Earth Day was over three months ago, on April 22, yet Apple today uploaded another quirky Earth Day video outlining the company's plan to ensure almost one million acres of forests are responsibly managed by 2020.
The one-minute ad was shared on Apple's own YouTube channel today, and later tweeted by Apple's environmental chief Lisa Jackson.
Apple's 2017 Earth Day video campaign began around the annual event in late April, but Apple uploaded another video in late May and now one in late July. Apple's environmental efforts are commendable, so we'll let it slide.
Top Rated Comments
What Apple is describing in this video is reasonable (except for the unnecessary let's-pat-ourselves-on-the-back comment that wraps it up). Tim Cook making public pronouncements about Trump hurting the planet by withdrawing from an incredibly lopsided Paris climate treaty is just asinine.
Also, it might not occur to you that it's BECAUSE Apple is the most profitable company in the world that they can afford luxuries like its environmental efforts. Those efforts aren't so affordable or make "financial sense" without a massive upfront investment that most companies can't afford.
Apple's spaceship campus is a perfect example: its a thoroughly modern building but an incredibly expensive one on every level -- design, land acquisition, building materials, government lobbying and coordination, etc. Not a realistic effort for most entities that don't happen to be one of the world's most profitable companies.
If it's left to 'the market', you're right, many companies just won't find the money because they will see it as everyone else's problem, and to their disadvantage. It needs to be a level playing field where everyone agrees to act - in that way the economic pressures become more equalised.
But that's still not a reason for companies like Apple who are successful enough to have the money to not do more. And when they do, that's a win for everyone.
And renewable energy has always had the potential to be much cheaper than extracting and burning fossil fuels. It's free, abundant and there for the taking if only we invested in harvesting it better, (as we have been doing in recent years thankfully, but still not enough). I mean actually when you think about it renewable energy is the only reason we are all living and breathing right now... for multiple reasons.
And we are all to blame, and all bear responsibility, to some degree.
I like this plan of Apple's a lot, and is something I would love others to copy. Hey Samsung, why not do the same but for double the area of forest?! Go on, you know you want to... !