Apple's colorful mainstream flagship, starting at $749.
Apple Shares Behind the Scenes Look at How the Portrait Lighting Feature Was Created
Apple this evening uploaded a new "Portrait Lighting" video to its YouTube channel, which is designed to give a behind the scenes look at how the Portrait Lighting effects on the iPhone X were created.
The result was the Portrait Lighting feature available in Portrait Mode on the iPhone X and the iPhone 8 Plus. On iPhone X, Portrait Lighting is available for both the front and rear facing cameras thanks to the TrueDepth camera system, while on iPhone 8 Plus, it's available for shots captured with the rear camera.
Apple's Portrait Lighting feature is designed to use sophisticated algorithms to calculate how your facial features interact with light, creating unique lighting effects.
There are several Portrait mode lighting presets, including Natural Light, Studio Light (lights up your face), Contour Light (adds dramatic shadows), Stage Light (spotlights your face against a dark background), and Stage Light Mono (Stage Light, but in black and white).
Apple has also highlighted Portrait Lighting in several past video ads showing off iPhone X features.
Take a look behind the iPhone X and discover the process we went through to create Portrait Lighting. Combining timeless lighting principles with advanced machine learning, we created an iPhone that takes studio-quality portraits without the studio.In the video, Apple explains that it worked with global image makers and some of the world's best photographers to combine timeless lighting principles with machine learning techniques.
The result was the Portrait Lighting feature available in Portrait Mode on the iPhone X and the iPhone 8 Plus. On iPhone X, Portrait Lighting is available for both the front and rear facing cameras thanks to the TrueDepth camera system, while on iPhone 8 Plus, it's available for shots captured with the rear camera.
Apple's Portrait Lighting feature is designed to use sophisticated algorithms to calculate how your facial features interact with light, creating unique lighting effects.
There are several Portrait mode lighting presets, including Natural Light, Studio Light (lights up your face), Contour Light (adds dramatic shadows), Stage Light (spotlights your face against a dark background), and Stage Light Mono (Stage Light, but in black and white).
Apple has also highlighted Portrait Lighting in several past video ads showing off iPhone X features.
Tags: Apple ads, Portrait Lighting
[ 77 comments ]
Top Rated Comments
(View all)
9 months ago
After watching the video, I still have one question left: how the portrait lighting feature was created?
9 months ago
Nice video Apple, looks amazing. Just make it work for the consumers like the advertisement, i mean, video.
9 months ago
The bulk of the kit set up on the left is what we call "the big show." Set up enough stuff and it'll look impressive—now the client knows they're getting their money's worth! This is really a one-light photo—and if you're doing it right, you don't even need the seamless.
9 months ago
This is great as another over priced industry is gone.
I was just discussing this today. It used to be anyone with a DLSR would call themselves a photographer. Now since everyone with a new smart phone can take their own pictures (better than most “photographers”) the only surviving photographers will be the ones that are actually great. Darwinism of the photography industry.
9 months ago
This reminds me of when Apple brags about iOS 11 adoption rates.
Does no one at Apple see the quality problems?
Does no one at Apple see the quality problems?
9 months ago
Im a professional portrait photographer, I can say that the portrait mode front and back is fairly good and also can say apple is getting somewhere with this Portrait Lighting effect.
[ Read All Comments ]
While the iPhone XS and iPhone XS Max became available to order less than a month ago, the rumor mill is already looking ahead to next year.
In a research note to investors, shared by the...
At its annual Adobe Max conference, Adobe announced plans to bring a complete version of Photoshop to the iPad in 2019.
Photoshop CC for iPad will feature a revamped interface designed...
At its annual Adobe Max Creativity Conference, Adobe today announced a range of updates that are being introduced to its Creative Cloud software.
Creative Cloud apps that include Photoshop CC,...
Live TV streaming service PlayStation Vue recently added support for Apple's TV app on fourth and fifth-generation Apple TV devices, as well as on iOS. With this addition, PS Vue subscribers can...
Anki, known for its lineup of Overdrive iPhone-controlled cars and the Cozmo robot, today announced the official launch of its newest product, the Vector home robot.
Vector first debuted on...
With the launch of the iPhone 8, iPhone 8 Plus, and iPhone X last year, Apple made some changes to the way a forced restart is performed and also to the way the devices are put into DFU mode. These...
For this week's giveaway, we've teamed up with WhyWood to offer MacRumors readers a chance to win something a little bit out of the ordinary - a high quality wooden iPhone and Apple Watch...
We're entering the final days of our latest exclusive sale with accessory maker Anker, in which you can get up to 42 percent off portable chargers, speakers, iPhone cases, wireless chargers, and...
