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Apple's Grammy Ads Feature Animoji Singing Songs From Migos and Childish Gambino
Apple's Animoji are starring in two new ads Apple created for the Grammys, with Apple using the popular Animoji karaoke phenomenon to promote the iPhone X.
The ads, shared by Apple on YouTube, feature the alien Animoji singing "Redbone" by Childish Gambino and the Animoji dog, fox, and poop singing "Stir Fry" from Migos. Other Animoji characters and emoji also make appearances in the two videos.
Animoji are 3D emoji characters that are designed to mimic your facial expressions and emotions using the TrueDepth camera on the iPhone X. Shortly after the iPhone X launched, people discovered that you could use Animoji to record yourself lip syncing to a song and then overlay the original music, leading to the birth of Animoji karaoke.
Animoji karaoke is not as popular as it was following the debut of the iPhone X, but Apple has previously featured Animoji karaoke in iPhone X ads.
You can watch the two new Animoji ad spots on YouTube, or catch them during the Grammys on January 28. The "Alien" ad will air following Childish Gambino's performance, while the "Amigos" ad will air right after the Best Rap Album category, which Migos is nominated for, according to Adweek.
The ads, shared by Apple on YouTube, feature the alien Animoji singing "Redbone" by Childish Gambino and the Animoji dog, fox, and poop singing "Stir Fry" from Migos. Other Animoji characters and emoji also make appearances in the two videos.
Animoji are 3D emoji characters that are designed to mimic your facial expressions and emotions using the TrueDepth camera on the iPhone X. Shortly after the iPhone X launched, people discovered that you could use Animoji to record yourself lip syncing to a song and then overlay the original music, leading to the birth of Animoji karaoke.
Animoji karaoke is not as popular as it was following the debut of the iPhone X, but Apple has previously featured Animoji karaoke in iPhone X ads.
You can watch the two new Animoji ad spots on YouTube, or catch them during the Grammys on January 28. The "Alien" ad will air following Childish Gambino's performance, while the "Amigos" ad will air right after the Best Rap Album category, which Migos is nominated for, according to Adweek.
Tag: Apple ads
[ 126 comments ]
Top Rated Comments
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22 months ago
I'll probably be in the minority but I liked these. I also liked all the amateur Animoji karaoke things too.
22 months ago
Steve would be weirded out by the strange directions Apple has taken over the years since his passing
22 months ago
I think they are fantastic and light-hearted - as has every person I have shared them with.
Gosh some people are so cynical...
Gosh some people are so cynical...
22 months ago
I like this and Animojis are awesome as well as the future of Face tracking apps.
22 months ago
These are amazing and hilarious, anyone taking it so seriously they think this is a "low" for apple should probably loosen up a bit.
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