Apple last year started displaying ads in the App Store when a user searches for a particular app as a way to provide developers with a way to improve app discovery via keyword search.

Searching for a term like "to-do" or "calendar" or even something specific like "Tweetbot" surfaces ads that are purchased by developers.

Starting today, Apple is expanding search ads with a new ad product called "Search Ads Basic," while also renaming the existing search ad feature to "Search Ads Advanced," reports TechCrunch.

searchadsapple
Search Ads Advanced, like the initial Search Ads option, requires developers to pay whenever an ad is tapped. Search Ads Basic allows developers to pay for actual app installations received from the ad, rather than taps.

With Search Ads Advanced, developers are able to select specific keywords and demographics when delivering ads, while Search Ads Basic simply allows developers to choose a monthly budget and a maximum cost-per-install, with far less customization.

Search Ads Basic includes suggestions on how much a developer should pay based on historical data pulled from the App Store based on the type of app being marketed, and it uses App Store trends to target the ideal audience.

There's a maximum monthly budget of $5,000 for Search Ads Basic, but there are no limitations on which apps or companies can use the feature, so it's available to both independent developers and larger companies.

At launch, Search Ads Basic will be limited to the United States, rolling out to additional markets next year.

Top Rated Comments

amattholl Avatar
65 months ago
Apple isn't happy with their 30% cut, so they're going to take an even bigger cut. If you won't let them take a bigger cut, they'll bury you under people who will.

This is why I stopped developing iOS (and Mac) apps. Apple can go F themselves. All of their expenses add up to virtually nothing per download to maintain the App Store. Developers put in 99.99% of the effort, and Apple takes 30+%.

If this weren't true, then how about Apple remove the walls around their garden and let me distribute outside the store? I'll pay the pennies to throw my apps up on my website, and promote via word of mouth (IE, for free), same as I always have.
So you’re upset because Apple charges 30% of an app’s profits in return for putting the app on one of the largest and most profitable App Stores in existence.

99% of the effort? Get over yourself. You didn’t create the App Store, ecosystem, or devices that run the apps.
Score: 3 Votes (Like | Disagree)
ArtOfWarfare Avatar
65 months ago
Apple isn't happy with their 30% cut, so they're going to take an even bigger cut. If you won't let them take a bigger cut, they'll bury you under people who will.

This is why I stopped developing iOS (and Mac) apps. Apple can go F themselves. All of their expenses add up to virtually nothing per download to maintain the App Store. Developers put in 99.99% of the effort, and Apple takes 30+%.

If this weren't true, then how about Apple remove the walls around their garden and let me distribute outside the store? I'll pay the pennies to throw my apps up on my website, and promote via word of mouth (IE, for free), same as I always have.
Score: 1 Votes (Like | Disagree)
CarpalMac Avatar
65 months ago
So you’re upset because Apple charges 30% of an app’s profits in return for putting the app on one of the largest and most profitable App Stores in existence.

99% of the effort? Get over yourself. You didn’t create the App Store, ecosystem, or devices that run the apps.
Obviously not, but the App store would have been an empty store, without those developers.
Score: 1 Votes (Like | Disagree)
960design Avatar
65 months ago
So you’re upset because Apple charges 30% of an app’s profits in return for putting the app on one of the largest and most profitable App Stores in existence.

99% of the effort? Get over yourself. You didn’t create the App Store, ecosystem, or devices that run the apps.
I agree. 30% to hit a potential market of a billion devices. If you have an issue with the 30% charge, you can deploy to the app stores for $0.00 ( free as you've requested ) and live off of ads ( or not ).

