Avatar
76 months ago
Actually like the ads. Focusing on the product and not the competition *cough*
Score: 18 Votes (Like | Disagree)
44267547 Avatar
76 months ago
Who still thinks that demand is high?
What does demand have to do with anything? It's not just about the Animoji's, it's about the technology behind the Animoji and utilizing the new camera capabilities. Apple is using the Animoji's to demonstrate this.
Score: 15 Votes (Like | Disagree)
Rogifan Avatar
76 months ago
I find it horribly embarrassing.
Did you find this horribly embarrassing too?

Score: 14 Votes (Like | Disagree)
RickInHouston Avatar
76 months ago
I find it horribly embarrassing.
Score: 13 Votes (Like | Disagree)

Popular Stories

BMW Logo iPhone 15 Pro

Warning: BMW Wireless Charging May Break iPhone 15's Apple Pay Chip

Sunday October 1, 2023 6:14 am PDT by
If you have an iPhone 15 and drive a BMW, it might be best to avoid charging the device with the vehicle's wireless charging pad for now. Over the past week, some BMW owners have complained that their iPhone 15's NFC chip no longer works after charging the device with their vehicle's wireless charging pad, according to comments shared on the MacRumors Forums and X, formerly known as Twitter. ...
Multi Display CarPlay 1

All-New Apple CarPlay Launching Later This Year With These 5 New Features

Friday September 29, 2023 11:29 am PDT by
At WWDC 2022 last year, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple said the first vehicles with support for the next-generation CarPlay experience would be announced in late 2023, but it has still not shared any additional...
Apple Watch Edition Gold 2015

Original Apple Watch is Now Obsolete, Including $17,000 Gold Model

Monday October 2, 2023 9:15 am PDT by
All first-generation Apple Watch models released in 2015 were added to Apple's obsolete products list on September 30, according to an internal memo obtained by MacRumors. As a result, these outdated "Series 0" watches are no longer eligible for repairs or other service at Apple Stores and Apple Authorized Service Provider locations. The list of obsolete models includes the first-generation...
iPhone 15 Pro lineup

Apple to Address iPhone 15 Pro Overheating Issue With iOS 17 Update

Saturday September 30, 2023 9:28 am PDT by
Apple plans to release an iOS 17 update to address a bug that may contribute to the reported iPhone 15 Pro and iPhone 15 Pro Max overheating issue, according to a statement the company shared today with MacRumors and Forbes reporter David Phelan. Apple also says some recent updates to third-party apps have overloaded the system and contributed to the overheating issue. The report notes that...
Apple Logo Spotlight

Mac Trade-In Changes May Indicate New Model to Launch This Month

Tuesday October 3, 2023 6:30 am PDT by
Apple may be proceeding with plans to release a new Mac model this month, according to potentially related information obtained by MacRumors. Details pertaining to imminent changes to Mac trade-ins provided to MacRumors by a verified source suggest that Apple will likely begin accepting new models for trade-in this month. Similar changes in June coincided with WWDC, when Apple began accepting...
iphone se 4 modified flag edges

iPhone SE 4 Details: Action Button, USB-C Port, Face ID, and More

Wednesday September 27, 2023 1:34 pm PDT by
Significant changes are expected to arrive with Apple's fourth-generation iPhone SE, in terms of both design and hardware, MacRumors has learned. The iPhone SE 4, known internally under the codename Ghost, is expected to receive a new design derived almost entirely from the base model iPhone 14. According to our sources, the iPhone SE 4 will use a modified version of the iPhone 14 chassis...