Apple's New 'Selfies on iPhone X' Ad Campaign Features Brazilian Carnival and NHL All-Star Steven Stamkos

by

Apple last week shared a new video that showcases selfies taken with Portrait Lighting effects on the iPhone X, kickstarting the company's new "Selfies on iPhone X" ad campaign across different forms of media.


Next up in the campaign is a video promoting the annual Carnival of Brazil, a weeklong celebration of music, dance, food, and drink, with particularly large festivals in cities like Rio de Janeiro and São Paulo. The ad, accompanied by a webpage, highlights selfies taken with Portrait Lighting effects on the iPhone X.


Apple shared a similar Brazilian Carnival video last year amid a reported push into more regional marketing campaigns.

The campaign extends to billboards, which will likely appear in major cities across the world over the coming weeks. NHL all-star Steven Stamkos recently announced his participation in the campaign on Twitter, and shared a photo of him standing in front of his own Portrait Lighting selfie at Amalie Arena in Tampa, Florida.


The captain of the Tampa Bay Lightning is likely just one of several notable figures who will be featured in the campaign, which is similar to Apple's larger "Shot on iPhone" series. We'll be sure to keep an eye out for more ads, and if you spot one yourself, feel free to share it in the comments section.

Top Rated Comments

(View all)
Avatar
31 months ago

better selfies totally justify buying a $1k phone

Did The article indicate anything about somebody purchasing $1000 iPhone just to take selfie's? No, it's just a feature of one of the many that somebody can utilize, more specifically, Portrait Lighting. Not sure what the price tag has to contribute to selfies.
Score: 7 Votes (Like | Disagree)
Avatar
31 months ago
better selfies totally justify buying a $1k phone
Score: 6 Votes (Like | Disagree)
Avatar
31 months ago

Carnival. bah!

Mardi Gras is better. :cool:

#NOLAlife

My friend, you've clearly never been to carnival. Carnival is in a completely different league than Mardi Gras. They can't even be compared. There are only two other parties in the world (as far as i'm aware) that are as fun as Carnival and those are Kingsday in Amsterdam and October Fest in Thereisienwiese. If anyone knows of any others - please speak up :)
Score: 4 Votes (Like | Disagree)
Avatar
31 months ago
pulling an iPhone X out at carnival would be like shooting a flare up and asking to be robbed. When I travel to Brazil I not only use my older iPhones, but I do my best to keep my phone in my pocket unless absolutely needed.
Score: 3 Votes (Like | Disagree)
Avatar
31 months ago

pulling an iPhone X out at carnival would be like shooting a flare up and asking to be robbed. When I travel to Brazil I not only use my older iPhones, but I do my best to keep my phone in my pocket unless absolutely needed.

Not only that, I also keep my hand in my pocket covering my phone. Barcelona bound
Score: 3 Votes (Like | Disagree)
Avatar
31 months ago
More selfies for a selfish generation. Market research is functioning.
Score: 1 Votes (Like | Disagree)

Top Stories

Apple Doubles the Price of RAM Upgrade on Entry-Level 13-Inch MacBook Pro

Saturday May 30, 2020 4:00 pm PDT by
Apple today doubled the price for upgrading the RAM on the entry-level 13-inch MacBook Pro, with customers in the United States now being charged $200 to move from 8GB to 16GB compared to the previous $100 upgrade price. Similar increases are seen in other countries, such as moving from €125 to €250 in Germany and from £100 to £200 in the United Kingdom. Current pricing on RAM upgrade for ...

Tim Cook Addresses George Floyd's Death and Ensuing Protests and Riots as Apple Temporarily Closes Some U.S. Stores

Sunday May 31, 2020 8:04 pm PDT by
Amid unrest in numerous U.S. cities following last week's killing of George Floyd by police in Minneapolis, Apple CEO Tim Cook has shared an internal memo with employees (via Bloomberg) addressing the pain that many are feeling and urging others to commit "to creating a better, more just world for everyone." Cook also announced that Apple is making donations to several groups challenging...

