Earth Day was over three months ago, on April 22, yet Apple today uploaded another quirky Earth Day video outlining the company's plan to ensure almost one million acres of forests are responsibly managed by 2020.


The one-minute ad was shared on Apple's own YouTube channel today, and later tweeted by Apple's environmental chief Lisa Jackson.

Apple's 2017 Earth Day video campaign began around the annual event in late April, but Apple uploaded another video in late May and now one in late July. Apple's environmental efforts are commendable, so we'll let it slide.

Top Rated Comments

macduke Avatar
51 months ago
Earth Day should be every day. We all live on this planet. We mess up the Earth, we mess up our future, full stop. Doesn't matter what race, religion, or political affiliation you have. Taking care of the Earth must be top priority for all peoples.
Score: 5 Votes (Like | Disagree)
critter13 Avatar
51 months ago
I agree that we should take care of our environment, but that means different things to different people. Signing up to destroy our economy by buying into the often crazy and perennially wrong predictions of the global warming mafia isn't the way forward.

What Apple is describing in this video is reasonable (except for the unnecessary let's-pat-ourselves-on-the-back comment that wraps it up). Tim Cook making public pronouncements about Trump hurting the planet by withdrawing from an incredibly lopsided Paris climate treaty is just asinine.
sigh... renewable energy is now cheaper than fossil fuels, its economically stupid to hold on to the past. Do you really think the most profitable company in the world is powering their offices and datacenters by renewables even though it doesn't make financial sense?
Score: 4 Votes (Like | Disagree)
k2director Avatar
51 months ago
Earth Day should be every day. We all live on this planet. We mess up the Earth, we mess up our future, full stop. Doesn't matter what race, religion, or political affiliation you have. Taking care of the Earth must be top priority for all peoples.
I agree that we should take care of our environment, but that means different things to different people. Signing up to destroy our economy by buying into the often crazy and perennially wrong predictions of the global warming mafia isn't the way forward.

What Apple is describing in this video is reasonable (except for the unnecessary let's-pat-ourselves-on-the-back comment that wraps it up). Tim Cook making public pronouncements about Trump hurting the planet by withdrawing from an incredibly lopsided Paris climate treaty is just asinine.
Score: 3 Votes (Like | Disagree)
k2director Avatar
51 months ago
sigh... renewable energy is now cheaper than fossil fuels, its economically stupid to hold on to the past. Do you really think the most profitable company in the world is powering their offices and datacenters by renewables even though it doesn't make financial sense?
You're one of those fools I referred to earlier if you're making incredibly broad and therefore silly statements like "renewable energy is now cheaper than fossil fuels". Please, wake up.

Also, it might not occur to you that it's BECAUSE Apple is the most profitable company in the world that they can afford luxuries like its environmental efforts. Those efforts aren't so affordable or make "financial sense" without a massive upfront investment that most companies can't afford.

Apple's spaceship campus is a perfect example: its a thoroughly modern building but an incredibly expensive one on every level -- design, land acquisition, building materials, government lobbying and coordination, etc. Not a realistic effort for most entities that don't happen to be one of the world's most profitable companies.
Score: 2 Votes (Like | Disagree)
Porco Avatar
51 months ago
The fact we can point to some elements of Apple's behaviour as hypocritical when they are actually a fairly positive company when it comes to the environment (relatively speaking) shows how far we have to go.

And we are all to blame, and all bear responsibility, to some degree.

I like this plan of Apple's a lot, and is something I would love others to copy. Hey Samsung, why not do the same but for double the area of forest?! Go on, you know you want to... !
Score: 1 Votes (Like | Disagree)
Porco Avatar
51 months ago
You're one of those fools I referred to earlier if you're making incredibly broad and therefore silly statements like "renewable energy is now cheaper than fossil fuels". Please, wake up.

Also, it might not occur to you that it's BECAUSE Apple is the most profitable company in the world that they can afford luxuries like its environmental efforts. Those efforts aren't so affordable or make "financial sense" without a massive upfront investment that most companies can't afford.

Apple's spaceship campus is a perfect example: its a thoroughly modern building but an incredibly expensive one on every level -- design, land acquisition, building materials, government lobbying and coordination, etc. Not a realistic effort for most entities that don't happen to be one of the world's most profitable companies.
I'm not sure you meant to, but I think you just made a great argument for why successful environmental policy has to (in part at least) come from governments and cannot be left to industry and the public on their own, as some seem to desire. Yes, Apple can afford to do good stuff with their pile of money. But the more important point is that none of us, as a species, can afford to carry on how we have been for the last 100+ years if we want a climate as stable as we have enjoyed in that time and earlier.

If it's left to 'the market', you're right, many companies just won't find the money because they will see it as everyone else's problem, and to their disadvantage. It needs to be a level playing field where everyone agrees to act - in that way the economic pressures become more equalised.

