Apple Shares New 'Sway' Holiday Ad Featuring AirPods and iPhone X

Wednesday November 22, 2017 11:24 am PST by Juli Clover

Apple traditionally shares a touching holiday ad in November or December, and this year's spot, Sway, was uploaded to the company's YouTube channel this afternoon.

The ad shows off both the iPhone X and the AirPods, featuring a woman dancing through a snowy city to the song "Palace" by Sam Smith. She runs into a partner, imagines sharing an AirPod with him, and the two of them go on to briefly fall in love before returning to reality where they pass by each other in the street.

Past Apple holiday ads have been well-received and have even won awards, including the company's 2013 ad "Misunderstood," featuring an iPhone 5s being used to capture holiday activities like baking cookies and decorating a Christmas tree.

Last year's ad featured Frankenstein's monster participating in some holiday cheer.

Tag: Apple ads

Top Rated Comments

soanis

48 months ago

that's exactly what happened to me yesterday

Score: 44 Votes (Like | Disagree)

Menopause

48 months ago

Putting your EarPod into another person's ear is highly unhygienic.

Score: 30 Votes (Like | Disagree)

kycophpd

48 months ago

I just want to know how her iPhone X worked in that cold weather?!?!?!

Score: 29 Votes (Like | Disagree)

berrymetal

48 months ago

Wtf happened to the 2nd airpod in the end? She didn't take it back... Are they releasing transparent Airpods?

You missed the whole idea of the ad

Score: 27 Votes (Like | Disagree)

Seandroid

48 months ago

...
How are people not understanding that the majority of this ad is capturing a feeling she had in a split second and didn't literally happen?

The choreography is stunning and I think this ad is beautiful.

Score: 24 Votes (Like | Disagree)

RedGala

48 months ago

Tbh, that's a pretty good ad.

Score: 22 Votes (Like | Disagree)

Read All Comments

Top Stories

Apple Working on External Display With Built-In A13 Chip

Friday July 23, 2021 9:37 am PDT by Juli Clover

Apple is developing an external display that includes an A13 chip with Neural Engine, according to a new rumor from 9to5Mac. The A13 chip with Neural Engine would presumably serve as an eGPU, though details are light at this time. Having a CPU/GPU built into the external display could help Macs deliver high-resolution graphics without using all the resources of the computer's internal chip....

Read Full Article • 231 comments

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by Juli Clover

Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...

Read Full Article • 86 comments

Deals: Shop Record Low Prices Across Apple's Full MacBook Pro and MacBook Air Lineup (Up to $499 Off)

Friday July 23, 2021 8:23 am PDT by Mitchel Broussard

Apple's MacBook Pro and MacBook Air lineup is seeing all-time low discounts across the board today, including the 2019 16-inch MacBook Pro, 2020 13-inch MacBook Air, and 2020 13-inch MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. 13-Inch M1...

Read Full Article • 15 comments

Report: iPhone 14 Pro Models to Feature Tough Titanium Alloy Chassis

Monday July 26, 2021 1:12 am PDT by Tim Hardwick

Next year's "iPhone 14" series is expected to feature high-end models with a new titanium alloy chassis design, claims a new investors report by JP Morgan Chase. According to the report, the use of titanium alloy will be one of the biggest changes to the case design in the 2022 iPhone series, and Foxconn will be the exclusive manufacturer of the titanium frames for the high-end models....

Read Full Article • 96 comments

Gurman: Face ID on the Mac Coming Within a 'Couple of Years'

Sunday July 25, 2021 7:09 am PDT by Sami Fathi

Apple plans to bring Face ID to the Mac within the next "couple of years," respected Bloomberg journalist Mark Gurman said today in the latest edition of his Power On newsletter. In the newsletter, Gurman says that he believes Apple's ultimate goal is to shift all of its products to Face ID, including the lower-end iPhones such as the iPhone SE and the iPad Air, which feature Touch ID....

Read Full Article • 225 comments

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by Sami Fathi

The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...

Read Full Article • 19 comments

Larger Redesigned High-End iMac Rumored to Launch Next Year

Monday July 26, 2021 3:45 am PDT by Tim Hardwick

Apple's larger redesigned iMac will arrive sometime in 2022 rather than later this year, according to the leaker known as "Dylandkt." On Twitter, Dylandkt claimed that Apple's "high end iMac" is not expected to release in the fourth quarter of 2021 alongside Apple's "M1X Macs" – a reference to Apple's redesigned MacBook Pro models – because "Apple simply does not want their devices to...

Read Full Article • 103 comments

Is Apple Really Buying Bitcoin?

Monday July 26, 2021 3:07 am PDT by Hartley Charlton

A large number of websites and posts on social media are stoking rumors that Apple has purchased $2.5 billion worth of bitcoin in the company's first move into cryptocurrency, but is there any validity to the claims? Many people are citing the fact that Apple was looking for a Business Development Manager with experience in alternative payments, including cryptocurrency, earlier this year as ...

Read Full Article

Apple Shares 11 Reasons Why Business Users Should Choose Macs

Monday July 26, 2021 11:35 am PDT by Juli Clover

Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business." On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of...

Read Full Article • 89 comments

Apple Shares New 'Sway' Holiday Ad Featuring AirPods and iPhone X

Top Rated Comments

Top Stories

Apple Working on External Display With Built-In A13 Chip

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Deals: Shop Record Low Prices Across Apple's Full MacBook Pro and MacBook Air Lineup (Up to $499 Off)

Report: iPhone 14 Pro Models to Feature Tough Titanium Alloy Chassis

Gurman: Face ID on the Mac Coming Within a 'Couple of Years'

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Larger Redesigned High-End iMac Rumored to Launch Next Year

Is Apple Really Buying Bitcoin?

Apple Shares 11 Reasons Why Business Users Should Choose Macs

Top Stories: Hands-On With MagSafe Battery Pack, iPhone 13 Always-On Display?

Next Article

Guides

Upcoming