Apple Shares New Ad Showcasing Portrait Lighting Mode on the iPhone 8 Plus

Apple has released a new ad showcasing the Portrait Lighting feature on the iPhone 8 Plus that lets users create dramatic studio lighting effects when shooting in Portrait mode.

Titled "Portraits of Her", the ad features Shannon Wise of music group The Shacks walking along a sidewalk and singing the band's 2016 single "This Strange Effect" as the camera transitions through the Portrait Lighting mode's range of effects, such as Natural Light, Studio Light, Contour Light, and Stage Light.


The short ad concludes with the iPhone 8 Plus operator showing Wise her portrait photo as he taps through the various effects in the Camera app interface before choosing a favorite.

The Portrait Lighting feature on the iPhone 8 Plus and iPhone X uses sophisticated algorithms to calculate how facial features interact with ambient light. While developing the new camera feature, Apple reportedly studied the work of professional portrait photographers as well as famous painters to see how lighting has been used in the visual arts throughout history.

Top Rated Comments

TheOnlyOption Avatar
50 months ago
This ad gives the impression that portrait lighting works on video..
Score: 26 Votes (Like | Disagree)
fourthtunz Avatar
50 months ago
I'm really enjoying the camera on my 8+!
Awesome!
Score: 19 Votes (Like | Disagree)
now i see it Avatar
50 months ago
I can't imagine using this automatic masking feature more than ...once.
Score: 16 Votes (Like | Disagree)
GabrielMoro Avatar
50 months ago
EXTREMELY misleading. Makes the viewer think they can shoot video like this, which is a lie.
Score: 14 Votes (Like | Disagree)
narr Avatar
50 months ago
Can someone please share some of their portrait lighting shots? :D
Made this selfie recently (with rear cam). Works quite well most of the time, but I especially enjoy the subtle studio light effect. Really awesome.

Attachment Image
Score: 13 Votes (Like | Disagree)
ApfelKuchen Avatar
50 months ago
Apple’s ads are almost as bad as their software design now.
Yet we're here talking about them, which is one of the goals of advertising.
Score: 11 Votes (Like | Disagree)

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