I prefer the walled garden of the app store. Weeds out most of the script kiddies.
Score: 1 Votes (Like | Disagree)
Akagi Avatar
65 months ago
Is there a way to block ads on the App Store?
Score: 1 Votes (Like | Disagree)
scottwb Avatar
65 months ago
Giving it a go ... got my first sale of my app (£2.99) for £0.75 :)
Score: 1 Votes (Like | Disagree)

Popular Stories

applefifthavenue

Man Robbed After Buying 300 iPhones From Apple Fifth Avenue

Tuesday November 29, 2022 11:54 am PST by
An unnamed 27-year-old man who purchased 300 iPhones from Apple Fifth Avenue on Monday morning was robbed shortly after leaving the store, according to 1010Wins Radio in New York. He was carrying 300 iPhone 13s in three bags and walking to his car at 1:45 a.m. when another car pulled up next to him. Two men jumped out and demanded that he hand over the bags. Not wanting to hand over 300...
iOS 16

Apple Releases iOS 16.1.2 With Carrier Improvements and Crash Detection Optimizations

Wednesday November 30, 2022 10:09 am PST by
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more. The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update. According...
app store awards 2021

Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined...
14 vs 16 inch mbp m2 pro and max feature 1

'M2 Max' Geekbench Scores Leak Online, Revealing Rumored Specs and Performance

Wednesday November 30, 2022 2:39 am PST by
Geekbench scores allegedly for the upcoming "M2 Max" chip have surfaced online, offering a closer look at the performance levels and specific details of the forthcoming Apple silicon processor. The Geekbench results, first spotted on Twitter, are for a Mac configuration of with the M2 Max chip, a 12-core CPU, and 96GB of memory. The Mac listed has an identifier "Mac14,6," which could be...
eufy camera

Anker's Eufy Cameras Caught Uploading Content to the Cloud Without User Consent [Updated]

Tuesday November 29, 2022 1:01 pm PST by
Anker's popular Eufy-branded security cameras appear to be sending some data to the cloud, even when cloud storage is disabled and local only storage settings are turned on. The information comes from security consultant Paul Moore, who last week published a video outlining the issue. According to Moore, he purchased a Eufy Doorbell Dual, which was meant to be a device that stored video...
Apple Park View

Elon Musk Meets With Apple CEO Tim Cook Amid Claims of Twitter App Store Dispute [Updated]

Wednesday November 30, 2022 12:43 pm PST by
Twitter CEO Elon Musk today met with Apple CEO Tim Cook at the Apple Park campus in Cupertino, California, according to a tweet shared by Musk this afternoon. Musk thanked Cook for taking him around Apple's headquarters, with no mention of what the two might have discussed. The meeting comes just after Musk on Monday claimed that Apple has "mostly stopped" offering ads on Twitter, and that...
iphone 11 tesla cybertruck close up

Elon Musk Pledges to Build iPhone Rival If Apple Ousts Twitter

Tuesday November 29, 2022 2:48 am PST by
Elon Musk has pledged to offer an "alternative phone" if Apple and Google remove Twitter from their app stores, adding to long-standing rumors about an iPhone rival from Tesla. Modified iPhone 11 Pro in the style of the Tesla Cybertruck, by Caviar. Musk's remark came after being asked about the potential scenario of Twitter being removed from app stores, which could conceivably happen if the...
Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
apple music replay 2022 highlight reel cropped

Apple Music Replay 2022 Revamped With 'Highlight Reel' [Updated]

Tuesday November 29, 2022 4:02 am PST by
Apple today rolled out an updated Apple Music Replay experience for 2022, showcasing a new "highlight reel" feature. Subscribe to the MacRumors YouTube channel for more videos. The overhauled experience, which started to be noticed by Apple Music subcribers on Twitter earlier today, puts the new highlight reel feature at the forefront of the Replay webpage, which users are encouraged to...
iPhone 14 Pro Rear Camera

iPhone 15 to Use 'State-of-the-Art' Image Sensor From Sony for Better Low-Light Performance

Monday November 28, 2022 11:00 am PST by
Apple's upcoming iPhone 15 models will be equipped with Sony's newest "state of the art" image sensors, according to a report from Nikkei. Compared to standard sensors, Sony's image sensor doubles the saturation signal in each pixel, allowing it to capture more light to cut down on underexposure and overexposure. Nikkei says that it is able to better photograph a person's face even with...