Apple Shares New Ad Showcasing Portrait Lighting Mode on the iPhone 8 Plus

Apple has released a new ad showcasing the Portrait Lighting feature on the iPhone 8 Plus that lets users create dramatic studio lighting effects when shooting in Portrait mode.

Titled "Portraits of Her", the ad features Shannon Wise of music group The Shacks walking along a sidewalk and singing the band's 2016 single "This Strange Effect" as the camera transitions through the Portrait Lighting mode's range of effects, such as Natural Light, Studio Light, Contour Light, and Stage Light.


The short ad concludes with the iPhone 8 Plus operator showing Wise her portrait photo as he taps through the various effects in the Camera app interface before choosing a favorite.

The Portrait Lighting feature on the iPhone 8 Plus and iPhone X uses sophisticated algorithms to calculate how facial features interact with ambient light. While developing the new camera feature, Apple reportedly studied the work of professional portrait photographers as well as famous painters to see how lighting has been used in the visual arts throughout history.

Top Rated Comments

TheOnlyOption Avatar
85 months ago
This ad gives the impression that portrait lighting works on video..
Score: 26 Votes (Like | Disagree)
fourthtunz Avatar
85 months ago
I'm really enjoying the camera on my 8+!
Awesome!
Score: 19 Votes (Like | Disagree)
now i see it Avatar
85 months ago
I can't imagine using this automatic masking feature more than ...once.
Score: 16 Votes (Like | Disagree)
GabrielMoro Avatar
85 months ago
EXTREMELY misleading. Makes the viewer think they can shoot video like this, which is a lie.
Score: 14 Votes (Like | Disagree)
narr Avatar
85 months ago
Can someone please share some of their portrait lighting shots? :D
Made this selfie recently (with rear cam). Works quite well most of the time, but I especially enjoy the subtle studio light effect. Really awesome.

Attachment Image
Score: 13 Votes (Like | Disagree)
ApfelKuchen Avatar
85 months ago
Apple’s ads are almost as bad as their software design now.
Yet we're here talking about them, which is one of the goals of advertising.
Score: 11 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
iGBA Feature

Apple Removes Game Boy Emulator iGBA From App Store Due to Spam and Copyright Violations

Sunday April 14, 2024 9:22 pm PDT by
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
iOS 18 Siri Integrated Feature

Apple's First AI Features in iOS 18 Reportedly Won't Use Cloud Servers

Sunday April 14, 2024 9:52 am PDT by
Apple's first set of new AI features planned for iOS 18 will not rely on cloud servers at all, according to Bloomberg's Mark Gurman. "As the world awaits Apple's big AI unveiling on June 10, it looks like the initial wave of features will work entirely on device," said Gurman, in the Q&A section of his Power On newsletter today. "That means there's no cloud processing component to the...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...
m3 mbp space black

M4 Macs Are Expected to Launch in This Order Starting Later This Year

Sunday April 14, 2024 10:40 am PDT by
Bloomberg's Mark Gurman recently reported that the first Macs with M4 series chips will be released later this year, with more models to follow next year. In his Power On newsletter today, Gurman shared a more specific roadmap for these Macs. Here is the order in which Gurman expects the Macs to launch:1. A low-end 14-inch MacBook Pro with the M4, coming around the end of 2024. 2. A 24-inch ...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...
iGBA Feature Slashed

Apple Further Explains Why Game Boy Emulator iGBA Was Removed From App Store

Monday April 15, 2024 9:41 am PDT by
Over the weekend, a Game Boy emulator named iGBA appeared in the iPhone's App Store, but Apple quickly removed the app due to violations of the company's App Review Guidelines related to spam and copyright. Apple has since shared additional details about why it removed iGBA from the App Store, and it also clarified its guidelines for emulators. iGBA was a copycat version of developer Riley...