But that's still not a reason for companies like Apple who are successful enough to have the money to not do more. And when they do, that's a win for everyone.

And renewable energy has always had the potential to be much cheaper than extracting and burning fossil fuels. It's free, abundant and there for the taking if only we invested in harvesting it better, (as we have been doing in recent years thankfully, but still not enough). I mean actually when you think about it renewable energy is the only reason we are all living and breathing right now... for multiple reasons.
Score: 1 Votes (Like | Disagree)

Top Stories

macbook air orange

Apple Developing a Whole New Kind of MacBook Air

Monday June 21, 2021 2:15 am PDT by
Apple is believed to be working on a completely new, high-end version of the MacBook Air, according to recent reports. Bloomberg's Mark Gurman, who often reveals accurate insights into Apple's plans, has repeatedly discussed the company's work on a high-end MacBook Air. Apple analyst Ming-Chi Kuo and leaker Jon Prosser have also referred to a similar MacBook Air model. The high-end...
ios wifi settings

iOS Bug Causes Specific Network Name to Disable Wi-Fi on iPhones

Sunday June 20, 2021 4:15 am PDT by
A wireless network naming bug has been discovered in iOS that effectively disables an iPhone's ability to connect to Wi-Fi. Security researcher Carl Schou found that after joining a Wi-Fi network with the name "%p%s%s%s%s%n" his iPhone's Wi-Fi functionality was left "permanently disabled." Changing a hotspot's SSID did nothing to correct the problem, with even a reboot failing to make a...
purple iphone 12 and 12 mini

iPhone 12 Mini Production Reportedly Ended Earlier Than Expected Due to Relatively Low Sales

Monday June 21, 2021 7:07 am PDT by
Following widespread reports that the iPhone 12 mini has experienced poor sales performance, at least relative to other iPhone 12 models, Taiwanese research firm TrendForce today claimed that production of the device has already ended. According to TrendForce, the iPhone 12 mini "reached End-of-Life ahead of time" during the second quarter of 2021, suggesting that Apple will focus on selling ...
iOS 15 Users Underwhelmed Feature

Users Underwhelmed by iOS 15 and iPadOS 15, Survey Suggests

Monday June 21, 2021 7:17 am PDT by
Users appear to be underwhelmed by Apple's upcoming iOS 15 and iPadOS 15 updates, according to the findings of a new survey by SellCell. The survey asked 3,000 iPhone and iPad users, evenly split between men and women, aged 18 or over in the United States, what they thought of iOS 15, iPadOS 15, and the naming of the upcoming iPhone 13 lineup. Over 50 percent of all of the survey's...
Top Stories 63 Feature

Top Stories: Beats Studio Buds Announced, Apple Watch Series 7 Rumors, and More

Saturday June 19, 2021 6:00 am PDT by
The Apple news cycle started to move beyond WWDC this week, but that doesn't mean there still wasn't a lot to talk about, led by the official debut of the much-leaked Beats Studio Buds that might give us a hint of what to expect for the second-generation AirPods Pro. With no hardware announcements at WWDC, we also took a look at when we might finally see the long-rumored redesigned MacBook...
primeday2020 feature3

Amazon Prime Day: The Best Apple Deals

Monday June 21, 2021 6:15 am PDT by
Amazon's annual Prime Day event has officially kicked off today, beginning 48 hours of discounts, offers, and tons of savings across Amazon's storefront. This includes everything from home electronics to clothing, jewelry, video games, movies, and much more. Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment,...
iOS Spam Calendar Feature

iCloud Users Continue to Be Plagued by Calendar Spam

Monday June 21, 2021 8:51 am PDT by
Despite previous attempts to put the situation at rest, some iCloud users continue to experience spam calendar invitations, causing their calendars to be filled with random events. The situation received widespread coverage in 2016, where Apple said that it was "actively working to address this issue" by "identifying and blocking suspicious senders." Victims are targeted in various ways. The ...
iphone 13 yellow

TrendForce: iPhone 13 Lineup Will Remain Limited to Maximum 512GB of Storage

Monday June 21, 2021 6:33 am PDT by
Apple will likely unveil its next-generation "iPhone 12s" or "iPhone 13" lineup in around two and a half months from now, and ahead of time, Taiwanese research firm TrendForce has outlined its expectations for the devices. A summary of TrendForce's expectations:Apple will unveil four new iPhones in September, including a mini model, a standard model, and two Pro models. September is the...
16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
maxresdefault

Video: 20 Annoyances Apple Fixed in iOS 15 and macOS Monterey

Friday June 18, 2021 11:36 am PDT by
With iOS 15 and macOS Monterey, Apple is adding several quality of life improvements, which are designed to address some of the complaints that people have had with these operating systems for years now. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we're highlighting some of our favorite "fix" features that address long-running problems in iOS and...