Apple's New 'Selfies on iPhone X' Ad Campaign Features Brazilian Carnival and NHL All-Star Steven Stamkos

Apple last week shared a new video that showcases selfies taken with Portrait Lighting effects on the iPhone X, kickstarting the company's new "Selfies on iPhone X" ad campaign across different forms of media.


Next up in the campaign is a video promoting the annual Carnival of Brazil, a weeklong celebration of music, dance, food, and drink, with particularly large festivals in cities like Rio de Janeiro and São Paulo. The ad, accompanied by a webpage, highlights selfies taken with Portrait Lighting effects on the iPhone X.


Apple shared a similar Brazilian Carnival video last year amid a reported push into more regional marketing campaigns.

The campaign extends to billboards, which will likely appear in major cities across the world over the coming weeks. NHL all-star Steven Stamkos recently announced his participation in the campaign on Twitter, and shared a photo of him standing in front of his own Portrait Lighting selfie at Amalie Arena in Tampa, Florida.


The captain of the Tampa Bay Lightning is likely just one of several notable figures who will be featured in the campaign, which is similar to Apple's larger "Shot on iPhone" series. We'll be sure to keep an eye out for more ads, and if you spot one yourself, feel free to share it in the comments section.

Top Rated Comments

(View all)
Avatar
23 months ago

better selfies totally justify buying a $1k phone


Did The article indicate anything about somebody purchasing $1000 iPhone just to take selfie's? No, it's just a feature of one of the many that somebody can utilize, more specifically, Portrait Lighting. Not sure what the price tag has to contribute to selfies.
Rating: 7 Votes
Avatar
23 months ago
better selfies totally justify buying a $1k phone
Rating: 6 Votes
Avatar
23 months ago

Carnival. bah!

Mardi Gras is better. :cool:

#NOLAlife


My friend, you've clearly never been to carnival. Carnival is in a completely different league than Mardi Gras. They can't even be compared. There are only two other parties in the world (as far as i'm aware) that are as fun as Carnival and those are Kingsday in Amsterdam and October Fest in Thereisienwiese. If anyone knows of any others - please speak up :)
Rating: 4 Votes
Avatar
23 months ago
pulling an iPhone X out at carnival would be like shooting a flare up and asking to be robbed. When I travel to Brazil I not only use my older iPhones, but I do my best to keep my phone in my pocket unless absolutely needed.
Rating: 3 Votes
Avatar
23 months ago

pulling an iPhone X out at carnival would be like shooting a flare up and asking to be robbed. When I travel to Brazil I not only use my older iPhones, but I do my best to keep my phone in my pocket unless absolutely needed.


Not only that, I also keep my hand in my pocket covering my phone. Barcelona bound
Rating: 3 Votes
Avatar
23 months ago
More selfies for a selfish generation. Market research is functioning.
Rating: 1 Votes
Avatar
23 months ago
Beautiful people are a dime a dozen. But a hockey player? Now you have my full attention.

No, I’m not kidding.
Rating: 1 Votes
Avatar
23 months ago

My friend, you've clearly never been to carnival. Carnival is in a completely different league than Mardi Gras. They can't even be compared. There are only two other parties in the world (as far as i'm aware) that are as fun as Carnival and those are Kingsday in Amsterdam and October Fest in Thereisienwiese. If anyone knows of any others - please speak up :)


Unless you get robbed of your iPhone, then it's not so fun I guess? ;)
Rating: 1 Votes
Avatar
23 months ago

Can anyone guide me how to take selfies that look like that quality on my $1000 phone?
I guarantee you, 98% of the iPhone X users can't get selfies that look like that by just pulling out their phone and snapping a selfie.



(That's what I said) Make that 100%.
Rating: 1 Votes
Avatar
23 months ago

I've been to both and I would estimate Brazilian carnival to be no less than 750 to 1,000 times larger than Mardi Gras.


Yes obviously a nation-wide vs a city-wide holiday gives carnival a leg up. I am speaking of the number of non-locals traveling to see each. Mardi Gras wins in that (perhaps cherry picked) number. ;) Also if one was astute at statistics (which I am) it might be noted that Mardi Gras which is twice as long has an advantage in such a comparison. ;)
Rating: 1 Votes
[ Read All Comments ]