Apple Ads

Apple last year started displaying ads in the App Store when a user searches for a particular app as a way to provide developers with a way to improve app discovery via keyword search. Searching for a term like "to-do" or "calendar" or even something specific like "Tweetbot" surfaces ads that are purchased by developers. Starting today, Apple is expanding search ads with a new ad product...

Apple today uploaded several new iPhone X ads to its YouTube channel, highlighting a range of features like Face ID and Animoji. Apple's 38-second "Animoji Yourself" spot shows off "Animoji Karaoke," a phenomenon that kicked off shortly after the iPhone X launched. With Animoji Karaoke, the idea is to use Animoji to lip sync to popular songs, making it look like the Animoji are doing the...

Apple traditionally shares a touching holiday ad in November or December, and this year's spot, Sway, was uploaded to the company's YouTube channel this afternoon. The ad shows off both the iPhone X and the AirPods, featuring a woman dancing through a snowy city to the song "Palace" by Sam Smith. She runs into a partner, imagines sharing an AirPod with him, and the two of them go on to briefly ...

Apple today shared two new tutorial videos on its YouTube channel, walking users through the steps required to use the new Portrait Lighting feature on the iPhone 8 Plus. The first video focuses on how to shoot using Portrait Lighting, while the second video covers how to add Portrait Lighting effects when editing a photo. Like Apple's other tutorial videos, the two Portrait Lighting...

Apple has released a new ad showcasing the Portrait Lighting feature on the iPhone 8 Plus that lets users create dramatic studio lighting effects when shooting in Portrait mode. Titled "Portraits of Her", the ad features Shannon Wise of music group The Shacks walking along a sidewalk and singing the band's 2016 single "This Strange Effect" as the camera transitions through the Portrait...

Apple today uploaded several iPad Pro how to videos to its YouTube channel, focusing on new features that are coming to the iPad in iOS 11. Each video is just under a minute in length and all of the videos were made in the same style -- with two hands demonstrating new iPad functionality. There are six how to videos in total, covering the following features: mark up with Apple Pencil, multitask...

Apple today uploaded two additional videos in its series that stars Dwayne "The Rock" Johnson and Apple's personal assistant Siri, both of which are meant to show off Siri's range of functionality. In the first video, The Rock uses Siri to activate the HomeKit-connected lights in his gym, and in the second, he speaks in Mandarin, demonstrating Siri's ability to work with multiple languages. ...

Apple today uploaded three short 15 second ads in its "The Rock x Siri" series, with content that's primarily been pulled from the main three minute "The Rock x Siri Dominate the Day" video, which was originally released on July 23. Each video features The Rock interacting with Siri to set a reminder, take a selfie, and set a timer. The reminder video is new, while the selfie and timer videos...

Earth Day was over three months ago, on April 22, yet Apple today uploaded another quirky Earth Day video outlining the company's plan to ensure almost one million acres of forests are responsibly managed by 2020. The one-minute ad was shared on Apple's own YouTube channel today, and later tweeted by Apple's environmental chief Lisa Jackson. Apple's 2017 Earth Day video campaign began...

Apple has shared a new 60-second black-and-white Apple Music ad starring chart-topping American country singer Brantley Gilbert. According to publicity firm Big Hassle, the ad was shot over two days near the small village of Leiper's Fork, Tennessee. The video captures Gilbert on a motorcycle ride through the heart of rural America, while he praises the small town ethos that has helped him...

Apple today shared a new video called "A Portrait of Canada" on its YouTube channel for Canada. The 30-second ad is part of Apple's ongoing "Shot on iPhone" campaign, with an emphasis on Portrait Mode on iPhone 7 Plus. Apple highlighted the video on its Canadian website, describing it as "a portrait of Canada's inclusive spirit shot on iPhone, brought to life by three Canadian artists as...

Since May, Apple has been sharing a series of iPhone 7 photography tutorial videos both on a dedicated photography how-to website and its YouTube channel, and today, there are two new tutorial videos, this time featuring the Memories function in Photos. The two new videos walk users through customizing Memories in the Photos app and then sharing Memories on social networks. Each video is 40...

Apple today uploaded a pair of new iPad Pro-specific ads to its YouTube channel, each focusing on the advantages of owning the 10.5-inch or 12.9-inch iPad Pro. In the first video, a Twitter user asks, "What's sooo great about the Apple Pencil?" Apple responds that its stylus is just like a real pencil and that when users write on an iPad Pro, "there's basically no lag." In the second...

Apple tonight shared a new ad in its line of "Shot on iPhone" commercials, this one focused on iPhone users who have taken impressive photos and videos of vistas around the planet. Well-known astronomer Carl Sagan narrates the spot, reading out a few quotes from his book "Pale Blue Dot: A Vision of the Human Future in Space." The theme of the commercial focuses on reminding viewers about the...

Apple today shared the first two ads for the new iPad Pro, including the all-new 10.5-inch model just announced, on its YouTube channel. The 15-second spots are the latest in Apple's ongoing ad campaign that reads out actual Twitter complaints and then promotes the iPad Pro as a solution. In "a whole new kind of computer," Apple recommends the person purchase a new iPad Pro, which will...

Apple today shared a new "Contacts" ad on its YouTube channel as part of its ongoing "Switch to iPhone" campaign. The 15-second spot shows people jumping from "your phone" to "iPhone," with the tagline "it's that easy" and a link to Apple's new Switch website. The overhauled webpage promotes how easy it is for Android users to switch to iPhone using the free Move to iOS app on the Google...

Earlier this month, Apple launched a new "How to Shoot on iPhone 7" website and video series featuring short tutorials designed to help users take advantage of the camera features built into the iPhone 7 and the iPhone 7 Plus. As of yesterday, four new tutorial videos have been added to the site, including how to shoot a horizon, how to capture an intimate moment, how to convert to black and...

Apple today updated its YouTube channel with a series of Accessibility videos, highlighting the different ways the Accessibility features built into the iPhone and iPad are used to help people accomplish a range of tasks. In one video, for example, a sight impaired singer and drummer named Carlos Vasquez shares how he uses features like VoiceOver to promote his band on social media sites. Ca...

Apple today shared a new iPhone 7 Plus ad on its YouTube channel, once again promoting the Portrait Mode feature of its flagship device. The spot takes place in a barbershop, with photos from the iPhone 7 Plus used to advertise the shop's skills. Images captured with the iPhone are added to the storefront, drawing in more and more customers until there's a long line out the door. "In Portrait...

Apple today launched a new iPhone 7 video series entitled "How to Shoot on iPhone 7," featuring a range of tutorial videos that it's uploaded both to a new website and to its YouTube channel. There are five videos on YouTube, which are designed to teach iPhone 7 and 7 Plus owners how to use the camera on their devices to capture various types of photos, including panoramas, portraits, action...