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Apple Shares Two New iPad Pro Ads Focused on Apple Pencil and Augmented Reality
The first ad focuses on how the iPad Pro can run augmented reality apps based on Apple's new ARKit platform for iOS 11.
The second ad focuses on how the Apple Pencil can be used to create multimedia notes on an iPad Pro running iOS 11, along with the ability to draw, type, or drag and drop photos from Apple's Files app. A few clips from this ad were previously shared in Apple's longer What's a Computer? ad in November.
The two ads follow yesterday's new 38-second ad titled A New Light, in which Apple explained how Portrait Lighting offers studio quality lighting effects without a studio and showed off various examples.