Apple Shares Two New iPad Pro Ads Focused on Apple Pencil and Augmented Reality

Saturday January 13, 2018 9:15 am PST by Joe Rossignol
Apple today has shared two new iPad Pro ads titled Augment Reality and Take Notes. The short 15-second clips, set to the song "Go" by Louis The Child, are part of a larger campaign ongoing since last year.

The first ad focuses on how the iPad Pro can run augmented reality apps based on Apple's new ARKit platform for iOS 11.


The second ad focuses on how the Apple Pencil can be used to create multimedia notes on an iPad Pro running iOS 11, along with the ability to draw, type, or drag and drop photos from Apple's Files app. A few clips from this ad were previously shared in Apple's longer What's a Computer? ad in November.


The two ads follow yesterday's new 38-second ad titled A New Light, in which Apple explained how Portrait Lighting offers studio quality lighting effects without a studio and showed off various examples.

Related Roundup: iPad Pro
Tag: Apple ads
Buyer's Guide: 11" iPad Pro (Caution), 12.9" iPad Pro (Caution)
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B.A.T
25 months ago
I find that kid more annoying than the millennial douche from the Verizon ads.
Rating: 32 Votes
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charlien
25 months ago
I must be missing something about IOS 11. I still find myself putting down my iPad Pro to reach for my laptop when I want to get some real stuff done. Things like flipping between applications & copy paste are a real chore.
Rating: 28 Votes
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acorntoy
25 months ago
Dont enjoy the latest commercials. Could be because the “what’s a computer” made her seem a little stuck up in my opinion.
Rating: 26 Votes
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klazmandoo
25 months ago
Professionals seems to do their work in the trees nowadays
Rating: 26 Votes
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groovyd
25 months ago
I experience some pretty cool AR features on my iPad mini quite often...



Rating: 23 Votes
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Nanotyrns
25 months ago
"There's no where to put the pencil when you're not using it"

(kid solves it probably without even thinking about it...)




Rating: 20 Votes
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prism
25 months ago
The worst ever, I mean if they are trying to push this as a pro device why portray a school nerd?
Rating: 18 Votes
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rowspaxe
25 months ago
Imagine what this kid could accomplish with a laptop!
Rating: 16 Votes
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criticasm
25 months ago
What better way to show off the professional features & real world applications of a fully stocked iPad Pro than by having a spoilt white kid roaming around NYC using it for trivial things. What's next a baby using an Apple watch as a teething ring.
Rating: 13 Votes
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sdz
25 months ago
Nonsense Example for augmented Reality.
Rating: 11 Votes

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