Apple's First MacBook Pro With a Retina Display Will Become 'Obsolete' in 30 Days

Monday June 1, 2020 7:50 am PDT by
If you are still hanging on to a Mid 2012 model of the 15-inch MacBook Pro with a Retina display, and require a new battery or other repairs, be sure to book an appointment with a service provider as soon as possible. In an internal memo today, obtained by MacRumors, Apple has indicated that this particular MacBook Pro model will be marked as "obsolete" worldwide on June 30, 2020, just over...

Top Stories: macOS 10.15.5, New Powerbeats Pro Colors, iPhone 12 and 13 Rumors, and More

Saturday May 30, 2020 6:00 am PDT by
This week saw an interesting mix of news and rumors on the Apple front, led by the release of macOS 10.15.5, which brings a new battery health feature to newer Mac notebooks, while we also saw the official announcement of new colors for the Powerbeats Pro earphones. On the rumor front, we heard a few tidbits about not just this year's iPhone 12 but also next year's iPhone, while we saw...

8 Mac Tips and Tricks You Might Not Know

Friday May 29, 2020 12:36 pm PDT by
There are tons of hidden features and shortcuts for Macs that Apple has built into macOS over the years, ranging from shortcuts to keyboard commands to other little hacks to make Mac usage just a bit simpler. In our latest YouTube video, we highlighted several of these tips and tricks, and some of them might just be new to you. Subscribe to the MacRumors YouTube channel for more videos. Tr...

6.1-inch 'iPhone 12' Production to Begin in July Ahead of Other 2020 Models

Monday June 1, 2020 2:36 am PDT by
Volume production of Apple's forthcoming 6.1-inch "iPhone 12" models will start in July-August ahead of the rest of the company's flagship iPhone lineup this year, according to a new report by DigiTimes. Apple is widely rumored to be launching four new ‌iPhone‌ models in the usual September or October timeframe, although supply constraints and delays in production ramp-up could cause a...

Apple Releases iOS and iPadOS 13.5.1 With Fixes for Recent 'unc0ver' Jailbreak Vulnerability

Monday June 1, 2020 9:58 am PDT by
Apple today released iOS and iPadOS 13.5.1, minor updates that come a little over a week after the release of iOS and iPadOS 13.5, major updates that brought the Exposure Notification API, FaceTime changes, mask-related unlocking updates and more. The iOS and iPadOS 13.5.1 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings >...

Apple Introducing New Internal USB-C Diagnostic Tool

Sunday May 31, 2020 7:26 pm PDT by
Apple is introducing a new internal USB-C Diagnostic Tool as a successor to its existing Serial Number Reader, which can be used to both collect a device's serial number directly from its logic board and test power on a device itself. Image via Giulio Zompetti With only a Lightning version previously available, images have surfaced of a new USB-C Diagnostic Tool (UDT) that appears to be known ...

Powerbeats Pro Debut in Four New Colors: Spring Yellow, Cloud Pink, Lava Red, and Glacier Blue

Friday May 29, 2020 10:00 am PDT by
Following a couple of leaks in recent weeks, Beats today is officially announcing four new colors for its Powerbeats Pro wireless earphones: Spring Yellow, Cloud Pink, Lava Red, and Glacier Blue. The new earphones will go on sale June 9 and sell for the same $249.95 price as the existing color options. Aside from the colors, the new Powerbeats Pro models are otherwise identical to the...

Apple Releases macOS Catalina 10.15.5 Supplemental Update With Security Fix

Monday June 1, 2020 10:56 am PDT by
Apple today released a supplemental update for macOS Catalina 10.15.5, the fifth update to the macOS Catalina operating system that was released in October 2019. The supplemental update comes a week after the release of the macOS Catalina 10.15.5 update. ‌macOS Catalina‌ 10.15.5 is a free update that can be downloaded from the Mac App Store using the Update feature in the System...