Apple's Grammy Ads Feature Animoji Singing Songs From Migos and Childish Gambino

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Apple's Animoji are starring in two new ads Apple created for the Grammys, with Apple using the popular Animoji karaoke phenomenon to promote the iPhone X.

The ads, shared by Apple on YouTube, feature the alien Animoji singing "Redbone" by Childish Gambino and the Animoji dog, fox, and poop singing "Stir Fry" from Migos. Other Animoji characters and emoji also make appearances in the two videos.


Animoji are 3D emoji characters that are designed to mimic your facial expressions and emotions using the TrueDepth camera on the iPhone X. Shortly after the iPhone X launched, people discovered that you could use Animoji to record yourself lip syncing to a song and then overlay the original music, leading to the birth of Animoji karaoke.

Animoji karaoke is not as popular as it was following the debut of the iPhone X, but Apple has previously featured Animoji karaoke in iPhone X ads.

You can watch the two new Animoji ad spots on YouTube, or catch them during the Grammys on January 28. The "Alien" ad will air following Childish Gambino's performance, while the "Amigos" ad will air right after the Best Rap Album category, which Migos is nominated for, according to Adweek.

Tag: Apple ads

Top Rated Comments

smacrumon Avatar
smacrumon
46 months ago
Childish Gambino x Animoji. I enjoyed this ad.
Score: 22 Votes (Like | Disagree)
thisisnotmyname Avatar
thisisnotmyname
46 months ago
I'll probably be in the minority but I liked these. I also liked all the amateur Animoji karaoke things too.
Score: 20 Votes (Like | Disagree)
johnfrombeyond Avatar
johnfrombeyond
46 months ago
If that doesn't make you smile, you are dead inside
Score: 20 Votes (Like | Disagree)
thadoggfather Avatar
thadoggfather
46 months ago
Steve would be weirded out by the strange directions Apple has taken over the years since his passing
Score: 18 Votes (Like | Disagree)
Uni Grad Avatar
Uni Grad
46 months ago
This is awesome.
Score: 18 Votes (Like | Disagree)
codydale Avatar
codydale
46 months ago
I think they are fantastic and light-hearted - as has every person I have shared them with.

Gosh some people are so cynical...
Score: 16 Votes (Like | Disagree)
Read All Comments

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