Apple last week shared a new video that showcases selfies taken with Portrait Lighting effects on the iPhone X, kickstarting the company's new "Selfies on iPhone X" ad campaign across different forms of media.

selfies on iphone x
Next up in the campaign is a video promoting the annual Carnival of Brazil, a weeklong celebration of music, dance, food, and drink, with particularly large festivals in cities like Rio de Janeiro and São Paulo. The ad, accompanied by a webpage, highlights selfies taken with Portrait Lighting effects on the iPhone X.


Apple shared a similar Brazilian Carnival video last year amid a reported push into more regional marketing campaigns.

The campaign extends to billboards, which will likely appear in major cities across the world over the coming weeks. NHL all-star Steven Stamkos recently announced his participation in the campaign on Twitter, and shared a photo of him standing in front of his own Portrait Lighting selfie at Amalie Arena in Tampa, Florida.


The captain of the Tampa Bay Lightning is likely just one of several notable figures who will be featured in the campaign, which is similar to Apple's larger "Shot on iPhone" series. We'll be sure to keep an eye out for more ads, and if you spot one yourself, feel free to share it in the comments section.

Top Rated Comments

44267547 Avatar
59 months ago
better selfies totally justify buying a $1k phone
Did The article indicate anything about somebody purchasing $1000 iPhone just to take selfie's? No, it's just a feature of one of the many that somebody can utilize, more specifically, Portrait Lighting. Not sure what the price tag has to contribute to selfies.
Score: 7 Votes (Like | Disagree)
swm Avatar
59 months ago
better selfies totally justify buying a $1k phone
Score: 6 Votes (Like | Disagree)
kyleh22 Avatar
59 months ago
Carnival. bah!

Mardi Gras is better. :cool:

#NOLAlife
My friend, you've clearly never been to carnival. Carnival is in a completely different league than Mardi Gras. They can't even be compared. There are only two other parties in the world (as far as i'm aware) that are as fun as Carnival and those are Kingsday in Amsterdam and October Fest in Thereisienwiese. If anyone knows of any others - please speak up :)
Score: 4 Votes (Like | Disagree)
kyleh22 Avatar
59 months ago
pulling an iPhone X out at carnival would be like shooting a flare up and asking to be robbed. When I travel to Brazil I not only use my older iPhones, but I do my best to keep my phone in my pocket unless absolutely needed.
Score: 3 Votes (Like | Disagree)
itsmilo Avatar
59 months ago
pulling an iPhone X out at carnival would be like shooting a flare up and asking to be robbed. When I travel to Brazil I not only use my older iPhones, but I do my best to keep my phone in my pocket unless absolutely needed.
Not only that, I also keep my hand in my pocket covering my phone. Barcelona bound
Score: 3 Votes (Like | Disagree)
FelixDerKater Avatar
59 months ago
More selfies for a selfish generation. Market research is functioning.
Score: 1 Votes (Like | Disagree)

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