Apple traditionally shares a touching holiday ad in November or December, and this year's spot, Sway, was uploaded to the company's YouTube channel this afternoon.
The ad shows off both the iPhone X and the AirPods, featuring a woman dancing through a snowy city to the song "Palace" by Sam Smith. She runs into a partner, imagines sharing an AirPod with him, and the two of them go on to briefly fall in love before returning to reality where they pass by each other in the street.
Past Apple holiday ads have been well-received and have even won awards, including the company's 2013 ad "Misunderstood," featuring an iPhone 5s being used to capture holiday activities like baking cookies and decorating a Christmas tree.
Last year's ad featured Frankenstein's monster participating in some holiday cheer.
Tuesday October 13, 2026 5:29 am PDT by Joe Rossignol
Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac.
"Safari is a more powerful and private browser than Chrome," says Apple.
Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance...
Friday September 18, 2026 9:36 am PDT by Juli Clover
Apple is promoting the iPhone 18 Pro with a new Shot on iPhone ad featuring Blackpink member ROSÉ's latest music video. The video for the song "new trick" was filmed using the iPhone 18 Pro.
Apple's video shows some of the footage as well as a behind-the-scenes look at some of the filming equipment. Many of Apple's Shot on iPhone videos pair the iPhone with high-end filming rigs for...
Friday October 16, 2026 4:37 pm PDT by Juli Clover
Verizon plans to charge customers $10 per month for the iPhone Handoff feature that Apple added in iOS 27. iPhone Handoff allows one phone number to be shared across two separate iPhones.
Pricing was included in Verizon's iPhone Duo announcement today, with the carrier confirming iPhone Handoff will work with the iPhone Duo and the iPhone 18 Pro models.
Verizon will support iPhone Handoff,...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
