Apple Shares First Series of HomePod Ads With Focus on Music

by

Apple today shared its first series of HomePod ads on its official YouTube channel, titled Bass, Beat, Distortion, and Equalizer.

homepod mesh
The four 15-second clips show the word HomePod animated in various ways, with the actual speaker only appearing in brief flashes. Apple also highlights that the speaker is now available to order ahead of its February 9th launch across the United States, United Kingdom, and Australia.

The music-focused ads are each set to their own song, including Ain't I by Lizzo, DNA by Kendrick Lamar, Holy Water by Hembree, and All Night by Big Boi. Apple continues to position the HomePod as a "breakthrough speaker" first and "intelligent home assistant" second in the description of each video.





The ads follow Apple's teaser video titled Introducing HomePod shared back in June, after the speaker was previewed at WWDC 2017. It's very possible they'll air at commercial breaks during the 60th Annual Grammy Awards on Sunday.

Apple has primarily positioned the HomePod as a speaker that can stream Apple Music, but with built-in Siri, users can also send messages, set timers, play podcasts, check the news, control HomeKit-enabled smart home accessories, and complete several other tasks without needing to take out their iPhone.

The speaker is equipped with spatial awareness and Apple-engineered audio technology, including a seven‑tweeter array and high-excursion woofer. It stands nearly seven inches tall and is powered by Apple's A8 chip.

Related Roundup: HomePod
Tag: Apple ads
Buyer's Guide: HomePod (Don't Buy)
Related Forum: HomePod, HomeKit, CarPlay, Home & Auto Technology

Top Rated Comments

Dilster3k Avatar
Dilster3k
43 months ago
This really has to be one of their weirdest launches ever. Your average Joe doesn't even know this exists, tech experts aren't fully aware what it's fully capable of... And man these ads don't help that.
Score: 48 Votes (Like | Disagree)
Recognition Avatar
Recognition
43 months ago
Still not even sold out or delivery date changed this isnt gonna do well and wish they woukd stop using trap artists
and if they were sold out we’d hear:

‘Apple are artificially restricting stock to create perceived demand!!’

or...

‘I thought Tim Cook was a supply chain guru?! Worst product release ever!!!’

But instead it’s,

‘HomePod still in stock = flop!!’

You guys have an answer for everything lol!
Score: 25 Votes (Like | Disagree)
ipedro Avatar
ipedro
43 months ago
These ads just emphasize the poor choice of name. Should have been POD.

The iPod is dead and it would've been nice to see the name persist. HomePod doesn't go well together and Home itself is far too specific for a device that'll be used in offices, retail, etc.

POD would have fit with Apple's newest products: MUSIC, TV, WATCH. HomePod seems like an outlier.
Score: 22 Votes (Like | Disagree)
plucky duck Avatar
plucky duck
43 months ago
What in the hell, these ads are hideous, very unconventional, looks very low budget.
Score: 22 Votes (Like | Disagree)
Joe Rossignol Avatar
Joe Rossignol
43 months ago
This really has to be one of their weirdest launches ever. Your average Joe doesn't even know this exists, tech experts aren't fully aware what it's fully capable of... And man these ads don't help that.
Good thing this Joe works at MacRumors and knows it exists :D
Score: 20 Votes (Like | Disagree)
gugy Avatar
gugy
43 months ago
These are cool! Love the type animation treatment.
Score: 18 Votes (Like | Disagree)
Read All Comments

Top Stories

General Music and AirPod 3 Feature

Rumor: Apple to Announce Third-Generation AirPods and HiFi Apple Music Tier on May 18

Thursday May 13, 2021 10:32 pm PDT by
A new rumor suggests that Apple will announce the third-generation AirPods and the recently rumored HiFi, or high-fidelity Apple Music tier, on Tuesday, May 18, via a press release on its website. The new rumor comes from Apple YouTuber Luke Miani who shared the alleged exclusive news with the AppleTrack website. According to the YouTuber, Apple plans to release the next-generation AirPods...
Read Full Article • 170 comments
2021 mbp hdmi slot 3d

2021 MacBook Pro Leaks Confirm Returning MagSafe and Ports

Friday May 14, 2021 3:06 am PDT by
Apple's upcoming MacBook Pro models are expected to feature a number of major changes such as larger display options and powerful new Apple silicon chips. Among the more surprising updates to this year's MacBook Pro models is the return of three ports that have been missing from the machines for over five years. Expected to come in 14- and 16-inch sizes, the 2021 MacBook Pro models are...
Read Full Article
apple park drone june 2018 2

