Apple's 'The Rock x Siri' Cracks Top 10 Most Watched Ads on YouTube in 2017 - MacRumors
Skip to Content

Apple's 'The Rock x Siri' Cracks Top 10 Most Watched Ads on YouTube in 2017

by

Apple's short film "The Rock x Siri Dominate the Day" was the eighth most watched ad on YouTube around the world in 2017, according to Adweek.


Adweek says the ad has been viewed more than 25 million times, although that figure is based on Apple's channel for India rather than the United States, where the video has amassed nearly 18 million views.

With the views from all of Apple's regional YouTube channels combined, the ad has actually received over 80 million views to date, but that includes the possibility of some duplicate views from the same users.

"The Rock x Siri Dominate the Day" stars actor and professional wrestler Dwayne "The Rock" Johnson, who uses Siri throughout an eventful day in which he pilots an airplane, floats in space, prepares fine cuisine, acts on a set, and more.

therockxsirimovie
The theme of the short film, released in July, is that Siri can be used for a wide variety of tasks, such as checking calendar appointments, setting reminders, starting a timer, reading emails, starting an Apple Music playlist, and more.

The ad was certainly unorthodox for Apple and had mixed reception, with some finding it funny and others feeling it was cringeworthy.

The most watched YouTube ad of the year came from Samsung, promoting its customer service vans in India, according to Adweek. The four-minute video has received over 150 million views on the Samsung India channel.


Other ads that made the top 10 were shared by brands such as Adidas, Budweiser, Levi's, Mr. Clean, Oreo, Clash Royale, and Miss Dior.

Top Rated Comments

Scottsoapbox Avatar
114 months ago
Image if they focused such talent and resources on making Siri better instead of trying to convince us it's good enough.
Score: 7 Votes (Like | Disagree)
114 months ago
Here’s the corrected version of the ad:

('https://youtu.be/0oAEWx6cfz8')
Score: 2 Votes (Like | Disagree)
roland.g Avatar
114 months ago
Unwatchable.

Every time he says “Hey Siri” the video pauses and my phone brings up Siri. When he said “Hey Siri, read my schedule”, Siri read me my schedule!!!
Score: 1 Votes (Like | Disagree)

Popular Stories

apple watch heart health ad

'I Wouldn't Be Talking to You': Apple Shares Apple Watch Survival Story

Wednesday September 2, 2026 10:25 am PDT by
Apple today shared a short video featuring an Apple Watch user named Amanda who says her device saved her life. In 2024, Amanda began receiving alerts about an abnormal heart rate. Her watch alerted her about changes to her resting heart rate and her overnight vitals, prompting her to visit her doctor. She ended up being diagnosed with acute myeloid leukemia, an aggressive cancer. After...
iPod Ad Silhouette

Apple Inducted Into 'Brand Hall of Fame' for Iconic Ads

Monday August 31, 2026 7:06 am PDT by
The One Club for Creativity, a U.S. non-profit organization that promotes excellence in advertising and design, today announced that Apple has been selected as the first brand to be inducted into its newly established "Brand Hall of Fame." Apple's most famous ads include its iconic "1984" Super Bowl commercial for the original Macintosh, the "Think Different" campaign from the late 1990s, the...
apple maps ads live

Apple Maps Ads Are Here, and There's No Way to Turn Them Off

Tuesday August 25, 2026 1:40 pm PDT by
Ads in Apple Maps are live in the United States and Canada, which means iPhone and iPad users will see them when searching for locations and when viewing Suggested Places. Apple announced plans to bring ads to the Maps app in March, and said the feature would roll out starting in late summer. Apple confirmed to 9to5Mac that ads began showing up for users over the last few days, with ad...