WWDC 2018 takes place June 4 to June 8 in San Jose, California.
Apple Shares Two New iPad Pro Ads Focused on Apple Pencil and Augmented Reality
Apple today has shared two new iPad Pro ads titled Augment Reality and Take Notes. The short 15-second clips, set to the song "Go" by Louis The Child, are part of a larger campaign ongoing since last year.
The first ad focuses on how the iPad Pro can run augmented reality apps based on Apple's new ARKit platform for iOS 11.
The second ad focuses on how the Apple Pencil can be used to create multimedia notes on an iPad Pro running iOS 11, along with the ability to draw, type, or drag and drop photos from Apple's Files app. A few clips from this ad were previously shared in Apple's longer What's a Computer? ad in November.
The two ads follow yesterday's new 38-second ad titled A New Light, in which Apple explained how Portrait Lighting offers studio quality lighting effects without a studio and showed off various examples.
The first ad focuses on how the iPad Pro can run augmented reality apps based on Apple's new ARKit platform for iOS 11.
The second ad focuses on how the Apple Pencil can be used to create multimedia notes on an iPad Pro running iOS 11, along with the ability to draw, type, or drag and drop photos from Apple's Files app. A few clips from this ad were previously shared in Apple's longer What's a Computer? ad in November.
The two ads follow yesterday's new 38-second ad titled A New Light, in which Apple explained how Portrait Lighting offers studio quality lighting effects without a studio and showed off various examples.
Related Roundup: iPad Pro
Tag: Apple ads
Buyer's Guide: 10.5" iPad Pro (Caution), 12.9" iPad Pro (Neutral)
[ 210 comments ]
Top Rated Comments
(View all)
19 weeks ago
I must be missing something about IOS 11. I still find myself putting down my iPad Pro to reach for my laptop when I want to get some real stuff done. Things like flipping between applications & copy paste are a real chore.
19 weeks ago
Dont enjoy the latest commercials. Could be because the “what’s a computer” made her seem a little stuck up in my opinion.
19 weeks ago
"There's no where to put the pencil when you're not using it"
(kid solves it probably without even thinking about it...)
(kid solves it probably without even thinking about it...)
19 weeks ago
The worst ever, I mean if they are trying to push this as a pro device why portray a school nerd?
19 weeks ago
What better way to show off the professional features & real world applications of a fully stocked iPad Pro than by having a spoilt white kid roaming around NYC using it for trivial things. What's next a baby using an Apple watch as a teething ring.
[ Read All Comments ]
Apple is closing its Apple Store located in Atlantic City, New Jersey, which will affect 52 employees who currently work at the store and will need to be relocated, reports Bloomberg.
Apple has...
For this week's giveaway, we've teamed up with WaterField Designs to offer MacRumors readers a chance to win the company's Atlas Executive Athletic Holdall, a bag that's ideal for...
Apple today launched the latest sale on Beats by Dre products, including markdowns on the BeatsX, Powerbeats3, Solo3 Wireless On-Ear Headphones, and Studio3 Wireless Over-Ear Headphones. Make sure...
Twitter is testing a new "Data saver" toggle on iOS devices, as one user shared on the social media platform this morning. For users in the test, the data saver setting is housed at the very...
A special "Decade Collection" range of Beats Headphones are currently being promoted by online retail merchants ahead of scheduled availability on June 4, suggesting Apple will officially...
Apple's AirDrop feature lets you wirelessly send and receive files between nearby Macs as well as to and from local iOS devices. It's usually accessed from the sidebar of an open Finder...
Since November 2017, AT&T has offered customers the chance to get the 32GB Apple TV 4K at no extra cost when they sign up and pay for either four months or three months of DirecTV Now. Since this...
Mophie today announced the launch of the Charge Stream Travel Kit, which is a wireless charging kit that's designed for use while traveling, as the name suggests.
Designed for the iPhone X,...