Apple Fires Newly Hired Ex-Facebook Product Manager Following Revelations of Past Misogynistic Comments

Thursday May 13, 2021 12:10 am PDT by
Apple has fired Antonio García Martínez, an ex-Facebook product manager and author of the controversial book "Chaos Monkeys," following public and internal calls for removal and investigation due to past misogynistic statements, The Verge reports. Apple hired Martínez earlier this week to join its ads team, however, comments that Martínez made in the past sparked condemnation from users...
Read Full Article • 322 comments
magic mouse space gray discontinued

Apple Discontinuing Space Gray Mac Accessories Now That iMac Pro is Dead

Friday May 14, 2021 11:52 am PDT by
Following the discontinuation of the iMac Pro, Apple also appears to be discontinuing Space Gray "Magic" accessories that it sold separately alongside the iMac Pro. The iMac Pro was the only Space Gray Mac, and Apple designed special matching accessories for it. The Space Gray Magic Mouse 2, Magic Keyboard, and Magic Trackpad all now say "While supplies last" in small wording at the bottom...
Read Full Article • 286 comments
tile amazon sidewalk integration

Apple Says Tile Trackers Sold Poorly in Apple Stores

Friday May 14, 2021 4:53 am PDT by
Earlier last month, Spotify, Tile, and Match (owner of Tinder), testified at an app store antitrust hearing spearheaded by the U.S. Senate. During the hearing, Spotify called Apple's App Store "an abusive power grab," while Tile said Apple uses its platform to "unfairly limit competition for its products." Now, in response to their testimonies, Apple's vice president and chief compliance...
Read Full Article • 116 comments
google photos

PSA: Google Photos Unlimited Storage Ends Next Month, Here's How to Export Your Pictures to iCloud

Thursday May 13, 2021 5:26 am PDT by
For as long as it's existed, Google Photos has offered free unlimited storage for uploading images at a reduced yet good enough quality for most users. From June 1, 2021, however, all photos and videos uploaded to Google accounts will count against users' cloud storage. If you've been relying on Google to back up your media library, it may be time to move that content elsewhere. This article...
Read Full Article • 105 comments
fortnite apple logo 2

Judge in Epic vs. Apple Case Floats Potential Compromise

Wednesday May 12, 2021 3:54 pm PDT by
In the ongoing legal battle between Apple and Epic Games, the two companies are this week calling up their expert witnesses to argue their points before Judge Yvonne Gonzalez Rogers, who will make a decision in the case after a three week trial. Expert testimony is not as exciting as some of the leaked App Store documents that were highlighted last week, especially as much of what's being...
Read Full Article • 262 comments
syng cell alpha

Longtime Apple Designer Christopher Stringer's Latest Project Is a High-Fidelity Speaker With AirPlay 2

Friday May 14, 2021 7:30 am PDT by
Christopher Stringer, a key member of Jony Ive's design team who spent 21 years at Apple before departing in 2017, is resurfacing today with his new venture Syng, which seeks to make an impact in the high-end audio market. Stringer, who contributed to many of the most iconic product designs in Apple's history, announced his plans roughly a year ago, and Syng is today introducing its flagship ...
Read Full Article • 116 comments
Twitter Feature

Twitter's 'Blue' Subscription Service May Cost $2.99, Will Offer Undo Tweet Option

Saturday May 15, 2021 11:08 am PDT by
Twitter has been working on some kind of subscription service since last summer, and Jane Manchun Wong, who often digs into new features coming in apps, has shared details on just what Twitter is exploring. Twitter's subscription service could be called Twitter Blue, and at the current time, it's priced at $2.99 per month. There will be a "Collections" section that allows users to save and...
Read Full Article • 62 comments
imac m1 blue isolated 16x9 500k

M1 iMac is Up to 56% Faster Than Prior-Generation High-End 21.5-Inch iMac

Wednesday May 12, 2021 10:03 am PDT by
Apple's M1 iMacs are set to start delivering to customers next week, and ahead of the official launch day, benchmarks for the machines have been showing up on Geekbench, likely from reviewers who are testing them. It will come as no surprise that M1 iMac benchmarks are right on par with benchmarks for the M1 MacBook Pro, MacBook Air, and Mac mini, coming in with an average single-core score...
Read Full Article • 277 comments