Apple Shares New Ad Showcasing Portrait Lighting Mode on the iPhone 8 Plus
Apple has released a new ad showcasing the Portrait Lighting feature on the iPhone 8 Plus that lets users create dramatic studio lighting effects when shooting in Portrait mode.
Titled "Portraits of Her", the ad features Shannon Wise of music group The Shacks walking along a sidewalk and singing the band's 2016 single "This Strange Effect" as the camera transitions through the Portrait Lighting mode's range of effects, such as Natural Light, Studio Light, Contour Light, and Stage Light.
The short ad concludes with the iPhone 8 Plus operator showing Wise her portrait photo as he taps through the various effects in the Camera app interface before choosing a favorite.
The Portrait Lighting feature on the iPhone 8 Plus and iPhone X uses sophisticated algorithms to calculate how facial features interact with ambient light. While developing the new camera feature, Apple reportedly studied the work of professional portrait photographers as well as famous painters to see how lighting has been used in the visual arts throughout history.
Popular Stories
Apple today shared a video showing off the Apple Watch in use at the World Surf League Championship Tour, with surfers describing how they use the watch when competing.
Surfers can be hundreds of meters away from the beach during competitions and can't hear announcements over the sound of the water and the wind. The World Surf League has adopted the Apple Watch to solve the problem, linking...
Google today announced that Waze is getting a handful of new features, including some Gemini-powered personalization enhancements for Conversational Reporting.
Conversational Reporting already uses Gemini when users report traffic incidents like slowdowns, but now you can use it to suggest map updates like road closures or outdated addresses. Saying something like "The road is closed here"...
Apple's stores will be rolling out Back to School marketing materials this week, according to Bloomberg's Mark Gurman. This suggests that the offer will begin in the U.S. in the next few days.
Last year, college students and educational staff could receive a free accessory like AirPods 4 or an Apple Pencil Pro with the purchase of a qualifying Mac or iPad model. The Back to School offer is in...
