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Apple Shares First Series of HomePod Ads With Focus on Music
Apple today shared its first series of HomePod ads on its official YouTube channel, titled Bass, Beat, Distortion, and Equalizer.
The four 15-second clips show the word HomePod animated in various ways, with the actual speaker only appearing in brief flashes. Apple also highlights that the speaker is now available to order ahead of its February 9th launch across the United States, United Kingdom, and Australia.
The music-focused ads are each set to their own song, including Ain't I by Lizzo, DNA by Kendrick Lamar, Holy Water by Hembree, and All Night by Big Boi. Apple continues to position the HomePod as a "breakthrough speaker" first and "intelligent home assistant" second in the description of each video.
The ads follow Apple's teaser video titled Introducing HomePod shared back in June, after the speaker was previewed at WWDC 2017. It's very possible they'll air at commercial breaks during the 60th Annual Grammy Awards on Sunday.
Apple has primarily positioned the HomePod as a speaker that can stream Apple Music, but with built-in Siri, users can also send messages, set timers, play podcasts, check the news, control HomeKit-enabled smart home accessories, and complete several other tasks without needing to take out their iPhone.
The speaker is equipped with spatial awareness and Apple-engineered audio technology, including a seven‑tweeter array and high-excursion woofer. It stands nearly seven inches tall and is powered by Apple's A8 chip.
The four 15-second clips show the word HomePod animated in various ways, with the actual speaker only appearing in brief flashes. Apple also highlights that the speaker is now available to order ahead of its February 9th launch across the United States, United Kingdom, and Australia.
The music-focused ads are each set to their own song, including Ain't I by Lizzo, DNA by Kendrick Lamar, Holy Water by Hembree, and All Night by Big Boi. Apple continues to position the HomePod as a "breakthrough speaker" first and "intelligent home assistant" second in the description of each video.
The ads follow Apple's teaser video titled Introducing HomePod shared back in June, after the speaker was previewed at WWDC 2017. It's very possible they'll air at commercial breaks during the 60th Annual Grammy Awards on Sunday.
Apple has primarily positioned the HomePod as a speaker that can stream Apple Music, but with built-in Siri, users can also send messages, set timers, play podcasts, check the news, control HomeKit-enabled smart home accessories, and complete several other tasks without needing to take out their iPhone.
The speaker is equipped with spatial awareness and Apple-engineered audio technology, including a seven‑tweeter array and high-excursion woofer. It stands nearly seven inches tall and is powered by Apple's A8 chip.
Related Roundup: HomePod
Tag: Apple ads
Buyer's Guide: HomePod (Neutral)
[ 229 comments ]
Top Rated Comments
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10 months ago
This really has to be one of their weirdest launches ever. Your average Joe doesn't even know this exists, tech experts aren't fully aware what it's fully capable of... And man these ads don't help that.
10 months ago
Still not even sold out or delivery date changed this isnt gonna do well and wish they woukd stop using trap artists
and if they were sold out we’d hear:‘Apple are artificially restricting stock to create perceived demand!!’
or...
‘I thought Tim Cook was a supply chain guru?! Worst product release ever!!!’
But instead it’s,
‘HomePod still in stock = flop!!’
You guys have an answer for everything lol!
10 months ago
What in the hell, these ads are hideous, very unconventional, looks very low budget.
10 months ago
These ads just emphasize the poor choice of name. Should have been POD.
The iPod is dead and it would've been nice to see the name persist. HomePod doesn't go well together and Home itself is far too specific for a device that'll be used in offices, retail, etc.
POD would have fit with Apple's newest products: MUSIC, TV, WATCH. HomePod seems like an outlier.
The iPod is dead and it would've been nice to see the name persist. HomePod doesn't go well together and Home itself is far too specific for a device that'll be used in offices, retail, etc.
POD would have fit with Apple's newest products: MUSIC, TV, WATCH. HomePod seems like an outlier.
10 months ago
This really has to be one of their weirdest launches ever. Your average Joe doesn't even know this exists, tech experts aren't fully aware what it's fully capable of... And man these ads don't help that.
Good thing this Joe works at MacRumors and knows it exists :D
10 months ago
These ads just emphasize the poor choice of name. Should have been POD.
The iPod is dead and it would've been nice to see the name persist. HomePod doesn't go well together and Home itself is far too specific for a device that'll be used in offices, retail, etc.
POD would have fit with Apple's newest products: MUSIC, TV, WATCH. HomePod seems like an outlier.
Apple Pod is the worst name ever. HomePod is much better suited for what it is.
10 months ago
Apples marketing department sucks
That’s hilarious. I’m a video director in the field of branding and the one thing all corporations from any industry almost always address and strive for is Apple’s caliber of advertising and brand vision.
10 months ago
These ads just emphasize the poor choice of name. Should have been POD.
The iPod is dead and it would've been nice to see the name persist. HomePod doesn't go well together and Home itself is far too specific for a device that'll be used in offices, retail, etc.
POD would have fit with Apple's newest products: MUSIC, TV, WATCH. HomePod seems like an outlier.
Strongly disagree, these products fall under a new category that are the successors of the iPod legacy. Therefore AirPods & HomePods hold this to clearly differentiate themselves from the main line-up.
10 months ago
This really has to be one of their weirdest launches ever. Your average Joe doesn't even know this exists, tech experts aren't fully aware what it's fully capable of... And man these ads don't help that.
The ads help the average Joe know it exists. It’s new...we will know what it’s fully capable of when some reviews come out. They aren’t going to do demonstrations for commercials.[ Read All Comments ]
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