Apple Shares First Series of HomePod Ads With Focus on Music

Apple today shared its first series of HomePod ads on its official YouTube channel, titled Bass, Beat, Distortion, and Equalizer.


The four 15-second clips show the word HomePod animated in various ways, with the actual speaker only appearing in brief flashes. Apple also highlights that the speaker is now available to order ahead of its February 9th launch across the United States, United Kingdom, and Australia.

The music-focused ads are each set to their own song, including Ain't I by Lizzo, DNA by Kendrick Lamar, Holy Water by Hembree, and All Night by Big Boi. Apple continues to position the HomePod as a "breakthrough speaker" first and "intelligent home assistant" second in the description of each video.





The ads follow Apple's teaser video titled Introducing HomePod shared back in June, after the speaker was previewed at WWDC 2017. It's very possible they'll air at commercial breaks during the 60th Annual Grammy Awards on Sunday.

Apple has primarily positioned the HomePod as a speaker that can stream Apple Music, but with built-in Siri, users can also send messages, set timers, play podcasts, check the news, control HomeKit-enabled smart home accessories, and complete several other tasks without needing to take out their iPhone.

The speaker is equipped with spatial awareness and Apple-engineered audio technology, including a seven‑tweeter array and high-excursion woofer. It stands nearly seven inches tall and is powered by Apple's A8 chip.

Related Roundup: HomePod
Buyer's Guide: HomePod (Caution)

Top Rated Comments

(View all)
Avatar
31 months ago
This really has to be one of their weirdest launches ever. Your average Joe doesn't even know this exists, tech experts aren't fully aware what it's fully capable of... And man these ads don't help that.
Score: 48 Votes (Like | Disagree)
Avatar
31 months ago

Still not even sold out or delivery date changed this isnt gonna do well and wish they woukd stop using trap artists

and if they were sold out we’d hear:

‘Apple are artificially restricting stock to create perceived demand!!’

or...

‘I thought Tim Cook was a supply chain guru?! Worst product release ever!!!’

But instead it’s,

‘HomePod still in stock = flop!!’

You guys have an answer for everything lol!
Score: 25 Votes (Like | Disagree)
Avatar
31 months ago
These ads just emphasize the poor choice of name. Should have been POD.

The iPod is dead and it would've been nice to see the name persist. HomePod doesn't go well together and Home itself is far too specific for a device that'll be used in offices, retail, etc.

POD would have fit with Apple's newest products: MUSIC, TV, WATCH. HomePod seems like an outlier.
Score: 22 Votes (Like | Disagree)
Avatar
31 months ago
What in the hell, these ads are hideous, very unconventional, looks very low budget.
Score: 22 Votes (Like | Disagree)
Avatar
31 months ago

This really has to be one of their weirdest launches ever. Your average Joe doesn't even know this exists, tech experts aren't fully aware what it's fully capable of... And man these ads don't help that.

Good thing this Joe works at MacRumors and knows it exists :D
Score: 20 Votes (Like | Disagree)
Avatar
31 months ago
These are cool! Love the type animation treatment.
Score: 18 Votes (Like | Disagree)

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