Apple Shares Two New iPad Pro Ads Focused on Apple Pencil and Augmented Reality

Saturday January 13, 2018 8:15 am PST by Joe Rossignol

Apple today has shared two new iPad Pro ads titled Augment Reality and Take Notes. The short 15-second clips, set to the song "Go" by Louis The Child, are part of a larger campaign ongoing since last year.

The first ad focuses on how the iPad Pro can run augmented reality apps based on Apple's new ARKit platform for iOS 11.

The second ad focuses on how the Apple Pencil can be used to create multimedia notes on an iPad Pro running iOS 11, along with the ability to draw, type, or drag and drop photos from Apple's Files app. A few clips from this ad were previously shared in Apple's longer What's a Computer? ad in November.

The two ads follow yesterday's new 38-second ad titled A New Light, in which Apple explained how Portrait Lighting offers studio quality lighting effects without a studio and showed off various examples.

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Top Rated Comments

B.A.T

70 months ago

I find that kid more annoying than the millennial douche from the Verizon ads.

Score: 32 Votes (Like | Disagree)

charlien

I must be missing something about IOS 11. I still find myself putting down my iPad Pro to reach for my laptop when I want to get some real stuff done. Things like flipping between applications & copy paste are a real chore.

Score: 28 Votes (Like | Disagree)

acorntoy

Dont enjoy the latest commercials. Could be because the “what’s a computer” made her seem a little stuck up in my opinion.

Score: 26 Votes (Like | Disagree)

klazmandoo

Professionals seems to do their work in the trees nowadays

groovyd

I experience some pretty cool AR features on my iPad mini quite often...