Earth Day was over three months ago, on April 22, yet Apple today uploaded another quirky Earth Day video outlining the company's plan to ensure almost one million acres of forests are responsibly managed by 2020.


The one-minute ad was shared on Apple's own YouTube channel today, and later tweeted by Apple's environmental chief Lisa Jackson.

Apple's 2017 Earth Day video campaign began around the annual event in late April, but Apple uploaded another video in late May and now one in late July. Apple's environmental efforts are commendable, so we'll let it slide.

Top Rated Comments

macduke Avatar
59 months ago
Earth Day should be every day. We all live on this planet. We mess up the Earth, we mess up our future, full stop. Doesn't matter what race, religion, or political affiliation you have. Taking care of the Earth must be top priority for all peoples.
Score: 5 Votes (Like | Disagree)
critter13 Avatar
59 months ago
I agree that we should take care of our environment, but that means different things to different people. Signing up to destroy our economy by buying into the often crazy and perennially wrong predictions of the global warming mafia isn't the way forward.

What Apple is describing in this video is reasonable (except for the unnecessary let's-pat-ourselves-on-the-back comment that wraps it up). Tim Cook making public pronouncements about Trump hurting the planet by withdrawing from an incredibly lopsided Paris climate treaty is just asinine.
sigh... renewable energy is now cheaper than fossil fuels, its economically stupid to hold on to the past. Do you really think the most profitable company in the world is powering their offices and datacenters by renewables even though it doesn't make financial sense?
Score: 4 Votes (Like | Disagree)
k2director Avatar
59 months ago
Earth Day should be every day. We all live on this planet. We mess up the Earth, we mess up our future, full stop. Doesn't matter what race, religion, or political affiliation you have. Taking care of the Earth must be top priority for all peoples.
I agree that we should take care of our environment, but that means different things to different people. Signing up to destroy our economy by buying into the often crazy and perennially wrong predictions of the global warming mafia isn't the way forward.

What Apple is describing in this video is reasonable (except for the unnecessary let's-pat-ourselves-on-the-back comment that wraps it up). Tim Cook making public pronouncements about Trump hurting the planet by withdrawing from an incredibly lopsided Paris climate treaty is just asinine.
Score: 3 Votes (Like | Disagree)
k2director Avatar
59 months ago
sigh... renewable energy is now cheaper than fossil fuels, its economically stupid to hold on to the past. Do you really think the most profitable company in the world is powering their offices and datacenters by renewables even though it doesn't make financial sense?
You're one of those fools I referred to earlier if you're making incredibly broad and therefore silly statements like "renewable energy is now cheaper than fossil fuels". Please, wake up.

Also, it might not occur to you that it's BECAUSE Apple is the most profitable company in the world that they can afford luxuries like its environmental efforts. Those efforts aren't so affordable or make "financial sense" without a massive upfront investment that most companies can't afford.

Apple's spaceship campus is a perfect example: its a thoroughly modern building but an incredibly expensive one on every level -- design, land acquisition, building materials, government lobbying and coordination, etc. Not a realistic effort for most entities that don't happen to be one of the world's most profitable companies.
Score: 2 Votes (Like | Disagree)
Porco Avatar
59 months ago
The fact we can point to some elements of Apple's behaviour as hypocritical when they are actually a fairly positive company when it comes to the environment (relatively speaking) shows how far we have to go.

And we are all to blame, and all bear responsibility, to some degree.

I like this plan of Apple's a lot, and is something I would love others to copy. Hey Samsung, why not do the same but for double the area of forest?! Go on, you know you want to... !
Score: 1 Votes (Like | Disagree)
Porco Avatar
59 months ago
You're one of those fools I referred to earlier if you're making incredibly broad and therefore silly statements like "renewable energy is now cheaper than fossil fuels". Please, wake up.

Also, it might not occur to you that it's BECAUSE Apple is the most profitable company in the world that they can afford luxuries like its environmental efforts. Those efforts aren't so affordable or make "financial sense" without a massive upfront investment that most companies can't afford.

Apple's spaceship campus is a perfect example: its a thoroughly modern building but an incredibly expensive one on every level -- design, land acquisition, building materials, government lobbying and coordination, etc. Not a realistic effort for most entities that don't happen to be one of the world's most profitable companies.
I'm not sure you meant to, but I think you just made a great argument for why successful environmental policy has to (in part at least) come from governments and cannot be left to industry and the public on their own, as some seem to desire. Yes, Apple can afford to do good stuff with their pile of money. But the more important point is that none of us, as a species, can afford to carry on how we have been for the last 100+ years if we want a climate as stable as we have enjoyed in that time and earlier.

If it's left to 'the market', you're right, many companies just won't find the money because they will see it as everyone else's problem, and to their disadvantage. It needs to be a level playing field where everyone agrees to act - in that way the economic pressures become more equalised.

But that's still not a reason for companies like Apple who are successful enough to have the money to not do more. And when they do, that's a win for everyone.

And renewable energy has always had the potential to be much cheaper than extracting and burning fossil fuels. It's free, abundant and there for the taking if only we invested in harvesting it better, (as we have been doing in recent years thankfully, but still not enough). I mean actually when you think about it renewable energy is the only reason we are all living and breathing right now... for multiple reasons.
Score: 1 Votes (Like | Disagree)

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