Apple has shared a new 60-second black-and-white Apple Music ad starring chart-topping American country singer Brantley Gilbert.


According to publicity firm Big Hassle, the ad was shot over two days near the small village of Leiper's Fork, Tennessee. The video captures Gilbert on a motorcycle ride through the heart of rural America, while he praises the small town ethos that has helped him in his songwriting career.

I love the feeling out here. The freedom. The simplicity. The open road. This is my home. No matter where I go, my heart stays here. With my friends, my family. Just country. There's nothing that replaces the feeling of getting out there and letting it all go in the wind. People you meet, memories you share, and the soundtrack that drives it. My country. My people. My music. Apple Music.

The commercial features snippets of Gilbert's latest single, The Ones That Like Me, plus country and rock classics such as Sweet Home Alabama by Lynyrd Skynyrd and Born to Be Wild by Steppenwolf.

"I've never been one for commercials," says the man who's certified back-to-back platinum for Halfway To Heavenand Just As I Am. "But when we started talking to the folks at Apple, they were saying, 'We want to capture you, the way you live and the values you hold. We want people to see your world, show them what you hear and respond to. If they see you, it says everything.'"

The ad debuted on NBC's pre-race show for NASCAR's annual Brickyard 400, sponsored by Gilbert and his label, on Sunday.

Gilbert has released three studio albums since signing with Big Machine Records in 2011, with four chart-topping singles such as Bottoms Up. He also wrote country singer Jason Aldean's popular singles My Kinda Party and Dirt Road Anthem.

Top Rated Comments

Nunyabinez Avatar
59 months ago
Not really a country music fan, but the dude has back-to-back platinum albums, so obviously there are plenty of fans out there.

Good for Apple to reach out to people who listen to whatever genres people enjoy.

Is there a Foo Fighters ad? ;-)
Score: 3 Votes (Like | Disagree)
Zirel Avatar
59 months ago
The commercial features snippets of Gilbert's latest single, The Ones That Like Me, plus country and rock classics such as Sweet Home Alabama by Lynyrd Skynyrd and Born to Be Wild by Steppenwolf.
This ad will be effective.

People want to hear these songs, the radio isn't always playing them, obviously they can't. Enter Apple Music that has all the music you know and you don’t need to purchase each song to listen or pre-download (pirate) and sync and all that work.

Playing the same pop stars ad nauseum, that’s what people don’t need, and what the radio has to offer.

Apple just needs to make other radio stations other than Beats 1 that focus on specific genres.
Score: 3 Votes (Like | Disagree)
Bug-Creator Avatar
59 months ago
Who?
What?
WHY?
Score: 2 Votes (Like | Disagree)
Zirel Avatar
59 months ago
Who?
What?
WHY?
Apple
Wants to sell your a subscription to AM
To make money, like every business
Score: 2 Votes (Like | Disagree)
Juicy Box Avatar
59 months ago
The commercial features snippets of Gilbert's latest single, The Ones That Like Me, plus country and rock classics such as Sweet Home Alabama by Lynyrd Skynyrd and Born to Be Wild by Steppenwolf.
Weird...
While reading this, I was listening to Sweet Home Alabama by Lynyrd Skynyrd on Pandora. It played randomly on the Thumbprint station.
Score: 2 Votes (Like | Disagree)
lunarworks Avatar
59 months ago
That Apple shoving country music down our throats! Fire Tim Cook!

(This is sarcasm, for the sarcasm impaired. Apple Music expanding their reach is always good.)
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...